Rydell Cars

What Rydell Cars does

Rydell Cars, doing business as Rydell Auto Group, is a privately held, family-owned automotive dealership platform headquartered in Grand Forks, North Dakota, in operation since 1954. The group operates five OEM franchises (Chevrolet, GMC, Cadillac, Honda, Nissan, Toyota, plus Buick previously) across four physical Grand Forks locations, a standalone pre-owned outlet (Rydell Auto Outlet), a collision center (Rydell Auto Body & Glass), an EV-focused subsidiary (Rydell EV), and a full-service car wash. It sells new and certified pre-owned vehicles through both on-site and digital channels, with the Rydell Delivers program enabling home delivery across North Dakota, Minnesota, and South Dakota.

Core technology is limited to a modern dealer website providing online inventory search, a payment calculator, a Rydell Virtual Wait service scheduling tool, and a digital financing pre-approval workflow, augmented by Google Analytics/AdWords/DoubleClick for remarketing. The business distinguishes itself through non-commissioned sales staff, no-haggle pricing with the best price posted 24/7, a 7-day money-back guarantee, and a 30-day exchange privilege on most pre-owned vehicles.

Revenue is generated across three streams: (1) vehicle sales (new and pre-owned) generating gross margin on inventory turnover, (2) finance and insurance products (extended service contracts, GAP coverage, tire and wheel protection, glass and interior protection) sold at point of sale with financing arranged through partner lenders (GM Financial, Chase, Huntington, NMAC, Honda Financial Services), and (3) recurring service and parts revenue from maintenance, repairs, body work, detailing, and car wash operations. The company serves individual consumers and families primarily, with a secondary commercial segment for fleet and work-truck purchases, and has 251-500 employees.

Name

Rydell Cars

Legal name

Rydell Cars

Website

https://rydellcars.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Rydell Cars, doing business as Rydell Auto Group, is a privately held, family-owned multi-franchise automotive dealership platform headquartered in Grand Forks, North Dakota, operating since 1954 across Chevrolet, GMC, Cadillac, Honda, Nissan, and Toyota franchises plus a used-vehicle outlet, body shop, and EV subsidiary serving consumers in North Dakota, Minnesota, and South Dakota.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

Keywords

• New vehicle sales
• Used car dealership
• Auto financing services
• Vehicle maintenance repair
• Automotive parts service

Headquarters

HQ city

Grand Forks

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned vehicle sales across Chevrolet, GMC, Honda, Nissan, Toyota, Cadillac, and Buick brands. Revenue from vehicle sales minus cost of goods sold.
2. Finance and Insurance Products: Extended service contracts, GAP coverage, tire & wheel protection, glass & interior protection sold at point of sale. Financing arranged through partner lenders (GM Financial, Chase, Huntington, NMAC, Honda Financial Services).
3. Service and Parts: Full maintenance and repair services, oil changes, body shop, detail center, car wash, parts sales. Extended service hours including evenings and weekends.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Rydell Cars is a family-owned multi-franchise auto dealership group based in Grand Forks, North Dakota that sells new and pre-owned vehicles from Chevrolet, GMC, Honda, Nissan, Toyota, Cadillac, and Buick brands across multiple physical dealership locations. The company complements vehicle sales with in-house financing arrangements through partner lenders, F&I products such as extended service contracts and GAP coverage, plus a full-service parts, maintenance, collision repair (Rydell Auto Body & Glass), car wash, and trade-in operation (Rydell Buys). It also operates an online purchase-and-delivery channel called Rydell Delivers that ships vehicles to customers across North Dakota, Minnesota, and South Dakota.

Product overview

Rydell Cars is a multi-franchise auto dealership group operating as a unified car-buying platform with five distinct dealership brands: Rydell Chevrolet GMC, Rydell Honda Nissan, Rydell Toyota, Rydell Cadillac, and Rydell Auto Outlet. The company operates as a platform-plus-services model, combining traditional vehicle sales with digital purchase capabilities (Rydell Delivers), trade-in services (Rydell Buys), and comprehensive after-sales support including an Auto Body & Glass center, Rydell Virtual Wait scheduling, and Rydell Car Wash. The core offering centers on new and certified pre-owned vehicles from Chevrolet, GMC, Honda, Nissan, Toyota, and Cadillac brands, complemented by financing integration with multiple lenders, a 7-day money-back guarantee, and a 30-day exchange privilege for customer confidence. Rydell serves customers across North Dakota, Minnesota, and South Dakota with both online and in-person purchasing options.

Differentiator

Problem solved

Functional benefit

Brands

• Rydell Buys: Vehicle trade-in program where Rydell pays top dollar for trade-ins
• Rydell Delivers
• Rydell Virtual Wait
• Rydell Outlet Center
• Rydell Car Wash
• Rydell Annual Charity Event Car & Bike Show

Products and services

• Rydell Chevrolet GMC Dealership Full-service Chevrolet and GMC dealership selling new and pre-owned cars, trucks, and SUVs with on-site financing, parts, and maintenance services for individual consumers and commercial buyers.
• Rydell Honda Nissan Dealership

Quantifiable outcome

• 7 day money back guarantee on all new and pre-owned vehicles
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ed Morse Automotive Group: Family-owned, multi-franchise regional dealer group with strong F&I and service operations across the Midwest. Closest comparable to Rydell in family ownership, multi-brand mix, and regional scale.
• Corwin Automotive Group: Multi-brand regional dealer group in the upper Midwest with overlapping franchise brands (GM, Toyota, Honda, Nissan) and similar family-owned, multi-rooftop model.
• Hiland Toyota: Regional family-owned dealer group in the upper Midwest with comparable no-haggle pricing and community-driven brand positioning.

Broad incumbents

• Lithia Motors: Largest auto retailer in the U.S., operating a broad portfolio of franchises across many states including the Midwest. Comparable in multi-brand, multi-rooftop franchise model and F&I attach economics, though at vastly greater scale.
• AutoNation: Largest U.S. auto dealer by revenue with multi-brand franchise operations and significant F&I and service business. Directly comparable franchise-retail model and customer-experience initiatives.
• Group 1 Automotive: Multi-brand U.S./U.K. dealer group with overlapping franchise brands (Toyota, Honda, GM) and similar revenue mix of new/used vehicle sales, F&I, and service.
• Sonic Automotive: Public multi-brand dealer group with franchise and EchoPark used-car operations. Similar franchise mix (including GM, Honda, Toyota) and parallel push into used vehicles and digital retailing.
• Asbury Automotive Group: Public dealer group with franchised stores, Clicklane digital retail, and a large used-car operation. Highly relevant comparable on digital-buying initiatives and F&I attach.

Emerging players

• CarMax: Largest U.S. used-car retailer with a no-haggle, customer-friendly model that mirrors Rydell's value proposition. Represents the primary used-vehicle competitive pressure on Rydell Auto Outlet.
• Carvana: Online-only used-car retailer with home delivery and 7-day return policy, directly paralleling Rydell Delivers and Rydell's money-back guarantee. Key disruptor peer for digital buying behavior.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rydellcars
• Facebookfacebook.com/Rydellcars
• LinkedInlinkedin.com/company/rydell-auto-group---rydellcars-com

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rydell Cars