What Schramsberg Vineyards does

Schramsberg Vineyards is a family-owned California winery founded in 1965 by Jack and Jamie Davies and operated today by their son Hugh Davies. The company operates from the original 200+ acre Diamond Mountain property in Calistoga, Napa Valley — a site first established by Jacob Schram in 1862 and listed on the National Register of Historic Places since 1998 — and from the Grayson Building in St. Helena opened in 2017 for Davies Vineyards hospitality. Its core product is méthode traditionelle (Champagne-method) sparkling wine produced from Chardonnay and Pinot Noir, with notable technical differentiators including 25% oak-barrel fermentation across the portfolio and 40% in the J. Schram and Reserve tiers, extended bottle aging of 7-8 years for tête de cuvée wines, and an annually refreshed library of 250+ base wines sourced from 78+ vineyard sites across Napa, Sonoma, Mendocino, and Marin counties.

The product portfolio spans entry-level Mirabelle sparkling wines, appellation-specific Schramsberg Bruts, the Schramsberg Reserve and tête de cuvée J. Schram line, and still wines under the wholly owned Davies Vineyards brand (J. Davies Estate Cabernet, multiple single-vineyard Pinot Noirs, and Malbec). Schramsberg's Blanc de Blancs (introduced 1965) was the first commercial use of Chardonnay in American sparkling wine, and the brand has been served at official U.S. State functions by every Presidential administration since 1972.

The business operates a hybrid direct-to-consumer and wholesale model. DTC revenue streams include the online shop (shop.schramsberg.com), five-tier wine club subscriptions with four annual shipments ($180-$1,040 per shipment), appointment-only cave tours and tastings at $70-$150 per person, immersive Camp Schramsberg and Camp Davies programs at $1,750 per person, virtual tastings via Zoom, corporate gift sets, and premium vintner cruises and destination weekends. Wholesale distribution is channeled exclusively through Wilson Daniels Ltd. domestically and Vin-de-Cal International for export, supported by trade-media relations, Wine Spectator participation, and tourism partnerships with Visit Napa Valley. Geographic scope is U.S.-centric (with stated shipping restrictions in Delaware, Indiana, Louisiana, Mississippi, Rhode Island, and Utah) and a smaller international wholesale presence; the customer base spans wine collectors, Napa tourists, corporate gift buyers, and luxury travel experience seekers across roughly 51-100 employees.

Name

Schramsberg Vineyards

Legal name

Schramsberg Vineyards

Website

https://schramsberg.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Schramsberg Vineyards is a family-owned Napa Valley sparkling wine house (founded 1965 by the Davies family) producing méthode traditionelle sparkling wines and still wines under the Davies Vineyards brand, serving collectors, Napa tourists, corporate gift buyers, and luxury travelers through DTC, wine clubs, hospitality, and wholesale distribution.

Ownership category

akta.pro rank

Product category

Sparkling Wine

NAICS

Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Sparkling wine production
• Premium wine clubs
• Winery tours tastings
• Corporate wine gifts
• Still wine production

Headquarters

HQ city

Calistoga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer Wine Sales: Online wine shop selling sparkling and still wines directly to consumers. Prices range from entry-level sparkling wines to premium J. Schram tête de cuvée wines. Wine clubs provide recurring subscription revenue with four annual shipments.
2. Wine Club Memberships: Five wine club tiers providing recurring revenue with four annual automatic shipments. Clubs include Cellar Club ($180/shipment, 8-10 bottles), Riddler's Circle ($550/shipment, 24-36 bottles with library wines), Davies Club ($195/shipment, 10-18 bottles), Jack & Jamie's Circle ($520/shipment, 30-54 bottles), and Hugh & Monique's Collection ($295/shipment, 18-20 bottles mixed sparkling and still).
3. Winery Experiences: Paid tasting experiences including cave tours with tastings ($100-$150 per person), tasting-only experiences ($70-$80 per person), and private tours ($120 per person). Complimentary for wine club members.
4. Camp Programs: Three-day immersive wine education experiences: Camp Schramsberg (Spring Blending session) and Camp Davies (Fall Harvest session) at $1,750 per person with 15% discount for wine club members. Optional library wine dinner at additional $170.
5. Vintner Cruises and Events: Premium travel experiences including the 2026/2027 Vintner Cruise to New Zealand and Australia. Also includes regional events like Bubbles, Reds & Rocks golf experience ($1,700-$3,000) and Seven Stars Resort vintner weekends.
6. Corporate Gifts: Custom and pre-designed corporate gift sets ranging from single bottles to premium multi-bottle sets with glassware and sabers. Year-round corporate gifting program.
7. Wholesale Distribution: Distribution through Wilson Daniels Ltd. partner network for retail and restaurant placement. Export through Vin-de-Cal International LLC.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Schramsberg Vineyards is a Napa Valley sparkling wine house that crafts premium sparkling wines using the Méthode Traditionelle (Traditional Method), producing 12-14 distinctive sparkling wines annually from 250+ base wines. The portfolio includes the J. Schram tête de cuvée tier, Schramsberg branded sparklings (Blanc de Blancs, Blanc de Noirs, Brut Rosé, Reserve, Crémant Demi-sec, etc.), and entry-level Mirabelle wines, alongside still wines (Cabernet Sauvignon and Pinot Noir) under the Davies Vineyards brand. The company also operates five wine club tiers, winery experiences (cave tours and tastings), Camp Schramsberg/Davies immersive education programs, virtual tastings, and corporate gift services.

Product overview

Schramsberg Vineyards is a sparkling wine house specializing in premium American sparkling wines made using the Traditional Champagne Method. The portfolio includes multiple sparkling wine tiers: the top-tier J. Schram collection (Blancs, Noirs, and Rosé), Schramsberg branded sparklings (Blanc de Blancs, Blanc de Noirs, Brut Rosé, Brut Napa Valley Carneros, Brut Sonoma County Green Valley, Brut Anderson Valley, Brut Sonoma Coast, Crémant Demi-sec, Extra Brut, Reserve, and Querencia), and entry-level Mirabelle wines. The company also produces still wines under the Davies Vineyards brand including J. Davies Estate Cabernet Sauvignons (Estate, 'jd', 'Jamie', 'Jack & Jamie's Block') and Davies Vineyards Cabernet Sauvignons and Pinot Noirs from various single-vineyard sources. Beyond wines, the company offers wine club memberships (Cellar Club, Riddler's Circle Club, Davies Club, Jack & Jamie's Circle Club, Hugh & Monique's Collection, Gift Membership), winery tours and tastings, virtual tastings via Zoom, and immersive camp programs (Camp Schramsberg and Camp Davies).

Differentiator

Problem solved

Functional benefit

Brands

• J. Schram: Tête de cuvée sparkling wine made from Chardonnay grapes, representing the top tier wine offering of Schramsberg Vineyards
• Schramsberg Reserve
• Mirabelle

Products and services

• J. Schram Sparkling Wines Top-tier tête de cuvée sparkling wines from Schramsberg Vineyards, including J. Schram Blancs (Chardonnay), J. Schram Noirs (Pinot Noir), and J. Schram Rosé. These wines receive seven to eight years of bottle aging prior to release and are cellared for 20+ years.
• Schramsberg Branded Sparkling Wines Core Schramsberg sparkling wine portfolio including Blanc de Blancs, Blanc de Noirs, Brut Rosé, Brut Napa Valley Carneros, Brut Sonoma County Green Valley, Brut Anderson Valley, Brut Sonoma Coast, Crémant Demi-sec, Extra Brut, Reserve, and Querencia (rosé with proceeds benefiting agricultural land preservation).
• Mirabelle Sparkling Wines

Quantifiable outcome

• Wines can be cellared for 20+ years with continued improvement
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wilson Daniels Ltd.coreChannel Partner/ Reseller/ DistributorPrimary domestic distribution partner handling wholesale and retail placement for Schramsberg and Davies Vineyards wines. Manages PR and media relations through Claire Gibbs (Senior Manager, Media Relations). Also provides brand assets, logos, and sales materials through their portal.
• Vin-de-Cal International LLCcoreChannel Partner/ Reseller/ DistributorExport partner managing international distribution of Schramsberg and Davies Vineyards wines. Contact: Brent Shortridge at [email protected] or 707-363-9656.
• Jack L. Davies Napa Valley Agricultural Land Preservation FundcoreStrategic or Co-development PartnerCharitable fund established in memory of Jack Davies to advance agricultural land preservation in Napa Valley. Schramsberg supports through Querencia Rosé sales proceeds. Hugh Davies and advisors lead the fund.
• Napa Valley Vintners AssociationcoreGTM or Marketing PartnerIndustry association representing Napa Valley wineries. Schramsberg participates in charitable efforts and community programs through NVV membership. Hugh Davies served as President in 2006.
• Ultimate TravelsminorStrategic or Co-development PartnerPartner for vintner cruise experiences including 2026/2027 New Zealand & Australia cruise. Led by Amy Olmsted with wine/food expert Sara Schneider (Robb Report & Sunset Magazine). Curates exclusive land excursions through wine regions.
• Visit Napa ValleyminorGTM or Marketing PartnerOfficial tourism marketing organization for Napa Valley. Supports wine tourism and visitor promotion for the region.
• Calistoga Chamber of CommerceminorGTM or Marketing PartnerLocal chamber of commerce supporting Calistoga businesses including Schramsberg's home base.
• St. Helena Chamber of CommerceminorGTM or Marketing PartnerLocal chamber supporting St. Helena businesses including Davies Vineyards tasting facility location.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Domaine Chandon: Domaine Chandon is the Yountville sparkling wine house of LVMH's Moët Hennessy, producing méthode traditionelle sparkling wines at substantial scale with broad global distribution and extensive on-site dining/experiential offerings. Comparable to Schramsberg in méthode traditionelle production and Napa Valley hospitality, but at materially larger scale and with parent-backed marketing reach.
• Veuve Clicquot: Veuve Clicquot is a leading French Champagne house with established US distribution and a Yellow Label Cuvée that competes directly with Schramsberg's premium American sparkling wines at gifting and celebratory occasions. Comparable to Schramsberg as a prestige sparkling competitor in the same price band across US retail and hospitality channels.
• Korbel Champagne Cellars: Korbel is a Guerneville (Russian River Valley) méthode traditionelle sparkling wine producer operating at scale with broad national distribution. Comparable to Schramsberg in California méthode traditionelle production and Sonoma County heritage, though positioned at a more accessible price tier and broader retail distribution.

Direct peers

• J Vineyards & Winery: J Vineyards & Winery is a Russian River Valley sparkling and still wine producer known for méthode traditionelle sparkling wines and a premium hospitality/tasting program. Comparable to Schramsberg in cool-climate sourcing, sparkling wine focus, and tasting room business, though with a younger brand history.
• Mumm Napa: Mumm Napa is a Rutherford sparkling wine house owned by Pernod Ricard, producing méthode traditionelle sparkling wines at higher production volumes with broad retail distribution. Comparable to Schramsberg in California méthode traditionelle production, though positioned at a more accessible price tier and reliant on broader trade distribution.
• Gloria Ferrer Caves & Vineyards: Gloria Ferrer is a Carneros sparkling wine house owned by Spanish cava producer Freixenet, producing méthode traditionelle sparkling wines with on-site cave tours, tasting flights, and a wine club model. Comparable to Schramsberg in production method, visitor experience, and DTC subscription structure.
• Roederer Estate: Roederer Estate is the Anderson Valley sparkling wine house of French Champagne house Louis Roederer, producing méthode traditionelle sparkling wines from California cool-climate vineyards. It is the closest direct competitor to Schramsberg in production philosophy, geography overlap (North Coast California), and premium positioning, including extended lees aging and Chardonnay/Pinot Noir focus.
• Iron Horse Vineyards: Iron Horse is a Green Valley (Russian River Valley) sparkling wine specialist producing méthode traditionelle wines with a strong DTC tasting and wine club business, including a notable presence at the White House under multiple administrations. Highly comparable to Schramsberg in coastal cool-climate sourcing, prestige positioning, and family ownership.
• Domaine Carneros: Domaine Carneros is a Carneros-region sparkling wine house owned by Champagne Taittinger, producing méthode traditionelle sparkling wines from estate vineyards with a comparable château-style visitor experience, tasting flights, and luxury positioning. Directly comparable to Schramsberg in production method, hospitality business model, and premium price architecture.

Emerging players

• Piper Sonoma: Piper Sonoma is a smaller Sonoma-based sparkling wine producer with méthode traditionelle production, focused on DTC and direct channels. Comparable to Schramsberg as a California sparkling specialist but operating at materially smaller scale and more limited distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SchramsbergWinery/videos

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schramsberg Vineyards