Platinum CCTV

What Platinum CCTV does

Platinum CCTV, Inc. is a privately held, founder-operated security camera systems specialist founded in 2003 and headquartered in Warrenville, Illinois. The company designs, sells, and installs surveillance systems for residential and commercial customers across the United States, with a dedicated focus on seven primary verticals: manufacturing, warehousing, retail, K-12 education, restaurants, property management, and cannabis facilities. Its core commercial differentiator is the proprietary AVM (Advanced Video Management) NVR platform, which pairs Intel CPUs and Nvidia GPUs with surveillance-grade storage to deliver "thousands of times" more processing power than traditional embedded NVRs, enabling visual video scanning through months of footage in seconds. The platform integrates VCA-based AI analytics for human and vehicle detection, LPR/ANPR license plate recognition, POS transaction-video correlation, and color night vision across IP, HD-TVI, PTZ, and NDAA-compliant camera lines. Platinum CCTV sells hardware directly through an e-commerce storefront (with free shipping on orders over $200) while operating a parallel commercial field-sales motion with account managers, estimators, and nationwide installation services plus US-based technical support. Revenue is generated primarily through hardware unit sales, professional installation services, and software licensing (including a $450 AVM-POS module and free AVM Lite bundled with camera purchases), with no disclosed external funding or institutional investors.

Name

Platinum CCTV

Legal name

Platinum CCTV, Inc.

Website

https://platinumcctv.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Platinum CCTV designs, sells, and installs proprietary AVM-powered security camera systems for US residential and commercial customers across manufacturing, retail, education, warehouse, restaurant, and cannabis verticals, combining direct e-commerce with nationwide installation services.

Ownership category

akta.pro rank

Product category

Video Surveillance Systems

NAICS

Audio and Video Equipment Manufacturing (33431), Computer Storage Device Manufacturing (334112)

SIC

Household Audio & Video Equipment (3651), Computer Storage Devices (3572)

akta.pro primary industry

Video Surveillance (CCTV/VMS) System Integration (BPAKAGAA)

akta.pro secondary industries

Commercial & Multi-Site CCTV Deployment Services (HSAHACAG), CCTV Camera & NVR/DVR System Installation (HSAHACAA), CCTV Networking, Cabling (PoE) & Storage Infrastructure (HSAHACAI)

Keywords

• Security camera systems
• Video surveillance hardware
• Network video recorders
• AI video analytics
• Commercial CCTV installation

Headquarters

HQ city

Warrenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of security cameras (IP, HD-TVI, LPR/ANPR, PTZ, etc.), NVR/DVR recorders, and accessories (connectors, power supplies, mounts, cables, signs, stickers). Products range from budget 1080P cameras ($145) to advanced 4K NDAA cameras ($800+), with NVR systems from $1,085 to $1,725.
2. Professional Installation Services: Nationwide installation services for commercial properties including manufacturing, warehousing, retail, restaurants, schools, and property management facilities. Includes site assessment, system design, installation, and configuration.
3. AVM Software Licenses: Software licensing for AVM platform including per-camera enterprise license upgrades and POS integration module ($450). Free AVM Lite software included with camera purchases for up to 4 cameras.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Platinum CCTV sells security camera systems—IP cameras, HD-TVI/analog cameras, NVRs/HDVRs, and accessories—built around its proprietary AVM (Advanced Video Management) recording platform. The AVM NVRs pair Intel CPUs and Nvidia GPUs with surveillance-grade storage to deliver AI/VCA analytics (human/vehicle detection, LPR/ANPR), fast visual video scanning, and POS transaction overlay. The company also designs and installs commercial systems nationwide for manufacturing, warehousing, retail, restaurants, schools, property management, and cannabis facilities.

Product overview

Platinum CCTV specializes exclusively in security camera systems, offering a comprehensive portfolio built around its proprietary AVM (Advanced Video Management) platform. The core offering centers on AVM NVR systems featuring Intel CPUs, Nvidia video cards, and surveillance-grade hardware, complemented by a wide range of IP cameras (including AI Smart, LPR/ANPR, PTZ, NDAA-compliant, and color night vision models), HD-TVI cameras for coax upgrades, and hybrid HDVRs. Add-on modules include the POS Integration Module for transaction-video correlation, AVM Lite free recording software, and Alnet NetStation DIY NVR software. Accessories include PoE switches, battery backups, CCTV signage, and various connectors/cables. The company emphasizes AI-driven capabilities including VCA analytics, human/vehicle detection, auto-tracking, and license plate recognition across its product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• AVM: Advanced Video Management platform - proprietary NVR recording software and systems for intelligent video security solutions.
• AVM NVR
• AVM MicroNVR

Products and services

• AVM NVR Systems Network Video Recorders running Platinum CCTV's proprietary AVM (Advanced Video Management) software, featuring Intel CPUs, Nvidia video cards, and surveillance-grade hard drives. Support thousands of times more processing power than traditional embedded NVRs, enabling AI events, edge recording, ANPR license plate capture, POS data integration, and alarm system integration.
• AVM MicroNVR Compact NVR solution for IP camera recording, designed for smaller deployments or remote locations requiring local recording capability with AVM software.
• AVM Micro Display PC Compact display PC designed for video management and security monitoring applications, part of the AVM ecosystem.
• AVM POS Integration Module Add-on module connecting to POS terminals via RS-232 that overlays transaction data (items, dollar amounts, discounts) as searchable text on camera video for transaction-video correlation in retail and restaurant deployments.
• AVM Lite NVR Software Free AVM NVR software bundled with Platinum CCTV camera purchases. Supports recording for up to 4 cameras with 7-day rolling storage, providing free entry-point access to the AVM platform.
• AI SMART HD IP Cameras HD IP cameras with embedded AI/VCA capabilities including human and vehicle detection filters, face detection, line crossing, and zone detection. Integrated with AVM NVR for smart searching and alerting.
• LPR & ANPR Cameras License Plate Recognition cameras with ANPR technology, motorized zoom lens, and auto-focus for capturing and processing vehicle license plates at various distances, including long-range models up to 200 meters.
• PTZ (Pan-Tilt-Zoom) Cameras Motorized cameras with remote pan, tilt, and zoom control. Include indoor/outdoor models with AI auto-tracking capabilities for following movement of people and vehicles.
• HD IP Cameras High-definition IP security cameras available in 1080P, 2K, 4K, and 8MP resolutions, with infrared night vision, vandal resistance, and weatherproof ratings (IP66/IP67).
• NDAA Approved Cameras National Defense Authorization Act-compliant security cameras approved for use in government buildings and publicly funded facilities. Include turret, dome, and bullet form factors.
• HD-TVI Cameras High Definition Transport Video Interface cameras enabling HD video over existing coaxial cables, allowing upgrade from analog to HD without re-cabling.
• Color Night Vision Cameras IP cameras featuring color night vision / color fusion technology for improved visibility and identification in low-light conditions compared to traditional infrared black-and-white footage.
• HDVRs (HD-over-Coax) Hybrid Digital Video Recorders supporting HD video over existing coaxial infrastructure, combining analog and HD-TVI/HD-CVI/AHD camera support.
• Business Security Camera Systems Pre-configured security camera packages and custom-designed systems for commercial applications including manufacturing, warehousing, retail, restaurants, schools, property management, and cannabis facilities.
• Home Camera Systems Residential security camera systems featuring easy playback, AI smart alerts, and remote access via iPhone, Android, PC, and Mac for homeowners.
• Alnet NetStation NVR Software DIY NVR software for IP camera recording offered as an alternative to Platinum CCTV's proprietary AVM recorder systems.
• Commercial Installation Services Nationwide professional installation services for commercial properties including manufacturing, warehousing, retail, restaurants, schools, and property management. Includes site assessment, system design, installation, and configuration.

Quantifiable outcome

• Warehouse theft reduction of up to 70% with properly designed camera systems
• +1 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lorex: Lorex sells consumer and SMB-targeted security cameras, NVRs, and accessories via direct e-commerce, similar to Platinum CCTV's e-commerce-led model. Both compete on price-tiered camera systems and accessory attach.
• Verkada: Verkada sells cloud-managed, AI-enabled security cameras and access control to mid-market and enterprise customers in commercial verticals. It is a direct functional substitute for Platinum CCTV's commercial CCTV+access control stack, differentiated by cloud delivery.
• Axis Communications: Axis is a leading network camera, NVR, access control and video analytics vendor serving commercial and enterprise markets. It overlaps with Platinum CCTV's IP camera, NVR, and integration offerings in similar verticals.
• Hanwha Vision: Hanwha Vision (formerly Hanwha Techwin/Wisenet) manufactures IP cameras, NVRs, and VMS for commercial and government markets. Its product line and verticals closely match Platinum CCTV's NDAA-compliant commercial offering.
• Dahua Technology: Dahua is a major global manufacturer of CCTV/IP cameras, recorders, and VMS platforms sold into retail, commercial, and government markets. It competes head-on with Platinum CCTV's product portfolio, particularly in commercial deployments.
• Hikvision: Hikvision is the world's largest manufacturer of video surveillance equipment, including IP cameras, NVRs, and video management software. It directly competes with Platinum CCTV's full hardware and software CCTV stack across commercial verticals.
• Eagle Eye Networks: Eagle Eye Networks provides cloud-based video surveillance with bridge hardware to on-prem cameras, targeting multi-site commercial customers. It competes with Platinum CCTV for the same mid-market and chain-account deployments but with a SaaS delivery model.

Broad incumbents

• Avigilon (Motorola Solutions): Avigilon, part of Motorola Solutions, sells AI-enabled IP cameras, NVRs, VMS, and access control. It competes for Platinum CCTV's higher-end commercial and NDAA-eligible deployments as part of a broader unified physical-security portfolio.
• Genetec: Genetec provides unified Security Center software combining video surveillance, access control, and intrusion across enterprise deployments. It is comparable to Platinum CCTV's CCTV+access-control bundling but positioned as a broad incumbent platform.
• Bosch Security Systems: Bosch offers IP cameras, video management, access control, and intrusion as part of a broad security and building systems portfolio. It overlaps with Platinum CCTV's commercial CCTV and access-control integration offering but at much larger enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/platinum-cctv
• Xx.com/PlatinumCCTV
• Facebookfacebook.com/PTCCTV

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum CCTV