CVI Funeral Supply

What CVI Funeral Supply does

CVI Funeral Supply is a privately-held, family-owned wholesale distributor of funeral merchandise headquartered in Newton, Kansas. Founded in 1954 when Norman and LaWanda Wiens acquired a small burial vault operation, the company has grown into an eight-facility regional supplier serving funeral homes across six central U.S. states — Kansas, Colorado, Missouri, Nebraska, Oklahoma, and Texas. It is currently led by second-generation President Jim Wiens, a former president of the National Concrete Burial Vault Association (NCBVA). CVI operates without any disclosed external equity or debt financing.

The company's product portfolio spans the core categories of funeral supply: metal and wood caskets (18-20 gauge steel, stainless steel, copper, and a range of wood species); burial vaults in concrete, ABS Fiberlon, and metal-clad configurations across Basic, Standard, Premium, and Maintenance tiers; in-house designed and manufactured monuments and memorial benches; and cremation products including urns in brass, bronze, pewter, ceramic, marble, and specialty finishes. Partner brands Matthews Aurora and Memory Mark extend the catalog. Operational technology is conventional for the category — a web-based online ordering system, an email newsletter for product announcements, and the proprietary CVI Digital Showroom, a free iPad-based sales tool provided to funeral directors for client-facing product configuration during consultations.

CVI generates revenue exclusively through wholesale hardware sales to funeral homes, with no direct-to-consumer or retail channel. Distribution is direct via a regional sales manager network (Newton KS, Kansas City MO, Lubbock TX, Limon CO) plus online ordering and toll-free phone sales. Pricing is not publicly disclosed. Sales staff are predominantly licensed funeral directors or Certified Funeral Service Practitioners (CFSP), providing domain credibility in a relationship-driven category. No public financials, customer logos, or pricing benchmarks are disclosed.

Name

CVI Funeral Supply

Legal name

CVI Funeral Supply

Website

https://cvifuneralsupply.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

CVI Funeral Supply is a family-owned wholesale distributor of caskets, burial vaults, monuments, and cremation products serving funeral homes across six central U.S. states through eight regional facilities and direct sales managers.

Ownership category

akta.pro rank

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Funeral Supply: CVI Funeral Supply operates as a wholesale-only supplier selling funeral products exclusively to funeral homes. They provide caskets, burial vaults, monuments, cremation products, and related funeral supplies through direct sales and online ordering.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CVI Funeral Supply is a wholesale-only distributor and manufacturer of funeral merchandise, selling caskets (metal and wood), burial vaults, monuments, cremation urns, memorial benches, casket inserts, and rental caskets exclusively to funeral homes. The company operates its own manufacturing for burial vaults and monuments, distributes partner brands such as Matthews Aurora and Memory Mark, and supports customers with a free Digital Showroom consultation tool and a web-based wholesale ordering system.

Product overview

CVI Funeral Supply is a wholesale funeral supply company serving funeral homes across Kansas, Missouri, Colorado, Nebraska, Oklahoma, and Texas. The company offers a comprehensive product portfolio centered on caskets (metal and wood), burial vaults, monuments, and cremation products (urns and accessories). Their product lineup includes items from partner brands Matthews Aurora and Memory Mark alongside their own offerings. The company provides a CVI Digital Showroom as a free digital sales tool for funeral directors to use during client consultations, and operates an online ordering system for wholesale purchases. Their primary categories are Caskets, Burial Vaults, Monuments, Cremation Products, Memorial Benches, Casket Inserts, and Rental Caskets. The company also offers in-house monument design and manufacturing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Caskets Metal and wood caskets sold wholesale to funeral homes in gauges including 18 Gauge and 20 Gauge, stainless steel, copper, cloth-covered, and wood species such as Alder, Ash, Cedar, Cherry, Mahogany, Maple, Oak, Pine, Poplar, and Walnut.
• Burial Vaults Burial vaults made from ABS Fiberlon, concrete, copper/ABS Fiberlon, bronze/ABS Fiberlon, stainless steel/ABS Fiberlon, and Durapreme in Basic, Standard, Premium, and Maintenance quality tiers; sold wholesale to funeral homes.
• Monuments Headstones and memorials in various designs, colors, and shapes including Single Slant, Double Slant, and Flat Double styles; in-house designed and manufactured at CVI's plant for funeral home customers.
• Cremation Products Cremation urns and related products, including Matthews Aurora and Terrybear catalogs, in materials such as Brass, Bronze, Pewter, Stainless Steel, Sterling Silver, Alabaster, Ceramic, Composite, Glass, Marble, and Specialty finishes; sold wholesale to funeral homes.
• Memorial Benches Memorial benches in various designs and materials for cemetery and memorial settings; sold wholesale to funeral homes.
• Casket Inserts Interior casket inserts and accessories in materials such as Pink Crepe, Rosetan Crepe, White Satin, and Beige Velvet; sold wholesale to funeral homes.
• Rental Caskets Reusable rental caskets for funeral home rental programs, available in styles including Oak Rental; sold wholesale to funeral homes.
• Matthews Aurora Products Caskets and funeral merchandise from Matthews Aurora, distributed wholesale to funeral homes through CVI's network.
• Memory Mark Products Burial vaults and funeral products under the Memory Mark brand, including ABS, Basic, Bronze, Concrete Box, Copper, and Stainless Steel vault options; distributed wholesale to funeral homes through CVI.
• Online Ordering System Web-based wholesale ordering system letting funeral directors place orders specifying product details, paint colors, emblems, service information, cemetery information, and setup requirements.
• CVI Digital Showroom Free digital consultation tool provided to funeral director customers, allowing them to display and customize CVI's entire product inventory during client consultations and show only the CVI products they choose to offer.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• CFSA (Cemetery and Funeral Suppliers Association)minorOthersCVI Funeral Supply displays the CFSA logo on their website footer, indicating membership or association with the Cemetery and Funeral Suppliers Association.
• NCBVA (National Concrete Burial Vault Association)coreOthersCVI President Jim Wiens served as former president of the National Concrete Burial Vault Association (NCBVA). The company displays the NCBVA logo on their website footer.
• Monument Builders of North AmericaminorOthersCVI Funeral Supply displays the Monument Builders of North America (MBNA) logo on their website footer, indicating membership in this industry organization.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Others

• Monument Builders of North America (MBNA) member firms: MBNA is the trade association of monument builders, of which CVI is a member. Independent MBNA member firms produce monuments and headstones regionally and compete with CVI's in-house monument manufacturing line in overlapping territories.
• Forethought Life Insurance: Forethought is a large provider of pre-need funeral funding and insurance products that interacts closely with the funeral merchandise supply chain. While not a direct competitor, Forethought's pre-funded merchandise programs influence which wholesale suppliers — like CVI — funeral homes choose to partner with.

Direct peers

• Trigard: Trigard manufactures burial vaults and cremation products and distributes them through a network of funeral homes and regional suppliers. Trigard's vault product lines overlap directly with CVI's burial vault offerings across similar customer segments.
• Wilbert Funeral Services: Wilbert is one of the largest burial vault manufacturers in North America, with a licensed manufacturer network that distributes vaults through regional funeral supply companies. CVI's burial vault line competes head-to-head with Wilbert in many of the same central-U.S. states.
• York Casket Company: York Casket is a regional casket manufacturer that supplies independent funeral homes with metal and wood caskets. York competes with CVI's casket line in overlapping Midwestern and Eastern territories.

Broad incumbents

• Batesville (Hillenbrand): Batesville, a brand of Hillenbrand, Inc., is the largest North American manufacturer of caskets and burial vaults and sells to funeral homes across the entire U.S. CVI competes directly with Batesville in its central-U.S. territory, but at a meaningfully smaller regional scale.
• StoneMor Partners: StoneMor operates cemeteries and funeral homes across the U.S. and sells monuments and related merchandise through its own channels. StoneMor is adjacent to CVI's customer base and represents both a potential bulk customer and a competitive supply channel.
• Matthews International: Matthews International owns the Matthews Aurora casket and cremation brands, which CVI distributes as a partner brand. Matthews competes in caskets, cremation products, and memorialization at national scale, making it both a supplier and an indirect competitor to CVI.
• Service Corporation International: SCI (Dignity Memorial) is the largest funeral, cremation, and cemetery operator in North America. While SCI is primarily a funeral services provider rather than a wholesale supplier, its scale and captive merchandise sourcing capabilities affect competitive dynamics for regional wholesale suppliers like CVI.

Regional players

• Doric Products, Inc. Doric Products manufactures cremation and memorial products and shares leadership with CVI — CVI President Jim Wiens also serves as President of Doric Products. The two firms operate adjacent product lines in the death-care supply space.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cvifs
• LinkedInlinkedin.com/company/cvi-funeral-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CVI Funeral Supply