Multicultural Marketing Resources

What Multicultural Marketing Resources does

Multicultural Marketing Resources, Inc. (MMR) is a privately held, woman-owned (WBENC certified) B2B media and consulting firm founded in 1994 by Lisa Skriloff and headquartered in New York City. The company operates multicultural.com as a curated marketplace connecting corporations, agencies, and journalists with multicultural and diversity marketing experts across Hispanic, African American, Asian American, LGBTQ, Disability, and 50+ consumer segments. Its product suite centers on the annual Source Book of Multicultural Experts directory, the MMRNews email newsletter (9,000+ subscribers), and three additional themed newsletters covering multicultural marketing, travel, and entertainment, supported by a Speakers Showcase, an events and webinar calendar, a Career Center job board, and a books/courses editorial resource.

The underlying technology stack is a conventional content management system powering the directory, newsletter signup, self-serve shop, package configurator, and RFP intake — there are no disclosed APIs, integrations, SDKs, or AI components. Six registered trademarks cover the corporate name, newsletter brands, directory title, and logo. The platform is designed for self-serve usage: companies upload expert profiles, purchase newsletter feature slots ($425 per issue for a paragraph and logo in MMRNews), and submit event and job listings through standardized web forms.

MMR's revenue model is diversified across three streams: newsletter advertising (pay-as-you-go at $425 per POV feature), directory listings (annual subscription-style packages), and event/job listing fees. Distribution is primarily direct through the multicultural.com domain, with a self-serve commerce workflow (downloadable price list, spec sheet/media kit, custom payment form) and an editorial calendar signaling demand-side content cadence. Customer segments include corporations seeking multicultural expertise, agencies promoting specialized services, journalists using the press referral service, and multicultural marketing professionals using the Career Center. The company maintains no venture funding, no subsidiaries, and no institutional investors; Lisa Skriloff continues as President.

Name

Multicultural Marketing Resources

Legal name

Multicultural Marketing Resources, Inc.

Website

https://multicultural.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Multicultural Marketing Resources is a woman-owned B2B media and consulting firm operating a curated expert directory, email newsletters, and marketplace (multicultural.com) that connects corporations, agencies, and journalists with multicultural and diversity marketing specialists across Hispanic, African American, Asian American, LGBTQ, and other consumer segments.

Ownership category

akta.pro rank

Product category

Multicultural Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Directory and Mailing List Publishers (51314)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Multicultural marketing services
• Diversity marketing resources
• Expert directory listings
• Cultural market research
• Marketing industry newsletters

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Newsletter Advertising: Companies pay to have their POV featured in Multicultural Marketing News (MMRNews) newsletter sent to 9000+ subscribers, including paragraph and logo placement
2. Expert Directory Listings: Companies list in The Source Book of Multicultural Experts online directory, with self-uploaded content capabilities
3. Event and Job Listings: Featured listings for webinars, conferences, and job postings on the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Multicultural Marketing Resources operates a B2B marketplace and consultancy connecting corporations, agencies, and journalists with multicultural and diversity marketing experts. Its core offerings include The Source Book of Multicultural Experts directory, the MMRNews newsletter with 9,000+ subscribers, a Speakers Showcase, an events calendar, and a Career Center focused on Hispanic, African American, Asian American, LGBTQ, and other multicultural consumer markets.

Product overview

Multicultural Marketing Resources, Inc. operates as a B2B marketplace and consultancy offering a suite of interconnected editorial and directory products. The core offerings include the annual Source Book of Multicultural Experts directory, the MMRNews newsletters (covering marketing, travel, and entertainment topics), the Speakers Showcase for expert engagement, a Calendar of Multicultural and Diversity Conferences, a Career Center for job postings, and a selection of books and courses on diversity marketing. The platform enables companies and agencies to find resources, connect with experts, promote their programs, and access industry content across Hispanic, African American, Asian American, and other multicultural markets.

Differentiator

Problem solved

Functional benefit

Brands

• Multicultural Marketing News (MMRNews): Free e-mail newsletter published by MMR sent to over 9000 subscribers covering multicultural marketing industry news
• The Source Book of Multicultural Experts
• Multicultural Travel News
• Multicultural Entertainment News

Products and services

• The Source Book of Multicultural Experts An annual online directory of multicultural marketing experts that allows companies and agencies to find resources and connect with specialists in marketing to various ethnic and lifestyle groups.
• Multicultural Marketing News (MMRNews) A multicultural e-newsletter providing the latest news, expert insights, and industry updates on multicultural and diversity marketing.
• Multicultural Travel News A newsletter focused on travel news and information relevant to multicultural audiences.
• Multicultural Entertainment News (MMRNews) A newsletter covering entertainment news with a multicultural focus.
• Speakers Showcase A directory of multicultural marketing speakers and experts available for speaking engagements and media appearances.
• Calendar of Multicultural and Diversity Conferences A calendar listing multicultural and diversity conferences, events, and webinars for industry professionals.
• Career Center A job posting and recruitment service for multicultural marketing professionals, connecting employers with candidates in the diversity marketing space.
• Books and Courses Recommended books, reports, essays, downloads, and educational courses on diversity and multicultural marketing topics.
• Experts Directory An online searchable directory where companies and agencies can find multicultural marketing experts, consultants, and service providers.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ANA (Association of National Advertisers) - Multicultural & Inclusive Marketing: The ANA's Multicultural & Inclusive Marketing Conference and Excellence Awards is a major industry event and content platform in the same multicultural marketing space. MMR's events calendar and content offerings directly complement and compete for audience attention with ANA's multicultural programming.
• Ad Age (multicultural / diversity coverage): AdAge is a leading advertising industry trade publication with significant multicultural and diversity marketing editorial coverage. It competes for the same advertising dollars and audience attention from multicultural marketing professionals as MMR's newsletters and editorial content.

Direct peers

• 3AF (Asian American Advertising Federation): 3AF is a trade association serving Asian American advertising agencies and multicultural marketing professionals. It is a direct peer in the multicultural trade association/events space, with overlapping audiences, events (3AF Marketing Summit), and content offerings targeting Asian American marketers.
• AHAA (Association of Hispanic Advertising Agencies): AHAA is the leading trade association for Hispanic-focused agencies and marketers. It directly overlaps with MMR's Hispanic/multicultural focus and serves the same corporate and agency buyer community looking for multicultural marketing expertise.
• Burrell Communications Group: Burrell is one of the largest multicultural (African American consumer) creative agencies in the US. It is a direct peer as a featured multicultural expert firm within MMR's directory and competes for the same corporate multicultural marketing budgets.
• D expósito & Partners: D expósito & Partners is a Hispanic-focused multicultural marketing agency featured on MMR's platform. It represents the type of multicultural agency expert that MMR's Source Book directory and Speakers Showcase exist to promote.
• Ethnic Technologies: Ethnic Technologies is a multicultural marketing technology and data company featured as an expert on MMR. It provides multicultural audience targeting software and is a direct peer to other expert firms that MMR's directory catalogs.
• C+R Research: C+R Research is a market research firm specializing in multicultural and diverse consumer insights. It is featured as an expert company on MMR's platform and operates in the same multicultural marketing intelligence space.
• Cultural Marketing - The Multicultural Agency: Cultural Marketing is a multicultural marketing agency that competes for the same corporate multicultural marketing budgets as the expert firms listed in MMR's Source Book directory.

Emerging players

• Horowitz Research (now part of M/A/R/C Research): Horowitz Research is a multicultural market research firm that was a featured expert on MMR and was acquired by M/A/R/C Research in 2023. It competes in the multicultural consumer insights space and represents a typical expert partner/customer of MMR's directory platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/Multicultural50
• Facebookfacebook.com/multiculturalmarketingresources
• LinkedInlinkedin.com/company/multicultural-marketing-resources-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multicultural Marketing Resources