Rodi Fruits

What Rodi Fruits does

Rodi Fructus AG is a Swiss fresh-fruit trading and processing company founded in 1903 and headquartered in Möhlin, Switzerland. The company imports, sorts, packages, and distributes citrus, stone, pome, exotic, and melon fruit, plus nuts, to business customers throughout Switzerland. It operates an integrated processing facility that includes 5,150 m² of climate-controlled storage (2,800 pallet capacity), nine cold rooms, fifteen truck dock stations, an in-house peanut roasting line (approximately 168°C for 28 minutes using converted coffee roasters), multi-head weighing and packaging equipment, citrus bagging machines, and manual quality sorting. The company holds FSSC 22000, GlobalGAP, SwissGAP, ProCert BIO, and Migros Bio certifications, supporting both conventional and organic channels.

The business operates four revenue streams: core B2B fresh-fruit trading on a transactional basis; the Vitaminbox weekly fruit subscription delivered personally by Rodi employees to corporate customers in Northwest Switzerland; in-house roasted peanut products sold in retail and bulk packs; and third-party climate-controlled storage and packaging services. Vitaminbox is sold on monthly recurring subscriptions (CHF 29–39 per delivery in reusable wooden containers sourced from partner foundation Stiftung MBF) and on one-time or gift purchase terms, with a CHF 9.50 per-delivery transport fee. Distribution combines personal B2B field sales, a Switzerland-wide wholesale supply network, an online shop at frischemarkt.ch, and direct email ordering for roasted peanuts.

Rodi Fructus is privately held, has no disclosed external funding, and employs 44 staff with an average tenure above 16 years. Leadership consists of Chairman Marco C. Bottoni, Head of Trade Nico Lomma, Head of Finance Luca Aquilano, and Head of Operations, IT & QM Adrian Guarnieri. Strategic emphasis is on quality, European-sourced seasonal produce, sustainability through reusable packaging, and gradual regional expansion of the Vitaminbox subscription footprint.

Name

Rodi Fruits

Legal name

Rodi Fructus AG

Website

https://rodifructus.ch

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodi Fructus AG is a Swiss fresh-fruit trader founded in 1903 that imports, sorts, packages, and distributes citrus, stone, pome, exotic, and melon fruit, plus nuts, to business customers across Switzerland, with a Vitaminbox subscription and in-house roasting and storage services.

Ownership category

akta.pro rank

Product category

Fresh Fruit Trading & Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Retailers (44523)

SIC

Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

Keywords

• Fresh fruit trading
• Citrus fruit import
• Fruit box subscription
• Climate-controlled storage
• In-house peanut roasting

Headquarters

HQ city

Möhlin

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Fruit Trading: Core business of trading and delivering top-quality fruits throughout Switzerland. Products include citrus fruits, melons, stone fruits, exotics, nuts, and pome fruits sourced from the best producers.
2. Vitaminbox Subscription: Weekly fruit box subscription service for businesses. Boxes are delivered personally by Rodi employees. Options include test boxes, monthly subscriptions, and gift boxes. Seasonal fruits primarily from Europe.
3. Roasted Peanut Products: In-house roasting of peanuts from mid-September to mid-February. Peanuts are packaged into various sizes (250g to 25kg) for direct sale.
4. Cold Storage Services: Warehouse storage services offered to other businesses under controlled climate conditions. Company has 15 dock stations for truck loading/unloading.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rodi Fructus AG imports, exports, and distributes fresh fruit — including citrus, melons, stone fruits, exotic fruits, pome fruits, and nuts — to business customers throughout Switzerland, and operates the Vitaminbox weekly fruit box subscription personally delivered to offices in Northwest Switzerland. The company also provides value-added in-house processing: peanut roasting (mid-September to mid-February), climate-controlled storage, automated packaging, and quality sorting, supported by multi-certification food safety standards.

Product overview

Rodi Fructus AG is a Swiss fruit trading company founded in 1903, operating as a unified product-and-services platform centered on fresh produce. The core product portfolio comprises six fruit categories (citrus fruits, melons, stone fruits, exotic fruits, nuts, and pome fruits) complemented by the Vitaminbox subscription service offering weekly fruit deliveries to businesses. The company also provides value-added services including in-house peanut roasting, professional packaging/labeling, climate-controlled storage, and quality sorting—all under a unified quality management system. The Santa-Box seasonal offering extends the product range during Advent. Rodi operates its own processing facility in Möhlin, Switzerland with 5,150 m² of storage capacity, serving customers throughout Switzerland with personal delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Vitaminbox: Weekly fruit box subscription service delivering fresh fruits to businesses in Northwestern Switzerland, featuring seasonal European produce in reusable wooden containers.

Products and services

• Vitaminbox Weekly fruit box subscription delivered personally by a Rodi employee to business customers, containing seasonal European fruits such as bananas, apples, pears, stone fruits, persimmons, and citrus in reusable MBF-foundation wooden containers. Available as a monthly subscription (5.5kg CHF 29 or 7.5kg CHF 39) or as a one-time test/gift box.
• Citrus Fruits (Zitrusfrüchte) Citrus fruit assortment including lemons, mandarins, grapefruits, and oranges sourced from sunny countries and processed through Rodi's 12/14-head citrus weighing and netting line.
• Melons (Melonen) Melons in green or yellow varieties, available in multiple sizes, supplied as part of Rodi's fresh fruit assortment to business customers.
• Stone Fruits (Steinobst) Vitamin-rich stone fruits including apricots, peaches, and plums supplied to business customers across Switzerland.
• Exotic Fruits (Exoten) Sweet and sour exotic fruits including pineapple, bananas, and passion fruit sourced globally for Swiss business customers.
• Nuts (Schalenobst) — including in-house roasted peanuts Nuts — primarily peanuts — roasted in-house at Rodi's Möhlin facility using two converted coffee roasting drums (650 kg big-bag handling, 168°C, 28-minute cycle), then packaged via multi-head weighing scales into 250g–25kg units. Roasted seasonally mid-September through mid-February.
• Pome Fruits (Kernobst) Healthy and energizing pome fruits including apples and pears supplied to business customers.
• Santa-Box (seasonal Advent offering) Limited seasonal Advent offering that bundles hand-roasted peanuts and a fine selection of mandarins as a festive Vitaminbox variant.
• Climate-Controlled Storage Services (Lagerung) Third-party climate-controlled warehouse storage with dehumidified cold rooms, primarily for food and agricultural products. Capacity includes 5,150 m² total storage, 2,800 pallet positions, 9 cold rooms (over 1,000 pallets), and dehumidified chambers for moisture-sensitive goods such as peanuts.

Quantifiable outcome

• Fruits delivered throughout Switzerland with focus on seasonal European produce
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Stiftung MBFcoreStrategic or Co-development PartnerStiftung MBF (foundation) manufactures the reusable wooden containers used for Vitaminbox deliveries. This partnership supports Rodi's sustainability and social commitment goals by using durable, reusable packaging produced by a social enterprise. The wooden boxes are delivered as part of the exchangeable container system for monthly subscriptions.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Fresh Del Monte Produce Inc. Global vertically integrated producer, transporter, and distributor of fresh fruit including bananas, pineapples, citrus, and melons. Comparable product mix and global sourcing model at enterprise scale.
• Compagnie Fruitière: France-based producer and distributor of tropical fruit (bananas, pineapples) with European distribution operations. Comparable as a vertically integrated fruit company with ripening and distribution infrastructure similar in concept to Rodi's.
• Chiquita Brands International: Major global distributor of bananas and other fresh fruits with established European distribution. Overlaps with Rodi's citrus and exotic fruit trading activities and demonstrates the scale ceiling in this category.
• Zespri International Limited: New Zealand-headquartered marketer of kiwifruit globally. Comparable as a premium branded fresh fruit company operating with certifications, seasonal supply, and European retail/wholesale distribution channels.
• Sunkist Growers, Inc. Long-established US cooperative marketing citrus fruits globally. Directly comparable on citrus trading, grading, packaging, and B2B supply to retail and food service channels.
• Bonduelle Group: France-headquartered global leader in processed vegetables (canned, frozen, fresh). Comparable as a long-established European fruit/vegetable processor with broad certifications, B2B supply, and sustainability positioning.
• Dole plc: Ireland/US-headquartered global fresh produce company (formed from Total Produce/Dole merger). Comparable as a global fresh fruit trader and distributor with similar product categories (citrus, tropicals, pome).
• Greenyard NV: Belgium-headquartered global market leader in fresh, frozen, and prepared fruit and vegetables, serving European retailers and food service. Highly comparable business model (fresh produce sourcing, packaging, distribution) at vastly larger scale.

Regional players

• Frutura Obst & Gemüse GmbH: Austrian fresh fruit and vegetable marketing company supplying European retail and wholesale. Comparable as a regional European fresh-produce trader with a focus on premium, seasonal sourcing and B2B supply.

Direct peers

• Tobi Seeobst AG: Swiss fresh fruit and produce wholesaler/distributor of similar size and geography. Operates from Eastern Switzerland with comparable B2B trading, quality grading, and ripeness-controlled distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rodi-fructus-ag

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodi Fruits