Brooke House

What Brooke House does

Brooke House is a privately-held South African holding company headquartered at 38 Kruger Road, Midrand, Johannesburg, operating three wholly-owned subsidiaries across floral, fresh produce, and flat-glass categories. The Flowers division imports and exports a broad assortment of cut flowers, Cape Flora, bouquets, and foliage sourced globally; the Fruits division cultivates, processes, preserves, and distributes fresh fruits and vegetables (apples, citrus, grapes, pears, sub-tropical varieties) to wholesale buyers; and the Glass division manufactures and delivers flat-glass products throughout South Africa alongside a suite of processing services. Operational footprint spans South Africa domestically with flowers and produce exported to North America and the Far East.

The Glass division carries the most extensive physical product portfolio: float glass (clear and tinted), low-iron and low-emissivity glass, mirrored and copper/lead-free mirror products, laminated and toughened safety glass, bullet-resistant glass, PVB-interlayer variants (Colourvue, Coolvue, Solarshield, Solarvue, E-Range), Georgian wire glass, double-glazed units, sound-reduction glass, and decorative patterned products. This is supported by 14 processing services including cutting/resizing, hole drilling, edge and shape polishing, safety toughening, sandblasting, beveling, frameless shower construction, glass staining, and bullet-resistance enhancement. Core technology is limited to a website-based catalog and customer interface (brookehouse.net) — there is no proprietary platform, app, or AI system documented; sourcing and order handling rely on direct sales.

Commercially, Brooke House operates a sales-led B2B wholesale model with direct customer relationships across three verticals — wholesalers and florists (Flowers), fresh-produce wholesale buyers (Fruits), and building & construction / aluminium fabricators / home-decoration / glass-processors (Glass). Pricing is quote-based and tailored to individual customer expectations and financial capabilities, with billing on a pay-as-you-go basis; revenue is generated through one-time/wholesale transactions rather than subscriptions or licensing. The company has 11–50 employees, no disclosed external investors, and no recorded funding events, M&A, or leadership changes in the input data.

Name

Brooke House

Legal name

Brooke House

Website

https://brookehouse.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Brooke House is a South African holding company operating three wholly-owned subsidiaries: Brooke House Flowers (flower imports/exports), Brooke House Fruits (fresh produce wholesale), and Brooke House Glass (flat-glass manufacturing and processing), serving B2B wholesalers, florists, and construction buyers domestically and exporting flowers and produce to North America and the Far East.

Ownership category

akta.pro rank

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Brooke House Flowers: Import and export of diverse varieties of flowers and closely-related products from around the world. Serves both small and large-scale consumers with equal precision and dedication.
2. Brooke House Fruits: Cultivation, processing, preservation, and distribution of top-quality fresh produce including fruits and vegetables sourced from global partners and suppliers. Freshness and value are guaranteed.
3. Brooke House Glass: Manufacturing and delivery of high-quality flat-glass products throughout the Republic of South Africa. Uses finest raw materials from global suppliers. Provides advanced glass solutions for building facades, aluminium fabricators, home decorations, and glass processors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Brooke House is a South African holding company that operates three wholly-owned subsidiaries: Brooke House Flowers (imports and exports of diverse flower varieties and related products globally), Brooke House Fruits (cultivation, processing, preservation, and distribution of fresh fruits and vegetables sourced from worldwide suppliers), and Brooke House Glass (manufacturing and delivery of high-quality flat-glass products and processing services throughout South Africa). The company serves wholesale customers with global sourcing capabilities and customized pricing.

Product overview

Brooke House is a South African holding company operating three distinct subsidiaries: Brooke House Flowers (import/export of flowers, greens, and bouquets), Brooke House Fruits (cultivation, processing, and distribution of fresh produce including apples, citrus, deciduous fruits, grapes, pears, sub-tropical fruits, and vegetables), and Brooke House Glass (manufacturing and delivery of flat-glass products and related services). The three sub-brands operate independently but share the parent company's commitment to quality and global sourcing. Brooke House Glass offers an extensive portfolio of over 19 glass products including float glass, laminated glass, mirrors, and specialty glass, complemented by 14 glass processing services such as cutting, tempering, sandblasting, and frameless shower construction.

Differentiator

Problem solved

Functional benefit

Brands

• Brooke House Flowers: Florist business dealing in imports and exports of diverse variety of flowers and related products
• Brooke House Fruits
• Brooke House Glass

Products and services

• Brooke House Flowers A wholesale florist business dealing in imports and exports of diverse varieties of flowers and related products from around the world, serving both small and large-scale consumers with equal precision and dedication.
• Brooke House Fruits Expert services in the cultivation, processing, preservation, and distribution of top-quality fresh produce including a wide variety of fruits and vegetables sourced from global partners and suppliers, with freshness and value guaranteed.
• Brooke House Glass Manufacturer and supplier of high-quality flat-glass products throughout the Republic of South Africa, providing advanced glass solutions for building facades, aluminium fabricators, home decorations, and glass processors using the finest raw materials from global suppliers.
• Glass Processing Services Custom glass processing services including cutting and resizing, beveling, polishing, hole drilling, sandblasting, safety toughening, glass staining, shape polishing, frameless shower construction, glass repairs, and bullet resistance enhancement, offered to glass processors, fabricators, and end customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• NSG Group (Pilkington): Owner of the Pilkington brand and one of the world's largest manufacturers of float and value-added flat glass. Comparable to Brooke House Glass in float, laminated, and architectural glass categories.
• Royal FloraHolland: World's largest flower auction connecting global growers and florists. Comparable to Brooke House Flowers in serving the cut-flower trade, but operates at vastly larger scale as an auction marketplace rather than as an importer/exporter.
• Dole plc: One of the world's largest producers and marketers of fresh fruits and vegetables with global sourcing. Comparable to Brooke House Fruits in product category and global wholesale distribution model, though at vastly larger scale.
• AGC Inc. Japanese-headquartered global glass manufacturer producing float, architectural, automotive, and specialty glass. Directly comparable to Brooke House Glass in flat-glass and laminated-glass categories, though at vastly larger global scale.
• Guardian Glass: Global manufacturer of float, coated, and laminated architectural glass serving commercial and residential construction. Comparable to Brooke House Glass in product line, particularly low-emissivity and laminated offerings.
• Saint-Gobain: Global building materials giant with a major flat-glass and high-performance glazing business. Comparable to Brooke House Glass in float, laminated, and low-emissivity glass, but operates at global scale across multiple construction product lines.

Direct peers

• Capespan: South African-headquartered fresh produce grower and global distributor of fruits and vegetables. Closely comparable to Brooke House Fruits in product category, customer type (wholesalers and global retailers), and South African origin of supply.
• Dümmen Orange: Global breeder and producer of cut flowers, potted plants, and ornamentals. Comparable to Brooke House Flowers in supplying cut flowers to wholesalers and florists worldwide, though Dümmen is upstream in breeding rather than trading.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/brooke-house

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooke House