What Peakhour.io does

Peakhour.io is an Australian application security platform founded in 2017 and headquartered in Surry Hills, NSW, operating as Peakhour.io Pty Ltd (ABN 76 619 930 826). The company sells a unified edge-based WAAP (Web Application and API Protection) platform that operates in the request path before origin, combining bot management, WAF, API security, advanced rate limiting, DDoS protection, breached credential scanning, IP intelligence, residential proxy detection, advanced caching, image optimization, global load balancing, origin shielding, TLS management, and log forwarding into a single operating model. Deployment options include Peakhour Edge (full delivery managed by Peakhour) and Bring Your Own Edge (controls attached to a customer's existing CDN or cloud edge), with both modes sharing the same security, performance, and observability story.

The platform targets mid-market and enterprise customers across nine named verticals (E-commerce, Financial Services, Healthcare, Australian Government, Gaming, SaaS Platforms, Automotive, Classifieds, Online Dating) and two primary use cases (API-first businesses and website operators). Go-to-market is sales-led with an enterprise field sales motion, complemented by a global Standard Reseller Agreement program, an affiliate program paying 10% commission for 12 months, and a 14-day free trial. Revenue is generated primarily through monthly or annual SaaS subscriptions tiered on page views (Standard, Enterprise, and Mission Critical plans with a 99.95% uptime SLA), supplemented by professional consulting services for launch assistance and incident response. The firm is privately held with 11-50 employees, no disclosed venture capital or private equity backing, and operates primarily in Oceania while serving global customers through its reseller channel.

Name

Peakhour.io

Legal name

Peakhour.io Pty Ltd

Website

https://peakhour.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Peakhour.io is an Australian edge-based application security platform that combines WAAP, bot management, DDoS protection, rate limiting, caching, and image optimization in a single request-path operating model, serving mid-market and enterprise customers across verticals including e-commerce, financial services, healthcare, and government.

Ownership category

akta.pro rank

Product category

Application Security Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Edge Security Delivery (DDoS, WAF, Bot Mitigation at Edge) (HDABAGAH)

akta.pro secondary industries

API Security & Service-to-Service Security (mTLS, Service Mesh Security) (HDABAHAN), Edge Storage & Distributed Caching (KV/Object, Edge Cache) (HDABAGAI)

Keywords

• Web application security
• Bot management platform
• DDoS mitigation service
• CDN performance optimization
• WAAP edge platform

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Platform Licensing): Monthly or annual subscription-based licensing for access to the Peakhour application security platform. Pricing is based on page views/packages with different tiers. Fees include setup fees (if any), monthly licence fees per package tier, and excess fees for traffic exceeding allocated page view limits.
2. Enterprise Plans: Higher-tier enterprise and mission-critical plans with enhanced SLAs (99.95% uptime), dedicated support, and advanced security features for organizations with critical application protection needs.
3. Professional Services (Consulting): Peakhour engineering consultation for launch assistance and incident response, available as part of consulting services for customers needing hands-on support.
4. Affiliate Program Commission: 10% commission on monthly fees paid by new clients for the first 12 months of their licence, paid to affiliates who refer new customers through the affiliate program.
5. Reseller Pricing: Resellers purchase the service at a discount from standard pricing and resell to end customers, with fees collected monthly and excess charges for overage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Peakhour.io operates an edge-based application security platform that sits in the request path before origin, combining Web Application and API Protection (WAAP), bot management, DDoS protection, advanced rate limiting, breached credential scanning, caching, image optimization, global load balancing and observability into a unified SaaS platform. The platform is sold via tiered subscriptions (Standard, Enterprise, Mission Critical) with quote-based pricing tied to page views, and can be deployed as Peakhour Edge or attached to existing CDN/cloud edge infrastructure without rip-and-replace.

Product overview

Peakhour.io is an Australian application security platform that operates in the request path before origin. The platform offers a unified security and performance solution combining Bot Management, Advanced Rate Limiting, IP Intelligence, Residential Proxy Detection, Breached Credential Scanning, API Security, WAF/WAAP, and DDoS Protection on the security side, alongside Advanced Caching, Image Optimisation, Global Load Balancing, and Origin Shield for performance. Platform Services include TLS Encryption, Log Forwarding, and Consulting. The platform can run as Peakhour Edge or integrate with existing edge infrastructure, maintaining consistent security, performance, and observability controls across both deployment modes.

Differentiator

Problem solved

Functional benefit

Products and services

• Peakhour Edge Application Security Platform Unified SaaS application security and performance platform for organisations running public-facing websites, APIs, and web applications. Sold via tiered subscriptions (Standard, Enterprise, Mission Critical) with pricing based on monthly page-view packages and overage fees. Target buyers include enterprise and mid-market security/DevOps teams in e-commerce, financial services, healthcare, government, SaaS, gaming, classifieds, automotive and online dating verticals.
• Consulting Services Expert engagement of Peakhour engineers for launch assistance and incident response, supporting enterprise customers implementing or operating the Peakhour platform. Quoted separately on a pay-as-you-go basis.

Quantifiable outcome

• 30% higher conversions from faster, protected customer journeys
• +2 more outcomes

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature15 records

Partnerships

One partnership is on record.

• Peakhour ResellerscoreChannel Partner/ Reseller/ DistributorPeakhour operates a Standard Reseller Agreement program globally. Resellers are appointed as non-exclusive agents to market and resell the Peakhour Service. The reseller receives training services, access to Peakhour support infrastructure, and pricing discounts. Resellers provide first-level client support while Peakhour handles backend technical support. Initial term of 12 months with rolling renewals.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cloudflare: Global edge platform offering WAF, bot management, DDoS protection, CDN, and API security at massive scale. Directly overlaps Peakhour's entire request-path WAAP proposition but as a much broader portfolio across 300+ cities, making it the dominant incumbent Peakhour must displace or attach alongside.
• Akamai Technologies: Enterprise-grade CDN, WAF, bot manager, and API security suite serving large financial, government, and e-commerce customers. Highly comparable to Peakhour's request-path security and performance platform but at significantly greater scale and enterprise penetration.
• AWS CloudFront + WAF: Hyperscaler CDN paired with AWS WAF, Shield (DDoS), and API Gateway providing edge security and performance inside the AWS ecosystem. Represents a default bundled alternative for many AWS-native customers Peakhour targets.
• Microsoft Azure Front Door + WAF: Azure-native global edge service with integrated WAF, bot protection, and DDoS mitigation. Comparable to Peakhour's edge delivery and security stack for Azure-anchored enterprises and government workloads.
• F5 (NGINX App Protect / Distributed Cloud): Application delivery and security vendor with WAAP, bot defense, and API security offerings through NGINX and Distributed Cloud. Competes with Peakhour in the request-path security layer, particularly for enterprises with existing F5 footprints.

Direct peers

• Fastly: Edge cloud platform combining CDN, WAF, bot management, and observability with programmable edge compute. Closely aligned with Peakhour's developer-focused request-path model and competes head-to-head for API-first and digital-native customers.
• Imperva: Application and API security vendor offering WAF, bot management, DDoS protection, and API security. Directly comparable feature-by-feature to Peakhour's WAAP product line and targets the same regulated and e-commerce segments.
• Radware: Specialist in application security, bot management, and DDoS protection with on-prem and cloud deployments. Comparable to Peakhour's WAAP-plus-bot offering, particularly in financial services and government verticals.
• Sucuri: Website security platform offering WAF, DDoS mitigation, and malware cleanup primarily targeting SMB and mid-market website operators. Overlaps with Peakhour's website security use case and customer profile at the lower end of the market.

Emerging players

• DataDome: Specialized bot management and online fraud prevention vendor using machine learning for real-time detection. Closely comparable to Peakhour's bot management and credential-stuffing protection modules, though narrower in scope (no CDN/WAF).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peakhourio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peakhour.io