GameDev.tv
GameDev.tv is a UK-based online learning platform founded in 2014 that delivers 100+ video courses and structured programs teaching Unity, Unreal Engine, Godot, Blender, and C++ game development to 2M+ individual learners across 150+ countries, monetizing via direct course sales, bundles, asset packs, and channel partnerships.
- Company typePrivate
- Founded2014
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What GameDev.tv does
GameDev.tv is an online learning platform specializing exclusively in game development education, founded in 2014 and operating under the UK private limited company EmbraceIt Limited (headquartered in Nottingham, with a secondary business address in Framlingham, Suffolk). The company delivers 100+ video courses and structured multi-week programs covering Unity, Unreal Engine, Godot, Blender, and C++/C# game development, ranging from beginner introductions to advanced engine-specific mastery. Its product portfolio also includes curated course bundles, downloadable 3D asset packs, and an active community forum plus 2M+-member Discord server where human teaching assistants provide support and students showcase published games on Steam and itch.io.
The platform runs on a self-serve, direct-to-consumer e-commerce model with one-time course purchases, subscription-style learning Programs, and asset-pack unit sales, supplemented by distribution partnerships (e.g., Green Man Gaming 'Make Your Own Games' bundle at $25 for 11 courses) and a Tapfiliate-powered affiliate program. It serves individual consumers and small buyers across 150+ countries, with customer segments spanning aspiring developers, intermediate upskillers, indie game creators, career changers, hobbyists, and bundle buyers. Key endorsements include an Epic MegaGrant from Epic Games, a public statement from Unity's Andrew Slater, and a statement from Godot project representative Rémi Verschelde.
The business is founder-led, privately held, and bootstrapped with no disclosed funding rounds, operating with a lean 1-10 employee footprint. It claims 300,000+ 5-star reviews, lifetime course access for purchasers, a 30-day money-back guarantee, and differentiated human-TA support rather than AI-driven tutoring. Its go-to-market combines community-led growth, content marketing via YouTube and blogs, organic social, and referral channels, with no enterprise or B2B contracts disclosed in available materials.
GameDev.tv firmographics
Firmographics- Name
- GameDev.tv
- Legal name
- EmbraceIt Limited
- Website
- https://gamedev.tv
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GameDev.tv is a UK-based online learning platform founded in 2014 that delivers 100+ video courses and structured programs teaching Unity, Unreal Engine, Godot, Blender, and C++ game development to 2M+ individual learners across 150+ countries, monetizing via direct course sales, bundles, asset packs, and channel partnerships.
- Ownership category
- akta.pro rank
GameDev.tv industry classification
Industry- Product category
- Online Game Development Education
- NAICS
- Educational Support Services (611710)
- akta.pro primary industry
- Game Development (Unity, Unreal, 2D/3D) (EDAMACAE)
- akta.pro secondary industry
- Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where GameDev.tv is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
GameDev.tv business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Course Sales: Individual courses sold on a one-time purchase or subscription basis. Courses cover Unity, Unreal Engine, Godot, Blender, and C++ game development. Pricing varies by course length and depth.
- Learning Programs: Multi-week intensive programs that provide structured curriculum, feedback, and community support for specific outcomes like becoming an indie developer or landing a game programming job.
- Course Bundles: Pre-packaged collections of courses at discounted prices compared to individual purchase. Bundles organized by skill level or technology focus.
- Asset Packs: Digital asset packs for game development, including 3D creature collections and game-ready assets. Sold as downloadable files with specific licensing terms.
- Affiliate Referrals: Commission-based revenue through Tapfiliate affiliate platform where partners promote GameDev.tv courses and earn commissions on qualifying purchases.
- Third-Party Distribution: Revenue from channel partnerships such as the Green Man Gaming bundle distribution, where GameDev.tv courses are packaged and sold through third-party game retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Courses |
| One time/ perpetual license | Pay-as-you-go | Green Man Gaming Bundle - 3 Courses |
| One time/ perpetual license | Pay-as-you-go | Green Man Gaming Bundle - All 11 Courses |
| Subscription | Monthly | Learning Programs |
| One time/ perpetual license | Pay-as-you-go | Bundles |
| Unit Pricing | Pay-as-you-go | Asset Packs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
GameDev.tv product offering
Product offeringCore offering
GameDev.tv is an online education platform that creates and sells video courses, multi-week structured programs, curated bundles, and downloadable asset packs teaching game development using Unity, Unreal Engine, Godot, and Blender. The platform offers lifetime access to learning content covering coding, art, animation, and design disciplines, supported by teaching assistants and a community forum.
Product overview
GameDev.tv is an online learning platform offering game development education through a portfolio of products including video courses, multi-week programs, course bundles, and downloadable 3D asset packs. The platform teaches game development across major engines including Unity, Unreal Engine, Godot, and Blender using C++ and C# programming. Courses range from beginner to advanced levels, organized into learning pathways and skill-building challenges. The platform also maintains a community forum for student discussions and offers an affiliate program for partners. Students can purchase individual courses, enroll in comprehensive programs like the Ultimate Unreal C++ Program, buy themed bundles at discounted prices, or access free introductory courses. Asset packs provide supplementary 3D resources for project development.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Game Development Courses
- Programs
- Bundles
- Asset Packs
- Ultimate Unreal C++ Program
- Unreal Materials Course
- Blender Environment Artist Course
- Creature Collection: The Barrys
Quantifiable outcome
- 2 million+ students enrolled
- +4 more outcomes
Companies that use GameDev.tv
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
GameDev.tv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GameDev.tv partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Green Man GamingminorStrategic distribution partnership where Green Man Gaming offers GameDev.tv courses in an educational bundle called 'Make Your Own Games (with GameDev.tv)'. The bundle contains 11 game development courses across Unity, Unreal Engine, Godot, Blender, and C++ at $25. This represents Green Man Gaming's strategic shift from game deals into game development education content.
- TapfiliatecoreTapfiliate provides the affiliate management platform that powers GameDev.tv's affiliate program. The platform handles tracking, attribution (7-day referral window), commission calculation, and payment processing for affiliate partners promoting GameDev.tv courses.
- Godot ProjectminorGameDev.tv courses are endorsed by Godot project representatives. Rémi Verschelde from the Godot project stated that 'Education platforms like GameDev.tv play a big role in the Godot ecosystem to help new developers learn and consolidate their creative and technical skills.'
- Unity TechnologiesminorUnity Technologies endorses GameDev.tv courses. Andrew Slater from Unity stated that 'GameDev.tv's courses support creators in bringing their ideas to life with Unity.'
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
GameDev.tv competitors and assessment
Company assessmentDirect peers
- Zenva Academy: Zenva Academy is the most direct competitor to GameDev.tv, offering subscription-based online courses across Unity, Unreal Engine, Godot, and other game development tools. Both target the same aspiring-to-indie game developer learner persona with video courses, project-based learning, and learning pathways.
- Domestika: Domestika is a curated online learning platform for creative disciplines including illustration, animation, and increasingly 3D/game art. It shares GameDev.tv's model of professionally produced video courses sold individually or in bundles, with strong creative-community positioning, and overlaps on Blender and game art course content.
- CGMA (Computer Graphics Master Academy): CGMA offers structured online courses in game art, 3D modeling, and real-time engine workflows taught by industry professionals. It targets a similar intermediate-to-advanced learner as GameDev.tv's Blender and Unreal content, with a comparable cohort-based, mentor-supported course format.
- CG Cookie: CG Cookie specializes in Blender tutorials and 3D art education, overlapping directly with GameDev.tv's Blender Environment Artist course offering. It shares the same creator-community, project-based learning, and subscription-plus-course monetization model.
Broad incumbents
- Udemy: Udemy is the dominant online course marketplace hosting thousands of game development courses (GameDev.tv itself distributes some content there). It competes on breadth and price (frequent $10-$15 sales) but lacks GameDev.tv's curated multi-engine pathways, community ecosystem, and human TA support model.
- Pluralsight: Pluralsight is a subscription-based technology learning platform with deep coverage of Unity, Unreal Engine, and programming languages. It competes with GameDev.tv for the career-changer and intermediate developer segment via skills assessments, learning paths, and enterprise-tier offerings, though less specialized in game dev specifically.
- Coursera: Coursera partners with universities and companies to offer online courses and certificates, including game development and Unity specializations. It competes for the career-changer segment via recognized credentials but lacks GameDev.tv's indie-developer focus and active community engagement.
- LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) offers broad technology and creative courses including game development tracks. It competes on professional development positioning and enterprise distribution but is less specialized in indie game dev workflows than GameDev.tv.
- Skillshare: Skillshare is a subscription-based creative learning platform with project-based courses across design, illustration, and creative coding. It overlaps GameDev.tv on creative/3D topics and shares the project-driven learning format, though less specialized in professional game engines.
- Unity Learn: Unity Learn is Unity Technologies' official free learning platform covering Unity workflows, tutorials, and pathways. It is the most direct free substitute for GameDev.tv's Unity content and represents the structural risk of engine-vendor disintermediation in game dev education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GameDev.tv social profiles
Digital presenceGameDev.tv financial estimates
Financial estimateRevenue estimate
Valuation estimate
GameDev.tv leadership team
Management profileNumber of profiles
Profiles3 records
GameDev.tv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GameDev.tv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GameDev.tv
What does GameDev.tv do?
GameDev.tv is an online education platform that creates and sells video courses, multi-week structured programs, curated bundles, and downloadable asset packs teaching game development using Unity, Unreal Engine, Godot, and Blender. The platform offers lifetime access to learning content covering coding, art, animation, and design disciplines, supported by teaching assistants and a community forum.
Is GameDev.tv a public or private company?
GameDev.tv is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GameDev.tv founded?
GameDev.tv was founded in 2014. It employs 1 to 10 people.
Where is GameDev.tv based?
GameDev.tv is headquartered in Nottingham, United Kingdom, in the Europe region.
How does GameDev.tv make money?
Six revenue lines are on record. Course Sales are the primary driver. The others are learning Programs, course Bundles, asset Packs, affiliate Referrals and third-Party Distribution.
Who are GameDev.tv's main competitors?
Direct peers on record are Zenva Academy, Domestika, CGMA (Computer Graphics Master Academy) and CG Cookie. Broad incumbents are Udemy, Pluralsight, Coursera, LinkedIn Learning, Skillshare and Unity Learn.
Does GameDev.tv have an API?
No public API is recorded for GameDev.tv.
What industry is GameDev.tv in?
GameDev.tv's product category is Online Game Development Education. Its primary akta.pro industry code is EDAMACAE, Game Development (Unity, Unreal, 2D/3D), with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 611710.