St. George Surgical Center

What St. George Surgical Center does

St. George Surgical Center (SGSC) is a physician-owned and operated, multi-specialty Ambulatory Surgical Center (ASC) located in a single 11,000-square-foot facility at 585 East Riverside Dr., St. George, Utah. Founded approximately in the mid-1990s (firmographic records also cite 1988), SGSC is the longest-established ASC in Southern Utah and is the only such facility in the region offering a 23-hour overnight/extended-stay option. The center is accredited by AAAHC and CMS and is Medicare certified, with a reported 99.6% patient satisfaction rate and a 0.037% infection rate versus a 2.6% national average. Its clinical footprint spans 16 surgical specialties and over 450 outpatient procedures, including orthopedics (with robotic-assisted CORI total knee replacement), ophthalmology, ENT, gynecology, plastic/cosmetic, colonoscopy/endoscopy, spine and pain, podiatry, and wrist/hand surgery, delivered by a rotating roster of board-certified surgeons and anesthesia providers.

The underlying technology stack combines an EMR and paper-charting hybrid with advanced imaging, laparoscopic and endoscopic surgical platforms, and robotic-assisted surgical equipment. The facility houses four state-of-the-art surgery suites and supports travel-surgery concierge services including hotel discounts, a volunteer-pilot non-profit flight program, medical financing referral partnerships, and handoff to local acute care and rehabilitation facilities for extended recovery.

SGSC's business model is primarily direct-to-consumer cash-pay: since 2014, it has published transparent, bundled procedure prices that include surgeon, facility, and anesthesia fees (plus standard implants and hardware) under a 90-day price guarantee, with full payment due 14 calendar days pre-surgery. A secondary revenue stream consists of custom package-price contracts with self-funded employer health plans and health insurers, and additional revenue is generated from separately billed ancillary services such as overnight hotel nursing, physical therapy, and partner hotel stays. Patients are acquired via the SGSC website, organic search, content marketing, patient testimonials, and inbound phone/email intake, with the patient base extending across 36+ U.S. states and historically Canada, supported by St. George's proximity to the Las Vegas metro and southern Utah's National Parks.

Name

St. George Surgical Center

Legal name

St. George Surgical Center

Website

https://stgeorgesurgical.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

St. George Surgical Center is a physician-owned, multi-specialty ambulatory surgical center in St. George, Utah, offering 450+ procedures across 16 specialties to self-pay and medical-tourism patients via transparent bundled pricing.

Ownership category

akta.pro rank

Product category

Ambulatory Surgical Center Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physicians (62111)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

Keywords

• Ambulatory surgical center
• Outpatient surgery services
• Bundled surgery pricing
• Multi-specialty surgical care
• Cash-pay surgical procedures

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Cash-Pay Bundled Surgery Pricing: Primary revenue stream. Self-pay patients receive one bundled transparent price covering surgeon, facility, and anesthesia fees for over 450 procedures. Full payment due 14 calendar days prior to surgery; 90-day price guarantee.
2. Insurance & Employer-Sponsored Health Plan Billing: Secondary revenue stream when patients file insurance or when SGSC has a special package price contract with a health insurer or employer-sponsored health benefit program. Open to innovative direct contracts with employers/insurers.
3. Medical Financing Referral Fees / 6-Month No-Interest Plans: Arrangements with third-party medical financing companies offering 6-month interest-free payment plans to support out-of-pocket expenses for self-pay patients.
4. Additional Post-Procedure Services (Hotel Nursing, PT): Out-of-scope services billed separately by SGSC or partners, including overnight hotel nursing, physical therapy visits, and hotel stays at partner hotels for out-of-town patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

St. George Surgical Center (SGSC) is a physician-owned, multi-specialty Ambulatory Surgical Center (ASC) in St. George, Utah, delivering outpatient surgical procedures across 16 specialties and over 450 procedures. The center sells a single bundled cash price per procedure covering surgeon, facility, and anesthesia fees, with implants and standard hardware included, and uniquely offers 23-hour overnight/extended-stay capability.

Product overview

St. George Surgical Center (SGSC) is a single, unified multi-specialty ambulatory surgical center offering 16 surgical specialties and over 450 outpatient procedures from one 11,000-square-foot, physician-owned facility in St. George, Utah. Rather than a software platform with discrete modules, SGSC's "products" are organized surgical service lines — Plastic / Cosmetic Surgery, Wrist and Hand Surgery, Colonoscopy / Endoscopy, Ophthalmology, Gynecology, Foot and Ankle Surgery, Orthopedics, Spine and Pain, and ENT — supplemented by facility-wide offerings such as the 23-Hour Overnight / Extended-Stay capability, a Transparent Bundled Surgical Pricing program covering surgeon/facility/anesthesia fees, and a Travel Surgery Concierge Service. All service lines are delivered by board-certified, physician-owned surgical and anesthesia teams within one ASC accredited by AAAHC and CMS.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic / Cosmetic Surgery A surgical specialty service line focused on restoring or improving the form and function of the body, including procedures such as abdominoplasty, breast augmentation, facelift, rhinoplasty, and liposuction, delivered by physician-owned teams at the St. George ASC.
• Wrist and Hand Surgery Surgical care for the wrist, hand, and fingers to treat injuries, nerve issues, and joint conditions, including carpal tunnel release, trigger finger repair, and wrist arthroscopy.
• Colonoscopy / Endoscopy Minimally invasive procedures used to examine and diagnose conditions in the digestive tract, including the colon, stomach, and esophagus.
• Ophthalmology (Eyes) Surgical care designed to treat various eye conditions and to improve vision, including complex issues such as glaucoma, cataracts, and retinal detachments.
• Gynecology Surgical care for the female reproductive system, including conditions affecting the uterus, ovaries, and more, such as hysterectomy, laparoscopy, and cystocele repair.
• Foot and Ankle Surgery A range of procedures to address various conditions affecting bones, joints, ligaments, tendons, and soft tissue of the foot and ankle, including bunionectomy and plantar fasciotomy.
• Orthopedics
• Spine and Pain Care for the spine, addressing back, neck, and nerve-related conditions, including epidural blood patch, stellate ganglion block, and other pain management procedures.
• Ear, Nose and Throat (ENT / Otolaryngology) Treats disorders and diseases of the ear, nose, throat, head, and neck, including tonsillectomy, septoplasty, sinus surgery, and myringotomy with tubes.
• 23-Hour Overnight / Extended-Stay Facility Facility amenity offering 23-hour overnight/extended-stay observation and recovery for post-operative patients — described as the only ASC in Southern Utah with this capability.
• Transparent Bundled Surgical Pricing Pricing program offering a single bundled cash price that includes surgeon, facility, and anesthesia fees with standard implants and hardware included for over 450 procedures; quotes carry a 90-day price guarantee.
• Travel Surgery Concierge Service Patient coordination support including discounted hotel arrangements, free-flight logistics through a volunteer pilot nonprofit, fit-to-travel documentation, and 6-month no-interest financing connections for out-of-state and out-of-town patients.

Quantifiable outcome

• 99.6% patient satisfaction rate
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Volunteer Pilot Non-Profit OrganizationcoreGTM or Marketing PartnerPartnership enables SGSC to arrange free flights for out-of-town patients through a non-profit volunteer pilot organization. Requires 10 days' advance notice in most cases. Used both for surgical visits and follow-up visits in person.
• Holiday Inn (local St. George property)coreChannel Partner/ Reseller/ DistributorSGSC has discount codes for the Holiday Inn in town. This hotel is 1.5 miles from the surgery center and 2 miles from the clinic. Also arrangements with several hotels and resorts in the area for discounted rates meeting patient safety, security, and on-site amenity requirements.
• Certified Acute Care and Rehabilitation Facilities (local partners)minorImplementation/ SI/ Consulting PartnerPartnered with certified acute care and rehabilitation facilities in the area to accommodate patients who require more than a one-night stay at a fair and reasonable cost. SGSC coordinates handoff when extended recovery exceeds ASC overnight stay capability.
• AAAHC (Accreditation Association for Ambulatory Health Care)coreOthersSGSC holds prestigious AAAHC Accreditation. The Accreditation Association for Ambulatory Health Care certifies SGSC for recognition of high quality care and patient safety. Active regulatory/compliance relationship.
• CMS (Centers for Medicare & Medicaid Services)coreOthersSGSC is CMS Accredited and Medicare Certified, meeting federal standards for ambulatory surgical centers. SGSC accepts Medicare patients under these certifications.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Surgery Center of Oklahoma: Multi-specialty physician-owned ASC in Oklahoma City widely credited as the pioneer of transparent, all-inclusive bundled online surgery pricing. Directly comparable to SGSC in cash-pay bundled pricing model, multi-specialty breadth, and self-pay patient acquisition strategy.
• The Plastic Surgery Center: Multi-specialty ASC offering cosmetic, orthopedic, and other outpatient procedures. Comparable to SGSC in operating an ASC that combines cosmetic/elective and medically necessary surgery under transparent pricing, targeting self-pay patients.
• Regency Healthcare: Independent, physician-involved ASC operator with multi-specialty outpatient surgery programs. Comparable in operating model and procedure mix to SGSC, particularly in markets where transparent or bundled pricing is used to attract self-pay patients.

Broad incumbents

• United Surgical Partners International (USPI): One of the largest U.S. operators of ambulatory surgery centers and short-stay hospitals, owned by Tenet Healthcare. Comparable as a multi-specialty ASC operator at scale, although the model is network-driven rather than direct-to-consumer cash-pay.
• HCA Healthcare: Largest for-profit hospital operator in the U.S. with many outpatient surgery sites. Comparable in that it offers the same surgical specialties (orthopedics, ophthalmology, GI, ENT) and competes with SGSC for insured and self-pay patients in the western U.S., including the Las Vegas catchment.
• Surgery Partners: Large publicly traded operator of ambulatory surgical centers and short-stay surgical facilities across the U.S. Comparable as a multi-specialty ASC platform, though predominantly insurance-based rather than cash-pay transparent pricing.
• Tenet Healthcare: Diversified hospital and outpatient operator (parent of USPI). Comparable as a broad incumbent offering multi-specialty outpatient surgery at scale, with growing ASC exposure that competes with SGSC's transparent self-pay model.
• AMSURG (Envision-affiliated ASCs): National operator of ambulatory surgery centers historically associated with Envision Healthcare. Comparable as a large multi-specialty ASC network, although its model leans on physician partnerships and insurance reimbursement rather than cash-pay direct-to-consumer pricing.
• Cleveland Clinic Abu Dhabi / Cleveland Clinic outpatient surgery: Major U.S. health system with significant outpatient surgery and medical-tourism exposure. Comparable to SGSC insofar as both attract out-of-region and international patients for high-quality outpatient surgery, though at vastly different scales and price points.

Others

• Medical Tourism Corporation: Medical-tourism facilitator connecting U.S. patients to domestic and international surgical providers. Comparable as part of SGSC's competitive ecosystem for self-pay patients shopping for transparent bundled surgery pricing, though it operates as a referral/agency rather than a provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. George Surgical Center