The Herlitz Company

What The Herlitz Company does

The Herlitz Company, Inc. is a privately held U.S. professional services firm founded in 1940 and headquartered in Rhinebeck, New York, specializing in exhibit and sponsorship program development and management for healthcare and scientific meetings. The firm serves prestigious scientific societies and medical associations, handling both physical and virtual event formats ranging from large international conferences to intimate C-level roundtables. Named clients include the American Society for Biochemistry and Molecular Biology (ASBMB), the United States and Canadian Academy of Pathology (USCAP), the Aerospace Medical Association (ASMA), the International Society for the Advancement of Cytometry (ISAC), the American Society of Cytopathology (ASC), the Association for Academic Pathology (AAPath), the Myositis Association, and CHADD, alongside dozens of additional past convention clients listed on its website.

The company's core offering is a B2B professional services engagement centered on developing and managing the exhibit halls and sponsorship programs of its client societies' annual meetings, including publisher representation services for medical and scientific journal publishers. The firm operates through a direct service delivery model, deploying staff to client event venues and coordinating virtual meeting components where applicable. Its event calendar extends through 2027, with engagements spanning the United States, Canada, and Europe (Czech Republic, Netherlands, Iceland). Underlying technology is not publicly disclosed, consistent with a services-led rather than software-led business.

The Herlitz Company generates revenue through negotiated professional service fees tied to the scope of exhibit and sponsorship management for each event, with no publicly disclosed pricing. The firm is family-controlled (the Herlitz surname), with no evidence of outside private equity, venture capital, or public market participation. The company employs 101–250 people and maintains a Facebook presence as its primary social channel, with limited digital marketing activity beyond its corporate website.

Name

The Herlitz Company

Legal name

The Herlitz Company, Inc.

Website

https://herlitz.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

The Herlitz Company is a privately held, family-owned U.S. firm founded in 1940 that develops and manages exhibit and sponsorship programs for healthcare and scientific society meetings, serving organizations such as ASBMB, USCAP, ASMA, ISAC, and ASC across physical and virtual event formats.

Ownership category

akta.pro rank

Product category

Conference and Association Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

Healthcare & Medical Congresses (MPAGAGAF), Medical, Scientific & Healthcare Congress Organizers (THAHACAD), Medical & Health Sciences Congresses (THAHAJAA), Healthcare, Medical Devices & Pharma Shows Organizers (THAHABAH)

Keywords

• Exhibit program management
• Scientific meeting services
• Sponsorship program development
• Conference management services
• Association meeting logistics

Headquarters

HQ city

Rhinebeck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibit and Sponsorship Management Services: The Herlitz Company generates revenue by providing exhibit and sponsorship program development and management services to scientific societies and associations. They manage both physical and virtual meetings, handling the coordination of exhibitors and sponsors at major healthcare and scientific conferences. This is a professional services model with recurring relationships with client organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Herlitz Company develops and manages exhibit and sponsorship programs for healthcare and scientific meetings on behalf of scientific societies and medical associations. It supports both physical in-person and virtual/hybrid meeting formats, ranging from large international conferences to intimate C-level round table gatherings. The firm also acts as a publisher's representative, managing journal and publication exhibit presence at major medical and scientific conferences.

Product overview

The Herlitz Company offers a unified service for exhibit and sponsorship program development and management, specializing in healthcare and scientific meetings. Their core service encompasses both physical and virtual meeting support, handling national and international events for scientific societies and associations ranging from large-scale conferences to intimate C-Level round table gatherings.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibit and Sponsorship Program Management End-to-end development and management of exhibit and sponsorship programs for physical and virtual scientific and healthcare meetings, delivered to scientific societies and medical associations ranging from large international conferences to intimate C-level round table gatherings.
• Publisher Representation and Journal Exhibit Management Representation services for medical and scientific journal publishers, managing their exhibition presence and sponsorship opportunities at major medical and scientific conferences on their behalf.
• Virtual and Hybrid Meeting Coordination

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• American Society for Biochemistry and Molecular Biology (ASBMB)coreStrategic or Co-development PartnerASBMB is an international nonprofit professional society with 12,000 members advancing molecular and biochemical life sciences. The Herlitz Company provides exhibit and sponsorship program development and management for ASBMB's annual meetings including the March 2026 event in National Harbor, Maryland.
• United States and Canadian Academy of Pathology (USCAP)coreStrategic or Co-development PartnerUSCAP is dedicated to creating better pathologists through continuing medical education and translational research. The Herlitz Company manages USCAP's annual meetings and subspecialty conferences including Diagnostic Pathology Update and Hematopathology Update.
• Aerospace Medical Association (ASMA)coreStrategic or Co-development PartnerASMA is a multi-disciplinary international organization in aerospace, hyperbaric, and undersea medicine. The Herlitz Company manages exhibits and sponsorships for ASMA's joint meetings with the Undersea and Hyperbaric Medical Society.
• International Society for the Advancement of Cytometry (ISAC)coreStrategic or Co-development PartnerISAC promotes research, development, and applications in analytical cytometry. The Herlitz Company manages CYTO annual Congress, the premier international conference on cytometry science and engineering.
• The Myositis AssociationcoreStrategic or Co-development PartnerTMA brings together the myositis community through educational conferences. The Herlitz Company manages MyoCon, TMA's Global Myositis Patient Conference held each September.
• American Society of Cytopathology (ASC)coreStrategic or Co-development PartnerASC is a 3,000 member professional organization dedicated to excellence in Cytopathology. The Herlitz Company manages ASC's annual meeting providing a forum for cytotechnologists and cytopathologists.
• Children and Adults with ADHD (CHADD)coreStrategic or Co-development PartnerCHADD was founded in 1987 to support individuals with ADHD. The Herlitz Company manages CHADD's annual conference providing education and support resources.
• Association for Academic Pathology (AAPath)coreStrategic or Co-development PartnerAAPath serves as the voice of academic departments of Pathology in the U.S. and Canada, providing education and networking for chairs, administrators, and program directors. The Herlitz Company manages AAPath meetings including the annual conference and regional meetings.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SPARGO, Inc. SPARGO is a privately held meeting, event and trade show management firm with deep specialization in healthcare and scientific associations — directly comparable to Herlitz in managing exhibit/sponsorship sales and management for medical society conferences.
• Kellen Company: Kellen is an association management and meeting/exhibit management firm serving medical, scientific and professional societies — overlapping with Herlitz on healthcare/scientific society event operations and exhibit programs.
• Association Headquarters, Inc. Association Headquarters (AH) is a mid-size AMC providing full-service management and meeting/event services to healthcare and scientific associations, comparable to Herlitz in target market and service scope.
• Virtual, Inc. Virtual, Inc. is an established AMC focused on professional, scientific and technology associations — competing head-to-head with Herlitz for healthcare and scientific society event/exhibit management contracts.
• The Brenner Group: Brenner Group (formerly JP Events / AGS) provides association management and meeting/event services to healthcare and scientific societies — directly comparable to Herlitz for society meeting operations.
• Conference Directors Inc. / Worldwide Conference Organizers: Worldwide Conference Organizers is a professional conference organizer (PCO) serving medical and scientific associations — directly competing with Herlitz in managing healthcare/scientific society congresses and their exhibits.

Broad incumbents

• SmithBucklin: SmithBucklin is the largest U.S. association management company, providing full-service AMC services including meeting management for numerous healthcare and scientific societies — directly competitive with Herlitz at the AMC/PCO overlap, but at far greater scale and breadth.
• MCI Group: MCI Group is a global events and association management firm with significant healthcare and scientific meeting capabilities — a much larger incumbent competing with Herlitz for medical society conference business internationally.
• Hargrove, Inc. Hargrove is a large full-service event/experience agency — broader than Herlitz but overlapping on healthcare and scientific association event execution where it competes for annual meeting logistics and sponsorship delivery.

Others

• AMC Institute (industry association): The AMC Institute is the trade body for association management companies — relevant as the ecosystem in which Herlitz competes, but not a direct commercial peer; included for industry context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheHerlitzCompany
• LinkedInlinkedin.com/company/the-herlitz-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Herlitz Company