What Pharmaxim does

Pharmaxim AB is a Swedish brand owner and distributor of consumer health, hygiene, beauty, animal health, and veterinary pharmaceutical products, operating across Sweden, Denmark, Norway, and Finland. The company operates three business segments: Human Health (hair care, skin care, body care, dental care, intimate hygiene, medical devices, biocides, and household cleaning), Animal Health (disinfection, hygiene, fur care, and biosecurity products such as Virkon for livestock), and Veterinary Medicines (prescription and OTC animal medications distributed through pharmacies after veterinary prescription). The product portfolio includes owned heritage brands such as Salubrin (founded 1893, acquired 2021), Helosan, Gripen, Dialon, Jukon (founded 1927), and Liance (launched 2016), alongside distributed veterinary medicines including Banminth, Beviplex, Partoxin, Selevitan, Plegicil, and Sedanine. The company handles the full value chain from brand management, regulatory affairs, and marketing through to logistics from its ~4,000 sqm facility in Landskrona, Sweden, serving 500+ customers ranging from major grocery chains (ICA, Coop, City Gross, Willys) and pharmacy chains to small agricultural traders in rural Finland.

Pharmaxim distributes through multiple channels: grocery retail, pharmacy chains, e-commerce platforms, hunting and agricultural stores, and veterinary clinics. The business operates an exclusive distributor model under which it markets and sells brands from third-party brand owners into the Nordic market alongside its owned portfolio. The company is privately held by Lotorp, a Stockholm-based investment group that acquires and develops profitable Nordic medium-sized companies, since 2018. Founded in 2003 as a spin-off from Pfizer's acquisition of Pharmacia, the company began formal operations on 2 February 2004 when it acquired the Animal Health portfolio from Pfizer, and has since grown from a single-segment animal health distributor into a multi-category consumer health and animal health brand operator with approximately 16 employees and roughly 160 million SEK in annual revenue.

The company's revenue model combines brand ownership (one-time product sales of proprietary SKUs) with wholesale distribution fees for third-party brands across 500+ Nordic retail and professional customers. Pricing details are not publicly disclosed; products flow through retailers, central warehouses, and e-commerce platforms at negotiated trade terms. Recent strategic activity includes the 2021 acquisition of Salubrin, Dialon, Gripen, and Jukon brands; a new warehouse and office facility in Landskrona in October 2023; senior commercial hires in late 2023-2024 (Sales Director, Innovation & Portfolio Manager, Regulatory Affairs Specialist); and ongoing product line extensions within owned brands, including Jukon Repair Original (2025) and Salubrin SOS Salva and Lip Balm (2023).

Name

Pharmaxim

Legal name

Pharmaxim AB

Website

https://pharmaxim.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Pharmaxim AB is a Swedish brand owner and distributor of consumer health, hygiene, beauty, animal care, and veterinary pharmaceutical products, selling 500+ customers across all four Nordic countries through grocery, pharmacy, and agricultural retail channels.

Ownership category

akta.pro rank

Product category

Pharmaceutical and Consumer Health Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Veterinary Pharmaceutical Wholesalers & Distributors (HLAMAIAA)

akta.pro secondary industries

Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF), Prescription Pharmaceutical (Rx) Wholesale Distribution (CRAOAHAA)

Keywords

• Pharmaceutical distribution
• Consumer health products
• Animal health products
• Veterinary medicines
• Personal care brands

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Ownership and Sales: Pharmaxim develops, distributes and markets strong brands and quality products for health and well-being for humans and animals. They own brands like Salubrin, Dialon, Gripen, Jukon, Liance, and distribute other companies' brands through an exclusive distributor model.
2. Wholesale and Distribution: Distribution and wholesale operations selling to retailers and central warehouses across the Nordic region. They deliver customized goods to both individual stores and larger central warehouses.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Pharmaxim is a Nordic brand owner and exclusive distributor that develops, markets, and distributes health, hygiene, beauty, and personal care products for humans as well as animal health products and veterinary medicines. The company operates across three business segments (Human Health, Animal Health, and Veterinary Medicines) and sells its owned and distributed brands through grocery chains, pharmacies, agricultural retailers, e-commerce platforms, and veterinary clinics across Sweden, Denmark, Norway, and Finland.

Product overview

Pharmaxim is primarily a brand owner and distributor of health, hygiene, and beauty products for humans and animals in the Nordic region. The company operates across three product segments: Human Health (hair care, skin care, body care, dental care, intimate hygiene, medical devices, biocides), Animal Health (disinfection, animal hygiene products, fur care), and Veterinary Medicines (prescription and non-prescription animal medications). The portfolio includes owned brands like Dialon Baby®, Dialon®, Colour Bomb, Jukon, Licener, Quit-it®, Liance®, Salubrin®, Helosan®, Gripen®, and Virkon™S, along with acquired brands (Salubrin®, Dialon®, Gripen®, Jukon® acquired 2021) and distributed veterinary medicines (Banminth® vet., Beviplex® vet., Partoxin® vet., Selevitan® vet., Plegicil® vet., Sedanine vet.). Products are sold through retailers including pharmacies, grocery stores, e-commerce, and agricultural/hunting stores throughout the Nordic countries.

Differentiator

Problem solved

Functional benefit

Brands

• Salubrin: Brand for health and hygiene products including skincare. Has been in the market since 1893. Owned by Pharmaxim since 2021.
• Dialon
• Dialon Baby
• Gripen
• Jukon
• Liance
• Licener
• Quit-it
• Helosan
• Colour Bomb
• Virkon
• Banminth
• Jodopax
• Ewodip
• Fasthydral
• Hexocil
• Neporex
• Kamfersalva
• LifeChip
• Solosun

Products and services

• Dialon Baby Eco-labeled baby skincare product line featuring Dialon Babypudder (body powder) formulated with Nordic oat oil to nourish and protect baby's skin. Swan ecolabeled, perfume-free, and recommended by the Swedish Asthma and Allergy Association.
• Dialon Multi-purpose talcum powder containing nourishing shea butter to soften and smooth skin, prevent chafing and friction, and protect against red, irritated skin. Used for baby diaper rash, post-waxing in beauty salons, athletes, and healthcare settings.
• Colour Bomb Direct-effect color balm for hair that provides moisture and intense nourishment, repairs hair fibers, and adds extra shine. Uses next-generation dyes without ammonia and peroxides that damage hair.
• Jukon

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Ceva Santé Animale: Large French global animal health company covering pharmaceuticals, vaccines, and biosecurity products including disinfectants. Comparable as an animal health player with overlapping product categories (disinfectants/biocides, vet medicines) and broad Nordic presence.
• Boehringer Ingelheim Animal Health: Global animal health division of Boehringer Ingelheim, offering vaccines, parasiticides, and pharmaceuticals for livestock and pets. Comparable as a competing supplier/distributor of veterinary medicines and biosecurity products (including disinfectants) in the Nordic region.
• Zoetis: World's largest animal health company, spun out of Pfizer (Pharmaxim itself originated from Pfizer Animal Health). Highly relevant as the dominant incumbent in veterinary pharmaceuticals and animal health products across the Nordics.

Direct peers

• Vetoquinol: French independent veterinary pharmaceutical company specializing in prescription and OTC animal health products. Comparable as a mid-sized specialist animal health brand owner distributing through veterinary and agricultural channels across Europe.
• Dechra Pharmaceuticals: UK-based specialist veterinary pharmaceuticals company focused on prescription medicines for companion animals and livestock. Comparable as a focused veterinary pharmaceutical distributor with a portfolio of niche prescription products across European markets.
• ACO Hud Nordic: Swedish family-owned brand owner of consumer skincare and personal care products (ACO skincare, dermatological brands) distributed through Nordic pharmacy and grocery channels. Comparable as a Nordic heritage brand owner with multi-channel health/beauty distribution.
• New Nordic Healthbrands: Swedish brand owner and distributor of natural health, skincare, and wellness products sold through pharmacy, health retail, and e-commerce channels across the Nordics and internationally. Comparable in Nordic heritage brand ownership, multi-category health portfolio, and pharmacy/grocery distribution model.
• Swedencare: Swedish-listed pet health and wellness company that develops, manufactures, and distributes branded supplements and care products for animals globally. Directly comparable as a Nordic animal health/nutraceutical brand owner with similar channel mix into pet retail and veterinary channels.

Regional players

• Orion Corporation: Finnish pharmaceutical company with a substantial animal health division (Orion Animal Health) distributing veterinary medicines across the Nordics and Europe. Comparable in Nordic veterinary pharmaceutical distribution and ownership of heritage brands like Domosedan.
• BioGaia: Swedish probiotic/health company that develops, brands, and distributes probiotic products for both human and animal health globally. Comparable as a Nordic brand owner distributing health products across multiple categories with distribution partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pharmaxim
• LinkedInlinkedin.com/company/pharmaxim

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharmaxim