Southern Soccer Academy

What Southern Soccer Academy does

Southern Soccer Academy (SSA), operating under the SSA Swarm FC brand, is a private youth and adult soccer organization founded in 1988 and headquartered in Marietta, Georgia. The organization serves boys and girls ages 3 through 19, plus adult players, across five Georgia counties (Bartow, Cobb, Coweta, Fulton, and Paulding) via a vertically integrated program portfolio that spans U5/U7 Pre-Academy, youth recreational leagues, and elite competitive teams participating in top-tier U.S. youth circuits including MLS Next, GAL, NAL, GAL Aspire, DPL, N1L, and SCCL.

The core technology stack is a web-based registration and information platform (ssaswarm.com) supplemented by third-party league management systems for the competitive leagues in which teams participate; there is no proprietary software product, API, or mobile application disclosed. Operations are delivered in-person across multi-county training facilities, with the Marathon Park complex serving as the centralized venue for USL 2 (men's semi-professional) and USL W League (women's pre-professional) summer competition.

The business model is built primarily on recurring club registration fees structured by age group and program level (recreational versus competitive), with a secondary revenue stream from uniform and merchandise sales through the SSA Team Store. Go-to-market is community-led and event-driven: seasonal tryouts (U8–U19), word-of-mouth within local soccer communities, school and recreational league partnerships, and direct website registration drive participant acquisition. Supporting modules include the GK Program, Development Series, Training & Camps, Adult Recreation, Referee Services, and Tournament Program. The organization is bootstrapped, privately held, and operates without disclosed institutional capital or parent company ownership.

Name

Southern Soccer Academy

Legal name

Southern Soccer Academy

Website

https://ssaelite.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Southern Soccer Academy (SSA Swarm FC) is a private youth and adult soccer organization founded in 1988, serving players ages 3 to 19 plus adults across five Georgia counties. It operates recreational and elite competitive programs, USL 2 and USL W League teams, and ancillary modules including camps, merchandise, and referee services.

Ownership category

akta.pro rank

Product category

Youth Soccer Academy & Training Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Spectator Sports (71121), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Youth & Amateur Sports Tournaments (MPAGAMAF), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Club Sports Programs (EDALAIAB)

Keywords

• Youth soccer training
• Competitive soccer leagues
• Recreational soccer programs
• Semi-professional soccer
• Soccer academy development

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Club Registration Fees: The primary revenue stream is club registration fees charged to participants in youth recreational, youth competitive, and adult recreational programs. Fees vary by program level (recreational vs. competitive) and age group. Registration is conducted through the club's website with tiered fee structures.
2. Uniform and Merchandise Sales: SSA operates a team store selling competitive and recreational uniforms to registered players and families. This provides an additional per-transaction revenue stream tied to seasonal registration cycles.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Southern Soccer Academy (SSA Swarm FC) operates a multi-program youth and adult soccer organization delivering recreational leagues, elite competitive teams, and semi-professional soccer pathways. Core offerings include youth recreational and competitive programs for ages 3-19 across five Georgia counties, plus adult and pre-professional teams competing in USL 2 (men's semi-pro), USL W League (women's pre-pro), and USL Academy League (U15-U19).

Product overview

Southern Soccer Academy (SSA) Swarm FC operates as a multi-program youth and adult soccer organization offering a portfolio of programs spanning recreational leagues, elite competitive teams, and semi-professional/adult soccer. The core offerings consist of Youth Competitive Programs (participating in MLS Next, GAL, NAL, DPL, N1L, SCCL) and Youth Recreational Leagues for ages 3-19 across five Georgia counties. Adult programs include USL 2 League (men's semi-pro), USL W League (women's pre-pro), and USL Academy League (U15-U19). Supporting modules include the U5-U7 Pre-Academy, Development Series, GK Program, Training & Camps, Adult Recreation, SSA Team Store, and Tournament Program. The organization is structured around competitive leagues, local recreational play, and semi-professional pathways, unified under the SSA Swarm FC brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Competitive Programs Elite competitive youth soccer programs for boys and girls ages 3-19 participating in MLS Next, GAL, NAL, GAL Aspire, DPL, N1L, and SCCL competitive leagues at state, regional, and national levels. Targets ambitious players seeking high-level competition, college recruitment exposure, and structured skill progression.
• Youth Recreational Leagues Local recreational soccer leagues for boys and girls ages 3-19 in Bartow, Cobb, Coweta, Fulton, and Paulding counties. Provides an entry point for players not in elite competitive programs, focused on skill development, teamwork, fitness, and community involvement.
• USL 2 League Team (Men's Semi-Professional) SSA Swarm FC fields teams in the USL 2 League, a semi-professional men's soccer league. Games are played during summer months at the Marathon Park complex. Offers a development pathway for players transitioning from youth soccer into professional play.
• USL W League Team (Women's Pre-Professional) SSA Swarm FC fields teams in the USL W League, a women's pre-professional soccer league. Games are played during summer months at the Marathon Park complex. Provides a developmental bridge for women players pursuing collegiate and professional soccer.
• USL Academy League (U15-U19) Pre-professional USL Academy League program for players in U15-U19 age groups, offering a structured pathway into pre- and semi-professional leagues including USL 2 and USL W.
• U5-U7 Pre-Academy Early youth development program for ages 5-7 introducing fundamental soccer skills and concepts in a structured academy format. Serves as the entry-level pathway into SSA's competitive and recreational programs.
• Development Series Structured development program for youth players focused on skill progression and athletic development. Supplements regular team training with additional targeted coaching.
• GK Program (Goalkeeper) Specialized goalkeeper training program for youth players focusing on position-specific skills and development. Position-specific coaching for goalkeepers across age groups.
• Training & Camps Soccer training programs and camps for skill development, offered as seasonal and multi-day formats. Available to registered SSA players and the broader community.
• Adult Recreation Adult recreational soccer leagues for players beyond youth age categories, providing ongoing playing opportunities for fitness, social engagement, and continued soccer participation.
• SSA Team Store Online merchandise store offering competitive and recreational uniforms, team gear, and accessories for registered players and families. Per-transaction revenue tied to seasonal registration cycles.
• Referee Services Referee recruitment, training, and assignment services for SSA-hosted matches and tournaments. Provides officiating support for the club's internal competitive operations.
• Tournament Program Tournament participation and organization at various competitive levels, including the SCCL Summer League (announced for 2026 entry). Provides additional high-visibility competitive opportunities for SSA teams.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights5 records

Customer concentration

• Xx.com/SSAKings
• Facebookfacebook.com/SouthernSoccerAcademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Soccer Academy