The Edwards Company

What The Edwards Company does

The Edwards Company is a Sacramento-based boutique commercial real estate brokerage firm founded in 2012 that specializes in retail tenant representation and retail landlord representation across Northern California and Nevada. The firm positions itself as a quality-over-quantity operator serving a select roster of national and regional retail clients — including Walmart, Trader Joe's, Dick's Sporting Goods, Ross Stores, Golden 1 Credit Union, AAA, Topgolf, and Orangetheory Fitness — alongside landlords of major lifestyle, mixed-use, and grocery-anchored retail properties such as Alder Creek Marketplace, Market Square, The Boulevard, Crocker Village, and Anatolia Marketplace.

The firm's service offering is built on four pillars: retail tenant representation, retail landlord representation, a property listings catalog (lease and sale), and investment sales for single-tenant and multi-tenant retail assets. There is no proprietary technology platform; delivery is relationship-driven and executed by a four-person team of partners and broker associates whose combined experience in regional retail real estate exceeds 60 years. The firm's geographic footprint spans Northern California, Greater Sacramento, the Central Valley, and Nevada.

The Edwards Company generates revenue through transaction-based commissions on completed lease and sale deals rather than through recurring fees or subscriptions. Go-to-market is sales-led and referral-driven, anchored by deep local relationships and amplified through the X Team Retail Advisors partnership, a collaborative alliance that gives the firm access to a 35-office network across the U.S. and Canada. Pricing is quote-based on transaction value and is not publicly disclosed; the firm carries no institutional capital and is privately held by its principals.

Name

The Edwards Company

Legal name

The Edwards Company

Website

https://theedwardsco.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Edwards Company is a Sacramento-based boutique commercial real estate brokerage specializing in retail tenant and landlord representation across Northern California and Nevada, serving national retail chains and property owners through a four-person senior team.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Commercial real estate brokerage
• Retail tenant representation
• Retail landlord representation
• Commercial property leasing
• Retail investment sales

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commercial Real Estate Brokerage: The Edwards Company generates revenue through commercial real estate brokerage services, including retail tenant representation and landlord representation. Revenue is earned through commissions on completed lease and sale transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Edwards Company is a boutique commercial real estate brokerage firm that represents retail tenants and landlords in leasing and investment sale transactions across Northern California and Nevada. It earns commissions on completed lease and sale deals, leveraging deep regional expertise and the X Team Retail Advisors alliance for national reach. The firm serves a select roster of clients that includes Walmart, Trader Joe's, Golden 1 Credit Union, Dick's Sporting Goods, AAA, Ross Stores, Topgolf, and Orangetheory Fitness.

Product overview

The Edwards Company is a boutique commercial real estate brokerage firm offering a unified suite of retail real estate services. The core offering consists of retail tenant representation, landlord representation, property listings, and investment sales services. The company specializes in the Northern California and Nevada markets, with featured retail property listings including Alder Creek Marketplace, Market Square, The Boulevard, Crocker Village, and Anatolia Marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Tenant Representation

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• X Team Retail AdvisorscoreGTM or Marketing PartnerThe Edwards Company is an X Team Retail Advisors partner, a collaborative alliance uniting the most trusted retail real estate experts. This partnership provides clients with national reach backed by deep local expertise across 35 offices in the U.S. and Canada. Three NorCal retail brokerages combined forces for this strategic partnership.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• SRS Real Estate Partners: SRS Real Estate Partners is a national, retail-focused commercial real estate brokerage with landlord and tenant representation services across the U.S. It is the closest direct competitor to The Edwards Company's boutique retail brokerage model, operating at national scale rather than regional.
• Marcus & Millichap: Marcus & Millichap is a leading investment sales brokerage for commercial properties, with a strong retail and net-lease practice that overlaps with Edwards Company's investment sales and landlord representation services. Comparable on transaction-driven brokerage model.

Broad incumbents

• CBRE Group: CBRE is the world's largest commercial real estate services firm, with a substantial retail brokerage and capital markets division serving national tenants and landlords. Represents the broader incumbent landscape against which boutique retail brokerages like The Edwards Company compete for mandates.
• JLL: JLL is a global real estate services firm with dedicated retail brokerage and tenant representation teams across North America. Overlaps with The Edwards Company on retail tenant rep mandates, though JLL serves a far broader range of asset classes and geographies.
• Cushman & Wakefield: Cushman & Wakefield is a major global CRE services platform with active retail leasing, tenant representation, and investment sales practices. Competes with The Edwards Company for national retail tenant mandates and on investment sale listings in California.
• Colliers International: Colliers provides commercial real estate services including retail brokerage and investment sales across North America. Comparable as a multi-service incumbent competitor for retail leasing and landlord mandates.
• Newmark Group: Newmark is a commercial real estate advisory and services firm with retail leasing, investment sales, and capital markets capabilities. Operates as a broader incumbent competing with boutique retail brokerages for retail tenant and landlord mandates.

Others

• X Team Retail Advisors: X Team Retail Advisors is a collaborative alliance of retail-focused brokerages across 35 offices in the U.S. and Canada, of which The Edwards Company is a partner. It is an enabling network rather than a direct competitor, but its member firms include several boutiques that compete with Edwards for local mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-edwards-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Edwards Company