Hive Insurance Services

What Hive Insurance Services does

Hive Insurance Services is a UK-based insurance broker and intermediary founded in 1997 and headquartered in Bristol. The company distributes a panel of lifestyle and protection insurance products to three primary customer segments: individuals and families seeking personal cover, businesses looking for employer-sponsored group schemes, and brokers/IFAs using its intermediary portal. It operates across the UK, the Republic of Ireland (via hiveinsure.ie), the Isle of Man, and the Channel Islands, and is FCA-regulated under registration 308655, structured as a private limited company with 11-50 employees.

The product portfolio spans individual and group protection lines including income protection (up to £5,000/month), life insurance, critical illness cover across approximately 41 conditions, private medical insurance, medical cash plans, and several niche offerings: a Sports Accident Plan (Bronze/Silver/Gold, £20-£50/month) underwritten by Travelers Syndicate Management Limited and administered by Pulse Insurance, a Relevant Life plan aimed at small businesses, a no-underwriting Guaranteed Life Plan (up to £100,000), and a Personal Accident Plan that includes motorsport and hazardous-activity cover. Claims handling for the sports product is outsourced to Sentry Solutions.

Hive operates a pure intermediary model: it does not underwrite risk on most products but distributes policies from a panel of UK carriers including AIG, Aviva, Legal & General, Liverpool Victoria (LV=), Royal London, Vitality, Zurich, AXA, Holloway Friendly, and PHC. Revenue is generated through commissions on placed policies. Distribution is hybrid — direct-to-consumer via the Hive website plus an intermediary broker portal at quotes.hiveinsure.co.uk — and pricing is positioned at mass-market, low-friction points (e.g., £1.29/employee/week for the Group Medical Cash Plan), targeting volume rather than high-premium individual cases.

Name

Hive Insurance Services

Legal name

Hive Insurance Services Limited

Website

https://hiveinsure.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

UK insurance broker founded in 1997 in Bristol, distributing lifestyle protection products—income protection, life, critical illness, health, and sports accident cover—from a multi-insurer panel to individuals, families, businesses, and brokers across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC)

akta.pro secondary industry

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)

Keywords

• Insurance brokerage services
• Lifestyle protection insurance
• Income protection plans
• Medical cash plans
• Life insurance products

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance commission and brokerage fees: Hive Insurance Services generates revenue by acting as an intermediary, distributing insurance products from a panel of leading UK insurers. The company earns commission from insurers for placing policies, including income protection, life insurance, critical illness cover, medical cash plans, private medical insurance, sports accident plans, and relevant life insurance. Revenue is derived from both individual consumer policies and group employee benefit schemes sold through employers and intermediaries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hive Insurance Services is a UK-based insurance intermediary and lifestyle protection provider, established in 1997. The company distributes a panel of protection products — including income protection, life insurance, critical illness cover, medical cash plans, private medical insurance, and sports accident plans — sourced from leading UK insurers (AIG, Aviva, Legal & General, Royal London, Vitality, Zurich, Liverpool Victoria, Holloway Friendly, PHC) and also offers its own branded plans such as the Sports Accident Plan, Guaranteed Life Plan, Personal Accident Plan, and Medical Cash Plan. Distribution is carried out direct-to-consumer via its website, through a network of FCA-regulated brokers and IFAs using a dedicated broker portal, and direct to businesses for group employee benefit schemes.

Product overview

Hive Insurance Services is a lifestyle protection provider established in 1997, offering a portfolio of insurance products for individuals, families, businesses, and intermediaries. The core product lineup comprises Income Protection, Life Insurance (with optional Critical Illness Cover), Medical Cash Plan, Private Medical Insurance, Sports Accident Plan, and Personal Accident Plan. Business-focused offerings include Relevant Life Insurance and Group Medical Cash Plans for employee benefit schemes. For intermediaries, the company provides a Guaranteed Life Plan and a Broker Portal for quote submission. The products operate primarily as a comparison/aggregation service drawing from panels of major UK insurers (AIG, Aviva, Legal & General, Vitality, Zurich, and others) alongside proprietary branded plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Income Protection Income protection plan that pays a tax-free weekly or monthly cash benefit (up to £5,000 per month) when the policyholder is unable to work due to accident or sickness, with deferred periods from 14 days. Available to office workers, manual workers, and the self-employed.
• Life Insurance Life insurance product that pays a lump sum to family and dependents upon death, sourced through a quote comparison service drawing from a panel of leading UK insurers.
• Critical Illness Cover Standalone or add-on lump sum protection that pays out upon diagnosis of a life-threatening illness such as cancer, heart attack, or stroke, covering approximately 41 conditions.
• Medical Cash Plan Health cash plan offering reimbursement for everyday healthcare costs including dental, optical, therapy treatments, and specialist consultations, available at five benefit levels (Level 1 to Level 5), with children covered at no extra cost on key benefits.
• Private Medical Insurance Private health insurance providing fast access to private healthcare, consultants, diagnostic tests, and surgical procedures at private hospitals without NHS waiting lists, sourced via panel providers such as PHC.
• Sports Accident Plan Specialist accident plan providing cash benefits for sports injuries at three tiers — Bronze (£20/month), Silver (£30/month) and Gold (£50/month) — covering fracture benefits, hospitalisation, out-of-work benefits, coma benefit, accidental death, and loss of limb/sight payouts. Available to UK, Isle of Man, and Channel Islands residents.
• Relevant Life Insurance Life insurance policy paid through a limited company as a tax-deductible business expense, offering tax benefits (Corporation Tax relief) to both business owners as employees and to the business itself, with example savings of up to 49% versus conventional personal life insurance.
• Guaranteed Life Plan No-fuss guaranteed acceptance life insurance with no underwriting questions, available for UK residents aged 18–55, offering up to £100,000 of life cover with optional up to £30,000 cancer cover and up to £1,500 accident & sickness cover.
• Personal Accident Plan Protection plan against accidents and injury with optional motorsports cover, offering fracture and dislocation benefits up to £3,000, hospitalisation benefit, and anterior cruciate ligament benefit, available to UK residents aged 4–70.
• Group Medical Cash Plan Employer-sponsored medical cash plan offering group discounts starting from £1.29 per employee per week, covering routine healthcare expenses for employees, with options for company-paid schemes or payroll-deducted contributions.

Quantifiable outcome

• 49% cost saving for relevant life insurance vs conventional personal life insurance for higher-rate taxpayers
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• AIGcoreChannel Partner/ Reseller/ DistributorAIG is a panel provider for Hive Insurance Services' income protection plans. Hive acts as an intermediary, offering AIG's income protection products alongside other leading insurers to provide customers with a choice of products and competitive premiums.
• AvivacoreChannel Partner/ Reseller/ DistributorAviva is a panel provider for Hive Insurance Services' income protection plans. Aviva is one of the UK's largest insurers and provides income protection products through Hive's comparison service.
• Holloway FriendlycoreChannel Partner/ Reseller/ DistributorHolloway Friendly is included on Hive Insurance Services' panel of income protection providers, offering specialist income protection products to Hive customers.
• Legal & GeneralcoreChannel Partner/ Reseller/ DistributorLegal & General is a panel provider for both income protection and life insurance/critical illness cover through Hive Insurance Services. One of the UK's most recognised life insurers.
• Liverpool Victoria (LV=)coreChannel Partner/ Reseller/ DistributorLiverpool Victoria (LV=) is a panel provider for Hive's income protection and life insurance products, offering competitive premiums through Hive's comparison service.
• Royal LondoncoreChannel Partner/ Reseller/ DistributorRoyal London is a panel provider for both income protection and life insurance products offered through Hive Insurance Services.
• VitalitycoreChannel Partner/ Reseller/ DistributorVitality is a panel provider for Hive's income protection, life insurance, and critical illness cover products. Hive offers Vitality's health and protection products through its comparison service.
• ZurichcoreChannel Partner/ Reseller/ DistributorZurich is a panel provider for Hive's income protection and life insurance products, offering international-standard insurance products through Hive's intermediary service.
• AXAcoreChannel Partner/ Reseller/ DistributorAXA is included on Hive Insurance Services' income protection panel, providing Hive customers with access to AXA's protection products.
• PHC (Private Healthcare Companies)coreChannel Partner/ Reseller/ DistributorPHC is a panel provider for Hive's private medical insurance products, providing fast access to private healthcare through Hive's comparison and distribution service.
• Pulse Insurance LimitedcoreChannel Partner/ Reseller/ DistributorPulse Insurance Limited is the provider of Hive's Sports Accident Plan. The plan is underwritten by Travelers Syndicate Management Limited and Pulse Insurance administers the policy. Hive distributes this product as a branded insurance plan.
• Travelers Syndicate Management LimitedcoreChannel Partner/ Reseller/ DistributorTravelers Syndicate Management Limited is the underwriter for the Sports Accident Plan provided by Pulse Insurance Limited and distributed by Hive Insurance Services. This is the insurance carrier providing the financial backing and policy obligations.
• Sentry Solutions (Claims Handler)minorOthersSentry Solutions handles claims for the Sports Accident Plan. Claims can be made by calling 020 8667 2467 or completing the claim form. Sentry assesses claims and may request medical information from GPs or treating consultants to confirm injuries.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LifeSearch: UK specialist life insurance broker comparing policies from a panel of leading insurers for individuals and businesses — directly comparable to Hive's life and critical illness intermediation model.
• ActiveQuote: UK life and health insurance broker/aggregator offering comparison services across income protection, life, and critical illness — directly comparable business model and product mix to Hive.
• Drewberry Insurance: UK insurance broker offering income protection, life insurance, and relevant life cover to individuals and businesses — closely comparable to Hive's intermediated protection offering.
• Reassured: UK life insurance specialist broker with comparison-based distribution and B2B relevant life cover for business owners — directly comparable in product focus and broker model.
• Cavendish Online: UK insurance broker comparing life, critical illness, and income protection products across multiple insurers — directly comparable to Hive's panel-based protection distribution.
• Health Shield: UK health cash plan provider offering everyday healthcare reimbursement products to individuals and corporate schemes — directly comparable to Hive's Medical Cash Plan and Group Medical Cash Plan products.

Broad incumbents

• Bupa: Major UK private health insurer offering individual and corporate health insurance products — broad incumbent competing with Hive's Private Medical Insurance and broader health/wellness protection offering.
• Vitality: UK health and life insurer offering income protection, life, and critical illness with wellness-linked benefits — both a Hive panel partner and broad incumbent competitor in overlapping protection categories.
• Aviva: One of the UK's largest insurers offering life, health, and protection products direct and via intermediaries — both a Hive panel partner and broad incumbent that competes directly with Hive's intermediated offerings.

Others

• Unbiased: UK financial advisor and insurance intermediary comparison platform connecting consumers to local advisers and brokers — adjacent ecosystem player that competes for the same customer acquisition channels as Hive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hiveinsurance
• Facebookfacebook.com/HiveInsuranceServices
• LinkedInlinkedin.com/company/2555070

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hive Insurance Services