State of New Jersey

What State of New Jersey does

The State of New Jersey is a U.S. state government entity headquartered in Trenton that delivers public services to NJ residents, businesses, and visitors. Service delivery spans digital portals (NJ.gov, Business.NJ.gov, Navigator, Data.NJ.gov, GetCoveredNJ, OPRA Central, World Cup 26 Hub), physical agency locations (Motor Vehicle Commission offices, One-Stop Career Centers, Department of Labor offices at 1 John Fitch Plaza), and phone-based support (1-800-Jersey-7). Operations are organized across wholly-owned divisions including the NJ Office of Information Technology (enterprise IT governance), the Department of Labor & Workforce Development, the Department of the Treasury (under Treasurer Aaron Binder), the NJ Economic Development Authority (NJEDA), the NJ Business Action Center, the Office of Innovation, and the Government Records Council.

The technology stack centers on Business.NJ.gov, built on Webflow with an integrated API system within the Navigator/myNJ account that supports direct business formation and tracking. Internal workflows are automated via Simpligov, and the state publishes open-source code on GitHub (newjersey organization). User-facing analytics and marketing depend on the Google stack (Analytics, Tag Manager, Ads, Search Console), and live chat support is delivered through Intercom. Open data infrastructure (Data.NJ.gov) and the NJ Web Analytics stack underpin a recognized cross-agency data collaboration program that won the Data Champion of the Year Award in 2026.

Revenue and funding flow through state tax collections (income, sales, corporate business, and property administered locally), business fees and licenses, and federal grants. Most services are free at point of use; fees are limited to specific registrations, licenses, and permits. Programs supporting businesses include Main Street Lenders grants (>$8.8M to ~3,000 businesses), NJ LEAF cannabis financing, GAINS apprenticeship reimbursement, and childcare improvement grants. Governance is led by Governor Mikie Sherrill and Lieutenant Governor Dr. Dale G. Caldwell.

Name

State of New Jersey

Legal name

State of New Jersey

Website

https://nj.gov

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The State of New Jersey is a U.S. state government entity headquartered in Trenton that delivers digital and in-person public services — including tax filing, business licensing, workforce development, and health insurance — to NJ residents and businesses via NJ.gov, Business.NJ.gov, and statewide agency offices.

Ownership category

akta.pro rank

Product category

Government Public Services

NAICS

Public Administration (92), Executive, Legislative, and Other General Government Support (921), Executive and Legislative Offices, Combined (921140), Administration of Economic Programs (926), Administration of Public Health Programs (92312)

SIC

Services-Health Services (8000), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

State/Provincial Taxation & Revenue Administration (BPAIABAD)

akta.pro secondary industries

State Legislature/Regional Assembly Administration (BPAIABAB), State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family) (BPAIABAI), State/Provincial Education Department Administration (BPAIABAJ)

Keywords

• Government public services
• State administration
• Business licensing
• Workforce development
• Tax collection services

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. State Tax Revenue: Collection of various state taxes including income tax, sales tax, corporate business tax, and property taxes (administered locally). These form the primary revenue source for state operations and services.
2. Business Fees and Licenses: Revenue from business registration fees, professional licensing, liquor licenses, and various permit fees collected through state agencies.
3. Federal Funding: Federal grants and funding programs supporting various state initiatives including workforce development, healthcare, and infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The State of New Jersey delivers public administration and government services to residents and businesses through centralized digital portals (NJ.gov and Business.NJ.gov), state agencies, and physical service locations. Core offerings include tax administration, business registration and licensing, unemployment benefits, workforce development, Motor Vehicle services, public health insurance enrollment, emergency management, open public records access, and economic development programs. The state operates cross-agency one-stop digital experiences with personalized guidance and live support for both residents and business owners.

Product overview

State of New Jersey's digital government portfolio consists of NJ.gov as the central state portal and Business.NJ.gov as a dedicated business-facing platform. Business.NJ.gov includes the personalized Business Navigator (myNJ Account) system, LiveChat support, and a Business Action Center — all working together as a cross-agency one-stop digital experience for business owners. Supporting products include NJ Report Card (government transparency), Know Your Rights (federal agent rights), GetcoveredNJ (health insurance), FIFA World Cup 26 Hub (event resources), the NJ Office of Information Technology (enterprise IT governance), OPRA Central (public records access), NJ State Mobile Apps, and the Text to 9-1-1 emergency service. The portfolio is built on Webflow (Business.NJ.gov), Simpligov (internal workflows), and open-source repositories (GitHub), with an integrated API system within the Navigator for direct business registration and tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Jersey Fresh: New Jersey's agricultural marketing campaign promoting locally grown produce and farm products.
• Jersey Grown
• Jersey Seafood
• New Jersey Report Card
• Know Your Rights
• Main Street Lenders Grant Program
• Bupe FIRST EMS Program

Products and services

• NJ.gov The official state government portal for New Jersey, serving as the central gateway to all government programs, services, agencies, and digital resources. Provides access to services ranging from tax filing and unemployment benefits to transportation, education, and emergency management.
• Business.NJ.gov

Quantifiable outcome

• Main Street Lenders program facilitated over $8.8 million in loans supporting nearly 3,000 small businesses
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• John J. Heldrich Center for Workforce Development at Rutgers UniversityflagshipStrategic or Co-development Partner · 24 March 2026Collaborative partnership for workforce development data initiatives. The Heldrich Center worked with the NJ Department of Labor & Workforce Development to accept the Data Champion of the Year Award 2026, demonstrating joint efforts in administrative data for evidence building and education-to-workforce data integration.
• NJ Economic Development Authority (NJEDA)coreStrategic or Co-development PartnerKey state agency partner supporting business growth programs including the Main Street Lenders Grant, Cannabis LEAF loans, childcare improvement grants, and liquor license reimbursement programs.
• New Jersey Business Action CentercoreStrategic or Co-development PartnerPartner agency providing business support and assistance, featured as a key resource on Business.NJ.gov.
• Office of Innovation (New Jersey)coreTechnology or IntegrationDevelops and maintains Business.NJ.gov and the Navigator platform. Built upon open-source principles with code shared on GitHub for reuse by other governments.
• NJ Small Business Development CenterscoreChannel Partner/ Reseller/ DistributorRegional Small Business Development Centers providing free business consulting and training across New Jersey, with support available through 1-800-Jersey-7.
• Kean UniversityminorStrategic or Co-development PartnerPartner university for the Building for Growth executive education program for construction contractors in partnership with NJEDA and Initiative for a Competitive Inner City.
• Employers Association of NJminorStrategic or Co-development PartnerCollaborated with NJ Department of Labor to develop the Small Business Guide to NJ Earned Sick Leave compliance resource.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• State of California: California operates a comparable large-scale state government portal (CA.gov) with digital business services, tax administration, workforce development, and public health programs. Both states serve as primary governance and economic development authorities for their residents and businesses.
• State of New York: New York operates a similar state government platform (ny.gov) with business.ny.gov for business services, comparable workforce development through its Department of Labor, and parallel public health, taxation, and economic development functions serving residents and businesses in a large northeastern economy.
• State of Texas: Texas provides a comparable full-service state government portal with business resources, workforce commission services, taxation, and economic development. Both states serve as primary authorities for business registration, licensing, and regulatory compliance in their jurisdictions.
• State of Florida: Florida operates a similar state government platform with business registration, licensing, and workforce services, plus comparable public health and economic development programs. Both states emphasize small business support and digital service delivery.
• Commonwealth of Pennsylvania: Pennsylvania operates a comparable state government portal (pa.gov) with neighboring-state parallels to NJ in workforce development, taxation, and business services. Both states serve mid-Atlantic populations with similar regulatory and economic development functions.
• Commonwealth of Massachusetts: Massachusetts runs a highly regarded state government digital platform with strong business services, workforce development, and innovation programs. Both states emphasize digital transformation, open data, and small business support.
• State of Illinois: Illinois operates a comparable state government portal with business services, taxation, workforce development, and public health administration. Both states serve as primary authorities for economic and workforce development in large, diverse state economies.
• State of Maryland: Maryland operates a comparable state government portal with business resources, workforce development, and public health services. As a neighboring mid-Atlantic state, Maryland provides similar regulatory and economic development functions to NJ.
• State of Ohio: Ohio operates a comparable state government platform with business.ohio.gov for business services, workforce development, taxation, and public health programs. Both states serve as primary authorities for economic development in their respective regions.
• State of Virginia: Virginia operates a comparable state government portal with business services, workforce development, and taxation functions. Both states emphasize digital service delivery and small business support as part of economic competitiveness strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/njgov
• GitHubgithub.com/newjersey
• YouTubeyoutube.com/user/NewJerseyGovernment
• Facebookfacebook.com/NJGov
• LinkedInlinkedin.com/company/11036440

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State of New Jersey