Celebrity Furniture

What Celebrity Furniture does

Celebrity Furniture, operating through its registered legal entity Celebrity Motion Furniture Ltd (Companies House registration 4012089), is a privately held UK manufacturer of upholstered motion furniture founded in 1989 and headquartered in Huthwaite, Nottinghamshire. The company designs and produces fabric and leather recliners, riser recliners, power recliners, two- and three-seater sofas, fixed chairs, and footstools, organized into eleven named ranges (Ashfield, Canterbury, Farndon, Hollingwell, Newstead, Sandhurst, Southwell, Westbury, Woburn, Woburn Legged) available in Petite, Standard, and Grande sizes. Its proprietary technology stack centers on Mammoth Medical Grade Foam Seating Technology (pressure-relief seating), Cloud Zero comfort positioning on riser recliners, Aquaclean stain-resistant fabric treatment, SmartSense sensing, and adjustable Headrest and Lumbar support options.

The business model is a hybrid of B2B2C wholesale and direct-to-consumer aftermarket. Primary revenue comes from one-time sales of complete furniture pieces through a network of independent and chain UK furniture retailers, supported by a 'Find A Retailer' locator on the company website. A secondary, smaller revenue line is generated by direct online sales of replacement parts (castors, control boxes, handsets, motors, battery back-ups) and accessories (arm protectors, cushions, neck pillows, lumbar cushions) to end consumers, priced individually between £2.15 and £150. The customer base is split horizontally between UK homeowners seeking residential seating — including buyers with mobility needs who purchase riser recliners — and UK furniture retailers stocking upholstered product lines. Pricing for full furniture pieces is not publicly disclosed and is set at the retailer level, while the online Customiser tool allows buyers to preview fabric and wood combinations before purchase. Marketing is concentrated on the company website, Facebook, Instagram, and traditional brochure and swatch requests, with operating geography restricted to England and Wales.

Name

Celebrity Furniture

Legal name

Celebrity Motion Furniture Ltd

Website

https://celebrity-furniture.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Celebrity Furniture is a UK-based, privately held manufacturer founded in 1989 that designs and produces upholstered motion furniture — recliners, sofas, and chairs — sold through a national retailer network and direct-to-consumer for replacement parts. It serves UK homeowners and furniture retailers.

Ownership category

akta.pro rank

Product category

Upholstered Furniture Manufacturing

NAICS

Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

Keywords

• Upholstered furniture manufacturing
• Recliner chairs
• Riser recliners
• Leather sofas
• Fabric upholstery

Headquarters

HQ city

Huthwaite

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales: Direct sales of upholstered furniture including sofas, chairs, and recliners through retail partners and direct channels. One-time purchase model for complete furniture pieces.
2. Replacement Parts Sales: Online sales of replacement parts including castors, control boxes, handsets, motors, and batteries directly to consumers.
3. Accessories Sales: Sales of furniture accessories including arm protectors, back protectors, cushions, neck pillows, and lumbar cushions through retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Celebrity Furniture manufactures and sells upholstered furniture in the UK, specializing in recliners, riser recliners, power recliners, sofas, and chairs across fabric and leather collections. The company offers 11 distinct furniture ranges with multiple sizes (Petite, Standard, Grande), fabric and leather options, and various manual/power motor configurations. It distributes products through UK retail partners and sells accessories and replacement parts directly via its website.

Product overview

Celebrity Furniture is a UK-based furniture manufacturer and retailer offering upholstered furniture. The product portfolio consists of two main collections: Fabric Upholstery and Leather Upholstery, each available in multiple named ranges (Ashfield, Canterbury, Farndon, Hollingwell, Newstead, Sandhurst, Southwell, Westbury, and Woburn). Each range offers various product types including 3-seater sofas, 2-seater sofas, chairs, manual recliners, power recliners, riser recliners, and Cloud Zero riser recliners in Petite, Standard, and Grande sizes. The company also offers complementary products including footstools, accessories (arm protectors, cushions, neck pillows), replacement parts, and a customiser tool. Key technologies include Mammoth Medical Grade Foam seating, Aquaclean fabric protection, and Cloud Zero positioning technology. Products are available through retail partners and direct inquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabric Upholstery Collection Fabric upholstered furniture line offering 3-seater sofas, 2-seater sofas, chairs, manual recliners, power recliners, riser recliners, Cloud Zero riser recliners, and footstools across multiple fabric ranges for UK residential consumers.
• Leather Upholstery Collection Leather upholstered furniture line offering 3-seater sofas, 2-seater sofas, chairs, manual recliners, power recliners, riser recliners, Cloud Zero riser recliners, and footstools for UK residential consumers.
• Replacement Parts Direct-to-consumer replacement parts including castors, glides, recliner cables, control boxes, handsets, transformers, battery back-ups, motors, and massage chair components for existing Celebrity Furniture products.
• Fabric Accessories Fabric accessories including arm protectors, back protectors, cushions, lumbar cushions, neck pillows, magnetic handset holders, accessory packs, and swivel bases for manual recliners, sold to existing Celebrity Furniture customers.
• Customiser Online Tool Web-based design tool that lets prospective buyers visualize Celebrity Furniture recliners in different fabrics and wood colour options and email their configured selection, supporting retailer-led and direct inquiries.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La-Z-Boy: Global motion furniture specialist best known for recliners and reclining sofas. Direct overlap with Celebrity's core recliner and riser recliner product lines, and the obvious benchmark for motion-furniture branding.
• Parker Knoll: Heritage UK upholstery manufacturer producing sofas, chairs and recliners. Comparable mid-premium positioning, broad fabric/leather range and reliance on independent UK furniture retailers.
• Sherborne Upholstery: UK-based upholstered furniture manufacturer specialising in recliners, rise-and-recline chairs and sofas. Closest direct UK peer, sharing British manufacturing heritage, riser recliner focus and independent retailer distribution.
• Collins & Hayes: UK upholstered furniture manufacturer producing sofas and chairs with comfort/ergonomic features. Comparable niche UK manufacturer competing in the same mid-market upholstery segment.
• G Plan: Iconic British upholstered furniture brand (now part of the Flexform Group) making sofas and chairs. Comparable as a heritage UK upholstery manufacturer with a multi-range, multi-fabric product matrix distributed through UK retailers.
• Stressless / Ekornes: Norwegian motion furniture brand best known for recliners and ergonomic seating. Comparable on proprietary comfort technology branding, premium positioning and global recliner leadership.

Broad incumbents

• IKEA: Global furniture retailer with growing upholstered and recliner assortment. Competes for the same UK homeowner wallet share at lower price points and exerts downward pressure on the value-segment end of Celebrity's dealer range.
• ScS: UK specialist upholstery and carpet retailer with a strong recliner and sofa offering. Comparable as a UK channel competitor stocking motion furniture from multiple brands including its own-label ranges.
• DFS: UK's largest furniture retailer, dominant in upholstered sofas and recliners. Functions partly as a channel for Celebrity (retail partner) and partly as a scaled competitor with proprietary ranges (DFS, Sofology, Dwell).
• Furniture Village: Large UK furniture retailer with a deep upholstery category. Acts as both a potential retail partner and a competitor carrying multiple upholstery brands across price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CelebrityMotionFurniture
• Instagraminstagram.com/celebritymotionfurniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebrity Furniture