What Morges Beer Cossonay does

Morges Beer Cossonay (legal name: Transports de la région Morges Bière Cossonay SA, "MBC") is a Swiss regional public transport operator (Société Anonyme, private) headquartered at Avenue de la Gottaz 28A in Morges, Canton Vaud, serving the Morges, Bière, and Cossonay districts. The company operates urban and regional bus lines (including restructured urban lines 701-706), the Bière-Apples-Morges (BAM) railway, and the Cossonay-Penthalaz funicular, and is part of Switzerland's national Service Direct/SDN public transport network of over 240 operators. MBC serves daily commuters, students, residents needing mobility to work/school/healthcare, and a tourist segment, including themed BAM "La Voie des Sens" heritage train experiences such as the Train des Saveurs, Brunch des Champs, Train du Fromager, and Bières & Burgers.

MBC's core technology stack includes a Progressive Web App (mbc.ch) for ticketing with QR-code delivery and SwissPass SSO integration, SMS ticketing via short-code 456, a network of physical points of sale (Espace vente at La Gottaz in Morges, 11 La Poste branches, partner retailers, municipalities, hotels and tourism offices), and solar-powered e-paper passenger information displays (BIV) with audio output for accessibility. Ticketing is integrated with SwissPass and the regional Mobilis tariff system, enabling cross-modal travel across CFF, tl, tpg, TPN, and Car Postal. Recent product launches include a 2022 PWA site, urban-network restructuring with new lines 701-706, e-paper BIV displays (September 2022), and discounted "dégriffés" online tickets (April 2023, up to 70% off).

The business model is a hybrid regulated transit / fare-box model. MBC earns revenue from passenger fares (individual tickets, multi-journey passes, day cards such as the Carte Journalière DUO at CHF 39), Mobilis subscription contracts (monthly and annual), tourist and heritage-train experiences sold via shop.mbc.ch and partner channels, and complementary services such as international ticketing, group transport, school transport, lost-and-found, and P+Rail. Distribution is multi-channel (direct POS, La Poste resale, third-party retail, e-ticket PWA, SMS, partner hotels/tourism offices), and pricing is zone-based under Mobilis with demi-tarif discounts, promotional event codes, and the new dégriffé tier. As a public-service concessionary, MBC is also supported by cantonal subsidies — most visibly a CHF 66.6 million cantonal guarantee backing the CHF 83.6 million Denges bus depot project completed in 2025.

Name

Morges Beer Cossonay

Legal name

Transports de la région Morges Bière Cossonay SA

Website

https://mbc.ch

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

251–500 employees

Short description

Morges Beer Cossonay (MBC) is a Swiss regional public transport operator providing bus, train (BAM railway), and funicular services across the Morges, Bière, and Cossonay districts in Canton Vaud, serving commuters, residents, students, and regional tourists.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Interurban and Rural Bus Transportation (48521), Scenic and Sightseeing Transportation, Other (487990)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Demand-Managed Urban Bus Services (Headway/Route Optimization within Fixed-Route Networks) (THAIAEAJ)

Keywords

• Public transportation services
• Regional bus networks
• Passenger rail services
• Mobility subscriptions
• Heritage train tourism

Headquarters

HQ city

Morges

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Passenger Transport Fares: Core revenue from sale of transport tickets and subscriptions. Revenue calculated by zones traveled using the Mobilis tariff system. Includes individual tickets, day cards, and multi-journey passes.
2. Mobilis Subscriptions: Monthly and annual subscriptions covering unlimited travel within purchased zone bundles. Renewal through SwissPass system and partner channels.
3. Tourist Services (BAM La Voie des Sens): Revenue from heritage train experiences including Train des Saveurs (gourmet dining), Train du Fromager, Train Bières & Burgers, and Brunch des Champs. Bookings via dedicated shop platform.
4. Leisure and Tourism Packages: Combined leisure offers including Slow Pass regional exploration, audio guides for scenic routes, and reduced-price tickets to local attractions and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Morges Beer Cossonay (MBC) operates a regional public transportation network in the Morges, Bière, and Cossonay district of Canton Vaud, Switzerland, delivering urban bus lines (701-760), the Bi\u00e8re-Apples-Morges (BAM) heritage railway lines (R56/R57), and the Cossonay-Penthalaz funicular. The company sells tickets and Mobilis zone-based subscriptions through a multi-channel distribution system including an e-ticketing PWA, SMS ticketing (short-code 456), its own Espace vente point of sale, eleven La Poste branches, partner retailers, tourism offices, and hotel partners, integrated with the national SwissPass system.

Product overview

Morges Beer Cossonay (MBC) operates a comprehensive public transportation network serving the Morges, Bière, and Cossonay district in Canton Vaud, Switzerland. The company offers bus services on multiple urban and regional lines (701-760), train services on the Bière-Apples-Morges (BAM) railway lines R56 and R57, and a funicular connecting Cossonay-Penthalaz to Cossonay-Ville. The product portfolio centers on ticket distribution through multiple channels: the E-Billet online platform (web-based PWA for purchasing tickets without app installation), Billet SMS (SMS-based ticketing to number 456), physical point of sale at Gottaz in Morges, pre-sale through partner retailers and municipal offices, and Swiss Post offices throughout the district. Additional services include international ticket sales, school transport, group transport bookings, P+Rail park-and-ride facilities, and lost and found services. MBC also operates tourist-focused offerings including e-paper passenger information displays and various event-related transport services.

Differentiator

Problem solved

Functional benefit

Brands

• BAM – La Voie des Sens: Heritage tourist train offering gourmet experiences including Brunch des Champs, Train des Saveurs, Train du Fromager, and Train Bières & Burgers along the Bière-Apples-Morges railway line.

Products and services

• Mobilis Transport Tickets Zone-based individual transport tickets valid for 1-2 adjacent Mobilis zones, day cards, and multi-journey passes sold to passengers traveling on MBC buses, trains, and the funicular in Canton Vaud.
• Mobilis Subscriptions Recurring monthly and annual subscriptions providing unlimited travel within MBC network zones 30-33 and surrounding Mobilis zones, with SwissPass integration for renewal and cross-network travel.
• E-Billet Online Ticket Platform Web-based ticket purchasing platform accessible from any browser on desktop or smartphone without app installation, delivering QR code tickets for the Swiss national transport network with TWINT, VISA, and Mastercard payment.
• Billet SMS (SMS Ticketing) SMS-based ticket purchasing system where customers send a zone code to short number 456 to receive their ticket via SMS, available for 1-2 adjacent Mobilis zones with tickets valid for 1 hour.
• Billets Internationaux (International Tickets) International travel tickets for destinations across Europe sold at MBC Espace vente point of sale in Morges, with customer advisors providing guidance on best available offers.
• Billets Dégriffés (Discounted Tickets) Reduced-price tickets offering discounts up to 70% on regional MBC Pied du Jura routes, available exclusively online through the mbc.ch e-ticketing platform.
• Carte Journalière DUO Day card priced at CHF 39.00 for two people traveling together throughout Canton Vaud for one day, available through MBC distribution channels.
• Transport Scolaire (School Transport) Dedicated school transport services for students in the MBC region, including regular lines serving schools and special services during school periods.
• Transports de Groupe (Group Transport) Group transport booking services for organized groups traveling together on the MBC bus, train, and funicular network.
• P+Rail (Park and Ride) Free Park+Rail service allowing passengers to combine car travel with train transport, with parking available at select stations in the MBC network.
• BAM La Voie des Sens (Heritage Train Tourism) Heritage tourist train experiences including Train des Saveurs (gourmet dining), Train du Fromager, Train Bières & Burgers, and Brunch des Champs along the Bi\u00e8re-Apples-Morges railway, booked via the shop.mbc.ch platform.
• Objets Trouvés (Lost and Found Service) Lost and found service for items left on MBC buses, trains, and the funicular; found items are deposited at the Espace vente MBC de la Gottaz office with retrieval fees based on item value.

Quantifiable outcome

• Customer satisfaction at 93% with 99% vehicle cleanliness rating
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CFF (Swiss Federal Railways)coreTechnology or IntegrationIntegration with national rail network. MBC trains connect with CFF services; journey planning and ticketing integrated through common SwissPass system and shared databases.
• Transports publics de la région lausannoise (tl)coreTechnology or IntegrationNetwork coordination and integrated ticketing within the Lémanic transport region. Shared network maps and fare integration through Mobilis system.
• La Poste SuissecoreChannel Partner/ Reseller/ Distributor11 La Poste branches across the MBC service area serve as ticket sales points and subscription renewal locations, providing widespread physical distribution.
• Local Commerce PartnersminorChannel Partner/ Reseller/ DistributorPartner shops (bakeries, groceries) and municipal administrations serve as pre-sale points for Mobilis tickets in local communities.
• Morges Région TourismecoreGTM or Marketing PartnerTourism promotion partnership for regional attractions. MBC sponsors and promotes events including Venoge Festival, Morges-sous-Rire, and provides transport information to visitors.
• BAM La Voie des Sens AssociationcoreStrategic or Co-development PartnerPartnership with heritage railway association for operating Train des Saveurs, Brunch des Champs, and other themed train experiences on the Bière-Apples-Morges line.
• SwissPasscoreTechnology or IntegrationIntegration with national SwissPass system for unified transport passes, enabling cross-network travel and centralized customer data management.
• Journal de MorgesminorGTM or Marketing PartnerMedia partnership for the 'Habillez-moi!' bus design contest, promoting community engagement and brand visibility.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Transports publics de la région nyonnaise (TPN): Smaller Lémanic regional operator in the Nyon district, integrated with MBC under the same Mobilis tariff and Lémanic network map - a direct scale and operating-structure peer within the same transport coordination.
• Transports publics de la région lausannoise (tl): Lausanne regional public transport operator running bus, metro, and trolleybus networks in Canton Vaud - the same cantonal umbrella as MBC and a direct Mobilis and SwissPass integration partner through the Lémanic network.
• Schweizerische Südostbahn (SOB): Regional rail operator in eastern Switzerland combining scheduled regional services with branded tourist/culinary trains - structurally comparable to MBC's mix of scheduled commuter transport and BAM heritage/culinary tourism.
• Transports publics genevois (tpg): Geneva regional multi-modal operator (bus, tram, rail) serving the western side of the Lémanic region and coordinating with MBC under the same joint network map and SwissPass unified ticketing system.
• Regionalverkehr Bern-Solothurn (RBS): Regional rail and bus operator in the Bern-Solothurn corridor - a comparable mid-size Swiss multi-modal operator with cantonal subsidy backing and similar scale to MBC's combined bus, rail, and funicular network.
• PostBus Switzerland (CarPostal): Swiss Post's nationwide regional bus and coach service operating rural and regional corridors under a public service mandate with subsidy support - a structurally analogous regional bus model fully integrated into MBC's Mobilis tariff and journey planning.
• BLS AG: Major Swiss regional transport operator running bus, rail, and lake steamship services across the Bernese Oberland and surrounding cantons under cantonal subsidy - the same multi-modal, subsidy-backed business model as MBC.

Broad incumbents

• Rhätische Bahn (RhB): Switzerland's largest regional rail network in Graubünden, combining scheduled regional trains with internationally branded heritage/excursion trains (Glacier Express, Bernina Express) - analogous in blending daily transport with high-margin tourist rail revenue.
• SBB CFF FFS (Swiss Federal Railways): The national rail and bus operator and a core MBC network partner via SwissPass and shared stations. Much larger and broader in scope, SBB provides the national system into which MBC's regional services feed passengers.

Regional players

• Compagnie Générale de Navigation (CGN): Operator of scheduled and leisure excursion boats on Lake Geneva in the same Lémanic region as MBC, mixing commuter and tourism traffic - directly comparable in its tourism-and-leisure seasonality to MBC's BAM La Voie des Sens experiential offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mbc.transports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morges Beer Cossonay