Madison Memorial Hospital

What Madison Memorial Hospital does

Madison Memorial Hospital, operating under the trade name Madisonhealth, is a community-based acute-care hospital system headquartered at 450 E Main St in Rexburg, Idaho. Founded in 1951 and rebranded to Madisonhealth in 2024 ahead of its 75th anniversary, the organization delivers healthcare services to residents of Rexburg, Madison County, and the broader Upper Valley region of eastern Idaho, a catchment anchored in part by Brigham Young University-Idaho.

The system operates the main hospital campus with a 24/7 emergency room, inpatient beds, and surgical services, supported by more than ten satellite facilities including Madison Cancer Care, Madison Orthopedics, Madison Surgery Center, Madison Foot and Ankle, Rexburg Medical, Rigby Medical Center, Seasons Adult & Family Care, Seasons Family Medicine, Seasons Women's Center, Upper Valley Orthopedics, and Madisonhealth Psychiatry and Counseling. The clinical portfolio spans 20+ specialties — adult care, adult and pediatric urology, behavioral health, cancer care and infusion therapy, cardiac rehab, family medicine, maternity, medical imaging, neurological rehabilitation, occupational and physical therapy, orthopedics, pediatrics, podiatry, sleep clinic and lab, speech and language pathology, sports medicine, surgery, women's health, and wound care — supplemented by community education programs (CPR/BLS, maternity classes, weight loss) and digital services such as a patient portal and online bill pay.

The organization employs 501–1,000 staff and operates as a private, community-governed entity (Board of Trustees and Foundation Board) with DNV hospital accreditation. Revenue is generated on a fee-for-service basis through insurance reimbursements, Medicare/Medicaid payments, and patient self-pay, with published price transparency and bilingual financial assistance applications consistent with Idaho Fair Pricing Act requirements. GTM is direct-to-consumer via the emergency department, physician referrals, and direct clinic appointments, with marketing conducted through the Madisonhealth website and Facebook, YouTube, and Instagram channels.

Name

Madison Memorial Hospital

Legal name

Madison Memorial Hospital

Website

https://madisonmemorial.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Madison Memorial Hospital (Madisonhealth) is a community acute-care system in Rexburg, Idaho operating a main hospital plus ten satellite clinics and 20+ clinical specialties, serving residents of Madison County and the Upper Valley region on a fee-for-service basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Rexburg

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery including emergency room visits, inpatient care, outpatient procedures, diagnostic imaging, laboratory services, rehabilitation therapy, and specialty consultations. Revenue derived from insurance reimbursements, Medicare/Medicaid payments, and patient payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Madison Memorial Hospital (operating as Madisonhealth) is a regional acute-care community hospital in Rexburg, Idaho that delivers comprehensive inpatient, outpatient, and emergency medical services across primary care, multiple medical and surgical specialties, oncology, orthopedics, maternity, behavioral health, rehabilitation, and diagnostic imaging. Patient access is provided through the main hospital campus, a network of specialty and primary care clinics in Rexburg and Rigby, an outpatient surgery center, and digital tools including an online patient portal and online bill pay.

Product overview

Madison Memorial Hospital, now operating under the brand Madisonhealth, is a community healthcare system providing comprehensive medical services through a network of facilities and clinical specialties. The organization operates as a multi-service healthcare platform consisting of the main hospital campus in Rexburg, Idaho, multiple specialty clinics (Madison Cancer Care, Madison Foot and Ankle, Madison Orthopedics, Madison Surgery Center), primary care facilities (Rexburg Medical, Rigby Medical Center, Seasons Adult & Family Care, Seasons Family Medicine), and specialized centers (Madisonhealth Psychiatry and Counseling, Seasons Women's Center, Upper Valley Orthopedics). The hospital offers clinical specialties spanning Adult Care, Adult Urology, Behavioral Health, Cancer Care & Infusion Therapy, Cardiac Rehab, Family Medicine, Maternity, Medical Imaging, Neurological Rehabilitation, Occupational Therapy, Orthopedics, Pediatrics, Pediatric Urology, Physical Therapy, Podiatry, Sleep Clinic & Lab, Speech & Language Pathology, Sports Medicine, Surgery, Women's Health, and Wound Care. Digital services include a Patient Portal for medical records access, while administrative offerings encompass billing services and community education programs including CPR training, maternity classes, and weight loss programs. The hospital celebrated its 75th anniversary in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Madison Memorial Hospital (Main Campus) Primary hospital facility serving Rexburg, Idaho with comprehensive inpatient, outpatient, and 24/7 emergency care services for local residents.
• Emergency Room 24/7 emergency medical services providing immediate care for acute illnesses, injuries, and life-threatening conditions for patients in the Upper Valley region.
• Madison Cancer Care and Infusion Therapy Oncology services for patients diagnosed with cancer, including chemotherapy, infusion therapy, treatment management, and supportive care.
• Madison Surgery Center Outpatient surgical facility providing a range of ambulatory surgical procedures in a dedicated setting.
• Orthopedics (Madison Orthopedics and Upper Valley Orthopedics) Orthopedic services including surgical and non-surgical treatment of musculoskeletal conditions, sports injuries, and joint care for Upper Valley patients.
• Maternity and Women's Health Obstetric services including prenatal care, labor and delivery, postpartum support, plus comprehensive women's health, gynecology, breast health, and reproductive care.
• Behavioral Health and Psychiatry Mental health and behavioral health services including psychiatric evaluation, counseling, and therapy for individuals and families.
• Medical Imaging (Idaho Medical Imaging Center in Rexburg) Diagnostic imaging services including X-ray, MRI, CT scans, ultrasound, and other imaging modalities for inpatients and referred outpatients.
• Family Medicine and Primary Care Clinics Comprehensive primary care for patients of all ages across multiple clinic locations, emphasizing preventive care, chronic disease management, and wellness visits.
• Rehabilitation Services (Physical Therapy, Occupational Therapy, Cardiac Rehab, Neurological Rehabilitation, Speech & Language Pathology) Rehabilitation services across cardiac, neurological, physical, occupational, and speech-language disciplines helping patients recover function after illness, injury, or surgery.
• Patient Portal Online patient portal enabling individuals to access medical records, communicate with providers, view test results, manage appointments, and pay bills online.
• Pediatrics and Pediatric Urology Medical care for infants, children, and adolescents including preventive care, illness treatment, developmental monitoring, and specialized pediatric urology.
• Podiatry (Madison Foot and Ankle) Podiatric care specializing in the diagnosis and treatment of foot, ankle, and lower extremity conditions.
• Sleep Clinic & Lab Diagnostic and treatment services for sleep disorders, including sleep studies and polysomnography.
• Wound Care Specialized wound treatment services for chronic wounds, post-surgical wounds, and complex healing cases.
• Community Education (CPR, BLS, Maternity, Weight Loss) CPR and life support certification classes, prenatal maternity education, and weight management courses open to community members and healthcare professionals.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eastern Idaho Regional Medical Center: A larger regional medical center in Idaho Falls, Idaho, providing general acute care and a broad range of specialty services. It is the most direct competitor to Madisonhealth in eastern Idaho, drawing patients from Rexburg and the Upper Valley for higher-acuity cases that exceed Madisonhealth's specialty capabilities.
• Mountain View Hospital: A community hospital in Idaho Falls, Idaho offering general medical, surgical, and emergency services with a similar community-based service model. It competes with Madisonhealth for patients in the broader eastern Idaho market and operates on a comparable community-hospital footprint.
• Bingham Memorial Hospital: A community hospital in Blackfoot, Idaho providing a range of acute care, outpatient, and specialty services to a rural eastern Idaho population. It is closely comparable to Madisonhealth in scale, service breadth, and rural market focus.
• Portneuf Medical Center: A regional medical center in Pocatello, Idaho offering comprehensive acute care, specialty services, and emergency care. It is a comparable community hospital system operating in a similar regional/rural market in eastern Idaho, serving as a referral destination for the broader region.
• Bear Lake Memorial Hospital: A small critical access hospital in Montpelier, Idaho serving a rural community in the Bear Lake region. It is comparable to Madisonhealth in scale, service model, and rural community-hospital focus, though it serves a smaller market.
• Steele Memorial Medical Center: A critical access hospital in Salmon, Idaho providing general medical, surgical, and emergency services to a rural community. It is comparable to Madisonhealth in operating model, community focus, and rural healthcare delivery profile.

Broad incumbents

• St. Luke's Health System: Idaho's largest health system with hospitals, clinics, and specialty services across the state. St. Luke's competes broadly with Madisonhealth in primary and specialty care across Idaho and represents a key competitive threat due to its scale, capital resources, and broad specialty capabilities.

Regional players

• Teton Valley Health: A small community hospital serving Teton Valley, Idaho, geographically near Madisonhealth's market. It is comparable as a rural community hospital in the same broader eastern Idaho region but does not directly compete for the Rexburg/Upper Valley patient base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Madisonhealthidaho
• Facebookfacebook.com/MadisonhealthIdaho
• Instagraminstagram.com/madisonhealthidaho
• Xx.com/MadisonMedicine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Memorial Hospital