Regenbogen
Regenbogen AG operates 18 vacation resorts across northern Germany, offering camping pitches, branded holiday homes, wellness, and on-site gastronomy directly to leisure travelers via its SIHOT-powered booking platform, and self-identifies as the largest tourism company on the German Baltic Sea coast.
- Company typePublic
- Founded1991
- HeadquartersKiel, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Regenbogen does
Regenbogen AG is a German stock-listed tourism operator (Aktiengesellschaft since 2001, founded 1991) running 18 vacation resort facilities across Schleswig-Holstein, Mecklenburg-Vorpommern, Lower Saxony, and North Rhine-Westphalia, with the self-described claim of being the largest tourism company on the German Baltic Sea coast. The portfolio spans traditional camping pitches, rental mobile homes and tents, proprietary branded holiday homes (Ferienhaus Tipi®, Ferienhaus Holli®, Ferienhaus Holli® Exklusiv), beachfront bungalow hotel rooms (Strandhotelzimmer), vacation apartments, and sleeping huts. On-site amenities include the 600 sqm SilencioSpa wellness area at Göhren, the in-house 'Das Landhaus' restaurant at Boltenhagen and Göhren, free children's animation programs, water sports access, and event programming.
The company's commercial operations are built on a direct-to-consumer stack: the SIHOT property management and booking platform (provided by GUBSE AG), powering buchen.regenbogen.ag and the buchen.regenbogen.ag SIHOT portal, complemented by phone/email vacation consultation, on-site reception, an e-commerce gift voucher shop at meinregenbogen.shop, and a merchandise storefront. Payment and pricing are pay-as-you-go with no subscription commitment, supported by seasonal promotions (June specials up to 40% off, 3=2, 7-for-6-night bundles), wellness vouchers (€50 value for €35), the Harz Card regional attraction pass, and the Regenbogen Flex-Tarif.
Monetization comes from nightly pitch rentals, accommodation rentals, on-site gastronomy, wellness and spa services, conference facilities, gift voucher sales, and merchandise. Customer segments are horizontal leisure personas (families with children, couples and wellness seekers, traditional campers, water sports enthusiasts) rather than B2B accounts. Following a 2019-2022 acquisition campaign that added six sites and four Butjadingen resorts, the company has shifted toward portfolio rationalization — selling Campingplatz Tecklenburg to French operator Capfun in April 2025 and securing Prerow operations via a partnership with Ahoi Bullis & Camps. Co-CEOs Marc Voßhall and Patrick Voßhall lead a Vorstand that was expanded in June 2023, with headquarters in Schönkirchen near Kiel.
Regenbogen firmographics
Firmographics- Name
- Regenbogen
- Legal name
- Regenbogen AG
- Website
- https://regenbogen.ag
- Company type
- Public
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Regenbogen AG operates 18 vacation resorts across northern Germany, offering camping pitches, branded holiday homes, wellness, and on-site gastronomy directly to leisure travelers via its SIHOT-powered booking platform, and self-identifies as the largest tourism company on the German Baltic Sea coast.
- Ownership category
- akta.pro rank
Regenbogen industry classification
Industry- Product category
- Outdoor Hospitality and Camping Resort Services
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA)
- akta.pro secondary industries
- RV Parks & Motorhome Resorts (THAMAJAA), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
Keywords
Where Regenbogen is headquartered
LocationHeadquarters
- HQ city
- Kiel
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Regenbogen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Camping Pitches: Nightly rental of camping pitches for tents, motorhomes, and caravans with various comfort levels including comfort bathrooms and equipped awnings. Core revenue stream.
- Rental Accommodations: Rental of mobile homes, Tipi houses, Holli houses, exclusive holiday homes, and apartments. Bookable across multiple resort locations.
- Gastronomy: Restaurant 'Das Landhaus' operated in-house at Boltenhagen and Göhren locations, offering high-quality culinary experiences. Additional food outlets including snack bars, cocktail bars, and wine taverns.
- Wellness Services: Spa and wellness services including SilencioSpa facilities, massages, beauty treatments, and wellness vouchers.
- Gift Vouchers: Erholungs-Gutscheine (recovery vouchers) sold online and redeemable for accommodations across all 16 resort locations.
- Packages and Add-ons: Experience and action packages including Harz Card (48-hour access to ~100 attractions for €35 adults, €25 children), hiking packages with lunch, surprise family activities, and wellness vouchers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | June Camping Special - up to 40% off peak season |
| Unit Pricing | Pay-as-you-go | Wellness Package - 50€ voucher for 35€ |
| Unit Pricing | Pay-as-you-go | 48-Hour Harz Card - attraction pass |
| Subscription | Pay-as-you-go | Ferienhaus Holli Exklusiv - up to 6 persons |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Regenbogen product offering
Product offeringCore offering
Regenbogen AG operates 18 vacation resort facilities across northern Germany (Schleswig-Holstein, Mecklenburg-Vorpommern, Niedersachsen, Nordrhein-Westfalen), offering traditional camping pitches for tents, motorhomes, and caravans, rental accommodations (mobile homes, tents, proprietary holiday houses branded Tipi®, Holli®, Holli® Exklusiv, and Strandhotelzimmer), vacation apartments, and on-site amenities including wellness facilities (SilencioSpa), gastronomy (Das Landhaus restaurant), and children's animation programs.
Product overview
Regenbogen AG operates a platform of 18 vacation resort facilities across northern Germany (Schleswig-Holstein, Mecklenburg-Vorpommern, Niedersachsen, and Nordrhein-Westfalen), organized under the tagline 'Alles für meine Erholung' (Everything for my relaxation). The portfolio is organized around three interlocking product lines: (1) Camping & Stellplätze — traditional camping pitches for tents, motorhomes, and caravans with optional comfort upgrades; (2) Mietobjekte — rented accommodations including Mietwohnwagen, Mietzelte, Ferienhaus Tipi®, Ferienhaus Holli®, Ferienhaus Holli® Exklusiv, Strandhotelzimmer, Ferienwohnungen, and Schlafhütten; and (3) Freizeit- und Wellnessangebote — on-site services including the SilencioSpa wellness areas, Restaurant Das Landhaus, Kinderanimation, and event programming. Additional offerings include Erholungs-Gutscheine gift vouchers, the Regenbogen Shop, and the Regenbogen Flex-Tarif booking option. The company also sells vacation packages and promotional offers such as the Spar-Angebote (3=2, 7 nights for 6) and Mini-Max Familienurlaub.
Differentiator
Problem solved
Functional benefit
Brands
- Ferienhaus Holli®: Fully equipped vacation home with amenities from coffee machine to soup ladle, available in Born, Göhren, Ummanz, and Ladbergen
- Ferienhaus Holli® Exklusiv
- Ferienhaus Tipi®
- Strandhotelzimmer
- SilencioSpa
- Das Landhaus
- Regenbogen Flex-Tarif
- Mini-Max Familienurlaub
Products and services
- Camping & Stellplätze Traditional camping pitches for tents, motorhomes, and caravans with optional comfort upgrades (comfort bathrooms, fully equipped awnings), bookable across all 18 resort locations.
- Mietwohnwagen (Rental Mobile Homes) Pre-set and bookable rental mobile homes available at Nonnevitz, Göhren, Ummanz, Wendtorf, and Bad Harzburg locations, with exclusive variants for premium comfort.
- Mietzelte (Rental Tents)
Companies that use Regenbogen
Customer profileSegments4 records
Ideal customer profiles4 records
Regenbogen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Regenbogen partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Ahoi Bullis & CampscorePartnership to secure camping operations 2025 on the Darß peninsula. This collaboration addresses ongoing operational challenges at the Prerow location and ensures continued camping services for the 2025 season.
- CapfunmajorFrench family vacation company Capfun acquired the Tecklenburg camping site from Regenbogen AG, marking Capfun's first entry into the German market. This represents a strategic divestment by Regenbogen to focus on Baltic Sea coast operations.
- Tourismus-Service Butjadingen GmbH & Co. KG and Butjadingen Kur- und Touristik GmbHcoreCooperation agreement for operating four camping resorts on the Butjadingen peninsula in Lower Saxony. Regenbogen took over these locations in November 2022.
- First CampminorRegenbogen AG sold its Swedish subsidiary Regenbogen Sverige AB to First Camp. Previously, First Camp and Regenbogen expanded their joint offerings through the 'Mobil-Ticket' providing access to 26 destinations.
- GUBSE AGcoreProvider of SIHOT WEB, SIHOT GUTSCHEIN, and SIHOT GO booking systems used for electronic processing of online bookings, management of packages, offers, reservations, and vouchers.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Regenbogen competitors and assessment
Company assessmentDirect peers
- Vacanceselect: European campground and holiday park operator with locations across Northern Europe. Directly comparable multi-site European camping platform targeting family campers.
- EuroParcs: European holiday-park operator with German locations offering family bungalows, camping and on-site amenities. Directly comparable to Regenbogen's family- and nature-focused German resort portfolio.
- First Camp: Scandinavian campground operator that previously held a joint 'Mobil-Ticket' cross-selling program with Regenbogen and acquired its Swedish subsidiary Regenbogen Sverige AB in 2017. Highly comparable in terms of multi-site Nordic/German camping and holiday park operations.
- Capfun: French family-camping operator that in April 2025 acquired Regenbogen's Tecklenburg site to enter Germany. Directly comparable in family-camping positioning and European multi-site campground operating model.
- Roan Camping Holidays: European mobile home and camping holiday specialist. Comparable to Regenbogen in providing branded rental accommodation (Mietwohnwagen/Mietzelte) at multi-location European campgrounds.
- Huttopia: European operator of nature camps and glamping villages with on-site wellness, F&B and family programming. Highly comparable to Regenbogen's blend of camping, branded accommodations and wellness add-ons in a natural setting.
Broad incumbents
- KOA (Kampgrounds of America): North American franchise campground network. While geographically distant, KOA's franchise/affiliate campground model is structurally analogous to Regenbogen's chain-like portfolio of branded campgrounds across multiple regions.
- Center Parcs (Pierre et Vacances-Center Parcs): Large European holiday-park operator with German locations offering family-focused nature vacations with on-site wellness, F&B and entertainment. Overlaps with Regenbogen's family/wellness positioning but at a more upscale, all-inclusive scale.
- Landal GreenParks: European (incl. Germany) holiday-park operator owned by Roompot. Operates family bungalow parks with on-site amenities, directly comparable to Regenbogen's Ferienhaus and Strandhotelzimmer rentals and family animation.
Others
- TUI / TUI Musement: Largest European integrated tourism group. Not a direct operator but a key distribution and competitive context for Regenbogen's Baltic/North Sea holiday parks via package holidays and adjacent resorts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Regenbogen social profiles
Digital presenceRegenbogen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regenbogen leadership team
Management profileNumber of profiles
Profiles5 records
Regenbogen subsidiaries and ownership
Company hierarchySubsidiaries2 records
Regenbogen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regenbogen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regenbogen
What does Regenbogen do?
Regenbogen AG operates 18 vacation resort facilities across northern Germany (Schleswig-Holstein, Mecklenburg-Vorpommern, Niedersachsen, Nordrhein-Westfalen), offering traditional camping pitches for tents, motorhomes, and caravans, rental accommodations (mobile homes, tents, proprietary holiday houses branded Tipi®, Holli®, Holli® Exklusiv, and Strandhotelzimmer), vacation apartments, and on-site amenities including wellness facilities (SilencioSpa), gastronomy (Das Landhaus restaurant), and children's animation programs.
Is Regenbogen a public or private company?
Regenbogen is a public company. It is classified as public and is currently operating.
When was Regenbogen founded?
Regenbogen was founded in 1991. It employs 101 to 250 people.
Where is Regenbogen based?
Regenbogen is headquartered in Kiel, Germany, in the Europe region.
How does Regenbogen make money?
Six revenue lines are on record. Camping Pitches are the primary driver. The others are rental Accommodations, gastronomy, wellness Services, gift Vouchers and packages and Add-ons.
Who are Regenbogen's main competitors?
Direct peers on record are Vacanceselect, EuroParcs, First Camp, Capfun, Roan Camping Holidays and Huttopia. Broad incumbents are KOA (Kampgrounds of America), Center Parcs (Pierre et Vacances-Center Parcs) and Landal GreenParks. TUI / TUI Musement is listed as an others.
Does Regenbogen have an API?
No public API is recorded for Regenbogen.
What industry is Regenbogen in?
Regenbogen's product category is Outdoor Hospitality and Camping Resort Services. Its primary akta.pro industry code is THAGAOAA, Campgrounds & RV Parks (Developed Sites), with a secondary code of THAMAJAA, RV Parks & Motorhome Resorts. Its NAICS code is 721211 and its SIC code is 7000.