What New England Generator does

New England Generator Co. is a family-owned Kohler-authorized Titanium-tier dealer headquartered in Pembroke, Massachusetts, founded by Scott and Debbie Matthews in 1994. The company sells, installs, services, and repairs standby generator systems across all six New England states (Massachusetts, New Hampshire, Vermont, Rhode Island, Connecticut, and Maine), serving residential homeowners, builders and contractors, light commercial customers, and industrial facilities. Its product portfolio centers on Kohler residential standby generators (10-60+ kW) and industrial generators (8.5-4,000 kW across 60+ models), complemented by Kohler RXT and RDT automatic transfer switches, load control modules (LCM), and load shed kits that manage up to six prioritized household loads.

The company operates a fully in-house, sales-led model: in-house factory-trained, OSHA-certified technicians and licensed electricians deliver turnkey installations from site survey through permitting, gas and electrical work, startup, and final inspection, with residential installs typically completed in one to two days. Recurring revenue is generated through maintenance contracts, repair services for Kohler, Generac, Onan, and Briggs & Stratton equipment, and ancillary 40-ton crane services for heavy equipment placement. The business also runs a Kohler Builder Incentive Program that targets contractors for new construction and a $100-referral rebate program that drives word-of-mouth demand.

Pricing is quote-based following free site assessments, with typical residential installations priced at $5,000-$20,000 depending on location, fuel type, and trenching needs, and industrial projects priced on a custom basis reflecting generator size, system complexity, and facility requirements. Customer acquisition is driven by direct phone (781-294-8300), website quote requests, organic search, and a referral/builder channel; the company is privately held with no institutional capital and no public financials.

Name

New England Generator

Legal name

New England Generator Co.

Website

https://negenerator.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

New England Generator is a family-owned Kohler Titanium-tier dealer selling, installing, and servicing residential and industrial standby generators across all six New England states, serving homeowners, builders, and commercial and industrial facilities.

Ownership category

akta.pro rank

Product category

Standby Generator Sales & Installation

NAICS

Electrical Equipment Manufacturing (3353), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Motors & Generators (3621), Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF)

akta.pro secondary industries

Emergency Generator & Transfer Switch Troubleshooting (HSAOAEAI), Emergency & Standby Diesel Generator Power (Critical Facilities) (EUACACAH)

Keywords

• Standby generators
• Generator installation
• Industrial generators
• Generator maintenance
• Backup power systems

Headquarters

HQ city

Pembroke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Generator Sales: Sales of Kohler residential and industrial generators. Company is an authorized Titanium-tier Kohler dealer. Also services other major brands including Generac, Onan, and Briggs & Stratton.
2. Installation Services: Turnkey installation services including site survey, generator selection, permitting, delivery, trenching, gas and electrical work, startup, and inspections. Handles entire process from start to finish.
3. Maintenance Services: Routine maintenance including oil and filter changes, battery testing, air filter replacements, full system diagnostics, and compliance reporting for industrial clients.
4. Repair Services: Diagnostic and repair services for residential, light commercial, and industrial generators. Services include battery replacements, controller resets, fuel line issues, sensor failures, and transfer switch malfunctions.
5. Crane Services: 40-ton hydraulic crane services for lifting generators, HVAC equipment, utility components, and construction materials. Operated by licensed, certified professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

New England Generator is an authorized Kohler Titanium-tier dealer that sells, installs, maintains, and repairs standby generators for residential, light commercial, and industrial customers across all six New England states. Core offerings include Kohler residential (10–60+ kW) and industrial (8.5–4000 kW) generator systems, turnkey installation, scheduled maintenance, repair, and 40-ton crane services — supported by factory-trained, OSHA-certified technicians, licensed electricians, and a Massachusetts HIC contractor license.

Product overview

New England Generator is a Kohler-authorized Titanium-tier dealer offering a comprehensive portfolio of generator products and services. The core offerings include Kohler Residential Standby Generators (10–60 kW+) and Industrial Generators (8.5 to 4000 kW). These are complemented by accessory products including RXT and RDT Automatic Transfer Switches, Load Control Modules (LCM), and Load Shed Kits for intelligent power management. The company provides turnkey installation, maintenance, and repair services for both residential and industrial applications, along with 40-ton crane services for equipment placement. A companion mobile app (Kohler Energy Management App) enables remote monitoring of generator systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Kohler Residential Standby Generators Permanently installed Kohler standby generators (10–60+ kW) that automatically restore power within 10 seconds of an outage, running on natural gas or propane, with a 5-year warranty covering parts, labor, and travel. Designed for New England homeowners from small cottages to large properties with central AC needing whole-home or essential-circuit backup power during winter outages.
• Kohler Industrial Generators Diesel, natural gas, and LP Kohler industrial generators ranging from 8.5 kW to 4000 kW across over 60 models, with EPA-compliant options and configurations for mission-critical applications including data centers, medical facilities, heavy industry, pumps, and manufacturing equipment. Sold to industrial and commercial customers requiring compliance and high-capacity backup power.
• Generator Installation Services Turnkey installation services covering site survey, generator selection, permitting, delivery, trenching, gas and electrical work, startup, and final inspection. Residential installs are typically completed in one day by factory-trained, in-house technicians. Targets residential homeowners, light commercial, and industrial customers across New England.
• Generator Maintenance Services Routine maintenance for residential and industrial generator systems, including oil and filter changes, battery testing, air filter replacements, full system diagnostics, auto-start function testing, and compliance reporting for industrial clients. Targets residential homeowners, light commercial, and industrial customers across New England seeking reliable ongoing generator performance.
• Generator Repair Services Diagnostic and repair services for residential, light commercial, and industrial generators, including battery replacements, controller resets, fuel line issues, sensor failures, transfer switch malfunctions, engine and alternator failures, and ATS problems. Targets customers across New England needing timely repair with 24/7 emergency support.
• Crane Services 40-ton hydraulic crane services for lifting generators, rooftop HVAC equipment, utility components, and construction materials, performed by licensed, certified operators following OSHA safety protocols. Targets industrial customers, contractors, and projects across New England requiring heavy equipment placement.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• KohlercoreTechnology or IntegrationNew England Generator is an authorized Titanium-tier dealer for Kohler generators - the highest dealer certification level. The company has been one of Kohler's top dealers since 2013. They offer the full range of Kohler residential (10-60+ kW) and industrial (8.5-4000 kW) generators with full support, installation, and service. Factory training and certification ensures technicians are equipped to handle all Kohler products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EnglandCorp
• Facebookfacebook.com/negenerator
• LinkedInlinkedin.com/company/new-england-generator-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England Generator