Monty Bojangles

What Monty Bojangles does

Monty Bojangles, founded in 2009 and operated through The Monty Bojangles Co Ltd, is a UK-based premium chocolate truffle brand headquartered in Kenley, Surrey. The company manufactures and sells 14 distinct truffle flavours (including Choccy Scoffy, Flutter Scotch, Berry Bubbly, Cocoa Nib Nights and Caramel Haze) in multiple packaging formats — 100g and 135g gift boxes, collectible Cat Tins, Trunks, and sub-brands such as White Rose and Magnificent. Adjacent lines include Hot Chocolate, Rainforest Alliance Chocolate Bars, a Vegan Society-approved vegan range, and plush toy merchandise launched in 2024.

The business operates a multi-channel go-to-market model. Its owned Shopify storefront (montybojangles.com) provides direct-to-consumer e-commerce with a Build Your Own Bundle system requiring purchases of 3, 6 or 9 boxes for discount activation, plus personalised greeting cards across occasions (Birthday, Thank You, Love You, Congratulations, Father's Day, Christmas). Distribution is anchored by UK supermarket listings across Sainsbury's, Waitrose, Tesco, Ocado, Co-op and Booths, complemented by online presence on Amazon UK, Moonpig and FunkyPigeon, travel retail at Gatwick Airport's Discover London store, and a dedicated Corporate Orders channel for bulk business gifting. Marketing is integrated across owned social (Facebook, Instagram, TikTok, YouTube, X), email via Klaviyo, paid search and social, trade press, cinema and TV advertising (Channel 4 On Demand, Odeon, Everyman), and experiential activations at high-footfall locations.

Commercial performance has scaled to surpass £25 million in retail sales by January 2026, with the gifting range expanding 28% year-over-year. The company has accumulated industry recognition including The King's Award for Enterprise in 2024, Great Taste Awards 2024 and The Grocer Gold Award 2024, alongside ethical sourcing certifications from RSPO, Rainforest Alliance, Fairtrade and the Vegan Society. The company is founder-led (Andrew Newlands) with a small team of 11-50 employees and no disclosed institutional investment.

Name

Monty Bojangles

Legal name

The Monty Bojangles Co Ltd

Website

https://montybojangles.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based premium chocolate truffle maker offering 14 flavoured truffles in multiple gift formats, selling through owned Shopify e-commerce, UK supermarket chains, travel retail, online marketplaces and a dedicated corporate gifting channel. Founded 2009, founder-led, surpassed £25M in retail sales by 2026.

Ownership category

akta.pro rank

Product category

Premium Confectionery

NAICS

Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

Keywords

• Premium chocolate truffles
• Artisan confectionery
• Chocolate gift boxes
• Hot chocolate beverages
• Collectible gift tins

Headquarters

HQ city

Kenley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from selling chocolate truffle products directly to consumers through owned e-commerce storefront and through retail distribution partners. Products sold include 100g gift boxes, 135g gift boxes, cat tins, and corporate bundles. Bundle discounts available for multi-box purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Monty Bojangles is a UK-based premium chocolate truffle manufacturer founded in 2009 by Andrew Newlands, headquartered in Kenley, Surrey. The company produces handcrafted chocolate truffles across 14 flavors, themed gift boxes, collectible cat tins, drinking chocolate, and branded plush toys. It sells through direct-to-consumer channels, UK supermarket chains, and travel retail, generating over £25 million in retail sales.

Product overview

Monty Bojangles is a UK-based confectionery company founded in 2009, operating as a single unified product portfolio focused on premium chocolate truffles and related gift products. The core offering consists of 14 distinct truffle flavours (Choccy Scoffy, Flutter Scotch, Berry Bubbly, Cocoa Nib Nights, Popcorn Carousel, Pistachio Marooned, Scrumple Nutty, Cookie Moon, Orange Angelical, Coconut Crush, Caramel Haze, Ruby Fruit Sunday, Pretzel Parade, and Cocoberry Blush) available in multiple packaging formats: 100g Gift Boxes (mix-and-match bundles of 3, 6, or 9 boxes), 135g Gift Boxes, Cat Tins (collectible cat-themed tins including Sunset Samba), White Rose sub-brand, Ready to Gift pre-wrapped options, Trunks, and Magnificent premium line. The portfolio is complemented by Hot Chocolate products, Plush Toys (official merchandise launched 2024), Corporate Orders service for business gifting, a Vegan Range (Vegan Society approved), and Rainforest Alliance Chocolate Bars. The company utilises Shopify for e-commerce operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate Truffle Collections A range of handcrafted premium chocolate truffles available in 14 flavor variants, sold in retail boxes for gifting and personal indulgence.
• Cat Tins (Collectible Gift Tins) Reusable collectible tins containing chocolate truffles, designed as a distinctive gifting format with the brand's signature cat imagery.
• Hot Chocolate / Drinking Chocolate Premium drinking chocolate products extending the brand beyond traditional confectionery into hot beverage consumption occasions.
• Gift Boxes and Curated Gift Sets Curated multi-product gift boxes and themed sets designed for occasions such as holidays, celebrations, and corporate gifting.
• Branded Plush Toys Branded plush toys featuring the company's signature cat mascot, sold as licensed/brand-extension merchandise.

Quantifiable outcome

• Surpassed £25 million in retail sales
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Rainforest AlliancecoreStrategic or Co-development Partner · 1 January 2023Monty Bojangles works closely with the Rainforest Alliance to ensure ingredients are grown using ethical and sustainable farming practices. Their chocolate bar range is fully Rainforest Alliance Certified, with the frog seal displayed on packaging. This certification supports better working conditions, protects human rights, and promotes environmentally friendly farming methods.
• Roundtable on Sustainable Palm Oil (RSPO)coreStrategic or Co-development PartnerMonty Bojangles is an RSPO Supply Chain Associate Member. The palm oil used in their truffles is RSPO certified, meaning it comes from plantations that avoid clearing valuable forests. Progress can be followed on the RSPO website.
• Vegan SocietycoreStrategic or Co-development PartnerMonty Bojangles' Vegan range is approved and registered by The Vegan Society, including the Vegan Advent Calendar, Truffle Gift Tower, and Truffle Gift Boxes. This certification provides assurance to vegan consumers.
• What's Love Got To Do With It? (Film)minorGTM or Marketing PartnerMonty Bojangles partnered with the award-winning romantic comedy film 'What's Love Got To Do With It?' in 2023. This was part of their first major marketing campaign to build brand awareness.
• Everyman CinemasminorGTM or Marketing PartnerPartnership for cinema advertising featuring two AV (audio-visual) ads. Every hot drink served at Everyman venues accompanied by a Monty Bojangles chocolatey truffle, providing in-venue sampling opportunity.
• Home-Start CroydonminorOthersCharity partnership for community engagement. Monty Bojangles hosted their first charity concert in 2024, raising £15,000 for Home-Start Croydon, a local family support charity.
• FairtradecoreStrategic or Co-development PartnerMonty Bojangles is a Fairtrade certified organisation, working to prevent, mitigate, cease and remediate adverse impacts in their supply chain. They implement policies on corporate social responsibility, human rights, health and safety, and workers' rights.
• CarbonFootprint.comminorOthersCarbon offset provider used by Monty Bojangles to offset all direct Scope 1 and 2 carbon emissions for their head office. Funding supports global carbon reduction projects including renewable energy generation and carbon avoidance initiatives.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Hotel Chocolat: UK-listed (now private under Mars) premium chocolate and gifting brand that, like Monty Bojangles, sells boxed truffles, gift bundles and personalised chocolate experiences through own e-commerce, major UK grocers and travel retail.
• Prestat: London-based premium chocolate truffle specialist selling gift boxes into high-end retailers and own channels; one of the most direct comparable truffle assortment brands to Monty Bojangles in the UK premium gifting segment.
• Charbonnel et Walker: Royal Warrant-holding British chocolate truffle maker with a gift-box-led premium assortment, occupying the same 'premium UK chocolate gifting' shelf set as Monty Bojangles across department stores and independent retailers.
• Booja-Booja: UK-based premium organic and vegan chocolate truffle brand — the closest vegan/ethical-sourcing overlay to Monty Bojangles' Vegan Society-registered range and ethical certification stack (Fairtrade, Rainforest Alliance).
• Divine Chocolate: Fairtrade-certified chocolate company with a similar values-led mission, multi-retailer UK distribution and gift-truffle product family; directly comparable on ethical-sourcing brand positioning rather than flavour assortment.
• Whitakers Chocolates: Family-run UK chocolate maker with multi-SKU chocolate bar and gift-box range distributed through UK supermarkets; similar founder-led, independent, mid-sized confectionery profile and retail-channel mix.
• Artisan du Chocolat: UK-based premium chocolatier focused on artisan truffle and ganache collections sold into department stores, own stores and select grocers — directly comparable on premium-truffle positioning and gifting assortment.

Emerging players

• Tony's Chocolonely: Mission-driven ethical chocolate brand leveraging Fairtrade / slavery-free cocoa credentials to compete in UK gifting aisles — comparable to Monty Bojangles on the 'ethical premium' brand promise and broader supermarket presence.

Broad incumbents

• Lindt: Global premium chocolate incumbent with strong UK supermarket presence across truffles, bars and gifting ranges; a portfolio incumbent that competes for the same shelf set and gifting occasions as Monty Bojangles.
• Cadbury (Mondelez International): Mass-market UK confectionery incumbent with a growing premium / 'Cadbury Gifts' tier and dominant supermarket distribution; sets the competitive price and shelf-rotation baseline that all premium truffle brands compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MontyBojangles
• YouTubeyoutube.com/@MontyBojanglesTV
• Facebookfacebook.com/montybojangles
• Instagraminstagram.com/montybojangles
• TikToktiktok.com/@montybojangles

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monty Bojangles