The Rescue Mission of Trenton

What The Rescue Mission of Trenton does

The Rescue Mission of Trenton is a nonprofit 501(c)(3) social services organization headquartered at 98 Carroll Street in Trenton, New Jersey, with a continuous operating history dating to 1917. It operates a continuum-of-care model across two service clusters: Supportive Services (The Shelter, street Outreach, Supportive Housing, For My Baby and Me, Medical Respite, Mercer County Community Wellness Center, Food Pantry, and Thrift Store) and Behavioral Health Services (Behavioral Health Center, Vocational Development, and The New Direction Program). Together these address emergency shelter, food insecurity, addiction recovery, behavioral health, medical respite, vocational training, and family support needs for Mercer County residents. The organization is CARF-accredited and holds a four-star Charity Navigator rating.

The Mission's revenue model is donation-driven across five streams: individual donations, corporate giving programs, thrift store retail sales, food pantry operations, and legacy/planned giving including the Wilton Scholarship Fund. A $30,000 grant from the Princeton Area Community Foundation was recorded in December 2025, and a prior grant was recorded in January 2023. All client services are delivered free of charge. Distribution is regional and direct: services are provided at the Carroll Street headquarters, at scattered supportive housing units, at the Mercer County Community Wellness Center, via street outreach, and at the on-site thrift store. The organization maintains multi-channel donor communications including social media (Facebook, Twitter/X, YouTube, Instagram), a quarterly newsletter (The Quarterly, Winter 2026 issue published), website content, and earned media placements including NBC10 coverage of the New Direction Program graduation and a visit by U.S. Senator Andy Kim. Headcount is reported in the 11–50 range; revenue is not publicly disclosed. The Mission is independent, with no parent organization or subsidiaries.

Name

The Rescue Mission of Trenton

Legal name

The Rescue Mission of Trenton

Website

https://rmtrenton.org

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

51–100 employees

Short description

The Rescue Mission of Trenton is a 501(c)(3) nonprofit, founded in 1917 in Trenton, NJ, operating a continuum of care — emergency shelter, supportive housing, food assistance, medical respite, behavioral health, and vocational programs — for individuals and families experiencing homelessness, hunger, and addiction across Mercer County.

Ownership category

akta.pro rank

Product category

Social Services — Homelessness, Hunger, and Addiction Recovery

NAICS

Community Housing Services (62422), Temporary Shelters (624221), Community Food Services (62421), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYBPAGAEAB

Housing Assistance & Homeless Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGAEAO

Substance Use Recovery & Harm Reduction Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Homeless shelter services
• Addiction recovery programs
• Supportive housing services
• Food pantry assistance
• Behavioral health counseling

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization relies heavily on individual donations from the public to fund its operations, programs, and services for the homeless and those in need.
2. Corporate Giving Program: Corporate partnerships and giving programs where businesses contribute financially to support the mission.
3. Thrift Store Sales: Revenue generated from the thrift store selling donated clothing and household items to the general public.
4. Food Pantry: Food distribution services that may generate some revenue or support through food donations.
5. Legacy/Planned Giving: The Wilton Scholarship Fund and legacy giving programs where donors leave bequests.

Distribution channels7 records

Marketing channels8 records

Core offering

The Rescue Mission of Trenton provides free emergency shelter, meals, transitional and supportive housing, street outreach, food assistance, behavioral health counseling, addiction recovery, medical respite, and vocational training to individuals and families experiencing homelessness, hunger, and substance addiction in Trenton and Mercer County, NJ. Services are delivered at physical sites and supported by a thrift store whose proceeds help fund Mission operations. Programming is organized as a continuum of care, taking clients from immediate crisis stabilization through long-term housing stability and self-sufficiency.

Product overview

The Rescue Mission of Trenton is a non-profit social services organization offering a comprehensive portfolio of programs for individuals experiencing homelessness, hunger, and addiction. The organization operates as a multi-service hub combining emergency shelter (The Shelter), outreach, supportive housing, food assistance (Food Pantry), thrift retail (Thrift Store), medical respite care, behavioral health counseling, vocational development, and substance abuse recovery (The New Direction Program). Specialized programs include For My Baby and Me for parents with children and the Mercer County Community Wellness Center. Programs are designed to work together as a continuum of care, addressing immediate needs while building toward long-term self-sufficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• The Shelter Free emergency shelter providing temporary housing, meals, and basic needs for men, women, and families experiencing homelessness in Trenton, NJ.
• Outreach Mobile street outreach that identifies and engages homeless individuals across Trenton and Mercer County and connects them with Mission services and other community resources.
• Supportive Housing Transitional and permanent supportive housing units for clients progressing from emergency shelter toward independent, stable living.
• For My Baby and Me Specialized program providing housing and family support services for parents with infants and young children experiencing homelessness or family crisis.
• Medical Respite Center Medical respite care for homeless individuals recovering from illness or injury, providing a safe place to heal in coordination with healthcare providers.
• Mercer County Community Wellness Center (Pathway 2 Wellness) Community-based health and wellness services for Mercer County residents, including healthcare navigation and Pathway 2 Wellness programming.
• Food Pantry Food assistance program that distributes meals and groceries to food-insecure individuals and families in the Trenton and Mercer County area.
• Thrift Store Physical retail thrift store selling donated clothing and household items to the general public, with proceeds supporting Mission operations and also providing vocational training opportunities.
• Behavioral Health Center Mental health and behavioral health counseling services for clients in recovery, addressing co-occurring mental health and substance use challenges.
• Vocational Development Job skills training and employment assistance helping clients prepare for, find, and sustain meaningful work.
• The New Direction Program Substance abuse recovery program providing structured counseling and long-term recovery support to help individuals achieve sobriety.

Quantifiable outcome

• The Mission helped Curtis and his wife own an auto repair shop, hire their first employee, buy their own home, and have thriving children after sleeping under a bridge

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Volunteers of America Greater New York and New Jersey: National nonprofit operating behavioral health, housing, and recovery programs across the Northeast, including supportive housing and substance-use services in NJ. Comparable in CARF-accredited service lines and recovery-program focus, but at significantly larger regional scale.
• The Salvation Army New Jersey Division: Large national faith-based nonprofit operating shelter, food, addiction recovery, and thrift-store programs across New Jersey, including Trenton-area locations. Comparable in multi-service mission and thrift-store earned-income model, but operates at much greater scale nationally.

Regional players

• Mercer County Housing Authority: Public-sector housing agency administering affordable and supportive housing programs in Mercer County. Functions as both a potential referral partner and a competing provider of housing assistance to overlapping client populations.
• City Harvest: Large New York-based food rescue and hunger-relief nonprofit. Comparable as a food pantry / food distribution operator with comparable funding mix of donations and corporate giving, though it operates in NYC rather than NJ.

Direct peers

• Trenton Area Soup Kitchen: Located in Trenton, NJ, this nonprofit provides meals and social services to Mercer County residents experiencing hunger and homelessness. Directly comparable as a same-city peer offering food assistance and case management to overlapping client populations.
• HomeFront: New Jersey-based nonprofit focused on homelessness prevention, shelter, and affordable housing for families. Operates a continuum-of-care model similar to the Mission's and competes for similar Mercer/Central NJ donor and grant funding.
• Anchor House: Trenton-based nonprofit providing shelter, transitional housing, and supportive services for at-risk youth and young adults. Comparable as a same-city peer serving homeless and at-risk populations with housing-focused programs.
• Catholic Charities Diocese of Trenton: Faith-based nonprofit serving Mercer, Burlington, Monmouth, and Ocean counties with shelter, food, addiction recovery, and immigration services. Comparable in multi-program social-service delivery to vulnerable populations in the same regional footprint.

Emerging players

• Habitat for Humanity of Trenton Area: Local Habitat affiliate providing affordable home-ownership and critical home repair services in Mercer County. Adjacent peer focused on housing stability for low-income households — comparable mission area but distinct service delivery model.
• Goodwill Industries of New Jersey and Philadelphia: Nonprofit operating thrift retail stores combined with vocational training and employment services for people with barriers to employment. Directly comparable to the Mission's thrift-store-plus-vocational-development model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RescueTrenton
• YouTubeyoutube.com/user/RescueMission1917
• Facebookfacebook.com/rmtrenton
• Instagraminstagram.com/trentonrescuemission
• LinkedInlinkedin.com/company/rescue-mission-of-trenton

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rescue Mission of Trenton