New Roots

Name

New Roots

Legal name

New Roots AG

Website

https://newroots.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Plant-Based Dairy Alternatives

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Cheese Manufacturing (311513), Food Manufacturing (311)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Cheese Analogues Processing (Slices, Shreds, Blocks, Meltables) (AFAHAJAC)

akta.pro secondary industries

Plant-Based Yogurt & Cultured Alternatives Processing (Fermented Spoonable/Drinkable) (AFAHAJAB), Plant-Based Butter & Spread Alternatives Processing (Margarine-style, Cultured Spreads) (AFAHAJAD), Plant-Based Barista & Foodservice Formulations (Foaming/Steaming Milks, Culinary Creams) (AFAHAJAG), Dairy Alternatives (Plant-Based Milk, Yogurt, Creamers) (CRADACAF)

Keywords

• Vegan dairy alternatives
• Plant-based cheese
• Vegan yogurt
• Vegan creamery
• Plant-based fermented foods

Headquarters

HQ city

Oberdiessbach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C Product Sales: Direct sales of plant-based cheese, yogurt, and cream alternatives to consumers through retail stores (Coop, Lidl, health food stores) and online channels.
2. Foodservice/Gastronomy: Sales to restaurants, catering businesses, and foodservice operators who use New Roots products in their menus.
3. Online Direct Sales: Direct-to-consumer sales through the company website and various European online delivery platforms.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

New Roots manufactures and sells plant-based alternatives to traditional Swiss dairy products, including vegan cheeses (La Cotta, Le Gratiné, Soft White, La Cotta Olivenöl), vegan yogurts (six flavors), crème fraîche alternative (La Fraîche), cooking cream alternative (La Cooking), spreads, and cooking sauces. Products are made in Switzerland from organic cashews, chickpeas, and lupine using traditional Swiss cheesemaking fermentation methods. Distribution occurs through major Swiss retailers, health food stores, online retailers across Europe, the company's own e-commerce site, and a dedicated foodservice channel.

Product overview

New Roots is a Swiss vegan creamery offering plant-based alternatives to traditional dairy products. The product portfolio is organized into five main categories: (1) Swiss Specialties featuring traditional Swiss-style cheese alternatives like La Cotta and Le Gratiné; (2) Our Classics including Soft White and La Cotta varieties; (3) Sandwich, Snacks & Dips featuring spreads in Garlic & Herbs, Tomato & Basil, and Horseradish flavors; (4) Breakfast & Desserts with probiotic vegan yogurts in Raspberry, Stracciatella, Vanilla, Coffee, Chocolate, and Natural flavors, plus La Fraîche for desserts; (5) Cooking & Baking including La Cooking (cooking cream alternative), La Fraîche (crème fraîche alternative), and La Mac'n'Sauce. The company uses organic cashews and chickpeas as base ingredients, fermented using traditional Swiss cheesemaking methods. Products are certified organic (EU Organic), lactose-free, cholesterol-free, and manufactured in Switzerland at their Oberdiessbach facility.

Differentiator

Problem solved

Functional benefit

Products and services

• La Cotta Flagship vegan cheese alternative made from organic cashews using traditional Swiss cheesemaking fermentation methods, used across culinary applications from Swiss specialties to desserts.
• Soft White Plant-based cheese alternative product positioned in the cooking and baking category for culinary use.
• La Cotta Olivenöl Airy and light plant-based alternative to ricotta made in Switzerland from organic cashews, with olive oil, thyme and lavender, fermented using traditional Swiss cheesemaker methods.
• Le Gratiné Plant-based alternative to grated cheese made in Switzerland from organic lupine, offering rich flavor, beautiful melt, and golden crust for gratins, lasagna, and pasta dishes.
• La Fraîche Plant-based alternative to crème fraîche made from organic cashew drink base (90%), coconut fat, pectin, and vegan fermentation cultures, rated 5/5 by Coop customers, lactose-free and cholesterol-free.
• La Cooking Plant-based alternative to cooking cream, organic and allergen-free, with 15% fat and heat and acid stability for sweet and savory recipes.
• La Mac'n'Sauce Plant-based mac and cheese sauce product for cooking and baking applications.
• Natur (Natural Yogurt) Organic vegan plain yogurt alternative made from cashew-chickpea base with vegan yogurt cultures, probiotic, cholesterol-free, from fair trade.
• Himbeere (Raspberry Yogurt) Organic vegan raspberry yogurt alternative made from cashew-chickpea base, probiotic, lactose-free and cholesterol-free.
• Stracciatella Yogurt Organic vegan yogurt alternative with chocolate chip-like texture, made from cashew-chickpea base, probiotic and lactose-free.
• Vanille (Vanilla Yogurt) Organic vegan vanilla yogurt alternative made from cashew-chickpea base with natural vanilla flavor, probiotic and cholesterol-free.
• Kaffee (Coffee Yogurt) Organic vegan coffee-flavored yogurt alternative made from cashew-chickpea base, probiotic and lactose-free.
• Schokolade (Chocolate Yogurt) Organic vegan chocolate yogurt alternative made from cashew-chickpea base with chocolate and cocoa powder, probiotic.
• Spread - Knoblauch & Kräuter (Garlic & Herbs) Plant-based spread with garlic and fine herbs flavor for sandwiches and snacks.
• Spread - Tomaten & Basilikum (Tomato & Basil) Plant-based spread with tomato and basil flavor for sandwiches and snacks.
• Spread - Meerrettich (Horseradish) Plant-based spread with horseradish flavor for sandwiches and snacks.

Quantifiable outcome

• 3x less CO2 emissions compared to Swiss dairy products
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Bruffhof LebenshofminorStrategic or Co-development Partner · 1 January 2022New Roots partnered with Bruffhof, a family farm in Bern's Emmental region that transitioned from dairy farming to an animal sanctuary. New Roots sponsors a cow named Xenia and features the sanctuary in their Oui! Care journal section.
• Co&xistercoreStrategic or Co-development Partner · 1 January 2019Since 2019, New Roots donates 1% of revenues to Co&xister, an animal sanctuary in the canton of Vaud, Switzerland. The sanctuary rescues animals from slaughterhouses and provides them with permanent homes. New Roots' monthly contributions help cover feed, veterinary care, and sanctuary operations.
• GebanacoreStrategic or Co-development PartnerFair trade partner for cashew sourcing. Gebana ensures fair wages and safe working conditions throughout the cashew supply chain from Vietnam and Burkina Faso.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Violife: Owned by Upfield, Violife is one of the largest plant-based cheese brands globally, offering vegan slices, blocks, shreds, and cream cheese across European retailers. Directly competes with New Roots in the same shelf set (vegan cheese alternatives) and is the dominant incumbent New Roots must displace for Coop and Lidl shelf space.
• Miyoko's Creamery: US-based cultured plant-based cheese and butter brand using traditional creamery techniques with cashew and coconut bases. Highly comparable to New Roots on craft fermentation approach and premium positioning; competes in foodservice and specialty retail for the same ingredient-conscious consumer.
• Follow Your Heart: Plant-based dairy alternatives brand (cheese, sour cream, dressings) with strong US natural foods presence and growing European distribution. Comparable in product mix (vegan cheese and cultured alternatives) and target consumer, and represents another well-funded competitor for shelf and mind share.
• Simply V: German plant-based cheese brand (owned by Egerdinger) with strong DACH-region retail presence in REWE, EDEKA, and Lidl. Closest direct competitor in the German-speaking European market where New Roots is expanding, with similar price positioning and product formats (slices, shreds, spreads).
• Green Vie: UK-based plant-based cheese brand producing vegan blocks, slices, and grated alternatives distributed across European grocers. Direct category peer with comparable product formats (especially grated/meltables like Le Gratiné) and overlapping European retail footprint.

Broad incumbents

• Oatly: Category-defining oat-based dairy alternative (milk, yogurt, cream, ice cream) with massive European distribution and brand recognition. Not a direct cheese competitor, but operates in the same plant-based dairy shelf set and competes for the same retail buyer attention, marketing dollars, and consumer plant-based occasion.
• Alpro (Danone): Danone-owned plant-based dairy brand spanning milk, yogurt, cream, and desserts with extensive European grocery distribution. Comparable as a mass-market plant-based dairy incumbent; sits adjacent to New Roots in retail dairy-alternative sets and sets consumer price expectations.

Emerging players

• Veganz: German plant-based food brand offering vegan cheese, milk alternatives, and snacks in DACH retailers. Comparable as a multi-category European plant-based brand competing for similar shelf space and consumer demographics, though with a broader and shallower product portfolio than New Roots.
• Forager Project: US-based plant-based dairy brand producing cashew-based yogurts, cream cheeses, and milks with a fermentation-focused approach. Comparable on cashew-base fermentation and clean-label premium positioning; a useful proxy for the yogurt and cream cheese categories New Roots serves.

Others

• Wilhelm Reuss GmbH (Simply Good): European plant-based foods specialist and contract manufacturer active in plant-based dairy and cheese. Comparable as an enabling player in the European plant-based supply chain; relevant for benchmarking co-manufacturing and private-label dynamics that affect New Roots' cost structure and channel economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newrootscreamery
• LinkedInch.linkedin.com/company/new-roots-ag
• Instagraminstagram.com/new__roots

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Roots