Pro Tan®
- Company typePrivate
- Founded1987
- HeadquartersSunrise, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Pro Tan® firmographics
Firmographics- Name
- Pro Tan®
- Legal name
- Performance Brands, Inc.
- Website
- https://protanusa.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pro Tan® industry classification
Industry- Product category
- Sunless Tanning Products
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional Tanning (Spray Tan & Salon Systems) (CRABALAI)
Keywords
Where Pro Tan® is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pro Tan® business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Consumer Tanning Products: Direct-to-consumer sales of competition tanning products including overnight color, top coats, bronzing mousse, exfoliators, posing oils, and accessories through the protanusa.com e-commerce storefront. Products sold as individual items or bundled into D.I.Y. kits for self-service application.
- Professional Products: Bulk tanning solutions (liters and gallons) sold to professional spray tan technicians and certified affiliates who provide on-site competition tanning services. Includes professional-grade versions of competition color formulas.
- On-Site Competition Tanning Services: Professional spray tan application services provided at bodybuilding and fitness competitions. Athletes purchase tanning packages through the website for specific events, with on-site teams providing base coat and top coat applications backstage.
- Pre-Contest Skincare Products: Sales of ancillary skincare products including hair removal (Hair Away®), body contouring creams (Abs of Steel®, Buns of Steel®), and sunless tan removers that support the competition preparation process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | D.I.Y. Single Show Mini Kit - TSA Approved |
| Unit Pricing | Pay-as-you-go | Overnight Competition Color® |
| Unit Pricing | Pay-as-you-go | Super Dark Competition Color® |
| Unit Pricing | Pay-as-you-go | Instant Competition Color® Top Coat |
| Unit Pricing | Pay-as-you-go | Get Buffed® Pre-Tan Body Scrub |
| Unit Pricing | Pay-as-you-go | Standard Tanning Package (Event) |
| Unit Pricing | Pay-as-you-go | Standard + Additional Base Coat Package (Event) |
| Unit Pricing | Pay-as-you-go | Wheelchair Division Tanning Package |
| Unit Pricing | Pay-as-you-go | Professional Liter Solutions |
| Unit Pricing | Pay-as-you-go | Sunless Tan Remover |
| Unit Pricing | Pay-as-you-go | Show Shine® Posing Oil |
| Unit Pricing | Pay-as-you-go | Hot Stuff® High Definition Optimizer Oil |
| Unit Pricing | Pay-as-you-go | Muscle Juice® Posing Oil |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pro Tan® product offering
Product offeringCore offering
Pro Tan® develops, manufactures, and sells sunless tanning products (DHA-based lotions, mousses, sprays, posing oils, exfoliators, and accessories) formulated specifically for bodybuilding and fitness competition stage presentation. The company sells DIY kits and individual products directly to consumers via its e-commerce storefront, provides professional on-site spray tan services at major NPC and IFBB Pro League events, and supplies bulk professional solutions to certified affiliate technicians.
Product overview
Pro Tan® is the #1 worldwide competition tanning brand since 1987, offering a comprehensive product portfolio for bodybuilding and fitness competitors. The core offering centers on Competition Color products (Overnight Competition Color®, Super Dark Competition Color®, and Instant Competition Color® Top Coat) which provide streak-free, professional-grade tans for stage. These are complemented by Pre-Tan Preparation products including Get Buffed® exfoliator and Hair Away® hair remover, and Stage Finishing products including Show Shine®, Hot Stuff®, Muscle Juice®, Muscle Sheen, One Coat®, and Quick Bronze® for muscle definition and posing oil application. The company also offers Cutting/Toning Creams (Abs of Steel® and Buns of Steel®), Sunless Tanning products for everyday use (Two Minute Tan® and Sunny Day®), and accessories including Applicator Sponges, Back Applicators, Competitor Mats, and branded apparel. Professional-sized products (Liter and Gallon solutions) are available for certified spray tan technicians. The company operates as both a product manufacturer and professional spray tan service provider at major NPC and IFBB Pro League competitions, offering on-site tanning packages as a key service channel.
Differentiator
Problem solved
Functional benefit
Products and services
- D.I.Y. Single Show Mini Kit TSA-approved travel-sized competition tanning kit containing Get Buffed® exfoliator, Overnight Competition Color® base coat, Instant Top Coat Mousse, Show Shine® posing oil, and applicator sponge. Designed for athletes needing a complete single-show tanning package in carry-on-compliant sizes.
- Female Competitor Kit Complete competition tanning and stage finishing kit for female athletes including exfoliator, base coat, top coat mousse, posing oil, and suit fastener.
- Male Competitor Kit Complete competition tanning and stage finishing kit for male athletes including exfoliator, hair removal lotion, competition color coats, and posing oil.
- Overnight Competition Color® Original Suntan Brown Formula sunless tanning spray that develops a deep, dark, long-lasting tan after one application. Streak-free and quick-drying, fades naturally over 5–7 days like a real suntan. Includes Pro Tan® Applicator Sponge.
- Super Dark Competition Color® Ultra Dark Suntan Brown Spray combining the original Competition Color® formula with instant bronzers for deep, streak-free tan development in as little as four hours. Designed for same-day tanning before competition.
- Instant Competition Color® Top Coat Ultra Dark Mahogany Bronzing Mousse providing instant competition color over a base coat with non-streaking formula. Applied as the final top coat for stage presentation.
- Get Buffed® Pre-Tan Body Scrub Pre-tan exfoliator formulated with natural exfoliators, plant extracts, and vitamins designed to enhance sunless tanning results and balance skin pH for optimal color absorption. Available in 8 oz. and 16 oz. sizes.
- Hair Away® Total Body Hair Remover Gentle, non-burning cream hair remover effective in four minutes, providing smooth skin that lasts up to three weeks. Suitable for all skin types and used as part of pre-competition preparation.
- Two Minute Tan® Sunless Bronzing Mousse Medium-dark bronzing mousse with fast-acting, streak-free formula enriched with rich moisturizers and Vitamins A&E. Tropical Mango Lime fragrance. Includes Pro Tan® Applicator Sponge.
- Sunny Day® Golden Glow Self Tanning Lotion Self-tanning lotion enriched with vitamins that gradually develops a golden tan while moisturizing skin. Targeted at everyday sunless tanning consumers.
- Show Shine® Maximum Definition Ultra-Light Posing Oil Ultra-light dry oil formulated exclusively for bright stage lighting to highlight muscle definition, eliminate blind spots, and condition skin.
- Hot Stuff® High Definition Optimizer Oil High definition optimizer oil with proprietary Vasculex™ formula that enhances vascularity and provides a warming effect for the shredded stage look.
- Muscle Juice® Maximum Definition Posing Oil Total muscular definition posing oil formulated for hot stage lights that shows true muscle definition without creating blind spots. Water and sweat resistant with natural oils for superior sheen.
- Muscle Sheen Maximum Definition Posing Gel Posing gel designed to enhance muscular definition under bright stage lights.
- One Coat® Top Coat Sheen Instant dark bronze top coat sheen for quick, deep tan application. Safe for all skin types.
- Quick Bronze® Dark Brown Posing Gel Dark brown posing gel designed for streak-free, water-resistant deep tan suitable for bodybuilding competitions.
- Abs of Steel® Fat Burning Cream Topical fat burning cream with heat-activated thermogenic effects and clinically researched ingredients, designed to enhance the appearance of a firm core.
- Buns of Steel® Cellulite Reduction Cream Heat-activated toning cream with clinically researched ingredients to support a tight, toned appearance and reduce the look of cellulite.
- Sunless Tan Remover Fast-acting mousse formula that gently removes stubborn self-tan without abrasive scrubbing, leaving skin soft and supple.
- Bikini Bite® Roll-On Suit Fastener Skin-friendly roll-on fabric fastener that prevents bikini slips and riding up. Provides superior holding power for hours and washes off with soap and water.
- Bikini Bite® Spray Aerosol suit fastener spray that prevents swimsuit slippage. Skin-friendly and easily removable with soap and water.
- Tattoo Cover-Up Professional Solution Professional solution for covering tattoos with blendable shades for contest-ready coverage.
- Tattoo Cover-Up Spray Custom blending competition color spray for concealing tattoos and scars, layered with Pro Tan® Competition Color for flawless stage finish.
- Underarm Odor Defender Roll-on deodorant designed exclusively for sunless tanning with odor-neutralizing ingredients, providing an even underarm tan and freshness.
- Instant Competition Color® Liter of Top Coat Solution Liter-size top coat solution for professional airbrush tanning applications at high-volume competition events.
- Super Dark Competition Color® Liter of Base Coat Solution Liter-size ultra-dark base coat solution for professional airbrush tanning, offering streak-free and even application.
- Overnight Competition Color® Gallon of Base Coat Solution Gallon-size base coat solution for professional airbrush tanning ensuring even, streak-free application at the highest-volume events.
- On-Site Competition Spray Tan Service Professional spray tan application service delivered on-site at NPC and IFBB Pro League competitions. Athletes book per-event packages (e.g., $100 wheelchair division, $155 standard, $180 standard plus additional base coat) and receive base coat and top coat applications backstage at contests.
Quantifiable outcome
- Tan fades naturally over 5-7 days like a real suntan
- +3 more outcomes
Companies that use Pro Tan®
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Pro Tan® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pro Tan® partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- NPC (National Physique Committee)coreOfficial Tanning Provider for NPC events including NPC Dexter Jackson Classic, NPC Labrada Classic, NPC Texas Classic, NPC National Bodybuilding Championships, and numerous other NPC competitions. Pro Tan® provides professional spray tan services backstage at these events for competing athletes.
- IFBB Pro LeaguecoreOfficial Tanning Provider for IFBB Pro League events including Mr. Olympia, Olympia Amateur, IFBB Pro League Houston Pro, and various Pro League competitions. Provides professional tanning services for elite professional bodybuilders at the highest levels of the sport.
- Performance Brands, Inc.flagshipPro Tan® is a division of Performance Brands, Inc., headquartered in Davie, Florida. The parent company structure supports the Pro Tan® brand and related fitness/personal care products.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Pro Tan® competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pro Tan® social profiles
Digital presencePro Tan® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Tan® leadership team
Management profileNumber of profiles
Profiles1 record
Pro Tan® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Tan® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Tan®
What does Pro Tan® do?
Pro Tan® develops, manufactures, and sells sunless tanning products (DHA-based lotions, mousses, sprays, posing oils, exfoliators, and accessories) formulated specifically for bodybuilding and fitness competition stage presentation. The company sells DIY kits and individual products directly to consumers via its e-commerce storefront, provides professional on-site spray tan services at major NPC and IFBB Pro League events, and supplies bulk professional solutions to certified affiliate technicians.
Is Pro Tan® a public or private company?
Pro Tan® is a private company. It is classified as corporate owned and is currently operating.
When was Pro Tan® founded?
Pro Tan® was founded in 1987. It employs 11 to 50 people.
Where is Pro Tan® based?
Pro Tan® is headquartered in Sunrise, United States, in the North America region.
How does Pro Tan® make money?
Four revenue lines are on record. Consumer Tanning Products are the primary driver. The others are professional Products, on-Site Competition Tanning Services and pre-Contest Skincare Products.
Does Pro Tan® have an API?
No public API is recorded for Pro Tan®.
What industry is Pro Tan® in?
Pro Tan®'s product category is Sunless Tanning Products. Its primary akta.pro industry code is CRABALAI, Professional Tanning (Spray Tan & Salon Systems). Its SIC code is 2844.