KIDS HOPE USA

Name

KIDS HOPE USA

Legal name

Kids Hope USA

Website

https://kidshopeusa.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Mentoring Services

NAICS

Child and Youth Services (62411), Educational Support Services (6117), Religious Organizations (8131)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Student Mentoring & Peer Support Programs (EDAJALAL), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Youth mentoring programs
• Church-school partnerships
• School-based mentoring
• Volunteer mentor matching
• Faith-based nonprofit mentoring

Headquarters

HQ city

Zeeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Donations from individuals, families, and supporters made through the website, one-time or monthly recurring gifts, and honor/memorial gifts. Ninety percent of resources come from donations.
2. Church and Organization Partnership Fees: Church and organizational partners pay a one-time implementation fee and an annual recurring fee to run a Kids Hope USA program. These fees support program costs with minimal school staff investment required.
3. Corporate Champion Sponsorships: Corporate businesses sponsor Kids Hope USA at defined contribution tiers ranging from $5,000 to $100,000, receiving logo placement, social media recognition, swag, and exclusive engagement opportunities.
4. Planned and Legacy Giving: Donors make future gifts through wills, trusts, retirement account beneficiary designations, life insurance, or gifts of appreciated assets such as real estate, stocks, or business interests.
5. Monthly Giving (Hope for Tomorrow): Recurring monthly donors receive prayer cards, impact stories, and presidential updates. Monthly giving provides consistent support mirroring the organization's approach to mentoring relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kids Hope USA creates structured church-school partnerships that pair volunteer mentors from Christian churches with at-risk public elementary and middle school students. Mentors meet one-on-one with their student for one hour per week during the school year to build transformative relationships. The organization provides mentor screening, training (101 and 201), conversation card resources, and an online portal for program management. Extensions include the NEXT program (middle school continuity), Hope for Tomorrow monthly giving, Corporate Champions sponsorships, and Hope for the Future planned giving.

Product overview

Kids Hope USA is a faith-based mentoring organization that operates a unified program connecting Christian churches with local elementary and middle schools. The core offering is the Mentor Program, where volunteer mentors meet with students one-on-one for one hour weekly. The portfolio includes Kids Hope USA NEXT for middle school extension, Hope for Tomorrow monthly giving, Corporate Champions sponsorship tiers, Hope for the Future planned giving, an online Resource Center for training and activities, and a merchandise store. The organization was founded in 1995 by Dr. Virgil Gulker and is headquartered in Zeeland, MI.

Differentiator

Problem solved

Functional benefit

Brands

• Hope for Tomorrow: Monthly giving program where donors make recurring monthly contributions to support Kids Hope USA mentoring relationships.
• Hope for the Future
• Kids Hope USA NEXT

Products and services

• Kids Hope USA Mentor Program The core one-on-one mentoring program that connects Christian churches with local elementary and middle schools, where volunteer mentors meet with students for one hour each week during the school year to build transformative relationships.
• Kids Hope USA NEXT An extension of the core Kids Hope USA program that allows mentoring relationships to continue into middle school as students transition from elementary school, supporting their continued social, emotional, and academic development.
• Hope for Tomorrow (Monthly Giving Program) A monthly giving program that allows donors to make recurring contributions to support mentoring relationships, with engagement benefits including prayer cards, stories, and presidential updates.
• Corporate Champions Sponsorship Program A business partnership program offering sponsorship levels (Contributing Champion $5,000, Community Champion $10,000, Core Champion $25,000, Catalyst Champion $50,000, Cornerstone Champion $100,000) with benefits including logo placement, social media recognition, and school visit opportunities.
• Hope for the Future (Planned Giving) A legacy giving initiative that allows donors to include Kids Hope USA in their estate planning, wills, or retirement accounts, offering tax benefits and supporting future generations of students.
• Church and Organization Partnership Program Program enabling Christian churches and organizations to become Kids Hope USA partners, paying a one-time implementation fee plus annual recurring fee to operate a school-based mentoring program with their congregation's volunteer mentors.

Quantifiable outcome

• 99% of teachers said mentoring is beneficial and an asset to a student's support team
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Hope CollegecoreStrategic or Co-development PartnerHope College has provided research support through the Carl Frost Center for Social Science Research, which conducted program evaluations of Kids Hope USA including teacher and mentor surveys. Doug VanDyken, retired from Hope College, serves as Board Treasurer.
• Lilly Family School of Philanthropy at Indiana UniversityminorStrategic or Co-development PartnerKara Nguyen, President & CEO of Kids Hope USA, is completing her M.A. in Philanthropic Studies at the Lilly Family School of Philanthropy at Indiana University, representing an academic partnership and alignment with the organization's leadership development.
• University of Houston College of EducationminorStrategic or Co-development PartnerDr. S. Gutierrez from the University of Houston College of Education conducted a program evaluation titled 'The Impact of School-Based Mentoring On Student Achievement and School Engagement in Elementary Aged At-Risk Students' to assess Kids Hope USA program outcomes.
• Winning at HomeminorStrategic or Co-development PartnerWinning at Home, a partner organization, has contributed guest blog content about child development and resilience in the context of Kids Hope USA mentoring, authored by Dr. Emilie DeYoung.
• Culver's (local franchise owners Chris and Karen Blair, Tom Blair)minorGTM or Marketing PartnerLocal Culver's franchise owners in Elgin hosted a clergy lunch with Kids Hope USA to discuss challenges and solutions for protecting at-risk youth, demonstrating community engagement and local marketing partnership support.
• Christian Churches and Organizations (600+)flagshipChannel Partner/ Reseller/ DistributorKids Hope USA partners with 600+ Christian churches and organizations across 35+ states. Each partner church operates a school-based mentoring program, recruiting volunteer mentors and covering program costs. These are the primary distribution channel for the mentoring program.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Big Brothers Big Sisters of America: Largest U.S. youth mentoring nonprofit operating school- and community-based one-on-one mentoring programs for at-risk youth. Directly comparable mission and beneficiary population; KHUSA differentiates via its faith-based church-school partnership model.
• MENTOR (National Mentoring Partnership): National umbrella/intermediary organization that builds mentoring program capacity and sets quality standards across the U.S. mentoring field. Comparable as a peer that supports school-based mentoring affiliates and disseminates evidence-based practices, similar to Kids Hope USA's training/portal infrastructure.
• Young Life: Faith-based (Christian) youth organization that mobilizes adult volunteers to build mentoring relationships with adolescents, including in schools. Direct operational parallel with KHUSA's church-based volunteer model and faith-framed youth outreach.
• Youth for Christ USA: Faith-based nonprofit that partners with local churches to deliver volunteer-led youth mentoring and outreach, including campus and school ministry programs. Shares KHUSA's church-channel recruitment model and Christian-volunteer-led structure.
• City Year USA: Nonprofit deploying near-peer mentors into K-12 schools for daily student support. Directly comparable as a school-embedded mentoring program targeting at-risk elementary and middle school students, although mentors are AmeriCorps service members rather than church volunteers.
• InterVarsity Christian Fellowship: Faith-based organization that mobilizes volunteers for student outreach and small-group mentoring in schools and on campuses. Shares the Christian volunteer recruitment and ministry-framed youth-engagement model that distinguishes Kids Hope USA.

Broad incumbents

• Boys & Girls Clubs of America: Large national youth development organization with a broader after-school offering. Comparable as a substantial scale youth-development nonprofit competing for similar school, donor, and corporate partner dollars, but delivers multi-service programming rather than pure one-on-one mentoring.
• 4-H (National 4-H Council): Large youth-development nonprofit delivering mentoring and positive youth development programming with a national footprint across schools and communities. Comparable in scale, donor base, and youth-development mission, though broader than pure one-on-one mentoring.

Emerging players

• Reading Partners: Nonprofit that recruits and trains community volunteers to tutor elementary students in reading during the school day. Directly overlaps KHUSA's school-based volunteer recruitment and training model, though focused on literacy outcomes rather than socio-emotional mentoring.
• Hope for the Children: Nonprofit connecting caring adult mentors with children and youth in schools and communities through volunteer-driven programs. Operates a comparable church/community volunteer one-on-one mentoring model though at a smaller geographic scale than Kids Hope USA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kidshopeusa
• Xx.com/kidshopeusa
• Facebookfacebook.com/kidshopeusa
• LinkedInlinkedin.com/company/kids-hope-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIDS HOPE USA