What NEALIA does

NEALIA is a French regional animal nutrition company headquartered in Saint-Martin-sur-le-Pré, France, majority-owned by VIVESCIA Industries alongside cooperatives EMC2 and LUZEAL. Operating through the ALIANE joint venture (formed January 2018) with Sanders Nord Est (Groupe Avril), the company runs 7 production sites serving 3,400 active farmer clients across the Grand Quart Nord-Est of France, supported by 85 direct employees and more than 30 technico-commerciaux. Its product portfolio spans dry compound feeds and unique-in-France humid compound feeds (manufactured from regional agri-food co-products), raw material brokerage, livestock nutritional products, and integrated broiler production under the Volailles Champenoises brand. The company also operates the Horsemeal equine sub-brand and a methanization advisory service.

NEALIA's underlying technology is built on a formulation library of more than 1,650 feed formulas drawn from over 60 raw materials, governed by GPBNA, FCA, RCNA, and OQUALIM quality certifications and supporting demanding specifications such as Label Rouge, Bio, Bleu Blanc Coeur, and non-GMO (<0.9%). Proprietary tools include the Easy Map viande rationing software for beef and complementary zootechnical advisory tools, with more than 2,400 forage analyses conducted annually for farmer customers. The humid-feed platform inaugurated at Pauvres in July 2023 is a distinctive circular-economy manufacturing capability, and recent partnerships with Innovafeed and Agronutris extend the company into insect-based feed formulations for the emerging insect protein vertical.

Commercially, NEALIA generates revenue through direct B2B feed and nutritional product sales to livestock farmers (delivered in bag, big-bag, or bulk from the nearest of 7 production sites), raw material brokerage with location-adjusted pricing, and professional farm advisory and zootechnical services. Pricing terms (per publicly disclosed CGV effective July 2024) require raw material orders to be paid within 15 calendar days and all other orders within 30 calendar days, with an 8.2% annual early-payment discount for feed invoices settled by direct debit within 8 days and a 3x legal interest rate penalty for late payment. Customer segments include mid-market livestock farmers (primary), equine operators, an emerging insect-farming customer base (notably Agronutris), and integrated poultry producers tied to Les Éleveurs de la Champagne for downstream marketing. The go-to-market is sales-led and field-driven, supplemented by participation in trade events (e.g., Cheval Expo) and a cooperative-network distribution backbone through VIVESCIA.

Name

NEALIA

Legal name

NEALIA

Website

https://nealia.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

NEALIA is a French regional animal nutrition company majority-owned by VIVESCIA Industries, producing dry and humid compound feeds, raw material brokerage, and farm advisory services for 3,400 livestock farmers across North-East France through the ALIANE joint venture.

Ownership category

akta.pro rank

Product category

Animal Nutrition and Feed Manufacturing

NAICS

Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Byproduct & Co-Product Feed Blending (DDGS, soybean hulls, wheat midds) (AFADAIAG)

akta.pro secondary industries

Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ), Hay Products (Baled, Chopped, Cubes) (AFADAHAA), Mineral & Salt Products for Ruminants (Free-Choice Minerals, Salt Blocks) (AFADAAAF), Medicated & Functional Ruminant Feed (Ionophores, Buffers, Yeast/Probiotics, Mycotoxin Binders) (AFADAAAL)

Keywords

• Compound animal feed
• Equine nutrition
• Livestock farm advisory
• Raw material brokerage
• Animal feed manufacturing

Headquarters

HQ city

Saint-martin-sur-le-pré

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Compound Feed Sales (Dry & Humid): Formulation and sale of dry and humid compound feeds for ruminants (bovine, ovine, caprine), swine, poultry (broiler and laying hens), and equine animals. Products sold in bag, big-bag, or bulk delivery.
2. Raw Material & Co-product Brokerage: Brokerage service offering raw materials including soybean meal, rapeseed meal, wet potato pulp, pressed beet pulp, corn feed, wheat distillers grains, and alfalfa. Adjustable pricing based on delivery location.
3. Farm Advisory & Technical Services: Strategic farm management consulting, zootechnical advice (rationing, water analysis, herd management), and production integration services for poultry farmers including hatchery coordination and marketing of finished products.
4. Livestock & Nutritional Products: Sale of minerals, lick blocks, milk powder, mash products, and other nutritional supplements for livestock operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

NEALIA formulates and manufactures compound animal feeds (dry and wet) from over 60 raw materials across more than 400 formulations for ruminants, poultry, swine, equine, and insect farming operations. The company also provides raw material brokerage services for regional co-products (soybean meal, rapeseed meal, beet pulp, alfalfa) and strategic farm advisory covering zootechnical, economic, and methanization consulting to livestock farmers across the Grand Quart Nord-Est of France.

Product overview

NEALIA operates as a regional animal nutrition company serving the North-East quarter of France with a diversified portfolio centered on compound feeds and advisory services. The core product lines include Aliments Composés Secs (dry compound feeds) and Aliments Composés Humides (wet compound feeds), both formulated across more than 60 raw materials yielding over 400 formulations. The Horsemeal sub-brand provides specialized equine nutrition with multiple product lines (Performers, Premium, Profy, Confort Digest, Mustly). Sector-specific product lines cover bovine (dairy and suckler), ovine, caprine, swine, poultry (laying hens and broilers), and insect farming. Services include strategic farm advisory, zootechnical consulting, raw material brokerage, and methanization expertise. The company holds quality certifications under GPBNA and FCA frameworks.

Differentiator

Problem solved

Functional benefit

Brands

• Horsemeal: Equine nutrition brand offering specialized feeds for horses including Sports & Leisure, Work, Breeding, Care, Flaked, and Pelleted product lines.

Products and services

• Aliments Composés Secs (Dry Compound Feeds) Dry compound feeds for bovines, ovines, caprines, equines, and avians formulated from over 60 raw materials with options for Label Rouge, AOP, and Bio certifications; sold in bag, big-bag, or bulk delivery.
• Aliments Composés Humides (Wet Compound Feeds) Wet compound feeds utilizing co-products from regional agri-food industries; unique manufacturing capability in France offering economic and environmental benefits through regional circular economy. Available for bovine, ovine, caprine, and porcine sectors.
• Matières Premières & Coproduits Régionaux (Raw Materials and Regional Co-products Brokerage) Brokerage service for raw materials including soybean meal, rapeseed meal, potato pulp, pressed beet pulp, corn feed, wheat distillers grains, and alfalfa, with pricing adjusted to delivery location.
• Produits d'Élevage & Nutritionnels (Livestock and Nutritional Products) Complete range of nutritional and livestock products including minerals, lick blocks, and milk powder for various livestock species.
• Horsemeal Equine Nutrition Brand Equine nutrition brand offering specialized feeds for sports, leisure, work, breeding, and care horses. Includes flocculated (Mustly) and granulated (Performer) product lines.
• Filière Bovin Lait (Dairy Cattle Product Line) Specialized feeds for dairy cattle productivity and comfort, including formulations for heifers, dry cows, growth, Bio, non-GMO, and Bleu Blanc Coeur certifications.
• Filière Bovin Allaitant (Suckler Cattle Product Line) Feeds for beef cattle growth and fattening with demedicalization solutions (antibiotic-free) and software support including Easy Map viande.
• Filière Volaille de Chair (Broiler Product Line) Broiler chicken feeds for Bio, Label Rouge, and conventional production with technical support and production contracts.
• Filière Volaille de Ponte (Laying Hen Product Line) Laying hen feeds meeting requirements for Bio, non-GMO under 0.9%, Bleu Blanc Coeur, and Label Rouge certifications.
• Filière Porc (Swine Product Line) Custom-formulated swine feeds utilizing regional co-products, certified non-GMO, with growth index and productivity optimization.
• Filière Ovin (Sheep Product Line) Sheep feeds for various breeds and growth stages (lamb, ewe) including Bleu Blanc Coeur, Label Rouge Tendre Agneau, and organic certifications.
• Filière Caprin (Goat Product Line) Goat feeds for all growth and lactation stages, formulated for animal well-being and productivity.
• Filière Insecte (Insect Farming Product Line) French insect protein feeds developed through partnerships with Innovafeed and Agronutris for insect farming operations.
• Service de Courtage (Brokerage Service) Brokerage service offering various raw materials including soybean meal, rapeseed meal, wet potato pulp, pressed beet pulp, corn feed, wheat distillers grains, and alfalfa, accessible via telephone and email.
• Conseils Stratégiques de l'Exploitation (Strategic Farm Advisory) Strategic farm advisory service integrating economics and zootechnics for personalized farm management and project realization.
• Conseils Zootechniques (Zootechnical Advisory) Zootechnical advisory including production analysis (water analysis, dung screening, rationing, farm diagnosis), fertility, herd management, forage service, and feed cost studies.
• Service Méthanisation (Methanization Advisory Service) Expert advisory and product services for biogas plant performance optimization including consultancy and conservation products.
• Poultry Production Integration (Broiler Integration Chain) End-to-end broiler production integration including day-old chick supply from partner hatcheries, feed supply, technical follow-up, and marketing of finished poultry through Les Éleveurs de la Champagne under the Volailles Champenoises brand.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sanders Nord Est (now Sanders Nutrition Animale, Groupe Avril)coreStrategic or Co-development Partner · 1 January 2018Industrial partnership creating the ALIANE joint venture (operational since January 1, 2018), combining all production sites of NEALIA and Sanders Nord Est to optimize industrial costs and logistics in the Grand Quart Nord-Est of France. A new humid compound feed platform was inaugurated at Pauvres [08] in July 2023.
• Sanders Nutrition Animale (Groupe Avril)coreStrategic or Co-development PartnerCo-inaugurated a new humid compound feed platform at Pauvres [08] in July 2023 alongside NEALIA. Active partner within the ALIANE joint venture structure.
• InnovafeedminorStrategic or Co-development PartnerNEALIA collaborated with Innovafeed to conduct a trial incorporating insect oil into poultry feed, exploring alternative protein sources for animal nutrition.
• AgronutrisminorChannel Partner/ Reseller/ DistributorFeed supply contract signed October 2024 with Agronutris to supply feed for their black soldier fly larvae farming operation in Rethel [08], representing a regional circular economy partnership and 100% French insect protein alternative.
• Couvoirs (Partner Hatcheries)minorChannel Partner/ Reseller/ DistributorPartner hatcheries supplying day-old chicks to broiler farmers within NEALIA's integrated poultry production chain.
• Les Éleveurs de la ChampagneminorChannel Partner/ Reseller/ DistributorRegional poultry processing and marketing company (associated with volailleschampagno.fr) that cuts and commercializes broiler production from NEALIA-integrated farms under the 'Volailles Champenoises' brand.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sanders (Avril Group): Sanders is the French animal nutrition brand of the Avril Group and NEALIA's JV partner inside ALIANE. Both formulate compound feeds across ruminant, poultry, and swine species for French livestock farmers, making Sanders the closest comparable in product portfolio, customer base, and country footprint.
• Glon Sanders: Glon Sanders (Avril-affiliated) is a French compound feed manufacturer serving livestock and poultry farmers across multiple regions. Its multi-species feed portfolio, premix capabilities, and field-sales-led distribution overlap directly with NEALIA's go-to-market model.
• Désialis: Désialis is the leading French producer of dehydrated alfalfa and forage products, partially owned by LUZEAL — a NEALIA shareholder. It is comparable through its regional dehydration footprint, alfalfa-based feed inputs, and shared cooperative ownership with NEALIA.
• Olmix: Olmix is a French animal nutrition company producing feed additives, functional ingredients, and specialty feed formulations for swine, poultry, and ruminants. It is comparable to NEALIA in its emphasis on functional nutrition and trace mineral-based feed solutions targeted at premium European livestock producers.
• InVivo Animal Nutrition (InVivo NSA): InVivo's animal nutrition division manufactures compound feeds, premixes, and specialty livestock nutrition products across France via cooperative channels. It competes with NEALIA in compound feed formulations, premix production, and farm advisory services for French livestock producers.
• CCPA Group: CCPA Group is a French animal nutrition specialist manufacturing premixes, concentrates, and complete feeds for ruminants, swine, and poultry. Like NEALIA, CCPA combines feed formulation with on-farm technical advisory and targets premium certification segments, including organic and label-rouge ranges.

Broad incumbents

• Alltech: Alltech is a global animal nutrition company producing premixes, feed additives, and complete feeds across ruminants, poultry, swine, and aquaculture. It overlaps with NEALIA in functional feed ingredients (yeast, mycotoxin binders) and serves European livestock farmers through both direct and partner channels.
• Trouw Nutrition (Nutreco): Trouw Nutrition, the animal nutrition division of Nutreco, is a global leader in premixes, compound feeds, and feed specialty products. It competes with NEALIA across species and serves European livestock farmers with a much broader product and digital-advisory portfolio.
• ADM Animal Nutrition: ADM Animal Nutrition is a global incumbent producing complete feeds, premixes, and feed ingredients for livestock and poultry. Its European compound feed operations compete with NEALIA for premium and commodity feed customers across multiple species.
• Cargill Animal Nutrition (Cargill France): Cargill Animal Nutrition is a global incumbent operating compound feed mills, premix facilities, and specialty nutrition solutions across Europe. Its French footprint and broad multi-species portfolio position it as a larger incumbent competitor in the same animal nutrition category as NEALIA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nealia
• Instagraminstagram.com/horsemeal_nealia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEALIA