AMS Instrumentation and Calibration

What AMS Instrumentation and Calibration does

AMS Instrumentation and Calibration Pty Ltd is a privately held Australian industrial instrumentation and calibration equipment distributor headquartered in Boronia, Victoria, operating across Australia, Papua New Guinea, and New Zealand. Founded circa 1970, the company serves as an authorized ANZ distributor for more than fifteen international manufacturers including Beamex (calibration), NOSHOK (pressure/level), McCrometer (flow meters), FCI (thermal flow), Bronkhorst (mass flow), Huber Instrumente, Azbil, Trimec, ecom, optek, Michell Instruments, and ElectroChemical Devices. Its product portfolio spans calibration equipment (multifunction calibrators, pressure calibrators, calibration management software), flow meters (differential pressure, electromagnetic, Coriolis, ultrasonic, thermal mass), analytical instrumentation (combustion analyzers, chlorine dioxide monitors, oxygen and dew point analyzers), and pressure, level, and temperature sensors.

The company's customer base spans industrial verticals including food and beverage, oil and gas, mining, HVAC, water and wastewater, power/energy/hydrogen, pulp and paper, and government/public utilities. Distribution is conducted through enterprise direct sales supported by certified engineers and dedicated product managers for each manufacturer's portfolio (e.g., Mike Farkas for Beamex, Anil Warrior for McCrometer, Dave Gray and Lawrence Wee for pressure/level products). Pricing is quote-based with 30-day payment terms, 10% GST applicable, and 1.5% monthly interest on overdue accounts. The business is privately held with 1-10 employees, no disclosed revenue, no funding rounds, no M&A activity, and no external investment.

AMS generates revenue primarily through hardware sales of distributed instrumentation and calibration equipment, complemented by technical support and calibration services. Long-standing distribution agreements with premium manufacturers such as Beamex (paperless calibration systems reported to reduce calibration time by 75%) and McCrometer provide differentiated product access in the ANZ region. The company maintains an active content marketing presence through technical blogs, manufacturer spotlights, and educational materials on measurement technologies, and supports co-marketing with manufacturing partners. CEO Dirk Kuiper leads the company with a leadership team comprising five product managers covering the major manufacturer portfolios.

Name

AMS Instrumentation and Calibration

Legal name

AMS Instrumentation & Calibration Pty Ltd

Website

https://ams-ic.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

AMS Instrumentation and Calibration is an Australian industrial distributor of calibration equipment, flow meters, and analytical instrumentation, serving food and beverage, oil and gas, mining, and related industries across Australia, Papua New Guinea, and New Zealand.

Ownership category

akta.pro rank

Product category

Industrial Instrumentation Distribution

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Testing Laboratories (8734)

akta.pro primary industry

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)

akta.pro secondary industry

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

• Industrial instrumentation distribution
• Calibration equipment supply
• Process control instrumentation
• Flow measurement solutions
• Analytical instrumentation supply

Headquarters

HQ city

Boronia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Industrial Instrumentation Distribution: AMS generates revenue by distributing instrumentation and calibration equipment from manufacturing partners to industrial customers across Australia, PNG, and New Zealand. Revenue is derived from product sales of flow meters, calibration equipment, analytical instruments, pressure/level/temperature measurement devices, and associated accessories. The company also provides technical support and consultation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AMS Instrumentation and Calibration is an Australian technical distributor that supplies industrial instrumentation and calibration equipment to industrial customers across Australia, Papua New Guinea, and New Zealand. The company distributes flow meters, calibration equipment, analytical instruments, and pressure/level/temperature measurement devices on behalf of leading international manufacturers including Beamex, McCrometer, NOSHOK, FCI, Bronkhorst, Huber Instrumente, Azbil, Trimec, optek, Michell, and IKM Instrutek. AMS also provides in-house calibration services and certified engineering technical support alongside product distribution.

Product overview

AMS Instrumentation and Calibration is a distributor and supplier of industrial instrumentation, calibration equipment, and measurement solutions operating across Australia, Papua New Guinea, and New Zealand for over 50 years. The company's product portfolio centers on process-control instrumentation and calibration technologies from multiple international manufacturers. Core product categories include calibration equipment (Beamex multifunction calibrators including MC6, MC6-T, MC6-Ex, MC4, MC2, POC8, CENTRiCAL test benches, CMX software, and LOGiCAL cloud software; Huber pressure gauges and calibrators HM28, HM30, HM35, TM40; IKM Instrutek calibrators), flow meters (McCrometer V-Cone, Wafer-Cone, FPI Mag, Ultra Mag; Bronkhorst ES-FLOW, CORI-FLOW; Trimec oval gear and turbine meters; FCI ST80 thermal mass flow meters, FLT93 flow switches), analytical instrumentation (ecom combustion analyzers, optek ClO2 analyzers, Michell oxygen and dew point analyzers, ECD instruments), and pressure/level/temperature measurement devices (NOSHOK transmitters, KING-GAGE tank level systems, Azbil transmitters, temperature sensors RTDs and thermocouples, infrared thermometers). The company provides comprehensive calibration services and technical support through certified engineers.

Differentiator

Problem solved

Functional benefit

Products and services

• Beamex Multifunction Calibrators (MC6, MC6-T, MC6-Ex, MC6 Workstation, MC4, MC2) Documenting process calibrators for pressure, temperature, and electrical signals, including ATEX/IECEx certified variants (MC6-Ex) for hazardous areas and the MC6-T temperature calibration system. The MC6 includes full fieldbus communicator functionality for HART, FOUNDATION Fieldbus, and Profibus PA instruments.
• Beamex POC8 Automatic Pressure Controller and Temperature Calibration Products (FB Field Temperature Block, MB, CENTRiCAL Test Benches) User-friendly automatic pressure output controller providing regulated output from vacuum to 210 bar, paired with industrial field temperature blocks, portable temperature dry blocks, and stationary/mobile calibration test benches for workshop and laboratory settings.
• Beamex Calibration Management Software (CMX and LOGiCAL) CMX calibration management software for planning, managing, analyzing, and documenting all calibration work and assets, and LOGiCAL cloud-based software that reads calibration results from Beamex documenting calibrators to generate PDF certificates, suited for regulated industries.
• Beamex Calibration Accessories (EXT External Pressure Modules, Smart Reference Probe) External pressure modules that expand configuration flexibility for calibrating additional pressure ranges with Beamex calibrators, and high-stability PRT temperature probes with integrated memory storing individual sensor coefficients.
• Huber Pressure Calibrators and Gauges (HM28, HM30, HM35, TM40) Versatile handheld pressure gauges with leak rate, min/max, and data logging functions (HM28); multifunctional climate measurement tool with simultaneous pressure, humidity, and temperature display (HM30); versatile manometers for relative, differential, or absolute pressure with hazardous-area variants (HM35 EX); and modular pressure calibrators with slide-in module slots (TM40).
• Huber HMCS Calibration Software Software for Huber HM30, HM35, and TM35 series devices that enables customers to issue their own calibration certificates.
• NOSHOK Intelligent Pressure and Level Transmitters (20, 25, and 30 Series) Intelligent pressure and level transmitters for food and beverage, dairy, chemical processing, and pharmaceutical industries. Features include minimized fill fluid with active temperature compensation (20 Series, 10:1 turn down, 0.1% accuracy), 360-degree rotatable display (25 Series), and hygienic/CIP-SIP capable snorkel design for harsh aggressive conditions (30 Series). Meets 3A requirements.
• McCrometer V-Cone Differential Pressure Flow Meter Advanced differential pressure flow meter using Bernoulli's principle with self-conditioning technology requiring minimal straight-run piping. Features 10:1 or greater turn-down ratio for accurate flow measurement.
• McCrometer Wafer-Cone Flow Meter Space-saving cone-style flow meter for tight-space installations and retrofits with superior accuracy and repeatability, requiring almost no maintenance.
• McCrometer FPI Mag (Fusion QuantiMag) Electromagnetic Flow Meter Insertion electromagnetic flow meter ideal for retrofits and sites never before metered, featuring accuracy, ease of installation, and total cost savings.
• McCrometer Ultra Mag Electromagnetic Flow Meter Advanced electromagnetic flow meter requiring only 1D upstream and 0D downstream straight-run with 0.5% accuracy. Features NSF-approved UltraLiner for electrical insulation and corrosion protection.
• McCrometer McPropeller Flow Meter Propeller flow meters for agricultural, municipal, industrial, and turf markets, suited for dirty water flows and high-volume water applications.
• FCI ST80 Wet Gas Thermal Mass Flow Meter Thermal mass flow meter with Wet Gas MASSter technology for accurate measurement in moist, wet gas applications. Features accuracy of ±1% of reading, 100:1 turndown, and Div.1/Zone 1 hazardous area approvals, with Modbus 485, dual NAMUR NE43, USB, optional Foundation Fieldbus, and PROFIBUS PA/DP outputs.
• FCI FLT93B and FS10i Flow Switches Insertion FlexSwitch for flow and temperature monitoring with temperature compensation for set point accuracy up to ±100°F process variation (FLT93B), and a universal flow switch and monitor for simple insertion into pipes and ducts with fast response and high repeatability (FS10i). SIL2 approved for safety applications.
• Bronkhorst ES-FLOW Ultrasonic Liquid Flow Meter Liquid flow meter operating on ultrasonic measuring principle for flow ranges of 4-1500 ml/min, combinable with control valve or pump for compact liquid dosing applications.
• Bronkhorst CORI-FLOW Coriolis Mass Flow Meter Coriolis type mass flow sensor for liquid flow measurement and control up to 600 kg/h with fluid-independent operation for gases and liquids.
• Trimec Multipulse Rotary Piston Flow Meters High accuracy rotary piston flow meters suitable for liquids from viscous lubricants and chemicals to non-conductive solvents and fuels, in line sizes from 4-50mm.
• Trimec FD Series Diesel Flow Meters Diesel flow meters designed for common transfer applications including receipt verification, loading, distribution, and dispensing. Suitable for fleet depots, mine sites, and marine facilities.
• Trimec TF Series Oval Gear Flow Meters High accuracy turndown and repeatability precision meters for flow rate measurement, monitoring, control, totalizing, dispensing, and batching applications.
• Trimec Dualpulse Insertion Paddle Wheel and Turbine Flow Meters Cost-effective insertion paddle wheel flow transducer for measuring flow of water and low viscosity liquids in large diameter pipes, plus turbine flow meters with tangential and axial rotors in flanged or threaded versions with I.S. approvals.
• KING-GAGE Tank Level Measurement Systems (LP3, LP2, LevelBAR) Tank level measurement systems providing continuous real-time level measurement for service or ballast tanks and vessel draft with graphical display (LP3); multiple tank indicator and setpoint controller combining intelligent signal processing with volumetric measurement (LP2); and electronic column indicators with multi-segment LED displays (LevelBAR) for marine and industrial tank applications. Features RS-485 digital serial output.
• Vortab Flow Conditioners (VEL Elbow and VIS Insertion Sleeve) Anti-swirl flow conditioners that correct flow disturbances at elbow installations (VEL) and provide cost-effective insertion sleeve solutions (VIS) to deliver uniform, swirl-free flow profiles to pump inlets with minimal pressure drop.
• ecom Portable Combustion Analyzers (ecom-D, J2KNpro) German-made combustion gas analyzers, pressure meters, and leak detectors for HVAC, engine, combustion, and industrial applications. Features electrochemical sensors calibrated at multiple temperatures, and the J2KNpro industrial analyzer supports multiple gas measurements including O2, CO, NO, NO2, SO2, CO2, CH4 for emissions compliance and fuel efficiency testing.
• optek AF26 Chlorine Dioxide (ClO2) Analyzer Real-time chlorine dioxide analyzer using dual-wavelength optical measurement for solution strength and gas concentration monitoring, with compensation for window fouling and particulates. Designed for disinfection monitoring in food and beverage, medical, and water treatment applications.
• Michell SIL2 Oxygen and Thermal Conductivity Analyzers SIL2 rated oxygen analyzers and XTC601 thermal conductivity analyzers for safety-critical applications in pharmaceutical, chemical, nuclear, and hydrocarbon processing industries with active monitoring to ensure process safety.
• Azbil AT9000 Transmitters and Flowmeters Smart differential pressure and pressure transmitters equipped with microprocessors for high performance and reliability, measuring flow rate, pressure, and fluid levels (AT9000); high-efficiency electromagnetic flowmeters for wide-range applications; and vortex flowmeters with temperature and pressure correction for high-accuracy measurements of gas, liquid, and steam.
• RTD Temperature Sensors and Infrared Thermometers High-accuracy resistance temperature detectors (Pt100 type) with typical accuracy of ±0.5°C and operating range of -200°C to 850°C, and non-contact infrared thermometers for measuring moving objects or surfaces in hazardous environments.
• Digital Thermometers Electronic sensors providing accurate temperature measurement with real-time display, data logging capability, and compliance tracking features.
• IKM Instrutek Calibrators (PM205, TC65, PC705M, PCA205M, Tek Know 100) Microprocessor controlled digital pressure measuring and calibration instrument with integrated peak, max, and min function (PM205); touch-display calibrator with up to 3-year calibration interval (TC65); high-accuracy digital pressure calibrator with built-in temperature compensation (PC705M); hydraulic pressure calibrator with integrated hydraulic pump (PCA205M); and low-cost easy-to-use loop calibrator with auto-ramp and step functions (Tek Know 100).
• Calibration Services and Technical Support In-house calibration services and certified engineering technical support provided to industrial customers alongside product distribution, including Beamex CMX software implementation assistance and lab calibrations for industrial customers across Australia, Papua New Guinea, and New Zealand.

Quantifiable outcome

• 75% reduction in calibration time using paperless Beamex system
• +1 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

23 partnerships are on record, tiered core, major, standard and minor.

• BeamexcoreChannel Partner/ Reseller/ DistributorAMS is the Australian distributor for Beamex calibration equipment and software. Beamex provides multifunction calibrators (MC6, MC4, MC2), pressure controllers (POC8), calibration software (CMX, LOGiCAL), temperature calibrators, and calibration test benches. The partnership includes product distribution, technical support, and software implementation assistance.
• NOSHOKcoreChannel Partner/ Reseller/ DistributorAMS is the Australian and New Zealand distributor for NOSHOK pressure and level transmitters, gauges, and instrumentation. Products include 20, 25, and 30 Series Intelligent Pressure and Level Transmitters designed for food and beverage, dairy, chemical processing, and pharmaceutical industries. NOSHOK products meet 3A requirements and feature CIP/SIP capabilities.
• McCrometercoreChannel Partner/ Reseller/ DistributorAMS is the official Australian distributor for McCrometer flow meters including V-Cone differential pressure flow meters, FPI Mag (Fusion QuantiMag) electromagnetic flow meters, Ultra Mag meters, Wafer-Cone flow meters, McPropeller meters, and fire hydrant flow meters.
• Fluid Components International (FCI)coreChannel Partner/ Reseller/ DistributorAMS distributes FCI thermal mass flow meters, flow switches (FLT93 series), and ST80 wet gas flow meters in Australia. FCI products feature SIL2 approvals for safety applications and Wet Gas MASSter technology for biogas and landfill gas applications.
• Huber InstrumentemajorChannel Partner/ Reseller/ DistributorAMS distributes Huber pressure calibrators and measurement instruments including HM28 handheld pressure gauges, HM30 meteo stations, HM35 pressure manometers, and TM40 modular pressure calibrators with slide-in modules.
• BronkhorstmajorChannel Partner/ Reseller/ DistributorAMS distributes Bronkhorst mass flow meters and controllers including ES-FLOW ultrasonic liquid flow meters, CORI-FLOW and mini CORI-FLOW Coriolis mass flow meters, and vapor delivery systems with Controlled Evaporation Mixing (CEM) technology.
• Azbil InstrumentationmajorChannel Partner/ Reseller/ DistributorAMS distributes Azbil transmitters, controllers, and control valves including AT9000 advanced transmitters, PTG pressure sensors, PREX3000 pneumatic transmitters, and AVP700 smart valve positioners.
• Trimec Flow ProductsmajorChannel Partner/ Reseller/ DistributorAMS distributes Trimec oval gear PD flow meters, Multipulse rotary piston meters, FD-Series diesel flow meters, insertion paddle wheel flow transducers, turbine meters, and associated electronics including flow rate totalisers and batch controllers.
• ecommajorChannel Partner/ Reseller/ DistributorAMS distributes ecom portable combustion analysers and gas detection equipment manufactured in Germany. Products include ecom-D (up to 6 gas measurement), ecom-J2KNpro industrial analyser, and accessories for combustion monitoring in heating, engines, and industrial applications.
• OptekmajorChannel Partner/ Reseller/ DistributorAMS distributes optek photometers and analyzers including AF26 chlorine dioxide (ClO2) analyzers with C4000 converters for disinfection monitoring in food and beverage, medical, and water treatment applications.
• Michell InstrumentsmajorChannel Partner/ Reseller/ DistributorAMS distributes Michell Instruments dew point analyzers, oxygen analyzers, and thermal conductivity analyzers. Products include SIL2-rated oxygen and thermal conductivity analyzers suitable for safety-critical applications in pharmaceutical, chemical, nuclear, and hydrocarbon processing industries.
• ElectroChemical Devices (ECD)majorChannel Partner/ Reseller/ DistributorAMS distributes ECD water analysis instrumentation including the HYDRA nitrate sensor. Products feature IEC Ex approvals for hazardous area installations.
• Vortab CompanystandardChannel Partner/ Reseller/ DistributorAMS distributes Vortab flow conditioners including Model VEL (Elbow) and Model VIS (Insertion Sleeve) configurations. These anti-swirl flow conditioners provide uniform flow profiles to pump inlets with minimal pressure drop.
• InterfacestandardChannel Partner/ Reseller/ DistributorAMS distributes Interface load cells and force measurement equipment known for calibration services in load measurement applications including weighbridges and crane scales.
• IKM InstrutekstandardChannel Partner/ Reseller/ DistributorAMS distributes IKM Instrutek calibrators including PM205 digital pressure meters, TC65 calibrators with touch display and extended calibration intervals, PC705M hydraulic pressure calibrators, and Tek Know 100 loop calibrators.
• KING-GAGE (A NOSHOK Company)standardChannel Partner/ Reseller/ DistributorAMS distributes KING-GAGE tank level measurement systems, LP2 and LP3 series tank level indicators, level purge control transmitters, and LevelBAR electronic column indicators for marine and industrial tank level applications.
• KatronicstandardChannel Partner/ Reseller/ DistributorAMS distributes Katronic ultrasonic flow meters including KATflow 170 clamp-on IECEx ultrasonic flow meters for non-intrusive flow measurement in water management, oil and gas, and chemical processing applications.
• DimetixstandardChannel Partner/ Reseller/ DistributorAMS distributes Dimetix distance measurement sensors and laser-based distance measurement devices for industrial applications.
• NTRONstandardChannel Partner/ Reseller/ DistributorAMS distributes NTRON oxygen sensors and gas analysis equipment including SIL2-rated oxygen sensor systems for safety-critical applications.
• ISOILstandardChannel Partner/ Reseller/ DistributorAMS distributes ISOIL industrial measurement sensors and instrumentation for process control applications.
• BoltsafeminorChannel Partner/ Reseller/ DistributorAMS distributes Boltsafe bolt tensioning and monitoring equipment for industrial applications.
• RedpostminorChannel Partner/ Reseller/ DistributorAMS distributes Redpost industrial instrumentation and measurement products.
• TecsenseminorChannel Partner/ Reseller/ DistributorAMS distributes Tecsense gas sensing and analytical instrumentation.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/am_software

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMS Instrumentation and Calibration