Virtuality.Fashion

What Virtuality.Fashion does

Virtuality.Fashion is a curated marketplace connecting fashion brands with a vetted global network of technical designers, patternmakers, and 3D visualization specialists. Founded in 2016 in Ramat Gan, Israel, by Amnon Shalev (formerly VP Sales EMEA at Optitex), the company operates across multiple time zones serving fashion brands, product teams, design studios, and manufacturers. The company reportedly maintains 50+ brand partner relationships, has delivered 100+ global projects, and completed 1,000+ digitized garments, with named enterprise clients including Adidas and Under Armour.

The company's core offerings span four integrated areas: (1) 2D Technical Design and Tech Packs producing production-ready specifications and construction details; (2) Virtual Sampling and 3D Prototyping using industry-standard tools including CLO3D, Browzwear, Optitex, Style3D, Shima Seiki, Marvelous Designer, and Adobe Illustrator; (3) E-commerce Ready Visuals delivering on-model imagery and multi-angle product visuals without physical photoshoots; and (4) the underlying Fashion Specialist Matching marketplace platform itself. A proprietary cloud-based collaboration workflow and back-office environment support cross-functional alignment across design, development, and production. Since 2023, AI capabilities have been layered on top of validated 3D garment bases, enabling AI-generated model imagery, computer-vision-assisted pattern recognition and trend analysis, and automated variation generation for colorways, sizing iterations, and styling alternatives.

The business model is project-based professional services with custom quote-based pricing, multi-year contracts, and deposits before work commencement. Revenue is generated through delivery of 3D-as-a-Service (3DaaS) engagements, with go-to-market executed via the curated marketplace, a direct website contact flow (with typical 24-hour response time), a HubSpot Meeting Booking channel for mid-funnel engagement, and direct enterprise team-building sales motion. Pricing is not publicly disclosed. No external institutional funding rounds have been disclosed, and Virtuality.Fashion operates as an independent private company. Leadership comprises founder and CEO Amnon Shalev, CTO Patrick Abbou, and CMO Yael Gelberger.

Name

Virtuality.Fashion

Legal name

virtuality.fashion

Website

https://virtuality.fashion

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Virtuality.Fashion is a curated marketplace connecting fashion brands with a vetted global network of technical designers and 3D specialists, delivering tech packs, virtual sampling, and AI-enhanced e-commerce visuals for enterprise clients including Adidas and Under Armour.

Ownership category

akta.pro rank

Product category

Digital Fashion Design Services

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• 3D garment prototyping
• Virtual sampling services
• Fashion tech packs
• Digital fashion design
• E-commerce fashion visuals

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Fashion Design Services: Project-based professional services for 3D garment design, virtual prototyping, tech pack services, and e-commerce visual asset creation. Payment terms specified per project agreement with deposits required before work begins and final payment upon project completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Virtuality.Fashion is a curated digital fashion services marketplace that connects fashion brands with a vetted global network of technical designers and 3D specialists. It delivers three core service lines: (1) 2D technical design and production-ready tech packs, (2) virtual sampling and 3D garment prototyping using tools such as CLO3D, Browzwear, and Optitex, and (3) e-commerce-ready visuals generated from digital prototypes and AI-based virtual model imagery.

Product overview

Virtuality.Fashion operates as a curated marketplace for fashion technical design and digital product development. The platform connects fashion brands with a vetted global network of specialists who deliver four integrated service offerings: (1) 2D Technical Design and Tech Packs — production-ready specifications and construction details; (2) Virtual Sampling and 3D Prototyping — 3D garment simulation and fit validation; (3) E-commerce Ready Visuals — digital product imagery and visuals from virtual models; and (4) Fashion Specialist Matching — access to vetted freelancers filtered by skill, category, and availability. Clients define deliverables and timelines, select specialists from the marketplace, review iterations at structured checkpoints, and receive vendor-ready files and product visuals. AI-based tools are integrated to accelerate e-commerce visual production and repetitive design variations.

Differentiator

Problem solved

Functional benefit

Products and services

• 2D Technical Design and Tech Packs Apparel technical design service producing production-ready tech packs, measurements, and spec sheets that apparel vendors can execute, with clear construction details that reduce iterations and lower development cost per style.
• Virtual Sampling and 3D Prototyping 3D fit simulation and validation service using advanced 3D visualization tools to shorten lead times, reduce physical samples, and enable faster approvals with colorways and materials visualization.
• E-commerce Ready Visuals Visual asset creation service for product pages and listings, producing on-model imagery with virtual models across styles and colorways, plus multi-angle product visuals optimized for e-commerce without physical photoshoots.
• Fashion Specialist Marketplace Curated marketplace platform connecting fashion brands with vetted freelance professionals across technical design, tech packs, 3D visualization, and digital product development for on-demand project execution.

Quantifiable outcome

• 25% shorter development time after adopting 3D workflows
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• AdidascoreStrategic or Co-development Partner · 1 January 2026Premium fashion brand partner. Virtuality.Fashion works with established fashion brands including Adidas on design challenges and digital fashion development projects.
• Under ArmourcoreStrategic or Co-development Partner · 1 January 2026Premium fashion brand partner. Virtuality.Fashion works with established fashion brands including Under Armour on design challenges and digital fashion development projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Browzwear: Israeli-founded 3D fashion design platform (VStitcher, Lotta) used by apparel brands for virtual sampling. Direct competitor operating in the same 3D prototyping and product development space that Virtuality.Fashion services.
• Optitex: 3D patternmaking and virtual sampling software vendor where Virtuality.Fashion founder Amnon Shalev was previously VP Sales EMEA. Direct comparable as upstream tool provider whose installed base shapes demand for Virtuality.Fashion's 3DaaS services.
• CLO3D: South Korea–based 3D garment design software company with an active education, certification, and partner services ecosystem. Most direct competitor to Virtuality.Fashion because it competes for the same 3D prototyping services spend using both software and certified-partner delivery.
• Tukatech: Pattern making and 3D fashion CAD software provider serving apparel manufacturers and brands. Direct comparable to the technical-design and tech-pack services side of Virtuality.Fashion's offering.
• Style3D: China-based 3D digital fashion design platform (Linctex) rapidly expanding globally. Direct competitor in 3D garment prototyping and digital fashion asset creation that increasingly targets the same Western apparel brands as Virtuality.Fashion.

Broad incumbents

• Gerber Technology (Lectra): Broader apparel manufacturing technology suite covering CAD, cutting, and PLM. Larger incumbent whose overlapping 3D, pattern, and product-development capabilities compete for the same technology budget that funds Virtuality.Fashion services.

Emerging players

• Lalaland AI: AI-generated fashion model imagery for e-commerce product pages and campaigns. Emerging player directly comparable to the AI-generated on-model visual asset portion of Virtuality.Fashion's offering.
• Reactive Reality: Virtual try-on and digital fashion platform producing photorealistic 3D garments and avatars for fashion and sportswear brands. Emerging player whose digital fashion focus intersects with Virtuality.Fashion's e-commerce visual asset services.
• 3DLOOK: AI body-scanning and digital twin technology for apparel fit and sizing. Emerging fashion-AI player with partial overlap to Virtuality.Fashion's 3D garment visualization and virtual sampling workflow.
• Vue.ai: AI platform for fashion retail covering visual search, tagging, styling, and product recommendations. Adjacent emerging player in fashion AI that overlaps with Virtuality.Fashion's AI-generated visual asset and merchandising ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/virtualityfash
• Facebookfacebook.com/virtuality.fashion
• LinkedInlinkedin.com/company/virtuality-fashion

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtuality.Fashion