Howe Maxted Group

What Howe Maxted Group does

Howe Maxted Group is an independent risk consulting, general insurance brokerage, and financial advisory firm headquartered in Sidcup, Kent, United Kingdom, with origins dating to 1924 (over 100 years of continuous operation). The firm arranges commercial and personal insurance programmes on behalf of business clients, High Net Worth individuals, and specialty sectors, accessing the majority of UK insurance markets including Lloyd's of London and London market, augmented by membership in the Hedron Network for enhanced policy wordings. Its product portfolio spans Business Insurance (Commercial Combined, Liabilities, Contractors All Risks, Financial Risks, Crime, Marine, Credit, Commercial Motor, Personal Accident, Group Travel, Engineering Risks, Loss Recovery) and Private Client coverage for HNW households, alongside specialist divisions in Aviation, Construction & Contracting, Contingency/Events, Property Owners and Risk, Homeworks, Charity, Marine Cargo, and Basic Boat Liability (the latter offered via an online quote-and-buy portal).

The firm's commercial model is commission-and-fee-based brokerage revenue, with quote-based annual pricing tailored to client risk profiles and coverage needs; no proprietary technology platform underpins the offering. Customer acquisition is predominantly referral-driven, with the majority of clients sourced from existing client referrals, reflecting a relationship-led, consultative sales motion delivered through specialist advisers rather than a call-centre or self-serve model. The firm's two named directors — John Maxted and Graham Smith — have continued in their roles following the August 2024 sale of the general insurance business to JMG Group (parent entity JMG Insurance Brokers Limited, FCA No. 116687); Howe Maxted GI now operates as a trading style of JMG Insurance Brokers Limited, retaining its Sidcup office, brand, and specialist divisions.

Name

Howe Maxted Group

Legal name

Howe Maxted (GI) Limited

Website

https://howemaxted.co.uk

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Howe Maxted Group is a UK independent insurance broker and risk consultant, founded 1924 in Sidcup, Kent, arranging commercial, HNW private client, and specialty insurance (aviation, construction, marine, events) via Lloyd's and Hedron Network access; acquired by JMG Group in August 2024.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Aviation Specialty (FSAJAGAK), Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH), Aviation Hull Insurance (FSAJAHAC), Umbrella & Excess Liability (Fleet/Transportation) (TLABANAG)

Keywords

• Commercial insurance brokerage
• Private client insurance
• High net worth insurance
• Specialist risk consulting
• Insurance programme design

Headquarters

HQ city

Sidcup

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions and Fees: Howe Maxted generates revenue as an independent insurance broker by arranging competitive insurance policies for clients across commercial and private client segments. Revenue is derived from commissions paid by insurers on placed policies, as well as fees for bespoke risk consulting and programme design services. The firm accesses UK insurance markets including London and Lloyd's of London, and through membership of the Hedron Network gains access to additional markets and enhanced policy wordings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Howe Maxted Group is an independent insurance broker and risk consultant arranging commercial and personal insurance policies for UK businesses and High Net Worth private clients. It places cover through UK insurers, the London market, and Lloyd's of London, and is a member of the Hedron Network, offering specialist divisions in aviation, construction, marine cargo, property, charity, and entertainment alongside core business and private client lines. Revenue is earned through commissions on placed policies and fees for bespoke programme design and risk consulting.

Product overview

Howe Maxted Group is a privately owned independent risk consulting, general insurance brokerage and financial advisory firm operating from Kent, UK with over 100 years of history. The company was acquired by JMG Group in August 2024. The product portfolio is structured as a multi-product insurance brokerage offering core Business Insurance services (including Commercial Combined, Liabilities, Contractors All Risks, Financial Risks, Crime, Marine, Commercial Motor, Personal Accident, Group Travel, Engineering Risks, Loss Recovery, and Credit coverage) and Private Client services for High Net Worth individuals. Specialty divisions include Aviation Insurance, Basic Boat Liability (with online quote/buy capability), Contingency Insurance, Construction & Contracting Insurance, Homeworks/Home Works Insurance, Property Owners Insurance, Property Risk Insurance, Charity Insurance, and Marine Cargo & Goods in Transit Insurance. The company maintains access to UK insurance markets including London and Lloyd's of London, and is a member of the Hedron Network.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Commercial insurance brokerage arranging competitive coverage for businesses of various sizes across industry sectors, bundling Commercial Combined, Liabilities, Contractors All Risks, Financial Risks, Crime, Marine, Credit, Commercial Motor, Personal Accident, Group Travel, Engineering Risks, and Loss Recovery under tailored programmes backed by A-rated UK insurers.
• Private Client Insurance

Quantifiable outcome

• Over 100 years of operation serving business and private clients
• +2 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• JMG Group: The parent entity that acquired Howe Maxted in August 2024. JMG Group is a UK insurance brokerage platform offering commercial and personal lines, directly comparable as both a consolidator of regional brokers and the new strategic owner of Howe Maxted's operations.
• Arthur J. Gallagher (UK): Global insurance brokerage with significant UK operations across commercial, construction, aviation, marine, and HNW segments. Comparable as a major specialty broker with overlapping division structure and Lloyd's access.
• Marsh (UK): Global insurance broker and risk advisor with substantial UK presence across commercial, aviation, marine, and HNW. Comparable as a broader incumbent offering overlapping specialty lines through Lloyd's and London market access.

Direct peers

• Towergate Insurance Brokers: One of the largest UK independent insurance brokers with a multi-division specialty structure (commercial, HNW, aviation, marine). Highly comparable as a UK specialty-focused broker with similar Lloyd's and London market access.
• Howden Insurance Brokers: UK-headquartered international insurance broker with strong specialty lines across aviation, marine, construction, and HNW private clients. Directly comparable in specialty product mix and Lloyd's market access.
• Lycetts: UK independent insurance broker specialising in high-net-worth private client, equestrian, commercial, and charity insurance. Closely comparable given overlapping HNW, charity, and commercial specialty divisions.
• BIB Insurance Brokers: UK independent insurance broker with specialist divisions across aviation, marine, commercial, and private client. Comparable mid-sized UK specialty broker with similar division structure and market positioning.
• Adrian Flux: UK specialist insurance broker known for niche personal and commercial lines including marine, aviation, and unusual risks. Comparable as a UK specialty broker focusing on non-standard and high-value clients.
• Griffin Insurance Association: UK independent insurance broker operating multiple specialist divisions including commercial, construction, and private client. Comparable regional UK broker with similar specialty multi-division structure.

Emerging players

• CFC Underwriting: London-based specialty insurer and emerging player across aviation, marine cargo, professional lines, and construction. Comparable as a Lloyd's-market-accessible specialist operator with overlapping specialty lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/howemaxtedgroup
• LinkedInlinkedin.com/company/howe-maxted-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howe Maxted Group