Florida Entertainment

What Florida Entertainment does

Florida Entertainment GmbH is a Berlin-based, privately held independent production company operating across entertainment, fiction film, journalism, advertising, digital content, live events, and AI-enabled production. The group is organized as a holding of specialized units — Florida TV (primetime and late-night entertainment), Florida Film (fictional and documentary film and series for cinema, TV, and streaming), Florida Factual (journalistic talk and documentary formats, formerly K2H), Florida Reklame (advertising, transitioned under PROMPTR GmbH), PROMPTR GmbH (AI film and commercial production plus the PROMPTR Lynx AI tooling label), PrettyWellDone (digital/YouTube production with the Wolter brothers), and FLORIDA TOURING CO. (live events and touring).

The company monetizes primarily through B2B project-based contracts: production fees and broadcast rights from German public broadcasters (ZDF, ARD/NDR/MDR/Degeto) and commercial broadcasters and streamers (ProSieben, Joyn, RTL+, Amazon Prime Video), supplemented by professional services revenue from brand advertising campaigns (Porsche, Samsung, BMW Motorrad, Henkel, Lidl, German Federal Government) and live-event ticket income. Long-term exclusive talent deals with Joko Winterscheidt and Klaas Heufer-Umlauf — extended for five additional years — anchor the primetime slate and a multi-season format library ('Wer stiehlt mir die Show?', 'Joko & Klaas gegen ProSieben', 'Late Night Berlin', 'Ein sehr gutes Quiz', 'Das Duell um die Geld').

The company employs approximately 200 staff across Berlin and Cologne (with conflicting source figures of ~170 at the Berlin Stralau site and ~200 company-wide), is led by CEOs Arne Kreutzfeldt and Thomas Schmitt, and holds an extensive award record including Deutscher Fernsehpreis, Grimme Preis, Goldene Nymphe, Bernd Burgemeister Preis, and international nominations. Production is differentiated by improvisational format development, green/sustainable production practices, and a growing in-house AI production capability through PROMPTR GmbH.

Name

Florida Entertainment

Legal name

Florida Entertainment GmbH

Website

https://floridatv-entertainment.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Florida Entertainment GmbH is a Berlin-based independent German production company producing primetime entertainment, fiction film, journalism, advertising, digital content, live events, and AI-enabled productions for broadcasters (ProSieben, ZDF, ARD), streaming platforms (Joyn, RTL+, Amazon Prime Video), and major brand advertisers.

Ownership category

akta.pro rank

Product category

Television and Film Production Services

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

akta.pro secondary industry

Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

Keywords

• Television production
• Film production
• Advertising production
• Documentary production
• Broadcasting services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. TV Format Production: Development and production of TV formats (Late Night, Primetime) under exclusive talent deals, sold to major German broadcasters (ProSieben, ZDF, ARD). Revenue generated through production fees, format licensing, and broadcast rights.
2. Advertising and Branded Content: Florida Reklame creates TV commercials and branded content for brand clients including Porsche, Samsung, Henkel, BMW Motorrad, Lidl, and the German Federal Government. Revenue through agency fees, production fees, and branded content deals.
3. Film Production (Cinema and Streaming): Production of theatrical films, TV movies, and streaming series through Florida Film. Revenue from distribution deals with broadcasters, theatrical distributors (Pandora Film), and streaming platforms (RTL+, ZDF Mediathek, ARD Mediathek).
4. Documentary and Factual Content: Production of documentaries, talk shows, and journalism content through Florida Factual for broadcasters and streaming platforms. Revenue through commissioning fees and production contracts.
5. AI Content and Tool Development: PROMPTR GmbH develops AI-based film and commercial content, as well as proprietary AI tools (PROMPTR Lynx) for creative workflows, generating revenue from AI content production and tool licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Florida Entertainment is an independent German production company that develops and produces TV formats, feature films, documentaries, advertising campaigns, and AI-based content for German broadcasters and streaming platforms. It operates through specialized subsidiaries: Florida TV (late-night and primetime entertainment), Florida Film (cinema and streaming productions), Florida Factual (journalism and documentaries), Florida Reklame/PROMPTR (advertising and AI commercials), PrettyWellDone (online entertainment), and FLORIDA TOURING CO. (live events). Content is delivered to ProSieben, ZDF, ARD, Joyn, RTL+, and Amazon Prime Video.

Product overview

Florida Entertainment is a multi-unit independent production company for entertainment, advertising, journalism, documentation, and fiction in Germany. Its portfolio is organized as a platform of distinct production units: Florida TV produces primetime and late-night TV formats with hosts Joko Winterscheidt and Klaas Heufer-Umlauf (including "Wer stiehlt mir die Show?", "Joko & Klaas gegen ProSieben", "Late Night Berlin", and "Ein sehr gutes Quiz"); Florida Film produces fictional and documentary films and series for cinema, TV, and streaming (including "Olivia", "Micha denkt groß", "Prange", "Legend of Wacken"); Florida Factual produces journalism and documentary content (talk and factual formats); Florida Reklame produces advertising campaigns (now integrated into PROMPTR GmbH); PROMPTR GmbH develops and produces AI-based films and commercials with its PROMPTR Lynx AI tool label; PrettyWellDone GmbH produces online entertainment content for YouTube audiences; and FLORIDA TOURING CO. manages live events and touring. The company is headquartered in Berlin with approximately 200 employees and is led by CEOs Arne Kreutzfeldt and Thomas Schmitt.

Differentiator

Problem solved

Functional benefit

Brands

• Florida TV: TV unit developing and producing Late Night and primetime formats including shows with Joko Winterscheidt and Klaas Heufer-Umlauf
• Florida Film
• Florida Reklame
• Florida Factual

Products and services

• Wer stiehlt mir die Show? Quiz show on ProSieben where host Joko Winterscheidt's position is at stake as celebrity guests compete to steal his show. Multiple seasons produced, won German Television Award and Grimme-Preis.
• Joko & Klaas gegen ProSieben Primetime challenge show where entertainers Joko Winterscheidt and Klaas Heufer-Umlauf compete against their employer ProSieben. Airs on ProSieben since 2019.
• Late Night Berlin Weekly late-night show hosted by Klaas Heufer-Umlauf on ProSieben since 2018, recapping and commenting on the week's events with stand-up, studio games, and filmed segments with celebrity guests and musical acts.
• Ein sehr gutes Quiz (mit hoher Gewinnsumme) Live quiz show on ProSieben hosted by Joko and Klaas at secret locations announced just before airtime. Four contestants per season compete for 100,000 euros per episode. Won German Television Award 2025 in category 'Beste Unterhaltung Show'.
• Das Duell um die Geld Glamorous game evening format combining quiz and poker elements, hosted by Joko and Klaas. Originally aired 2012-2025. Returned in 2024 on Joyn with Oliver Kalkofe as game master.
• Olivia (Event-Film) ZDF event biopic about the life of travesty artist Olivia Jones, starring Johannes Hegemann and Annette Frier. Reached 3.6 million viewers and won Golden Nymphe 2026 for Best Actor.
• Micha denkt groß Improvised comedy produced by Florida Film for ARD Degeto and MDR. Stars Charly Hübner as an entrepreneur returning to his village to build a wellness hotel. Won Bernd Burgemeister Fernsehpreis 2024.
• Legend of Wacken Six-part fictional series produced by Florida Film inspired by the true story of the founding of the Wacken Open Air heavy metal festival. Stars Charly Hübner and Aurel Manthei. Nominated for German Television Award 2024.
• Prange – Man ist ja Nachbar NDR comedy produced by Florida Film starring Bjarne Mädel as Ralf Prange, a Hamburg-Barmbek resident whose life changes when a parcel delivery woman moves in.
• Joko & Klaas machen Urlaub Six-episode travel series featuring Joko Winterscheidt and Klaas Heufer-Umlauf traveling through Iceland, produced as condition for their vacation.
• PROMPTR Lynx (SANDBOX) AI tool development label under PROMPTR GmbH. First tool SANDBOX supports structured, iterative AI prompting workflows for content development. Developed by PROMPTR team combining AI artists, creatives, and producers.

Quantifiable outcome

• 99 million mediathek views for 'Das Begräbnis'
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PROMPTR GmbHcoreStrategic or Co-development Partner · 20 January 2026AI-focused company co-founded by Florida Entertainment and Simon Meyer (Creative AI-Director), with co-founders Dr. Georg Ramme and Tim Sproten. Positions the Florida group in the AI-film market, combining AI content development, production, and technology under one roof. PROMPTR also develops proprietary AI tools under the PROMPTR Lynx label. Florida Reklame's activities transferred under PROMPTR. Managed by Simon Meyer (Creative/AI), Dr. Georg Ramme (Managing Director), and Tim Sproten (New Business/Reklame).
• FLORIDA TOURING CO.minorStrategic or Co-development Partner · 27 October 2025Joint venture between Florida Entertainment and Thilo Elsner (12+ years experience at FKP Scorpio, leading European promoter) to create a live and event agency. Combines Florida's entertainment production expertise with Elsner's live event network. First projects include arena shows for the 'Mord auf Ex' true-crime podcast, which sold 60,000+ tickets in 2025. Managed by Thilo Elsner and Arne Kreutzfeldt.
• K2H / Klamroth2Hohenfeld (now Florida Factual)coreStrategic or Co-development Partner · 31 May 2023Florida Entertainment acquired a majority stake in K2H (renamed Florida Factual), adding journalistic and factual content production to the network. Existing management (Louis Klamroth, Nikolaus Klamroth, Moritz Hohenfeld) remains. Florida Entertainment's Arne Kreutzfeldt joins the Florida Factual management. The company also expands with a Cologne (NRW) office. Prior joint projects included 'The World's Most Dangerous Show' for Prime Video.
• PrettyWellDone GmbHcoreStrategic or Co-development Partner · 15 May 2023Joint venture between Florida Entertainment and YouTube creators Benni and Dennis Wolter (World Wide Wohnzimmer). Florida Entertainment contributes production infrastructure and large-show expertise; the Wolters bring 1.4M YouTube subscribers and 560M+ views. The joint company handles all current and future projects of Benni and Dennis Wolter, bridging TV and online entertainment. Co-managed by Benni Wolter, Dennis Wolter, and Arne Kreutzfeldt.
• green-motion.orgminorStrategic or Co-development PartnerPartnership for green/sustainable production practices across all Florida Entertainment productions. Green producing is described as self-evident for the company, working to minimize emissions from productions.
• 27 Kilometer Entertainment GmbHminorStrategic or Co-development PartnerProduction partner for 'The World's Most Dangerous Show' documentary series, providing camera, editing, and production management expertise alongside Florida Factual journalists and Florida Entertainment's storytelling and administrative teams.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Redseven Entertainment: Independent German entertainment production company producing primetime formats for ProSieben and Sat.1. Comparable as a direct competitor focused on late-night and entertainment formats.

Direct peers

• UFA (Bertelsmann/RTL Group): Germany's largest TV production company, producing primetime entertainment, scripted series, and factual content for RTL, VOX, and streaming. Directly comparable as a full-service German TV/film production group competing for the same broadcaster commissions and talent.
• Endemol Shine Germany (Banijay): German arm of the global Endemol Shine/Banijay production group, producing entertainment and reality formats for major broadcasters. Comparable as a competing primetime entertainment format producer with multi-territory reach.
• Studio Hamburg: Major German film and TV production company producing scripted series, films, and documentary content for ARD, ZDF, and streamers. Comparable scale, genre mix, and broadcaster relationships.
• Constantin Film: Leading German film production and distribution company producing theatrical films, TV movies, and streaming content. Comparable in cinema film production and German-market theatrical distribution (akin to Pandora Film).
• Wiedemann & Berg Film: Independent German film production company producing theatrical features and high-end TV content. Comparable as a German indie producer competing for talent, awards, and ARD/ZDF commissions.
• Banijay Germany: German production labels under Banijay (formerly Endemol Shine Germany), producing entertainment and factual formats for ProSiebenSat.1 and RTL. Comparable as a competitor specifically for primetime entertainment slots.

Broad incumbents

• Beta Film: German-founded global distribution and production company, focused on international sales of high-end series and films. Comparable as a broader content commercializer with German production roots and global reach.
• ITV Studios Germany: German production operations of ITV Studios producing scripted and entertainment content for major broadcasters and streamers. Comparable as part of a larger global production group with overlapping capabilities.
• Sony Pictures Television Germany: German arm of Sony Pictures Television producing scripted series, entertainment, and formats. Comparable as a broad-incumbent competitor for broadcaster commissions and global format rights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FloridaTVentertainment
• LinkedInlinkedin.com/company/florida-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Entertainment