Purifics ES Inc

What Purifics ES Inc does

Purifics ES Inc (doing business as Purifics, formally incorporated as Purifics Water Inc.) is a privately held Canadian water-treatment technology company founded in 1993 in London, Ontario, with its headquarters, engineering, and manufacturing facility at 340 Sovereign Road. The company designs, builds, integrates, factory-acceptance tests, and ships complete chemical-free water-purification systems based on a proprietary platform it brands "Filter, Destroy, Recover" (FDR). The flagship is CUF® (Continuous Ultra-Filtration), a process that combines an In-Situ Reactor (ISR) producing concentrated sweep floc coagulation with fifth-generation 100% silicon carbide (SiC) ceramic membranes (250–500 GFD flux, 25+ year design life, no end-of-life replacement) to remove multiple contaminants in a single automated operation with no pre-treatment required. The platform is complemented by Photo-Cat®, a chemical-free photocatalytic Advanced Oxidation Process (AOP+) that uses UV and a TiO2 catalyst to destroy (rather than separate) persistent contaminants including PFAS, 1,4-dioxane, pharmaceuticals, and solvents; the Solids Recovery Unit (SRU®), which achieves true Zero Liquid Discharge with 99.99% water recovery; and the patented Nano Challenge Direct Integrity Test (NCDIT), the first marker-based DIT method certified for U.S. EPA LT2ESWTR compliance.

Purifics serves three primary customer segments: municipal water utilities (its largest segment, with 12+ drinking water plants deployed across multiple U.S. states and Canadian provinces including Tennessee, Arizona, Texas, Florida, Mississippi, New Jersey, Delaware, and British Columbia); industrial and environmental remediation customers (including oil & gas, cement, superfund sites, and Lockheed Martin groundwater remediation); and U.S. federal government / defense customers (NASA Mars-mission water recovery; three U.S. DoD Photo-Cat orders via the Canadian Commercial Corporation, the most recent for the U.S. Navy's NSWC IHD under the Navy's $2.7B Energetics Comprehensive Modernization Plan). Revenue is generated primarily through capital equipment sales of project-quoted CUF, Photo-Cat, and SRU modules (2 MGD pre-packaged plants priced in the $10–11M range), supplemented by engineering services (bench testing, on-site pilot verification, application design, factory acceptance testing, operator training) and recurring after-sales support / remote monitoring on a 25+ year asset life.

The company sells almost exclusively through long-cycle direct enterprise sales, supported by a U.S. regional representative network (e.g., BAR Environmental in Tennessee), a government-to-government channel via the Canadian Commercial Corporation (CCC) for U.S. DoD access, education-led demand generation through content marketing, technical webinars, industry event sponsorships (PFAS Management Symposium, PennTec 2026), and on-site pilot verification programs that double as both technical validation and bottom-of-funnel demand capture. The company holds 30+ patents (cited as 35 in DoD communications) and operates as a licensed engineering firm with in-house design, modelling, piloting, automation, and remote networking capabilities.

Name

Purifics ES Inc

Legal name

Purifics Water Inc.

Website

https://purifics.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Purifics Water Inc. is a Canadian water-treatment technology company that designs and builds chemical-free purification systems based on proprietary silicon-carbide ceramic membranes and photocatalytic AOP+, serving municipal water utilities, industrial and remediation customers, and U.S. federal defense agencies across North America.

Ownership category

akta.pro rank

Product category

Water Treatment Systems

NAICS

Sewage Treatment Facilities (221320), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Other Basic Inorganic Chemical Manufacturing (325180)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Hazardous Waste Management (4955), Laboratory Analytical Instruments (3826), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Potable Water Treatment & Conditioning (Filtration, Disinfection, Corrosion Control) (EUANAAAC)

akta.pro secondary industries

PFAS & Emerging Contaminants Removal (AFFF/Trace Organics) (EUANADAJ), Filtration (Rapid/Slow Sand, Media, Membrane Pretreatment) (EUANABAB), Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)

Keywords

• Water treatment systems
• Ceramic membrane filtration
• Advanced oxidation processes
• Zero liquid discharge
• PFAS removal technology

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Capital Equipment Sales: Primary revenue from sale of complete water purification systems, configured in scalable sizes (M16, M24, M36, M48, M54, DM24–DM54 CUF modules; SRU 4–160 units; Photo-Cat L, DL, DDL, QDL). Large one-time capital purchases (e.g., $10–11M Olney plant; 2 MGD Clifton plant).
2. Professional & Engineering Services: Engineering services including bench testing, on-site pilot verification programs, application design, factory acceptance testing, hands-on operator training, and worldwide support.
3. After-Sales Support & Maintenance: Recurring/ongoing after-sales support, remote monitoring, and maintenance services backed by 25+ year membrane design life.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels9 records

Core offering

Purifics designs, manufactures, and sells chemical-free water purification systems based on proprietary 5th-generation silicon carbide (SiC) ceramic membrane technology. Its CUF (Continuous Ultra-Filtration) platform, Photo-Cat advanced oxidation process, and Solids Recovery Unit (SRU) together deliver multi-contaminant removal—including PFAS, arsenic, fluoride, 1,4-dioxane, and VOCs—with Zero Liquid Discharge (ZLD) for municipal utilities, industrial operators, and government/defense customers. The company provides project-quoted capital equipment alongside pilot verification, application design, factory acceptance testing, operator training, and worldwide support services.

Product overview

Purifics delivers a platform-plus-modules architecture under its "Filter, Destroy, Recover" (FDR) approach rather than a single monolithic product. The flagship CUF® (Continuous Ultra-Filtration) platform anchors the offering, combining concentrated sweep floc coagulation with fifth-generation 100% silicon carbide (SiC) ceramic membranes in an In-Situ Reactor (ISR) to remove multi-contaminants in a single operation with no pre-treatment. The Photo-Cat® chemical-free photocatalytic AOP+ system serves as the destroy-side module, permanently destroying PFAS, 1,4-dioxane, pharmaceuticals, and other organics via UV + TiO2 catalysis without hydroxyl radical dependency. The Solids Recovery Unit (SRU®) acts as the recover-side sub-system, enabling true Zero Liquid Discharge with 99.99% water efficiency. Around this core stack, Purifics offers scalability through modular equipment families (CUF M16–DM54; Photo-Cat L/DL/DDL/QDL; SRU 4/40/80/160), a pre-packaged 2 MGD plant format, a mobile pilot platform, and proprietary compliance tooling such as the Nano Challenge Direct Integrity Test (NCDIT) for LT2ESWTR. Service-layer offerings — bench testing, on-site pilot verification, application design, factory acceptance testing, and worldwide support — wrap the technology stack. The integrated platform is fully automated with SCADA and remote monitoring, and the company holds 30+ patents with fifth-generation membrane technology backed by 30+ years of municipal and industrial field experience.

Differentiator

Problem solved

Functional benefit

Brands

• CUF® (Continuous Ultra-Filtration): Purifics' proprietary continuous ultra-filtration platform that combines concentrated sweep floc with silicon carbide (SiC) ceramic membranes to remove multiple contaminants in a single automated operation with Zero Liquid Discharge capability; available in M16, M24, M36, M48, M54, DM24, DM36, DM48, and DM54 configurations.
• Photo-Cat®
• SRU® (Solids Recovery Unit)

Quantifiable outcome

• 99.99% water recovery (Zero Liquid Discharge) via integrated SRU
• +10 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered strategic / flagship, core / regional and minor / competitive pilot context.

• Canadian Commercial Corporation (CCC)strategic / flagshipStrategic or Co-development PartnerCanadian Commercial Corporation (CCC) is Canada's government-to-government contracting agency and acts as Purifics' U.S. DoD Prime Contractor service. Through CCC's free service, Purifics accesses U.S. DoD procurement expertise and support. CCC was awarded a contract by the U.S. Department of Defense to deliver Purifics' Photo-Cat Oxidation system to the U.S. Navy's Naval Surface Warfare Center Indian Head Division (NSWC IHD), supporting the Navy's $2.7 billion USD Energetics Comprehensive Modernization Plan.
• BAR Environmentalcore / regionalChannel Partner/ Reseller/ DistributorBAR Environmental represents Purifics in the Tennessee region. Their collaboration and local support were instrumental in advancing the City of Clifton 2 MGD PFAS drinking water project and supporting the City throughout the evaluation and pilot testing process.
• DuPont Water Solutionsminor / competitive pilot contextOthersDuPont Water Solutions is one of three membrane water treatment vendors being pilot-tested by the Olney City Council (alongside Aria Filtra and Purifics) for a $10–11 million project to replace Olney's century-old water treatment facility. Each vendor's membrane system is being evaluated against Olney's raw water over a four-to-five-month pilot phase before final plant design.
• Aria Filtraminor / competitive pilot contextOthersAria Filtra is one of three membrane water treatment vendors being pilot-tested by the Olney City Council (alongside DuPont Water Solutions and Purifics) for a $10–11 million project to replace Olney's century-old water treatment facility.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aria Filtra: Direct competitor in municipal membrane water treatment. Co-contender with Purifics and DuPont Water Solutions in the Olney, TX pilot for a $10–11M water treatment facility replacement, addressing the same municipal procurement market.
• Calgon Carbon: Activated carbon and advanced treatment provider for PFAS, drinking water, and remediation. Competes with Purifics' integrated removal + destruction platform where utilities evaluate adsorption-media trains versus chemical-free ceramic membrane + AOP+ systems.
• Trojan Technologies: Specialist in UV-based water treatment and AOP for municipal and industrial markets. Direct overlap with Purifics' Photo-Cat chemical-free photocatalytic AOP+ module for PFAS, 1,4-dioxane, and organic contaminant destruction.
• DuPont Water Solutions: Direct competitor in municipal and industrial membrane water treatment. Named alongside Purifics in the Olney, TX pilot evaluation for a $10–11M facility replacement, indicating head-to-head competition for the same municipal RFPs Purifics targets.

Emerging players

• LiqTech International: Specialist in silicon carbide (SiC) ceramic membranes for industrial water and emissions treatment. Closest direct technology analogue to Purifics' 5th-generation SiC ceramic membrane CUF platform, competing in industrial water reuse and pre-treatment niches.

Broad incumbents

• SUEZ Water Technologies & Solutions: Global water technology and services provider with municipal, industrial, and digital water offerings. Overlaps with Purifics on municipal drinking water, industrial water reuse, and PFAS / emerging contaminant treatment where ZLD and chemical-free destruction are differentiating requirements.
• Veolia Water Technologies: Global water treatment incumbent offering a broad portfolio across municipal and industrial water purification, including advanced treatment trains competing with Purifics' integrated CUF/Photo-Cat/ZLD platform for multi-MGD municipal and industrial bids.
• Pentair: Broad water treatment and filtration portfolio across residential, commercial, and industrial segments. Competes with Purifics in industrial water purification and municipal drinking water treatment applications where integrated membrane systems are specified.
• Xylem (including Evoqua Water Technologies): Large water technology platform serving municipal drinking water, industrial, and reuse markets with membrane, filtration, and treatment solutions overlapping Purifics' municipal drinking water and industrial remediation offerings.
• Pall Corporation (Danaher): Filtration, separation, and purification solutions serving municipal, industrial, and aerospace/defense customers. Overlaps with Purifics on industrial water purification, aerospace/defense water systems (e.g., NASA-class missions), and high-purity reuse applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/purifics
• YouTubeyoutube.com/@purificswaterinc
• LinkedInlinkedin.com/company/purifics

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purifics ES Inc