Haco Industries

What Haco Industries does

HACO Industries Kenya Limited is a Nairobi-based, privately-held consumer goods manufacturer founded in 1974 that produces homecare and cleaning products under its SoSoft and ACE sub-brands. The company sells fabric care, laundry, and general home cleaning supplies through retail and grassroots distribution channels in the Kenyan market.

The company's revenue model is anchored in sales of branded consumer cleaning products. Its go-to-market motion has historically been retail-led but is now shifting toward a community-led approach, formalized through two early-2026 strategic partnerships: a core alliance with the Mama Fua App (announced 2026-03-18) and a core implementation partnership with Cleaning School Kenya (announced 2026-03-25). Together these partnerships are designed to professionalize informal laundry and cleaning workers in Eldoret by combining practical training (modern laundry techniques, fabric care, stain removal, hygiene, chemical safety, and financial literacy) with branded HACO supplies and app-based business management tools delivered through the Mama Fua platform.

HACO operates domestically within Kenya only; no broader East African expansion or international footprint is disclosed. Headcount sits in the 101-250 range, ownership and management team details are not publicly available, no funding rounds are recorded, and the company holds no disclosed patents, certifications, or industry awards in the input data. The professionalization-via-partnership strategy positions HACO's existing consumer brands into the daily operations of micro-enterprise cleaning professionals as a route to deepen grassroots market penetration.

Name

Haco Industries

Legal name

HACO Industries Kenya Limited

Website

https://haco.co.ke

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

HACO Industries Kenya Limited is a Nairobi-based, privately-held consumer goods manufacturer founded in 1974 that produces and sells SoSoft and ACE homecare, fabric care, and laundry cleaning products in Kenya via retail and grassroots community partnerships targeting informal-sector workers.

Ownership category

akta.pro rank

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Homecare Products: HACO Industries operates as a consumer goods manufacturer producing homecare and laundry care products under brands including SoSoft and ACE. Revenue is generated through the sale of cleaning supplies, fabric care products, and branded cleaning materials to consumers and professional laundry operators in Kenya.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HACO Industries Kenya Limited is a Nairobi-based manufacturer of consumer homecare goods, producing and selling fabric care, laundry care, and home cleaning products under its SoSoft and ACE homecare brands. The company distributes these branded cleaning supplies through retail channels as well as through a grassroots partnership network (Mama Fua App, Cleaning School Kenya) that integrates SoSoft and ACE products into training programs aimed at informal-sector laundry and cleaning workers in Kenya.

Product overview

HACO Industries Kenya Limited operates a portfolio of homecare and cleaning product brands, including SoSoft and ACE, which are distributed through retail channels and strategic partnerships. The company focuses on the cleaning and laundry sector, providing consumer products alongside community empowerment initiatives that integrate their branded supplies into professional cleaning and laundry training programs.

Differentiator

Problem solved

Functional benefit

Brands

• SoSoft: Homecare brand operated by HACO Industries Kenya Limited, specializing in fabric care and laundry products
• ACE homecare
• SoSoft
• ACE

Products and services

• SoSoft SoSoft is HACO Industries' homecare sub-brand specializing in fabric care and laundry products, sold to Kenyan consumers and integrated into the Mama Fua partnership to supply branded cleaning and fabric care products to laundry professionals.
• ACE homecare ACE homecare is HACO Industries' sub-brand for household cleaning and general home care products, supplied to Kenyan consumers and integrated into the Mama Fua partnership to supply branded cleaning products for cleaning/laundry professionalization programs.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Cleaning School KenyacoreImplementation/ SI/ Consulting Partner · 25 March 2026Cleaning School Kenya delivers practical training programs for laundry and cleaning professionals under the HACO-Mama Fua partnership. Training covers modern laundry techniques, fabric care, stain removal, hygiene standards, chemical safety, financial literacy, and app-based business management.
• Mama Fua AppcoreStrategic or Co-development Partner · 18 March 2026HACO Industries partnered with the Mama Fua digital platform to professionalize informal laundry workers in Eldoret. The partnership provides training, branded cleaning supplies, and digital tools to integrate HACO brands (SoSoft and ACE) into daily operations. The initiative aims to create sustainable income pathways while deepening HACO's market penetration at the grassroots level.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Kapa Oil Refineries: Kapa Oil Refineries is a Kenya-based manufacturer of soaps, detergents, and cleaning products under brands such as Power and KAPA, competing directly with HACO's SoSoft and ACE in the same Kenyan retail and informal channels.
• PZ Cussons East Africa: PZ Cussons East Africa manufactures and distributes soaps and home care brands (e.g., Imperial Leather, Venus, Premier) in Kenya and East Africa, overlapping with HACO's fabric care and homecare product lines and routes to informal trade.
• Menengai Oil Refineries: Menengai Oil Refineries is a Kenyan manufacturer of soaps, detergents, and household cleaning products, directly comparable to HACO as a domestic CPG manufacturer serving similar Kenyan channels.

Broad incumbents

• Unilever Kenya (Unilever East Africa): Unilever Kenya sells Omo, Sunlight, and similar detergent/fabric care brands across Kenya via mass retail and direct distribution, representing the dominant multinational incumbent HACO competes with in laundry care.
• Procter & Gamble (East Africa): P&G distributes Ariel, Tide, and other laundry and home care brands in East Africa via modern trade and wholesalers, setting competitive pricing and shelf-share benchmarks for HACO's SoSoft range.
• Reckitt (Reckitt Benckiser): Reckitt markets home cleaning and fabric care brands (e.g., Vanish, Dettol surface cleaners) across East Africa, operating as a multinational incumbent competing with HACO's ACE homecare line.
• Chandaria Industries: Chandaria Industries is a long-standing Kenyan conglomerate with cleaning and tissue products, operating as an established local incumbent with broader category reach than HACO.
• Bidco Africa: Bidco Africa is a large East African FMCG manufacturer spanning edible oils, soaps, and detergents with strong regional distribution, comparable to HACO in product adjacency and East African scale.
• SC Johnson (East Africa distribution): SC Johnson distributes home cleaning brands (e.g., Mr. Muscle, Kiwi) across East Africa, competing with HACO's ACE in the general household cleaning category.

Others

• Mama Fua App: Mama Fua is a Kenyan digital platform connecting households with laundry and cleaning professionals; it is both a HACO strategic partner and an adjacent ecosystem player enabling grassroots distribution to the same informal cleaner segment HACO targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Xx.com/Haco_Industries
• Facebookfacebook.com/HacoIndustries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haco Industries