Vegetable Growers News

What Vegetable Growers News does

Vegetable Growers News is a US-based trade publication serving commercial vegetable growers and the broader specialty crop industry. The company produces a monthly print and digital magazine, an industry news website (vegetablegrowersnews.com), email newsletters, and on-demand webinars, with editorial coverage spanning seven US regions (Mid-Atlantic, Midwest, Northeast, Pacific Northwest, South Central, Southeast, West) and crop-specific verticals covering asparagus, carrots, cucumbers, leafy greens, melons, onions, potatoes, strawberries, sweet corn, and tomatoes/peppers. Core content areas include labor (with notable focus on H-2A regulatory navigation), crop management, crop protection, technology adoption, and marketing. The publication operates as a subsidiary brand within Great American Media Services (also known as Great American Specialty Agriculture), which also publishes Fruit Growers News, Greenhouse Product News, National Nut Grower, Organic Grower, Produce Processing, and Spudman.

The business runs on a three-stream revenue model: advertising sold to agricultural input suppliers, equipment manufacturers, seed companies, crop protection firms, and service providers seeking reach into the vegetable grower audience; recurring print and digital magazine subscriptions; and sponsored educational webinars. Distribution extends across social platforms (Facebook, Instagram, YouTube, LinkedIn) and physical industry events, including co-hosting the Fruit + Vegetable 40 Under Forty awards program — an annual recognition initiative held at the Great Lakes Vegetable & Farm Market EXPO in Grand Rapids, Michigan since 2018, which functions as both a community-building asset and a sponsorship channel.

Strategically, the company positions itself as a vertical information and community platform rather than a standalone news outlet, leveraging its parent company's portfolio of sister publications for cross-promotion, shared editorial resources, and bundled advertising offerings. The publication has no public funding, no M&A activity disclosed, and is privately held under a diversified media parent headquartered in Sparta, Michigan with an 11–50 employee headcount range.

Name

Vegetable Growers News

Legal name

Vegetable Growers News

Website

https://vegetablegrowersnews.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vegetable Growers News is a US trade publication and digital media platform serving commercial vegetable growers with a monthly magazine, regional news coverage, webinars, and the annual 40 Under Forty awards program under the Great American Media Services portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Sparta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: Revenue from agricultural industry advertisers including suppliers, equipment manufacturers, seed companies, crop protection companies, and service providers seeking to reach vegetable growers
2. Subscriptions: Print and digital magazine subscriptions for vegetable growers and industry professionals
3. Webinar Content: On-demand and live webinar content including partner webinars and sponsored educational content

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Vegetable Growers News is a B2B trade publication that produces and distributes news, technical content, and industry intelligence for U.S. commercial vegetable growers. Its core offering is a monthly print and digital magazine supplemented by a continuously updated news website, email newsletters, on-demand and live webinars, guides and special reports, and the annual Fruit + Vegetable 40 Under Forty awards program. Revenue is generated primarily through advertising sales to agricultural suppliers and through paid subscriptions to the magazine.

Product overview

Vegetable Growers News is a single publication under the Great American Specialty Agriculture umbrella, offering a print and digital magazine focused on vegetable growing news and industry coverage. The product portfolio consists of the core Vegetable Growers News magazine, supplemented by webinars covering labor and regulatory topics, special reports and guides, and the annual 40 Under 40 awards program. The publication serves as an industry resource for vegetable growers, providing coverage across topics including labor, crop management, crop protection, technology, marketing, and regional industry news.

Differentiator

Problem solved

Functional benefit

Brands

• Fruit + Vegetable 40 Under Forty: Awards program celebrating individuals who are the next generation of leaders in the fruit and vegetable industry

Products and services

• Vegetable Growers News Magazine
• Vegetable Growers News Webinars
• Guides & Special Reports
• Fruit + Vegetable 40 Under Forty Awards Program

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Great American Specialty AgriculturecoreStrategic or Co-development PartnerParent company network that includes Vegetable Growers News and multiple sister publications serving specialty agriculture sectors including Fruit Growers News, Greenhouse Product News, National Nut Grower, Organic Grower, Produce Processing, and Spudman.
• Greenhouse Product NewscoreGTM or Marketing PartnerSister publication under Great American Media Services. Cross-promotional content relationship including joint labor roundtable webinar featuring experts from both publications covering regulatory updates and policy trends for growers.
• Stoke SeedsminorGTM or Marketing PartnerSponsor of the Fruit + Vegetable 40 Under Forty awards program for the 2025 class, providing recognition support for outstanding individuals in the industry.
• Great Lakes Vegetable & Farm Market EXPOcoreStrategic or Co-development PartnerHost venue for the annual Fruit + Vegetable 40 Under Forty awards ceremony, held in Grand Rapids, Michigan in December each year.
• Fruit Growers NewscoreStrategic or Co-development PartnerSister publication under Great American Media Services network, jointly running the 40 Under 40 awards program with Vegetable Growers News.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRYk1MdpDuG4IBWsTHyS3ww
• Facebookfacebook.com/pages/Vegetable-Growers-News/148950107745?ref=ts
• LinkedInlinkedin.com/showcase/vegetable-growers-news
• Instagraminstagram.com/vegetablegrowersnews
• Xx.com/VGN_News

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegetable Growers News