What Checks Unlimited does

Checks Unlimited (legal name: Direct Checks Unlimited Sales, Inc.) is a direct-to-consumer check printing company founded in 1986 and headquartered in Colorado Springs, Colorado, serving individual consumers in the United States. The company sells personal checks, business checks, and complementary accessories including checkbook covers, address labels, check registers, address stamps, deposit slips, debit organizers, and identity-protection stamps. Its catalog features over 80 exclusive check designs, including licensed collaborations with Disney, Warner Bros., MLB, NASCAR, and Thomas Kinkade, which differentiate the offering from bank-issued checks. The company also offers customizable features (custom fonts, symbols, and MyLines personalized messages) and a SentryShield fraud protection service providing up to $25,000 in advanced funds for fraud victims.

The company operates a direct-to-consumer e-commerce model through checksunlimited.com with phone and mail order channels, and maintains a separate business checks division at business.checksunlimited.com serving business customers with business-sized checks, computer checks, and desk sets. Revenue is generated primarily through one-time unit purchases of check boxes and accessories, with optional paid customization add-ons ($2.50 each for fonts, symbols, and MyLines messages) and a separate affiliate revenue stream through the Awin network, where Checks Unlimited holds Top 10 Power Rank status with up to 20% commission offered to affiliates. The company positions itself on a 50% savings versus bank pricing and a 100% satisfaction guarantee.

Operationally, Checks Unlimited is a small private firm (11-50 employees) with no public funding history, no parent company, no subsidiaries, and no disclosed revenue. It serves over 50 million cumulative customers since inception and is geographically constrained to U.S. residents only. The technology stack is a standard secure e-commerce platform with SSL encryption and custom check design/printing capabilities, with no documented AI/ML components. The company operates in a structurally declining market for personal checks due to digital payment adoption, and management appears focused on defensive product extensions (customization, fraud protection, accessories) and affiliate channel optimization rather than aggressive expansion.

Name

Checks Unlimited

Legal name

Direct Checks Unlimited Sales, Inc.

Website

https://checksunlimited.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Checks Unlimited is a direct-to-consumer check printer founded in 1986, serving U.S. consumers with 80+ exclusive personal and business check designs plus accessories. It sells online, by phone, and by mail, monetizing unit purchases, customization add-ons, and an Awin affiliate program.

Ownership category

akta.pro rank

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Personal Check Sales: One-time purchase of personal checks sold in boxes of 80 checks. One-part and duplicate check options available. Primary revenue stream from direct-to-consumer sales.
2. Check Accessories: Sales of complementary products including checkbook covers, address labels, check registers, address stamps, debit organizers, and deposit slips.
3. Affiliate Program Commission: Earn commissions from affiliate partners who drive sales through Awin network. Affiliates earn up to 20% commission on referred sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Checks Unlimited is a direct-to-consumer check printing company that designs, manufactures, and ships personal and business checks along with related accessories such as checkbook covers, address labels, check registers, deposit slips, address stamps, and debit organizers. The company offers more than 80 exclusive check designs spanning categories including Disney, Warner Bros., MLB, NASCAR, Thomas Kinkade, Photo, and themed series, sold primarily online and delivered to U.S. residents.

Product overview

Checks Unlimited is a direct-to-consumer check printing company offering personal checks, business checks, and related accessories. The core product is personal checks available in over 80 exclusive designs across categories including Best Selling, Classic, Special Edition, Disney, Warner Bros., MLB, NASCAR, and Photo checks. The product portfolio includes check types (One-part Top Tear, Duplicate, Side Tear), checkbook covers, address labels, check registers, deposit slips, address stamps, and debit organizers. The company also offers customization options through custom fonts, symbols, and MyLines™ messages, along with security services including SentryShield℠ fraud protection and High Security Checks with advanced anti-fraud features.

Differentiator

Problem solved

Functional benefit

Brands

• Checks Unlimited Affiliate Program: The company's affiliate program managed through Awin, offering commissions to affiliates who promote Checks Unlimited products.

Products and services

• Personal Checks Custom-printed personal checks sold in boxes of 80 with one-part or duplicate options, available in over 80 exclusive designs including Disney, Warner Bros., MLB, NASCAR, Thomas Kinkade, Photo, Inspirational, Religious, Animal, Floral, Collegiate, Cartoon, and Charitable categories. Designed for individual consumers with personal checking accounts.
• Business Checks Business-sized checks and computer checks for business checking accounts, marketed through a separate business division website (business.checksunlimited.com) for business customers.
• Checkbook Covers Protective covers for checkbooks available in designs that match the personal check themes, including Best Selling, Classic, Special Edition, Inspirational, Animal, Disney, Warner Bros., Cute, Floral, Cartoon, and Side Tear styles.
• Address Labels Self-sticking return address labels sold in sets of 200 with designs matching the check themes across Disney, Warner Bros., Cartoon, Religious, Inspirational, Animal, Floral, and Cute categories. Multi-set volume discounts are available.
• Check Registers Register books for tracking check transactions and balancing checkbooks for personal account holders.
• Deposit Slips Deposit slips for personal checking accounts, ordered separately from checks.
• Address Stamps Personalized stamps for addressing mail, available through the accessories section of the e-commerce site.
• Debit Organizers Organizers for managing debit cards alongside checkbooks, sold as a complementary accessory.
• Guard Your ID Stamp Identity protection stamp used to mask personal information on documents and mail.
• SentryShield Check Fraud Protection Comprehensive fraud protection service bundling ID Restoration Pro, Check Fraud Protection Program, data breach notifications, monthly activity reports, a web-based dashboard, and up to $25,000 in advanced funds within 72 hours for check fraud victims.
• High Security Checks Personal checks with seven advanced safety features including Chemical Protective Paper, Microprint Signature Lines, two-dimensional holographic foil, Security Screen on the back, Padlock Icon, and erasure protection to deter fraud and counterfeiting.
• Desk Set Checks Desk set check products for business and personal use, sold through the business division of Checks Unlimited.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AwincoreGTM or Marketing PartnerChecks Unlimited partners with Awin to provide their affiliates with tracking, reporting, and payment services. Awin is a leading affiliate marketing network. Checks Unlimited has achieved 'Top 10 Power Rank' status on Awin, indicating strong affiliate program performance. The partnership enables third-party affiliates to promote all brands within the Checks Unlimited family.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Pen: National Pen is a promotional products and personalized print company offering branded pens, stationery, and small-business marketing materials. It overlaps with Checks Unlimited on personalized address labels and small-format printing but operates in a broader SMB-promo niche rather than check-centric retail.
• Vistaprint (Cimpress): Cimpress operates Vistaprint as a broad small-business printing and marketing platform offering checks, stationery, labels, and signage. It overlaps with Checks Unlimited on business checks and address labels but serves a broader SMB-print portfolio rather than specializing in personal check designs.

Direct peers

• Checks In The Mail: Checks In The Mail is a direct-to-consumer personal and business check printer selling via web and mail-order channels. It competes with Checks Unlimited on price, design variety, and reorder convenience for U.S. consumers.
• Deluxe Corporation: Deluxe is the largest U.S. check printer and small-business payment solutions provider, operating direct-to-consumer brands including Checks.com and Harland Clarke. It directly competes with Checks Unlimited across personal, business, and security-check categories with overlapping design libraries and licensed content.
• Bradford Exchange Checks: Bradford Exchange sells collectible-themed and licensed-content personal checks directly to consumers via catalog and online channels. It is the closest novelty-and-licensed-design competitor to Checks Unlimited, particularly in the Disney, Warner Bros., and NASCAR categories.
• Harland Clarke: Harland Clarke is a long-standing direct-to-consumer check and financial-document printer serving both consumer and small-business segments. Now part of Deluxe, it competes head-to-head with Checks Unlimited on price, design variety, and security features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Checks Unlimited