Choice MD

What Choice MD does

ChoiceMD (legal entity: Choice MD LLC) is a free, web-based healthcare directory and community-resource platform founded in 2012 by Vanessa Bedoya in Coral Gables, Florida. The platform aggregates a searchable directory of 15,000+ providers — including doctors, dentists, therapists, mental-health counselors, and specialists — alongside more than 50 nonprofit and community-organization partners across Miami-Dade, Broward, and Palm Beach counties. End users (individuals and families seeking care) access provider search, community event listings, health-news content, an interactive ACEs (Adverse Childhood Experiences) education and survey tool, a Miami-Dade Child & Youth Mental Health Resource Guide, and a guided navigation questionnaire for users who do not know where to start.

The underlying product is a content- and directory-management web platform with provider-facing listing pages, integrated filtering by location, specialty, illness, and services, and limited appointment scheduling functionality. There is no native mobile application and no public API or developer platform. The platform runs on a freemium B2B2C model: free for consumer users; providers list on a three-tier subscription (Basic free, Standard at $25/month, Complete at $45/month, billed annually) that adds enhanced visibility, SEO placement, insurance/languages/education fields, photo galleries, and featured-list positioning. A nonprofit arm, ChoiceMD Cares Foundation, extends the company's footprint into community-resource production, and founder-led civic roles (Mayor's Children's Commission ACEs Subcommittee, Coral Gables Advisory Board on Disability Affairs) further entrench local-market positioning.

Revenue is not disclosed. The company is privately held, founder-led, has 1-10 employees, has raised no external funding, and operates as a resource hub rather than a technology platform with proprietary IP. Growth has been entirely organic over 13+ years, expanding coverage from Miami-Dade into Broward and Palm Beach counties. Recognition includes the 2024 Coral Gables Businesswoman of the Year award, the 2022 Diamond Award for Outstanding Healthcare Organization, and the 2021 George E. Merrick Award of Excellence.

Name

Choice MD

Legal name

Choice MD LLC

Website

https://choicemd.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

ChoiceMD is a free web-based healthcare directory and community-resource platform serving individuals and families in South Florida, connecting consumers to 15,000+ verified healthcare providers, therapists, and 50+ nonprofit partner organizations across Miami-Dade, Broward, and Palm Beach counties.

Ownership category

akta.pro rank

Product category

Healthcare Provider Directory

SIC

Services-Health Services (8000)

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

Keywords

• Healthcare provider directory
• Community resource platform
• Provider subscription listings
• Healthcare navigation tools
• Mental health resources

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Provider Subscription Tiers: Healthcare providers pay monthly/annual subscriptions to list on the platform. Three tiers: Basic (free with name, address, phone), Standard ($25/month, adds insurance, languages, hospital affiliation, education, photos, website links), and Complete ($45/month, adds featured listing priority). Billed annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ChoiceMD operates a free, community-based online healthcare directory platform that connects individuals and families in South Florida (Miami-Dade, Broward, and Palm Beach counties) to verified healthcare providers, nonprofit organizations, and community resources. The platform includes searchable provider listings, integrated appointment scheduling tools, guided help questionnaires, a community events calendar, health news content, and specialized resource guides, while generating revenue through tiered subscription plans (Basic free, Standard $25/month, Complete $45/month) sold to healthcare providers and organizations seeking enhanced visibility.

Product overview

ChoiceMD is a unified healthcare platform offering a provider search directory, provider subscription tiers (Basic, Standard, Complete), a community events calendar, a health news and knowledge base, an ACEs education and survey tool, and the Miami-Dade Child & Youth Mental Health Resource Guide. The platform serves as a centralized hub connecting individuals and families to healthcare providers, nonprofit organizations, and community resources across South Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• ChoiceMD Platform A unified healthcare directory platform connecting individuals and families to trusted local healthcare providers, nonprofit organizations, and community resources across Miami-Dade, Broward, and Palm Beach counties, featuring searchable listings and integrated navigation tools.
• Provider Search Directory A searchable directory of over 15,000 healthcare providers that allows users to filter results by location, specialty, illness, and services across Miami-Dade, Broward, and Palm Beach counties.
• Provider Subscription Tiers Tiered subscription plans (Basic free, Standard $25/month, Complete $45/month) enabling healthcare providers to enhance their visibility, access advanced tools, and connect with more patients through the ChoiceMD platform.
• Miami-Dade Child & Youth Mental Health Resource Guide A comprehensive resource guide connecting families to mental health providers and services organized by age group (infants, children 5-12, teens 13-18) and geographic area within Miami-Dade County.
• Community Events Calendar A calendar platform listing free and low-cost health events, workshops, screenings, and resources for Miami-Dade families.
• Health News & Knowledge Base A health news platform providing articles on healthcare topics, wellness tips, food insecurity, ACEs, healthcare navigation, and expert insights to help users make informed decisions about health and well-being.
• ACEs Education & Survey Educational resources about Adverse Childhood Experiences (ACEs) and toxic stress combined with an interactive survey tool to help users understand and address childhood trauma impacts.

Quantifiable outcome

• Over 15,000 providers listed on platform
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• ChoiceMD Cares FoundationcoreStrategic or Co-development PartnerChoiceMD Cares Foundation is the nonprofit arm of ChoiceMD, producing health content, community resources (like Kids Eat Free guides, free bowling programs), and supporting families in need. Works on initiatives like childhood food insecurity awareness.
• Miami-Dade County / Mayor's Children's CommissioncoreStrategic or Co-development PartnerPublished Miami-Dade County Child & Youth Mental Health Resource Guide in partnership with Miami-Dade County and the Mayor's Children's Commission. Vanessa Bedoya serves as Co-Chair of the ACEs Subcommittee under the Mayor's Blue Ribbon Children's Commission.
• Local Law Enforcement (Coral Gables)coreStrategic or Co-development PartnerDeveloped G.U.I.D.E. (Gables Unique Identifier During Emergencies) initiative in collaboration with local law enforcement. Program helps first responders safely identify and assist individuals who may wander due to conditions such as Alzheimer's or autism.
• Miami-Dade Beacon Council - Life Sciences & Healthcare CommitteeminorStrategic or Co-development PartnerVanessa Bedoya serves as active member of the Life Sciences & Healthcare Committee contributing to initiatives that support innovation and growth within the healthcare sector.
• Coral Gables Advisory Board on Disability AffairsminorStrategic or Co-development PartnerVanessa Bedoya has served on the Advisory Board since 2019 and served as Chair during COVID-19 pandemic, helping guide efforts to support and protect vulnerable community members.
• 211 MiamicoreGTM or Marketing PartnerFree 24/7 referral and information service connecting people to health and human services. Users can text zip code to 898211 or dial 2-1-1. Integrated into ChoiceMD resource network.
• Advocacy Network on DisabilitiescoreGTM or Marketing PartnerChampions rights of individuals with intellectual, developmental, and other disabilities. Offers TF-CBT therapy for children 3-19 with developmental disabilities. Featured partner organization.
• 305 Pink PackcoreGTM or Marketing PartnerProvides free services for adults in South Florida facing cancer diagnosis including transportation, childcare, groceries, and community navigation. Partners with ChoiceMD for resource referrals.
• Children's Bereavement CentercoreGTM or Marketing PartnerEmpowers children, young adults and families to adjust to loss of a loved one within a supportive peer community. Part of ChoiceMD mental health resource network.
• NAMI Miami-DadecoreGTM or Marketing PartnerNational Alliance on Mental Illness chapter providing free education, support and advocacy for individuals with mental health challenges and their families. Featured in ChoiceMD mental health resources.
• Kristi HousecoreGTM or Marketing PartnerCoordinates child-victims' legal, medical, and social services needs. Nationally recognized for evidence-based therapeutic expertise in treating child trauma. Listed as trusted partner.
• Dan Marino FoundationcoreGTM or Marketing PartnerEmpowers individuals with autism and developmental disabilities. Raised over $79 million for community initiatives including Nicklaus Children's Hospital Dan Marino Outpatient Center and Marino Autism Research Institute.
• Camillus HousecoreGTM or Marketing PartnerLargest homeless services provider in South Florida, serving 1,000+ meals daily. Provides food, shelter, clothing, medical assistance, job-training, and counseling. Trusted community partner.
• The Children's TrustcoreGTM or Marketing PartnerDedicated source of revenue from property taxes established by voter referendum in 2002. Partners to improve lives of all children and families in Miami-Dade County.
• YMCA of South FloridaminorGTM or Marketing PartnerProvides recreational, youth & family, and community programs. Listed as trusted partner organization.
• UM-NSU Center for Autism and Related Disabilities (CARD)coreGTM or Marketing PartnerComprehensive outreach and support program serving people with autism and related disabilities and their families. Free services provided under supervision of constituency board.
• National Multiple Sclerosis Society - South Florida ChaptercoreGTM or Marketing PartnerWorks to stop MS, restore what has been lost, and end MS forever. Partners with ChoiceMD for MS resource referrals in South Florida.
• Multiple Sclerosis FoundationminorGTM or Marketing PartnerProvides free services to people with MS and their families to maintain best quality of life. Listed as trusted partner.
• Parkinson's FoundationminorGTM or Marketing PartnerProvides resources and support for Parkinson's patients. Listed as trusted partner.
• Ronald McDonald House Charities of South FloridacoreGTM or Marketing PartnerProvides lodging, meals, activities and community of care to critically ill children and families near hospitals. Serves 350+ families annually. Listed as trusted partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChoiceMD
• Facebookfacebook.com/ChoiceMD
• LinkedInlinkedin.com/company/choicemd
• Instagraminstagram.com/choicemd.miami

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice MD