The Mom Store

What The Mom Store does

The Mom Store is an India-based direct-to-consumer (D2C) e-commerce platform focused on the maternity, baby, and kids segment for children aged 0 to 7 years. The company operates a multi-brand marketplace curating more than 100 brands across maternity, baby, and kids product categories, positioned as a one-stop destination for expecting mothers and parents. Its core technology stack is built on Shopify for the web storefront, supplemented by native mobile applications on iOS and Android, and complemented by a network of physical retail stores and a worldwide shipping capability that extends reach beyond India.

The business model is primarily B2C retail, monetizing through direct sale of curated third-party brands and first-party products across apparel, gear, and care categories, with consumer acquisition supported by a Motherhood & Parenting content library and an influencer/community program. The company has expanded into adjacent revenue streams including a Baby Registry feature and a B2B corporate gifting program, diversifying the customer base and purchase occasions. Omnichannel distribution — web, mobile apps, and physical retail — provides multiple consumer touchpoints in a category where tactile evaluation, trust, and high-intent purchase decisions are central.

Name

The Mom Store

Legal name

The Mom Store

Website

https://themomstore.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mom Store is an India-based D2C multi-brand marketplace and omnichannel retailer for maternity, baby, and kids products (0-7 years), curating over 100 brands via Shopify web, iOS/Android apps, and physical retail stores.

Ownership category

akta.pro rank

Product category

Maternity, Baby and Kids Retail

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Baby, Kids & Maternity Marketplaces (CRAFABAG)

akta.pro secondary industry

Baby, Kids & Maternity Online Retailers (CRAFADAI)

Keywords

• Maternity products
• Baby clothing
• Kids apparel
• Newborn essentials
• Pregnancy care

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Retail: Direct-to-consumer retail of maternity wear, baby products, kids clothing, nursery items, toys, and baby gear through e-commerce platform and physical stores. One-time purchase model for individual products.
2. Gift Cards: Digital gift cards sold to customers for gifting occasions, generating upfront revenue before redemption
3. Corporate Gifting: B2B corporate gifting program for businesses to purchase products in bulk for employee or client gifting
4. Brand Onboarding/Marketplace: Third-party brand sellers onboarded to platform, potentially generating commission revenue from external vendors

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Mom Store is an India-based specialty retailer operating a D2C e-commerce storefront (themomstore.in) and physical retail stores that sells maternity wear, nursing and postpartum products, pregnancy skincare, newborn clothing, blankets and swaddles, baby feeding and care items, kids clothing (0-7 years), books, back-to-school supplies, family twinning outfits, nursery and baby gear, toys, and curated gifting solutions. It functions as a multi-brand marketplace by onboarding 100+ trusted third-party brands alongside its own house brand, with additional service offerings that include a Baby Registry feature, Gift Cards, and a Corporate Gifting program for businesses.

Product overview

The Mom Store is a comprehensive e-commerce marketplace built on Shopify platform offering premium maternity wear and baby/children's products for the Indian market. The product portfolio centers on five main pillars: (1) Maternity Wear including nursing/postpartum support and pregnancy skincare, (2) Baby essentials covering newborn clothing, blankets, feeding, care, grooming, and diapering products, (3) Kids clothing and accessories for ages 0-7 years including ethnic wear, books, and back-to-school supplies, (4) Family Twinning coordinate sets, and (5) Gifting solutions including gift boxes and milestone accessories. The platform also offers a curated nursery and baby gear category with cribs, strollers, car seats, and toys. The Mom Store operates as a multi-brand marketplace featuring over 100 trusted brands and vendors alongside its house brand, providing both online shopping and physical retail store locations across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Maternity Wear Comprehensive maternity clothing line including tops, tees, pants, jeans, ethnic wear, work wear, dresses, co-ord sets, nightwear, innerwear, maternity gowns for baby showers and photoshoots, and winter wear designed for comfort throughout pregnancy. Targets pregnant women seeking stylish, comfortable apparel.
• Nursing & Postpartum Breastfeeding and postpartum support products including nursing pillows, breast pumps and accessories, disposable maternity panties, breast pads, and postpartum recovery essentials for new mothers.
• Pregnancy Skin Care Pregnancy-safe skincare products including anti-stretch mark oils, body care formulations, and pregnancy skin care products designed for expectant mothers.
• New Born & Infant Clothing Newborn clothing essentials including rompers, onesies, jablas, infant casuals, nightwear and PJs, baby shoes, socks, mittens, booties, caps, and winter wear for babies from birth to 12 months.
• Blankets and Swaddles Baby swaddles, towels, muslin swaddles, dohars, new born blankets, comforters, receiving nests/portable beds, and bed covers for newborn comfort and sleep.
• Feeding & Soothing Essentials Baby feeding accessories including bibs, burp cloths, baby cutlery, feeding bowls, bottles, training cups, sippy cups, teethers, pacifiers, and baby food, snack, and supplements.
• Baby Care Products Baby skincare and care products including organic soaps, shampoos, oils, anti-colic and anti-cold relief, hand wash, cleansers, detergents, mosquito protection, and baby-proofing and safety accessories.
• Infant Grooming Infant grooming essentials including toothbrushes, toothpaste, dental wipes, and grooming kits for baby hygiene care.
• Diapering Diapering products including diaper bags, cloth diapers, disposable diapers, and baby wipes.
• Kids Clothing Kids apparel for ages 0-7 years including casual wear, bottom wear, ethnic wear, nightsuits and PJs, party wear, swimwear, footwear, socks, stockings, and winter wear.
• Kids Accessories Kids swimwear, beach accessories, towels, bathrobes, kids makeup, sunglasses, and hair and skin care accessories.
• Books Children's books including interactive and activity books, story books, drawing and colouring books, and early learning books.
• Back to School & Playtime Essentials School supplies including backpacks, lunch boxes, dinner sets, water bottles, raincoats, bookshelves, toy organizers, stationery, and study tables and chairs.
• Family Twinning Matching family outfits for mom-and-baby coordination and sibling twinning sets.
• Gift Boxes & Gifting Gift solutions including newborn and baby gift boxes, gifts for moms, silver jewellery, kids gifting, gift cards, and baby milestone accessories and flashcards.
• Nursery & Crib Bedding Nursery and crib bedding including bedding sets, dohars, blankets, comforters, bumper sections, crib sheets, swaddles, mosquito net beds, head pillows, and kids bedding sets.
• Baby Bed & Sleep Essentials Baby sleep equipment including cribs, cots, playards, bassinets, and baby monitors.
• Baby Gear Baby gear including bath and potty training accessories, prams, strollers, car seats, baby carriers, walkers, high chairs, boosters, bouncers, and swings.
• Toys Children's toys including indoor and outdoor play equipment, crochet and soft toys, learning and educational toys, wooden and sensory toys, play gyms, rattles, musical toys, push and pull toys, pretend play toys, ride-on toys, block toys, and puzzles.
• Diaper Bags Specialized diaper bags designed to carry baby essentials in organized, spacious, and stylish compartments.
• Baby Registry Online baby registry allowing expectant parents to create and share wishlists for baby products.
• Corporate Gifting B2B corporate gifting program for businesses to purchase maternity, baby, and kids products in bulk for employee or client gifting.
• Gift Cards Digital gift cards sold to customers for gifting on baby showers, birthdays, and milestone occasions, generating upfront revenue before redemption.
• Brand Onboarding (Third-Party Marketplace) Marketplace program enabling third-party brands and vendors (currently 100+ brands including Momcozy, Orimii, Pregawear, Glo Mama, R for Rabbit, Safe-O-Kid) to sell through The Mom Store storefront.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/the_mom_store
• YouTubeyoutube.com/@the_mom_store
• Facebookfacebook.com/AtTheMomStore
• Instagraminstagram.com/the_mom_store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mom Store