Hometown News

What Hometown News does

Hometown News (legal name: Hometown News Treasure Coast) is a privately held, for-profit local newspaper and advertising company founded in 2006, headquartered at 5057 Turnpike Feeder Road, Fort Pierce, Florida. It publishes hyperlocal news, sports, dining, business, opinion, and community content for three adjacent Florida counties on the Treasure Coast: Indian River County (Vero Beach, Sebastian), St. Lucie County (Fort Pierce, Port St. Lucie), and Martin County (Stuart and surrounding communities), with 11-50 employees and a hybrid print-and-digital distribution model. Its product portfolio centers on a core news publication (hometownnewstc.com) built on the third-party BLOX Content Management System from BLOX Digital, and extends across print and digital e-Editions, an online classifieds marketplace, a paid subscription service, legal notices, themed special sections, photo/video multimedia, email newsletters, and a VIP Club membership program. Revenue is generated through five streams: display advertising (print and digital, including agency and national accounts), classified advertising (real estate, vehicles, jobs, services), recurring subscriptions (print delivery and e-Edition access), legal/public notices, and sponsored special sections; go-to-market is sales-led via a direct sales force, phone-based sales lines, and an inside sales function for national and regional agencies.

Name

Hometown News

Legal name

Hometown News Treasure Coast

Website

https://hometownnewstc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Hometown News Treasure Coast is a privately held Florida community newspaper covering Indian River, St. Lucie, and Martin counties with print editions, a website, e-Editions, classifieds, and subscriptions, serving local residents, SMB advertisers, and government legal-notice clients.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (51311), Book Retailers and News Dealers (459210)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Newsstands & Periodicals Retail (Newspapers/Magazines) (CRALAAAG)

Keywords

• Local newspaper publishing
• Community news reporting
• Display advertising sales
• Classified ad marketplace
• Legal notice publication

Headquarters

HQ city

Fort Pierce

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Display Advertising: Print and digital display advertising sold to local businesses, national advertisers, and agencies. Includes banner ads on website and sponsored content.
2. Classified Advertising: Classified ads including real estate, vehicles, jobs, items for sale, pets, services, and community listings. Both print and digital classified placement.
3. Subscription Services: Paid subscriptions for print edition delivery and digital/e-Edition access. Includes subscription services page and gift certificates.
4. Legal Notices: Legal advertising including public notices, court filings, and official announcements published in classified/legal section.
5. Special Sections: Sponsored special editions and sections such as Hurricane Survival Guides, Celebrate Spring publications, and themed content.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Hometown News Treasure Coast is a community newspaper publisher that produces and distributes hyperlocal news, sports, business, dining, opinion, and community content across three Florida counties (Indian River, St. Lucie, and Martin) via print editions, a news website, and digital e-Editions. The company sells display and classified advertising, publishes legal notices, offers paid print and digital subscriptions, and operates a local business marketplace and VIP Club membership program. Supporting products include special themed sections, multimedia galleries, and email newsletters.

Product overview

Hometown News Treasure Coast is a traditional local news publication serving the Treasure Coast region of Florida (Indian River County, St. Lucie County, and Martin County). The product portfolio consists of a core news publication (hometownnewstc.com) delivering local news, sports, business, crime reports, and community content. Supporting products include e-Edition (digital newspaper archives), Classifieds (advertisement marketplace), Subscription Services (paid access), Marketplace (business directory), Special Sections (themed publications), Multimedia (photos/video), Email Newsletter, and VIP Club membership. The offering is a single unified publication with digital extensions rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Hometown News Treasure Coast (newspaper and news website) Local newspaper and digital news publication covering Treasure Coast communities across Indian River County, St. Lucie County, and Martin County, featuring news, sports, business, crime reports, opinion columns, and community content. Distributed in print via rack locations and online at hometownnewstc.com.
• e-Edition Digital replica of the newspaper editions, including dedicated e-Editions for Ft. Pierce, Port St. Lucie, Martin County, Vero Beach, and Sebastian, available to subscribers and readers online.
• Classifieds Online classified advertisement platform for individuals and businesses, with categories including Real Estate, Property For Rent, Cars & Vehicles, Jobs, Items For Sale, Pets, Auctions, Estate & Garage Sales, Services, Community, and Personals.
• Subscription Services Paid subscription service for home delivery of the print edition and online/digital access to news content, available with gift certificates.
• Marketplace
• Special Sections Themed special publication sections and seasonal editions, including Hurricane Survival Guides, Celebrate Spring editions, and other seasonal content available via e-Edition.
• Multimedia Photo galleries and video content featuring Photos of the Week, county-specific photo galleries, and a video gallery for Treasure Coast communities.
• VIP Club Membership program offering exclusive content, benefits, and event experiences (such as Freedomfest VIP Experience tickets) for loyal readers and subscribers, operated through the HTN Digital Solutions Platform.
• Legal Notice Advertising Legal advertising service for publication of public notices, court filings, and official announcements, sold via a dedicated legal ads phone line and linked to floridapublicnotices.com.

Quantifiable outcome

• Publishes multiple e-Editions covering separate geographic areas (Ft. Pierce, Port St. Lucie, Martin County, Vero Beach, Sebastian)

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Luna Lite Drone Show TechnologiesminorStrategic or Co-development Partner · 26 June 2026Global leader in drone shows serving the U.S., Canada, and the Caribbean. Choreographing the high-tech drone show component of Port St. Lucie's 2026 Freedomfest celebration. Partnership for special event entertainment programming.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Adams Publishing Group: Family-owned operator of community and daily newspapers across the U.S. Closely comparable business model to Hometown News: small-market local papers, multi-county coverage, diversified ad and subscription revenue.
• Sun-Sentinel (Tribune Publishing): Major Florida regional daily published by Tribune. Comparable print-plus-digital newspaper business model serving a South Florida market that borders the Treasure Coast region.
• Community Newspaper Holdings Inc. (CNHI): Owner-operator of a portfolio of small U.S. community newspapers—directly comparable as a roll-up/operator of local papers with similar revenue mix (display, classifieds, legal notices, subscriptions). A potential acquirer or operating-peer for a small Treasure Coast paper.
• Tampa Bay Times: Independently owned major Florida daily with a print + digital subscription + display advertising model comparable to Hometown News's structure, but operating at a much larger scale in the Tampa Bay market.
• The Palm Beach Post (Gannett): Larger regional daily south of the Treasure Coast, same corporate parent (Gannett). Comparable diversified newspaper revenue model with deeper resources for digital transition and ad sales infrastructure.
• Florida Today (Gannett): Gannett's flagship Brevard County daily adjacent to the Treasure Coast. Comparable business model (newspaper + digital subscriptions + display/classified ads) at a larger scale, with shared Gannett national ad sales force.

Direct peers

• Vero Beach Press Journal (Gannett): Gannett daily newspaper serving Indian River County—directly inside Hometown News's territory—competing for the same local display advertising, legal notices, and subscription readers.
• TCPalm / Treasure Coast Newspapers (Gannett): Gannett-owned daily newspaper covering the same Treasure Coast Florida counties (St. Lucie, Martin, Indian River). The most direct head-to-head competitor for Hometown News's coverage footprint and local advertising market.
• Stuart News / Martin County Newspapers (Gannett): Gannett publication serving Martin County, Florida. Overlaps with Hometown News's Martin County edition (Stuart, Palm City, Hobe Sound, Jensen Beach) on news coverage and SMB advertising.

Regional players

• Naples Daily News (Gannett): Gannett-owned Florida daily serving the Naples/SW Florida market. Comparable small-market regional newspaper model with diversified ad + subscription revenue, but operating in a different Florida geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HometownNewsMC
• Facebookfacebook.com/HometownNewsMartin
• Instagraminstagram.com/hometownnewsirc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hometown News