CasasyTerrenos.com

What CasasyTerrenos.com does

CasasyTerrenos.com operates a digital real estate marketplace in Mexico, connecting property buyers, renters, and sellers with 650+ real estate agencies (inmobiliarias) across all 32 Mexican states. Founded approximately in 1996 and operated by MARKETING DIGITAL CASAS Y TERRENOS, SA DE CV, the platform offers free WhatsApp-based advisory services, self-service property search, and a mortgage credit simulator covering all Mexican states. The company positions itself as a 30-year trusted brand in the Mexican real estate sector.

The core technology is a web-based marketplace platform featuring property search with filtering by location, price, and property type; a mortgage simulation tool allowing users to calculate loan terms by property value, down payment, and loan term; and a property publishing and administration dashboard for real estate agencies. Additional modules include a real estate agent directory, a new residential developments section for pre-construction projects, and a content blog. Distribution is digital-first, relying on organic social media presence (Facebook, Instagram, YouTube, LinkedIn), SEO-optimized property listings, and direct WhatsApp customer service.

The business model targets two primary segments: individual property buyers and renters (B2C) served through free self-service tools and advisory, and real estate agencies (B2B) who publish listings on the platform, likely generating revenue through listing fees or subscriptions. Specific pricing for B2B customers is not publicly disclosed. The company is privately held with no disclosed external funding rounds, institutional investors, or parent company, suggesting an independently operated, organically grown enterprise.

Name

CasasyTerrenos.com

Legal name

MARKETING DIGITAL CASAS Y TERRENOS, SA DE CV

Website

https://casasyterrenos.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

CasasyTerrenos.com is a Mexican real estate marketplace platform that connects 650+ real estate agencies with property buyers, renters, and sellers across all 32 Mexican states. It provides free WhatsApp advisory services, property search tools, and a mortgage credit simulator.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

Keywords

• Real estate marketplace
• Property listings
• Residential real estate
• Real estate advertising
• Mortgage services

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Property Listings for Real Estate Agencies: 650+ real estate agencies (inmobiliarias) in Mexico publish their property listings on the platform, suggesting a listing fee or subscription model for B2B customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CasasyTerrenos.com is an online Mexican real estate marketplace that aggregates residential property listings (sale and rent) published by more than 650 registered real estate agencies. The platform gives consumers free search access to a national catalogue of houses, apartments, lots, and new developments, while charging agencies recurring fees to publish, manage, and promote their inventory through a dedicated property-publishing platform. It also offers an integrated mortgage credit simulator to help buyers estimate financing.

Product overview

Casas y Terrenos operates as a unified real estate marketplace platform in Mexico with 30 years of experience. The core offering consists of the Bienes Raíces property portal, which enables users to search, buy, and rent properties across Mexico with listings from over 650 real estate agencies. This is supplemented by a Simulador de Crédito Hipotecario for mortgage calculations, a Plataforma de Publicación de Propiedades for agents to manage listings, a Directorio Inmobiliario for browsing real estate professionals, and Nuevos Desarrollos for pre-construction projects. Additional value-added services include a Blog with real estate content and WhatsApp-based advisory support.

Differentiator

Problem solved

Functional benefit

Products and services

• Bienes Raíces (Real Estate Portal)
• Plataforma de Publicación de Propiedades (Agency Listing Platform)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Inmuebles24: Mexico's leading online real estate marketplace connecting property buyers, sellers, and renters with real estate agencies. Directly comparable as a Mexican residential real estate platform serving the same customer base and agencies with similar property search and listing functionality.
• Vivanuncios: Mexican classifieds platform owned by Mercado Libre that includes a substantial real estate vertical. Direct competitor in the Mexican property listing space with broader classifieds reach from its parent company.
• Lamudi: Emerging markets real estate platform with strong presence in Mexico, connecting property seekers with agents and developers. Comparable as a digital real estate marketplace operating in Mexico with similar B2B agency partnerships and consumer search functionality.
• Properati: Latin American real estate marketplace with operations in Mexico. Comparable as a regional real estate platform connecting buyers and renters with listed properties from agencies and developers in the Mexican market.

Broad incumbents

• MercadoLibre: Latin America's largest e-commerce and classifieds platform, owning Vivanuncios in Mexico. Competes through its real estate vertical with massive scale, capital resources, and integrated marketplace infrastructure across the region.
• Realtor.com: Major U.S. real estate marketplace operated by Move (News Corp). Comparable as an established property listing platform connecting buyers and renters with agency listings, though serving the U.S. market rather than Mexico.
• Zillow: Largest U.S. real estate marketplace with consumer-facing property search and agent directory. Comparable business model (digital property marketplace with B2B agency partnerships) but operates in the U.S. market with substantially greater scale and technology investment.
• Trovit: Vertical search engine for classifieds including real estate, operating in Mexico and other Latin American markets. Comparable as a real estate listing aggregator and search platform with presence in the Mexican market.

Regional players

• QuintoAndar: Brazil's largest digital real estate rental and sales platform, serving as a regional peer in the Latin American market. Comparable business model (digital marketplace connecting consumers with agencies) but operating in Brazil rather than Mexico.
• Idealista: Leading real estate marketplace in Spain, Portugal, and Italy. Comparable as a property search platform connecting consumers with real estate agencies, but serves European markets rather than Mexico.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/casasyterrenostv
• Facebookfacebook.com/buscaencasasyterrenos
• LinkedInlinkedin.com/company/casasyterrenos
• Instagraminstagram.com/encasasyterrenos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CasasyTerrenos.com