Regenbogen

What Regenbogen does

Regenbogen AG is a German stock-listed tourism operator (Aktiengesellschaft since 2001, founded 1991) running 18 vacation resort facilities across Schleswig-Holstein, Mecklenburg-Vorpommern, Lower Saxony, and North Rhine-Westphalia, with the self-described claim of being the largest tourism company on the German Baltic Sea coast. The portfolio spans traditional camping pitches, rental mobile homes and tents, proprietary branded holiday homes (Ferienhaus Tipi®, Ferienhaus Holli®, Ferienhaus Holli® Exklusiv), beachfront bungalow hotel rooms (Strandhotelzimmer), vacation apartments, and sleeping huts. On-site amenities include the 600 sqm SilencioSpa wellness area at Göhren, the in-house 'Das Landhaus' restaurant at Boltenhagen and Göhren, free children's animation programs, water sports access, and event programming.

The company's commercial operations are built on a direct-to-consumer stack: the SIHOT property management and booking platform (provided by GUBSE AG), powering buchen.regenbogen.ag and the buchen.regenbogen.ag SIHOT portal, complemented by phone/email vacation consultation, on-site reception, an e-commerce gift voucher shop at meinregenbogen.shop, and a merchandise storefront. Payment and pricing are pay-as-you-go with no subscription commitment, supported by seasonal promotions (June specials up to 40% off, 3=2, 7-for-6-night bundles), wellness vouchers (€50 value for €35), the Harz Card regional attraction pass, and the Regenbogen Flex-Tarif.

Monetization comes from nightly pitch rentals, accommodation rentals, on-site gastronomy, wellness and spa services, conference facilities, gift voucher sales, and merchandise. Customer segments are horizontal leisure personas (families with children, couples and wellness seekers, traditional campers, water sports enthusiasts) rather than B2B accounts. Following a 2019-2022 acquisition campaign that added six sites and four Butjadingen resorts, the company has shifted toward portfolio rationalization — selling Campingplatz Tecklenburg to French operator Capfun in April 2025 and securing Prerow operations via a partnership with Ahoi Bullis & Camps. Co-CEOs Marc Voßhall and Patrick Voßhall lead a Vorstand that was expanded in June 2023, with headquarters in Schönkirchen near Kiel.

Name

Regenbogen

Legal name

Regenbogen AG

Website

https://regenbogen.ag

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Regenbogen AG operates 18 vacation resorts across northern Germany, offering camping pitches, branded holiday homes, wellness, and on-site gastronomy directly to leisure travelers via its SIHOT-powered booking platform, and self-identifies as the largest tourism company on the German Baltic Sea coast.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Resort Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

RV Parks & Motorhome Resorts (THAMAJAA), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Camping resort services
• Holiday home rentals
• Outdoor vacation resorts
• Wellness hospitality
• Family camping

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Camping Pitches: Nightly rental of camping pitches for tents, motorhomes, and caravans with various comfort levels including comfort bathrooms and equipped awnings. Core revenue stream.
2. Rental Accommodations: Rental of mobile homes, Tipi houses, Holli houses, exclusive holiday homes, and apartments. Bookable across multiple resort locations.
3. Gastronomy: Restaurant 'Das Landhaus' operated in-house at Boltenhagen and Göhren locations, offering high-quality culinary experiences. Additional food outlets including snack bars, cocktail bars, and wine taverns.
4. Wellness Services: Spa and wellness services including SilencioSpa facilities, massages, beauty treatments, and wellness vouchers.
5. Gift Vouchers: Erholungs-Gutscheine (recovery vouchers) sold online and redeemable for accommodations across all 16 resort locations.
6. Packages and Add-ons: Experience and action packages including Harz Card (48-hour access to ~100 attractions for €35 adults, €25 children), hiking packages with lunch, surprise family activities, and wellness vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Regenbogen AG operates 18 vacation resort facilities across northern Germany (Schleswig-Holstein, Mecklenburg-Vorpommern, Niedersachsen, Nordrhein-Westfalen), offering traditional camping pitches for tents, motorhomes, and caravans, rental accommodations (mobile homes, tents, proprietary holiday houses branded Tipi®, Holli®, Holli® Exklusiv, and Strandhotelzimmer), vacation apartments, and on-site amenities including wellness facilities (SilencioSpa), gastronomy (Das Landhaus restaurant), and children's animation programs.

Product overview

Regenbogen AG operates a platform of 18 vacation resort facilities across northern Germany (Schleswig-Holstein, Mecklenburg-Vorpommern, Niedersachsen, and Nordrhein-Westfalen), organized under the tagline 'Alles für meine Erholung' (Everything for my relaxation). The portfolio is organized around three interlocking product lines: (1) Camping & Stellplätze — traditional camping pitches for tents, motorhomes, and caravans with optional comfort upgrades; (2) Mietobjekte — rented accommodations including Mietwohnwagen, Mietzelte, Ferienhaus Tipi®, Ferienhaus Holli®, Ferienhaus Holli® Exklusiv, Strandhotelzimmer, Ferienwohnungen, and Schlafhütten; and (3) Freizeit- und Wellnessangebote — on-site services including the SilencioSpa wellness areas, Restaurant Das Landhaus, Kinderanimation, and event programming. Additional offerings include Erholungs-Gutscheine gift vouchers, the Regenbogen Shop, and the Regenbogen Flex-Tarif booking option. The company also sells vacation packages and promotional offers such as the Spar-Angebote (3=2, 7 nights for 6) and Mini-Max Familienurlaub.

Differentiator

Problem solved

Functional benefit

Brands

• Ferienhaus Holli®: Fully equipped vacation home with amenities from coffee machine to soup ladle, available in Born, Göhren, Ummanz, and Ladbergen
• Ferienhaus Holli® Exklusiv
• Ferienhaus Tipi®
• Strandhotelzimmer
• SilencioSpa
• Das Landhaus
• Regenbogen Flex-Tarif
• Mini-Max Familienurlaub

Products and services

• Camping & Stellplätze Traditional camping pitches for tents, motorhomes, and caravans with optional comfort upgrades (comfort bathrooms, fully equipped awnings), bookable across all 18 resort locations.
• Mietwohnwagen (Rental Mobile Homes) Pre-set and bookable rental mobile homes available at Nonnevitz, Göhren, Ummanz, Wendtorf, and Bad Harzburg locations, with exclusive variants for premium comfort.
• Mietzelte (Rental Tents)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Ahoi Bullis & CampscoreStrategic or Co-development Partner · 14 April 2025Partnership to secure camping operations 2025 on the Darß peninsula. This collaboration addresses ongoing operational challenges at the Prerow location and ensures continued camping services for the 2025 season.
• CapfunmajorOthers · 11 April 2025French family vacation company Capfun acquired the Tecklenburg camping site from Regenbogen AG, marking Capfun's first entry into the German market. This represents a strategic divestment by Regenbogen to focus on Baltic Sea coast operations.
• Tourismus-Service Butjadingen GmbH & Co. KG and Butjadingen Kur- und Touristik GmbHcoreStrategic or Co-development Partner · 9 November 2022Cooperation agreement for operating four camping resorts on the Butjadingen peninsula in Lower Saxony. Regenbogen took over these locations in November 2022.
• First CampminorOthers · 13 February 2017Regenbogen AG sold its Swedish subsidiary Regenbogen Sverige AB to First Camp. Previously, First Camp and Regenbogen expanded their joint offerings through the 'Mobil-Ticket' providing access to 26 destinations.
• GUBSE AGcoreTechnology or IntegrationProvider of SIHOT WEB, SIHOT GUTSCHEIN, and SIHOT GO booking systems used for electronic processing of online bookings, management of packages, offers, reservations, and vouchers.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vacanceselect: European campground and holiday park operator with locations across Northern Europe. Directly comparable multi-site European camping platform targeting family campers.
• EuroParcs: European holiday-park operator with German locations offering family bungalows, camping and on-site amenities. Directly comparable to Regenbogen's family- and nature-focused German resort portfolio.
• First Camp: Scandinavian campground operator that previously held a joint 'Mobil-Ticket' cross-selling program with Regenbogen and acquired its Swedish subsidiary Regenbogen Sverige AB in 2017. Highly comparable in terms of multi-site Nordic/German camping and holiday park operations.
• Capfun: French family-camping operator that in April 2025 acquired Regenbogen's Tecklenburg site to enter Germany. Directly comparable in family-camping positioning and European multi-site campground operating model.
• Roan Camping Holidays: European mobile home and camping holiday specialist. Comparable to Regenbogen in providing branded rental accommodation (Mietwohnwagen/Mietzelte) at multi-location European campgrounds.
• Huttopia: European operator of nature camps and glamping villages with on-site wellness, F&B and family programming. Highly comparable to Regenbogen's blend of camping, branded accommodations and wellness add-ons in a natural setting.

Broad incumbents

• KOA (Kampgrounds of America): North American franchise campground network. While geographically distant, KOA's franchise/affiliate campground model is structurally analogous to Regenbogen's chain-like portfolio of branded campgrounds across multiple regions.
• Center Parcs (Pierre et Vacances-Center Parcs): Large European holiday-park operator with German locations offering family-focused nature vacations with on-site wellness, F&B and entertainment. Overlaps with Regenbogen's family/wellness positioning but at a more upscale, all-inclusive scale.
• Landal GreenParks: European (incl. Germany) holiday-park operator owned by Roompot. Operates family bungalow parks with on-site amenities, directly comparable to Regenbogen's Ferienhaus and Strandhotelzimmer rentals and family animation.

Others

• TUI / TUI Musement: Largest European integrated tourism group. Not a direct operator but a key distribution and competitive context for Regenbogen's Baltic/North Sea holiday parks via package holidays and adjacent resorts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/regenbogenferienanlagen
• Instagraminstagram.com/regenbogen_ferienanlagen/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regenbogen