Quiddity
Quiddity is an Australian managed finance operations firm delivering outsourced bookkeeping, AP/AR, payroll, and BAS compliance as embedded external teams for mid-to-large Australian enterprises, with delivery capacity in Sydney and Belgrade.
- Company typePrivate
- Founded2012
- HeadquartersCastle Hill, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Quiddity does
Quiddity is an Australian managed finance operations firm that supplies embedded external teams to replace or supplement in-house finance departments for mid-to-large Australian businesses. Core services span the full transactional and compliance cycle, including managed bookkeeping, accounts payable and accounts receivable outsourcing, payroll and superannuation administration, and BAS lodgement through registered BAS agents, with adjacent advisory offerings in management accounting, strategic reporting, cash flow analysis, Xero setup and balance sheet reconciliation, inventory and debtor management, and agile tech enablement.
Delivery is system-agnostic but anchored on Xero for accounting, with Pipedrive for CRM, Smartsheet for project and workflow management, and Zapier for integration orchestration, layered with digital approval workflows and role-based access controls. The firm operates a white-label service model in which dedicated email addresses, phone lines, and bank account access are held in the client name, with documented workflows and real-time reporting remaining client property — embedding the team into the client's operational fabric rather than delivering it as a vendor relationship.
Quiddity is headquartered in Castle Hill, NSW, with a Sydney CBD office at Barangaroo and a delivery division in Belgrade, Serbia supporting offshore capacity. Founded in 2012 by Jasmin Romic and Kristina Serdar, the firm has grown to 51-100 employees and operates on a quote-based monthly retainer model organized into staged service tiers (Foundation, Growth, Scale, Transformation) targeting clients from startups through enterprises. No external funding rounds or revenue figures have been disclosed.
Quiddity firmographics
Firmographics- Name
- Quiddity
- Legal name
- Quiddity
- Website
- https://quiddity.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Quiddity is an Australian managed finance operations firm delivering outsourced bookkeeping, AP/AR, payroll, and BAS compliance as embedded external teams for mid-to-large Australian enterprises, with delivery capacity in Sydney and Belgrade.
- Ownership category
- akta.pro rank
Quiddity industry classification
Industry- Product category
- Financial Operations Outsourcing
- NAICS
- Other Management Consulting Services (541618), Activities Related to Credit Intermediation (5223)
- SIC
- Finance Services (6199), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA)
- akta.pro secondary industries
- Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB), Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI), Financial Management & Performance Improvement Consulting (BPAHACAF)
Keywords
Where Quiddity is headquartered
LocationHeadquarters
- HQ city
- Castle Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Quiddity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Managed Finance Operations: Comprehensive outsourced accounts team function providing end-to-end finance operations replacement. Includes bookkeeping, accounts payable, accounts receivable, payroll, and BAS compliance. Operates as predictable monthly investment model replacing internal hire costs (salary, 12% super, payroll tax, workers comp, recruitment fees).
- Specialist Financial Services: Additional services including workflow automation and system optimization, management and financial accounting, strategic reporting and forecasting, cash flow analysis, Xero setup, agile tech solutions, and inventory and debtor management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom managed finance solution - pricing based on scope and complexity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Quiddity product offering
Product offeringCore offering
Quiddity provides outsourced finance operations to mid-to-large Australian businesses, replacing internal finance teams with managed services spanning bookkeeping, accounts payable, accounts receivable, payroll, BAS accounting, tax planning, and business advisory. The firm operates system-agnostically, integrating with clients' existing tools such as Xero, Smartsheet, Pipedrive CRM, and Zapier, and combines an Australian client-facing presence in Sydney with delivery operations in Belgrade, Serbia.
Product overview
Quiddity is a managed finance operations firm offering a unified outsourced accounts team function for Australian businesses. The core offering consists of six main services: Managed Bookkeeping, Accounts Payable Outsourcing, Accounts Receivable & Invoicing, Payroll And Compliance, BAS Accounting, and Other Services. The Other Services portfolio includes Workflow Automation & System Optimisation, Management & Financial Accounting, Strategic Reporting & Forecasting, Cash Flow Analysis & Annual Budgeting, Xero Setup & Balance Sheet Reconciliation, Agile Tech Solutions, and Inventory & Debtor Management. These services work together as an integrated managed finance framework where the company replaces the internal finance department with a professional team-based solution, leveraging technology platforms including Xero, Smartsheet, Pipedrive CRM, and Zapier to deliver end-to-end finance operations, reporting, and governance.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed Bookkeeping
Quantifiable outcome
- Approval cycle times reduced by 50-70%
- +2 more outcomes
Companies that use Quiddity
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
Quiddity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Quiddity partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Quiddity competitors and assessment
Company assessmentDirect peers
- Pilot: Pilot is a US-based outsourced bookkeeping, CFO, and tax services provider for startups and growth-stage companies. It is directly comparable to Quiddity in offering a managed finance team model with Xero-adjacent tooling and a focus on relieving founders of back-office burden.
- Bookkeeper360: Bookkeeper360 provides outsourced bookkeeping, accounting, tax, and CFO services to SMBs and mid-market companies in the US, combining Xero/QBO platform expertise with human service delivery. The bundled finance team offering closely mirrors Quiddity's managed accounts team model.
- inDinero: inDinero is an outsourced finance and accounting provider offering bookkeeping, tax, CFO advisory, and HR/payroll services to growth-stage businesses. It is directly comparable to Quiddity's full-stack finance operations outsourcing positioning.
- CFO Centre: CFO Centre provides part-time and outsourced CFO services to mid-market companies in Australia and globally, competing for the same mid-market finance-outsourcing wallet as Quiddity, though skewed more toward strategic advisory than transactional bookkeeping.
- Botkeeper: Botkeeper combines AI/automation with human accountants to deliver bookkeeping services at scale, often through accounting firm partners. It represents a technology-led variant of Quiddity's outsourcing model and could compete on price for similar mid-market engagements.
- 1-800Accountant: 1-800Accountant is a US outsourced accounting, bookkeeping, payroll, and tax service provider targeting SMBs with bundled packages and advisory add-ons. The bundled monthly-service delivery model is structurally similar to Quiddity's managed finance operations.
Broad incumbents
- KPMG Australia: KPMG Australia offers finance transformation, managed services, and outsourced accounting through its Advisory practice, competing for the same mid-market and enterprise finance-outsourcing engagements as Quiddity but as part of a much broader Big-4 portfolio.
- BDO Australia: BDO Australia provides outsourced bookkeeping, BAS, payroll, and CFO services alongside its broader audit and advisory practice, offering comparable finance-function outsourcing to mid-market Australian clients from a well-established mid-tier incumbent position.
Others
- Karbon: Karbon is an Australian workflow and practice management platform built for accounting firms, enabling bookkeeping practices to scale operations. While not a direct competitor (it sells TO accountants rather than BEING the accountant), it sits in the same Australian finance-tech ecosystem and could enable future Quiddity competitors.
Emerging players
- Harness Wealth: Harness Wealth is an emerging US platform connecting SMB owners and high-net-worth individuals with fractional CFOs, tax advisors, and bookkeepers. It represents a tech-enabled marketplace variant of the finance-outsourcing model Quiddity delivers, targeting a similar pain point of replacing fragmented in-house finance staff.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Customer concentration
Quiddity social profiles
Digital presenceQuiddity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quiddity leadership team
Management profileNumber of profiles
Profiles2 records
Quiddity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quiddity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quiddity
What does Quiddity do?
Quiddity provides outsourced finance operations to mid-to-large Australian businesses, replacing internal finance teams with managed services spanning bookkeeping, accounts payable, accounts receivable, payroll, BAS accounting, tax planning, and business advisory. The firm operates system-agnostically, integrating with clients' existing tools such as Xero, Smartsheet, Pipedrive CRM, and Zapier, and combines an Australian client-facing presence in Sydney with delivery operations in Belgrade, Serbia.
Is Quiddity a public or private company?
Quiddity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quiddity founded?
Quiddity was founded in 2012. It employs 51 to 100 people.
Where is Quiddity based?
Quiddity is headquartered in Castle Hill, Australia, in the Oceania region.
How does Quiddity make money?
Two revenue lines are on record. Managed Finance Operations are the primary driver. The others are specialist Financial Services.
Who are Quiddity's main competitors?
Direct peers on record are Pilot, Bookkeeper360, inDinero, CFO Centre, Botkeeper and 1-800Accountant. Broad incumbents are KPMG Australia and BDO Australia. Karbon is listed as an others. Harness Wealth is listed as an emerging player.
Does Quiddity have an API?
No public API is recorded for Quiddity.
What industry is Quiddity in?
Quiddity's product category is Financial Operations Outsourcing. Its primary akta.pro industry code is BPAAAGAA, Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments), with a secondary code of BPAAAGAB, Accounts Receivable (Invoicing, Cash Application, Deductions). Its NAICS code is 541618 and its SIC code is 6199.