What Advanced Lubrication Specialties does

Advanced Lubrication Specialties (ALS) is a privately held US lubricant blender founded in 1984 as the Junell Corporation and headquartered in Bensalem, Pennsylvania. The company develops, manufactures, and markets premium automotive, heavy-duty diesel, commercial, industrial, metalworking, electrical insulating, and specialty lubricants and greases, serving industrial, commercial, and automotive B2B customers through a direct sales force and a full-service private label program. ALS operates a multi-brand portfolio including Advantage Premium Protection, Goodyear Lubricants (licensed), Sunoco Products (licensed), Monroe Fluid Technology, Vitalife, American Oil, and Jack of All Sprays, with the American Oil brand alone offering over 300 formulations spanning synthetic, semi-synthetic, mineral, and biodegradable chemistries.

The company's manufacturing footprint consists of five strategically located US facilities — Bensalem PA (128,000 sq ft headquarters with onsite rail), Richmond CA, Charleston SC, Savannah GA (5.8 million gallons of storage acquired in January 2025), and Hilton NY (metalworking specialty operation with fixed load cell blending technology). ALS holds ISO 9001 certification across its operations and maintains memberships in API, ILMA, NLGI, and ASTM International, providing specification credibility for OEM and private label customers. Revenue is generated through two primary streams: branded product sales across owned and licensed lubricant brands, and private label contract manufacturing that delivers formulation development, approvals and licensing, blending, packaging, and marketing support for customers launching or supplying branded lubricant lines. The private label model is positioned as a turnkey GTM vehicle that enables customers to enter or expand within the lubricant category without owning manufacturing infrastructure.

Name

Advanced Lubrication Specialties

Legal name

Advanced Lubrication Specialties, Inc.

Website

https://advancedlubes.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Advanced Lubrication Specialties is a privately held US lubricant blender that develops, manufactures, and markets premium automotive, heavy-duty, industrial, metalworking, and specialty lubricants across seven owned and licensed brands, serving industrial, commercial, and automotive B2B customers through direct sales and a full-service private label manufacturing program.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Industrial & Heavy-Duty Lubricants (IMAEAMAB), Automotive Lubricants & Fluids (IMAEAMAA), Gear Oils & Transmission Fluids (IMAEAMAE), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

Keywords

• Industrial lubricants
• Lubricant manufacturing
• Private label blending
• Metalworking fluids
• Automotive motor oils

Headquarters

HQ city

Bensalem

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Lubricant Product Sales: ALS develops, manufactures, and markets premium automotive, heavy-duty, commercial, industrial, metalworking, and specialty lubricants and greases under its own brands (Advantage, American Oil, Vitalife, Monroe) and licensed brands (Goodyear, Sunoco). Products range from passenger car oils to industrial specialty fluids.
2. Private Label Manufacturing: ALS offers comprehensive private label lubricant manufacturing, providing formulation development, product selection, approvals and licenses, blending, packaging, marketing support, and label design services. This enables customers to launch branded lubricant products without manufacturing infrastructure.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Advanced Lubrication Specialties develops, manufactures, and markets premium automotive, heavy-duty, commercial, industrial, metalworking, electrical insulating, and specialty lubricants and greases globally under its own brands (Advantage, American Oil, Vitalife, Monroe) and licensed brands (Goodyear, Sunoco). The company also offers full-service private label lubricant manufacturing, handling formulation development, blending, packaging, approvals, licensing, and marketing support for customers seeking their own branded lubricant products.

Product overview

Advanced Lubrication Specialties (ALS) is a premium lubricant and grease manufacturer that develops, manufactures, and markets products globally across multiple branded portfolios. The company operates as a blender of automotive, heavy-duty diesel, industrial, commercial, metalworking, and specialty lubricants and greases. Their product portfolio includes seven major sub-brands: Advantage Premium Protection (premium automotive/industrial oils), Goodyear Lubricants (motor oils, antifreeze, DEF), Sunoco Products (engine oils, racing oils, transmission fluids), Monroe Fluid Technology (metalworking fluids and specialty fluids), Jack of All Sprays (specialty spray lubricants), Vitalife® (wire rope lubrication specialists), and American Oil (general lubricants and greases). ALS also offers private label manufacturing services, allowing customers to create custom-branded lubricant products. The company operates five US manufacturing facilities with global manufacturing partnerships, providing formulation development, blending, and packaging services.

Differentiator

Problem solved

Functional benefit

Brands

• Advantage Premium Protection: Premium oils engineered to deliver superior performance for automotive and industrial needs, providing maximum protection for engines and machinery.
• Goodyear Lubricants
• Sunoco Products
• Monroe Fluid Technology
• Jack of All Sprays
• Vitalife
• American Oil

Products and services

• Advantage Premium Protection Premium automotive and industrial lubrication solutions engineered for superior performance and maximum protection under demanding conditions; offers advanced formulations that enhance engine life, improve efficiency, and reduce wear.
• Goodyear Lubricants Full line of high-performance motor oils, antifreeze, DEF, and chemicals designed for passenger vehicles, diesel fleets, and heavy construction and industrial machinery applications.
• Sunoco Products Full range of premium oils and lubricants including engine oils, racing oils, transmission fluids, hydraulic oils, gear oils, greases, and specialty oils for automotive, heavy-duty diesel, industrial, and specialized commercial applications.
• Monroe Fluid Technology High-quality specialty fluids for the metalworking industry including metalworking coolants, neat cutting oils, metal forming products, tapping fluids, industrial cleaners, rust preventatives, and dust control solutions; ISO 9001 certified since 1994.
• Jack of All Sprays Versatile lubricant spray product that lubricates, penetrates, breaks down rust, and provides corrosion protection; features a non-drip foam-based formula that is odorless, biodegradable, and meets NSF H2 food-grade and USDA standards.
• Vitalife Wire Rope Lubricants Wire rope lubrication products including specialized lubricants for wire ropes, ski lifts, and elevators, as well as Bio-Lube, an environmentally friendly wire rope lubricant; sets the global standard for wire rope lubrication since 1895.
• American Oil Lubricants and Greases Independent national brand of lubricants and greases since 1895 offering over 300 advanced formulations including synthetic, semi-synthetic, mineral, and biodegradable options for automotive, commercial, and industrial industries.
• Private Label Lubricant Manufacturing Full-service private label program for automotive, heavy duty commercial, industrial, metalworking, and specialty markets. ALS handles formulation development, product selection, approvals and licenses, blending, packaging, marketing support, and label design to enable customers to launch branded lubricant products without owning manufacturing infrastructure.

Quantifiable outcome

• 130+ years of combined industry technical experience
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Global Manufacturing PartnerssupportingStrategic or Co-development PartnerALS maintains various US and global manufacturing partnerships that extend production capabilities beyond its five owned US facilities, enabling broader geographic reach and production flexibility.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Warren Oil Company: Independent US-based lubricant blender and private label manufacturer serving automotive, heavy-duty, and industrial markets with owned and customer brands. Closest direct peer to ALS given the parallel combination of contract manufacturing services and own-brand packaged lubricants across similar customer segments.
• Schaeffer Manufacturing Company: Privately held specialty lubricant and grease manufacturer focused on industrial, agricultural, and food-grade applications. Comparable to ALS as a mid-sized independent blender with branded specialty SKUs, including bio-based and food-safe formulations that overlap with ALS's Jack of All Sprays and Bio-Lube offerings.
• Lubrication Engineers (LE): US independent specialty lubricant manufacturer focused on industrial and heavy-duty applications, with strong direct-sales and private label capabilities. Comparable to ALS for its blended industrial product range, branded specialty chemistries, and private label program across similar end markets.
• Lubriplate Lubricants: Family-owned US specialty lubricant blender with a long history in industrial, food-grade, and marine lubricants. Comparable to ALS as a privately held, multi-category specialty blender with branded product depth and an owned-brand-plus-private-label go-to-market.
• Monroe Fluid Technology: Specialty metalworking fluid manufacturer and an ALS subsidiary brand; included as a peer reference for the metalworking fluids category that is part of ALS's portfolio. Direct overlap on metalworking coolants, neat cutting oils, tapping fluids, and rust preventatives, with ISO 9001 certification since 1994 that matches ALS's quality positioning.

Emerging players

• Vertex Energy: US-based re-refiner and blender of lubricants and base oils, including re-refined base oil production and finished lubricant blending. Comparable to ALS in finished lubricant blending and base oil handling, with partial overlap through re-refining that connects to circularity and used-oil collection themes relevant to ALS's metalworking and specialty lines.
• Heritage-Crystal Clean: US environmental services company with used-oil collection and a lubricants segment that blends motor oils and other lubricants. Comparable to ALS through its finished lubricant blending and used-oil/circularity footprint, though it is differentiated by a services-led business model rather than branded lubricant focus.

Broad incumbents

• Fuchs Petrolub SE: Germany-based global lubricant major with deep presence in industrial, automotive, and specialty lubricants, including private label manufacturing capabilities. Comparable to ALS as a broad incumbent whose private label and specialty operations compete with ALS's contract manufacturing and specialty product lines at enterprise accounts.
• Shell Lubricants (Shell plc): Global lubricant major selling finished motor oils, industrial lubricants, and metalworking fluids through extensive distribution and OEM approvals. Comparable to ALS as a broad incumbent whose finished lubricant portfolio, including Shell Rotella and Pennzoil, directly overlaps ALS's heavy-duty diesel, passenger car motor oil, and industrial segments.
• Citgo Petroleum ( lubricants business): US-headquartered integrated oil company with a finished lubricants business serving automotive, heavy-duty, and industrial customers. Comparable to ALS as a broad incumbent whose branded passenger car motor oils, heavy-duty engine oils, and industrial lubricants compete in the same distributor and end-customer channels that ALS services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/advancedlubes
• Facebookfacebook.com/AdvancedLubricationSpecialties
• LinkedInlinkedin.com/company/advanced-lubrication-specialties

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Lubrication Specialties