Nowlan Law

What Nowlan Law does

Nowlan Law is a full-service law firm headquartered in Janesville, Wisconsin, with documented roots tracing to 1857 when John Winans opened a law office in Janesville (the firm was formalized as Winans, Fethers & Jeffris in 1883). The firm operates today as a privately held limited liability partnership (Nowlan Law LLP) owned by its attorney partners, with no parent company, no venture capital, and no private equity ownership. Nowlan employs 18 attorneys across four offices in Janesville (flagship), Beloit, Madison, and Sun Prairie, serving individuals, businesses, and municipalities throughout southern Wisconsin.

The firm's revenue model is professional fee-for-service, with billing typically hourly or flat-fee depending on matter type; pricing is not publicly disclosed and is customized per engagement. The go-to-market is sales-led, relying on direct attorney-client relationships, prominent attorney profile pages, an active legal insights blog, community sponsorships (Chambers of Commerce, Economic Development Corporations, youth and civic organizations), client testimonials, and earned media through attorney expert commentary. A separate sub-brand, "Nowlan Injury Law," is operated alongside the main firm for personal injury work. The firm covers nine practice areas: Ag Law, Banking and Financial Institutions Law, Civil Litigation, Corporate and Business Law, Family and Divorce Law, Municipal Law, Personal Injury Law, Real Estate Law, and Wills/Trusts/Estate Planning.

Nowlan Law's technology stack is conventional for the legal profession—document management, case management, and legal research tools with no proprietary technology, no public API, no AI/ML capabilities, and no software products. The firm's competitive positioning is built on 168+ years of continuous operation, deep local knowledge of Rock County and southern Wisconsin, multiple community "Best Law Firm" awards, and individual attorney credentials including Steven T. Caya's Wisconsin Super Lawyer designation since 2009 and inclusion in Best Lawyers in America 2025.

Name

Nowlan Law

Legal name

Nowlan Law LLP

Website

https://nowlan.com

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

11–50 employees

Short description

Nowlan Law is a full-service Wisconsin law firm founded in 1857, operating from four offices in southern Wisconsin with 18 attorneys serving individuals, businesses, and municipalities across nine practice areas including personal injury, municipal law, and estate planning.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Litigation & Dispute Resolution (BPAHAAAB)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Real Estate & Construction Law (BPAHAAAE), Employment & Labor Law (BPAHAAAD)

Keywords

• Legal services
• Estate planning
• Personal injury law
• Civil litigation
• Municipal law

Headquarters

HQ city

Janesville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Professional Fees: Fee-for-service legal representation across multiple practice areas including personal injury, family law, business law, real estate, municipal law, estate planning, and agricultural law. Billing typically hourly or flat-fee depending on matter type.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nowlan Law is a full-service law firm providing legal representation across nine practice areas: Ag Law, Banking and Financial Institutions Law, Civil Litigation, Corporate and Business Law, Family and Divorce Law, Municipal Law, Personal Injury Law, Real Estate Law, and Wills/Trusts and Estate Planning. Services are delivered by 18 attorneys across four offices in southern Wisconsin, serving individuals, businesses, and municipalities.

Product overview

Nowlan Law is a traditional full-service law firm offering legal services, not a software product company. The firm's portfolio consists of nine distinct legal practice areas that collectively serve individuals, businesses, and municipalities across southern Wisconsin. These services include Ag Law, Banking and Financial Institutions Law, Civil Litigation, Corporate and Business Law, Family and Divorce Law, Municipal Law, Personal Injury Law, Real Estate Law, and Wills/Trusts and Estate Planning. The firm operates through offices in Janesville (flagship), Beloit, Madison, and Sun Prairie, Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Ag Law Legal services for Wisconsin farmers, producers, agri-businesses, and rural communities covering farm real estate transactions, agribusiness entity formation, agricultural disputes, and estate and farm succession planning.
• Banking and Financial Institutions Law Legal representation and counsel for financial institutions including banks and credit unions, covering commercial real estate financing, loan workouts, banking litigation, and creditor matters.
• Civil Litigation Legal representation for disputes through litigation, arbitration, and mediation, covering breach of contract, tort claims, real estate disputes, and construction disputes.
• Corporate and Business Law Comprehensive legal services for businesses including entity formation, contracts, asset sales and acquisitions, UCC filings, commercial real estate, employment law, and construction law.
• Family and Divorce Law Legal representation in divorce, separation, paternity, child custody and placement, domestic partnerships, spousal support, guardianships, and adoptions.
• Municipal Law Legal counsel for Wisconsin cities, towns, villages, counties, fire and EMS districts, and schools covering ordinances, employment law, land use, eminent domain, and utilities.
• Personal Injury Law Legal representation for individuals injured in accidents seeking compensation for medical bills, lost wages, pain and suffering, and other losses.
• Real Estate Law Legal services for real estate transactions covering commercial and residential purchases and sales, land use, zoning, lease agreements, and property succession.
• Wills, Trusts and Estate Planning Estate planning services including wills, trusts, financial power of attorney, healthcare power of attorney, living wills, and probate and trust administration.

Quantifiable outcome

• $1.6 million settlement recovered for municipalities
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Greater Beloit Chamber of CommercecoreGTM or Marketing PartnerNowlan Law is an Influential Partner of the Greater Beloit Chamber of Commerce, supporting regional business development and community initiatives.
• Greater Beloit Economic Development CorporationcoreGTM or Marketing PartnerNowlan Law is an Investor with the Greater Beloit Economic Development Corporation, supporting economic growth in the Stateline area.
• Downtown Beloit AssociationminorGTM or Marketing PartnerNowlan Law is a proud sponsor of the Downtown Beloit Association, supporting downtown revitalization and community events.
• Stateline Boys & Girls ClubminorGTM or Marketing PartnerCommunity support and sponsorship of youth development programs.
• Stateline YMCAminorGTM or Marketing PartnerCommunity partnership supporting health and wellness programs in the Stateline area.
• Family Services of BeloitminorGTM or Marketing PartnerSupport for family services and social programs in the Beloit community.
• Sun Prairie Chamber of CommercecoreGTM or Marketing PartnerNowlan Law is a proud member of the Sun Prairie Chamber of Commerce, supporting local business community.
• DeForest Windsor Area Chamber of CommercecoreGTM or Marketing PartnerNowlan Law is a member of the DeForest Windsor Area Chamber of Commerce, serving the broader region.
• City of Sun PrairiecoreGTM or Marketing PartnerNowlan Law partners with the City of Sun Prairie and contributes to Downtown Sun Prairie through sponsorships and event participation.
• Sun Prairie Parks, Recreation & ForestryminorGTM or Marketing PartnerSupport for public parks and recreational programs in Sun Prairie.
• Sun Prairie Farmers' MarketminorGTM or Marketing PartnerRegular supporter providing visibility and support for local agriculture and small businesses.
• Storm AquaticsminorGTM or Marketing PartnerSponsorship of youth and athletic programs.
• Sun Prairie Ice ArenaminorGTM or Marketing PartnerSupport for ice sports and community recreational facilities.
• AriseNow Downtown Janesville InitiativeminorGTM or Marketing PartnerCommunity development initiative to revitalize downtown Janesville.
• Rock County Children's MuseumminorGTM or Marketing PartnerSupport for children's educational and cultural programming.
• Woodman's Sports and Convention CenterminorGTM or Marketing PartnerSponsorship of major community sports and events facility.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Reinhart Boerner Van Deuren: Wisconsin-based full-service law firm with comparable practice breadth (corporate, litigation, real estate, banking) and multi-office presence; serves business, government, and individual clients in overlapping southern Wisconsin markets.
• Boardman & Clark LLP: Madison-based full-service law firm with practice areas overlapping Nowlan's including real estate, corporate, banking, estate planning, and municipal/government law in the Madison market.
• von Briesen & Roper, s.c. Wisconsin full-service law firm with comparable practice areas including banking, real estate, corporate, litigation, and trusts/estates; serves similar business and institutional client base.
• Godfrey & Kahn, S.C. Largest Wisconsin-based full-service firm with strong banking, corporate, real estate, and municipal practices; comparable client mix of municipalities, financial institutions, and businesses across Wisconsin.
• Axley Brynelson, LLP: Wisconsin-based full-service firm with comparable practice areas including personal injury, family law, real estate, and municipal representation; competes for similar client base.
• Stafford Rosenbaum LLP: Madison-based full-service firm with strong municipal law, real estate, and litigation practices that competes directly with Nowlan in the Madison and southern Wisconsin markets.
• Cramer, Multhauf & Hammes, S.C. Waukesha/Milwaukee-area Wisconsin firm with comparable full-service offerings including real estate, estate planning, business law, and litigation serving southeastern Wisconsin clients.

Emerging players

• Hupy and Abraham, S.C. Wisconsin-based plaintiff personal injury firm with strong advertising presence and comparable personal injury results; competes for similar accident/injury clients in southern Wisconsin.
• McCarty Law LLP: Wisconsin-based plaintiff-side personal injury firm; comparable to Nowlan's personal injury practice in product offerings and geographic market, with dedicated branding similar to Nowlan Injury Law.

Regional players

• Johns, Flaherty & Collins, S.C. Eau Claire-based Wisconsin firm with comparable general practice areas; operates in northwestern Wisconsin rather than direct southern Wisconsin overlap, but serves a similar regional full-service market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/bryce-becker-2769ba151
• Xx.com/NowlanMouatLLP
• Facebookfacebook.com/nowlanmouat

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nowlan Law