ADEL PHARMA

What ADEL PHARMA does

ADEL PHARMA (legally ADELMAR PHARMA GmbH) is a German homeopathic pharmaceutical company headquartered in Forst, Germany, that manufactures and distributes Original German Sealed homeopathic medicines — primarily into the Indian market — through a coordinated multi-entity structure comprising ADELMAR PHARMA (marketing), PEKANA Naturheilmittel GmbH in Kisslegg (manufacturing), MADAUS GmbH in Cologne (specialty cardiovascular sourcing, now a Mylan subsidiary), and German Homeopathic Distributors Pvt Ltd in New Delhi (Indian import and distribution). The core catalog spans the Adel No. 1–87 numbered complex drops line, plus Bio Combination Tablets, Biochemic Tablets, more than 350 homeopathic dilutions, more than 200 mother tinctures, Homeo Tablets and a specialty range including Diacard Gold Drops, Neo Card N Drops, Alfalfa Tonic with Ginseng, Phytolacca Berry tablets and Cineraria Maritima Eye Drops — collectively 3,000+ SKUs across 13+ therapeutic body systems.

The underlying technology is rooted in classical homeopathic potentiating processes (decimal and centesimal dilutions) with two proprietary differentiators: a special Mother Tincture production mode jointly developed with PEKANA that incorporates plant-specific minerals while preserving vital energy, and a high-concentration pressed-juice formulation for Cineraria Maritima eye drops (50g/100g vs 2.5g in standard tincture). Manufacturing credentials include inclusion in the first German Homeopathic Pharmacopoeia (1991), the Innovation Prize of Baden-Württemberg (1995), GMP certification (2000) and FDA inspection clearance (2008).

The business model combines direct-to-consumer e-commerce through adelindia.com (with home delivery across India via BlueDart, DTDC and Speed Post) with indirect distribution to leading homeopathic chemists via the dedicated German Homeopathic Distributors Pvt Ltd entity, supported by a multi-region field sales force covering Eastern, Southern, Punjab/Haryana, Uttar Pradesh, Delhi-NCR and Maharashtra/MP territories. Revenue is generated from unit-priced product sales ranging from Rs 220 to Rs 1,315, with free delivery above Rs 150–200 and shipping of Rs 60 below threshold. Customer segments are horizontal: individual consumers seeking natural side-effect-free treatment, chronic-disease sufferers, and homeopathic practitioners and chemists. The company is privately held, family-controlled by the Beyersdorff family, employs 250+ across German and Indian operations, has 40+ years of India presence, and reaches 19–20 countries through PEKANA distribution partners.

Name

ADEL PHARMA

Legal name

ADELMAR PHARMA GmbH

Website

https://adelindia.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Homeopathic Pharmaceuticals

NAICS

Pharmaceutical and Medicine Manufacturing (3254), Pharmacies and Drug Retailers (456110)

SIC

Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Cardiometabolic Pharmaceuticals (Cardiovascular/Diabetes/Obesity) (HLAIAAAE)

akta.pro secondary industries

Pain Relief & Anti-Inflammatory (Analgesics) (HLAIADAA), Cold, Flu & Cough Remedies (HLAIADAB), OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)

Keywords

• Homeopathic medicines
• Complex homeopathic remedies
• Mother tinctures
• Biochemic tablets
• Homeopathic dilutions

Headquarters

HQ city

Darya Ganj

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - E-commerce: Direct online sales of homeopathic medicines to consumers through Indian e-commerce platform with home delivery. Revenue generated from sale of drops, tablets, tonics, and dilutions at various price points ranging from Rs 220 to Rs 1,315.
2. Wholesale/Distribution: Products distributed through German Homeopathic Distributors Pvt Ltd to homeopathic chemists and retailers across India.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

ADEL PHARMA manufactures and distributes original German sealed homeopathic medicines for the treatment of acute and chronic illnesses. Its portfolio spans 3,000+ SKUs including the Adel No 1-87 numbered complex remedy drops, biochemic and bio-combination tablets, dilutions, mother tinctures, and specialty products such as cardiovascular drops, tonics, weight management tablets, and eye drops. Products are manufactured by PEKANA Naturheilmittel GmbH and MADAUS GmbH in Germany and sold in India through direct-to-consumer e-commerce and a network of homeopathic chemists.

Product overview

ADEL PHARMA operates as a joint venture between ADELMAR PHARMA GmbH (Germany), PEKANA NATURHEILMITTEL GmbH (Germany), and MADAUS GmbH (Germany), offering a comprehensive portfolio of Original German sealed homeopathic medicines. The product portfolio centers on the Adel No (1-87) line of 63 numbered complex homeopathic drops designed to treat diverse conditions across multiple body systems. Supporting this core range are Bio Combination Tablets (28 products), Biochemic Tablets (13 products), Homeopathic Dilutions (350+ products), Mother Tinctures (200+ products), and Homeo Tablets (49 products). Specialty products include Diacard Gold Drops and NEO CARD N Drops (cardiovascular formulations from MADAUS and PEKANA respectively), Alfalfa Tonic with Ginseng (general health tonic), Phytolacca Berry Tablets (weight management), and Cineraria Maritima Eye Drops. The company positions itself as a leader in Original German Sealed Homeopathic Medicines with over 40 years of legacy, 250+ employees, and 3,000+ product range. All products are manufactured in Germany and distributed worldwide, with treatments spanning cardiovascular, respiratory, gastrointestinal, musculoskeletal, neurological, dermatological, and metabolic health areas.

Differentiator

Problem solved

Functional benefit

Products and services

• ADEL Homeopathic Drops (Adel No 1-87) A comprehensive line of 63 numbered homeopathic complex remedies (Adel 1 through Adel 87) for treating diverse health conditions including headaches, joint pain, respiratory issues, skin conditions, and metabolic disorders. Each product is a multi-ingredient homeopathic formulation combining multiple potencies for holistic treatment of body, mind, and spirit.
• Bio Combination Tablets A range of 28 biochemic combination tablet products containing natural cell salts formulated to address various physiological conditions and support tissue salt deficiencies for consumers seeking homeopathic biochemic therapy.
• Biochemic Tablets A collection of 13 natural tissue remedy tablets including Calcarea Fluor, Calcarea Phosph., Ferrum Phosph., Kali Mur, Natrium Mur, and other biochemic salts available in multiple potencies (3X to 200X) for tissue salt therapy.
• Homeopathic Dilutions Over 350 homeopathic dilutions in various potencies including 6, 30, 200, 1M, 10M, 50M, and CM, representing individual homeopathic substances prepared according to decimal and centesimal scales for practitioners and consumers.
• Mother Tinctures Over 200 mother tinctures representing the primary herbal and natural substance preparations used as base materials for homeopathic remedies, available in various potencies including 6, 30, 200, 1M, and higher dilutions.
• Homeo Tablets A range of 49 homeopathic tablet formulations including single remedies like Anacardium, Antimonium Crudum, Ars. Iod, and Ars. Sulf Flav in multiple potencies (3X to 6X), providing solid dosage alternatives to liquid preparations.
• Diacard Gold Drops A specialized MADAUS formulation combining Cactus grandiflorus, Crataegus, Strophantus, and Camphora for heart and circulatory complaints including palpitations, angina pectoris, and circulatory instability during menopause. Manufactured by Madaus GmbH, Cologne, Germany.
• NEO CARD N Drops A PEKANA formulation for heart and circulatory complaints of nervous or organic origin, containing Crataegus, Cactus grandiflorus, and Valeriana for shortness of breath, palpitations, and tachycardia. Manufactured by PEKANA Naturheilmittel GmbH, Germany.
• Alfalfa Tonic with Ginseng A general health tonic combining Alfalfa, Ginseng, Avena sativa, and other ingredients for rapid development in children, recovery after illness, improved memory, increased energy, and treatment of nervous debility and loss of appetite. Available in 100ml and 500ml sizes.
• Phytolacca Berry Tablet Weight management tablets made from fresh berries of Phytolacca imported from North America, designed to reduce food intake by favorably influencing digestion and absorption while reducing hyperacidity. Claimed weight loss of up to 5kg in 1-2 months with diet restrictions and exercise.
• Adel 42 Cineraria Maritima Eye Drops Eye drops formulated from pressed juice of Cineraria Maritima plant (50g concentration vs 2.5g in Mother Tincture) for cataract prevention, blurred vision, eye strain relief, and treatment of dry eye and computer vision syndrome. Manufactured by Biokanol Pharma GmbH, Germany.
• ADEL 25 Sleep Disorder Drops Homeopathic formulation (SOMCUPIN) containing Argentum nitricum, Aurum chloratum natr., Avena sativa, and Coffea for treating insomnia, difficulty falling asleep, restless sleep, and daytime sleepiness by addressing both psychic and physical factors.
• ADEL 26 Osteoarthritis Drops Formulation (Oss-regen drops) containing Bryonia cretica, Equisetum arvense, and Guajacum for supportive treatment of osteoarthritis, osteoporosis, and disturbed bone formation, aimed at halting bone degeneration while restoring metabolism.
• ADEL 29 UTI Drops Urinary tract infection treatment (AKUTUR) containing Acidum benzoicum and Clematis recta for fast therapy of acute and chronic urological infections including cystitis, urethritis, and nephritis, acting as a biological alternative to antibiotics.

Quantifiable outcome

• Products available at 5,000+ locations across India
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• PEKANA Naturheilmittel GmbHcoreStrategic or Co-development PartnerPEKANA is a medium-sized, traditional family-owned enterprise run by co-founder Mrs. Katharina Beyersdorff. Located at Kisslegg in the Allgäu region of Württemberg, Germany. Manufactures homeopathic-spagyric complex remedies. In 1991, PEKANA's formulations were included in the first German Homeopathic Pharmacopoeia. Awarded Innovation Prize of the State of Baden-Württemberg in 1995. Certified to GMP standard in 2000 and successfully inspected by FDA in 2008.
• MADAUS GmbHcoreStrategic or Co-development PartnerMADAUS was founded in 1919 by physician Gerhard Madaus. Pioneer of manufacturing homoeopathic medicines in Germany. Employed 1,200 people in 1969. New laboratory building set up in Troisdorf in 2003 with head office moving to Cologne in 2004. Now a subsidiary of Mylan Pharmaceutical conglomerate. Products include Diacard Gold Drops and Neo Card N Drops.
• German Homeopathic Distributors Pvt LtdcoreChannel Partner/ Reseller/ DistributorOfficial Indian importer and distributor of ADEL products. Registered office at 56, Dayanand Road, Darya Ganj, New Delhi. Corporate office at 144, Patparganj Industrial Area, New Delhi. Phone: 011-43281144-46.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Reckeweg & Co. GmbH: German manufacturer of homeopathic combination preparations with significant Indian market presence through distribution. Direct competitor offering comparable complex homeopathic remedies for similar therapeutic areas, paralleling Adel's PEKANA partnership model with its own German manufacturing heritage.
• Schwabe India (Dr. Willmar Schwabe): Indian subsidiary of German homeopathic manufacturer Dr. Willmar Schwabe, one of the largest homeopathic companies globally. Competes directly with Adel in the German-sealed homeopathic medicine segment across similar therapeutic categories with comparable DTC and chemist distribution channels in India.
• SBL (Sharda Boiron Laboratories): Indian homeopathic manufacturer with joint heritage with French Boiron (global homeopathy leader). Direct competitor offering dilutions, mother tinctures, biochemic tablets, and complex remedies across similar therapeutic areas, with significant Indian retail presence and DTC operations comparable to Adel.
• Medisynth Chemicals Pvt. Ltd. Indian homeopathic manufacturer offering biochemic tablets, dilutions, mother tinctures, and specialty formulations. Comparable product mix to Adel with similar Indian distribution through chemists and DTC channels, competing on similar price points and therapeutic areas.
• Bakson's Homoeopathy: Indian homeopathic manufacturer and clinic chain offering proprietary formulations across multiple therapeutic areas. Competes with Adel's specialty products and complex remedies, with both companies targeting chronic disease sufferers seeking natural alternatives to conventional medicine.
• Lords Homoeopathic Laboratory Pvt. Ltd. Indian homeopathic manufacturer offering dilutions, mother tinctures, biochemic combinations, and specialty products. Direct comparable to Adel's product portfolio with parallel Indian distribution through chemists and increasingly through DTC e-commerce platforms.
• Bjain Pharmaceuticals Pvt. Ltd. Indian homeopathic manufacturer and publisher with broad portfolio including dilutions, mother tinctures, and complex remedies. Comparable to Adel in product breadth, German-affiliated positioning (Bhargava & Bjain German collaborations), and Indian retail distribution model.
• Allen Healthcare Co. Indian homeopathic manufacturer with extensive product range spanning dilutions, mother tinctures, biochemic tablets, and specialty formulations. Competes directly with Adel's core product categories with parallel chemist distribution and DTC e-commerce presence in India.

Broad incumbents

• Boiron: World's largest homeopathic pharmaceutical manufacturer headquartered in France with operations in 50+ countries. While not focused on the Indian market specifically, Boiron sets the global benchmark for branded homeopathic products and competes indirectly through its Indian partnerships and premium positioning similar to Adel's German heritage story.

Regional players

• Hahnemann Scientific Laboratory (HSL): Indian homeopathic manufacturer with international export presence. Comparable product portfolio (dilutions, mother tinctures, complex remedies) but primarily serves export markets rather than Indian retail, making it a partial competitor in Adel's global distribution aspirations rather than direct Indian retail competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ADELMARPHARMA
• YouTubeyoutube.com/@AdelmarPharmaGermany
• Facebookfacebook.com/ADELMARPHARMAGMBH
• LinkedInlinkedin.com/company/adelmar-pharma-gmbh
• Instagraminstagram.com/adelmarpharmagermany/?hl=en%3B

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADEL PHARMA