Ngao Credit

What Ngao Credit does

Ngao Credit Limited is a privately held, non-deposit-taking microfinance institution incorporated in Kenya under the Companies Act (Cap 486 Laws of Kenya). The company provides secured lending products primarily against vehicle logbooks and for vehicle purchases, along with a set of complementary short-term and working-capital credit products. Its core offerings include Logbook Loans (KES 100,000–KES 4,000,000, up to 70% LTV, no CRB checks, flexible repayment up to 24 months), Car Finance (joint ownership until repayment), 90 Day Supplier Loans (7.5% interest, interest-only for months 1–2), Import Duty Finance, Insurance Premium Finance, Loan Buyoff (debt consolidation), and Pay Day Loans.

The company's technology stack is a conventional digital lending platform: a mobile application, a USSD channel (*725#), WhatsApp integration, and M-PESA-based disbursement and repayment (paybill 932900), supported by bank accounts at Equity Bank and I&M Bank. Financed vehicles require GPS trackers installed by a panel of approved tracking companies and must be insured through Lucent Insurance Brokers, creating a closed-loop collateral management workflow. Loan processing is positioned at a 6-hour approval window with complete documentation.

Ngao Credit distributes through a hybrid model: 9 physical branches across Kenya (Nairobi Upperhill, Nairobi CBD, Mombasa, Kitengela, Thika, Nakuru, Kisumu, Eldoret, Meru), digital self-serve via USSD and mobile app, and a commissioned sales agent network paying 4% on successful loan referrals. Revenue is generated through interest income, processing fees, chattel fees, monthly tracker charges, and late payment penalties. The company has served 120,000+ clients cumulatively and engages in community branding through a multi-year sponsorship of the Snipers Basketball Team and CEO participation at the Africa Bank 4.0 Summit.

Name

Ngao Credit

Legal name

Ngao Credit Limited

Website

https://ngaocredit.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ngao Credit Limited is a Kenya-based non-deposit-taking microfinance institution that provides logbook loans, car financing, supplier loans, and related credit products to individual vehicle owners and SMEs through 9 branches and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Logbook Loans: Secured loans against vehicle logbooks where borrowers can access up to 70% of vehicle value while continuing to use the vehicle. Revenue generated through interest charges and processing fees.
2. Car Finance: Financing for vehicle purchases where Ngao jointly owns the vehicle with the borrower until the loan is repaid. Interest income is the primary revenue stream.
3. 90 Day Supplier Loan: Short-term business financing with interest-only payments for first two months, principal plus interest in third month. Targeted at suppliers and businesses needing quick working capital.
4. Import Duty Finance: Financing for import duty payments, helping businesses manage cash flow for international trade.
5. Insurance Premium Finance: Premium financing for comprehensive insurance coverage on financed vehicles, arranged through appointed insurance brokers.
6. Loan Buyoff: Debt consolidation service paying off existing car loans and logbook loans from other financial institutions, with improved terms offered.
7. Ancillary Fees: Processing fees, chattel fees, monthly car tracking charges, valuation fees, and late payment interest (8.5% above applicable rate) charged as applicable.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ngao Credit is a non-deposit-taking microfinance institution that provides secured lending products primarily against vehicle logbooks and for vehicle purchases. Offerings include logbook loans (up to 70% of vehicle value, KES 100,000 to KES 4,000,000), car finance, 90-day supplier loans, import duty finance, insurance premium finance, loan buyoff, and payday loans to Kenyan individuals and SMEs.

Product overview

Ngao Credit is a non-deposit-taking microfinance institution in Kenya offering a portfolio of secured lending products primarily centered on vehicle-backed financing. The core product lineup includes Logbook Loans (secured against car logbooks with 60-70% LTV), Car Finance (for vehicle purchases with joint ownership), and a 90 Day Supplier Loan for short-term business needs. Additional offerings include Import Duty Finance, Insurance Premium Finance, Loan Buyoff (for consolidating existing car loans), and Pay Day Loans. The company operates through a digital platform comprising a mobile application, USSD channels (*725#), and WhatsApp integration, alongside 9 physical branches across Kenya. Loan amounts range from KES 100,000 to KES 4,000,000 with repayment periods up to 24 months. Key differentiators include 6-hour loan approval, no CRB checks for logbook loans, and flexible repayment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Logbook Loan Secured loan against a vehicle logbook where borrowers can access up to 70% of their car's value (KES 100,000 to KES 4,000,000) while continuing to drive the vehicle. Flexible repayment up to 24 months with interest rates from 3.5% and no CRB checks required. Targets Kenyan vehicle owners needing quick access to credit.
• Car Finance Vehicle financing for purchasing new or used cars. The vehicle is jointly registered in the borrower's name and Ngao Credit's name until the loan is fully repaid. Requires comprehensive insurance and car tracking device installation. Interest income is the primary revenue stream.
• 90 Day Supplier Loan Short-term business financing for suppliers requiring quick access to working capital. Repayment period of up to 3 months with interest rate of 7.5%. Borrowers pay only interest in the first two months, then settle principal and interest in the third month.
• Import Duty Finance Financing solution for businesses needing to pay import duties when clearing goods through customs. Helps businesses manage cash flow for international trade operations.
• Insurance Premium Finance Financing for comprehensive vehicle insurance premiums arranged through appointed brokers (Lucent Insurance Brokers). Premium can be added to the loan amount or deducted prior to disbursement, with auto-renewal possible for outstanding loans.
• Loan Buyoff Debt consolidation service that pays off existing car loans or logbook loans from other financial institutions. Offers lower interest rates and better loan terms to help borrowers struggling with mounting debt from high interest rates or reduced income.
• Pay Day Loans Short-term personal loans for quick cash needs, accessible via paydayloan.ngaocredit.com subdomain for Kenyan borrowers needing fast small-amount credit.

Quantifiable outcome

• 120,000+ happy clients served
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Snipers Basketball TeamcoreGTM or Marketing Partner · 14 April 2026Ngao Credit has renewed its partnership with Snipers Basketball Team for the third consecutive year. The partnership reflects Ngao Credit's ESG commitment under the social pillar, supporting excellence, discipline, and unity through sport. Snipers Basketball Team, based at Ulinzi Sports Complex, has won KBF Men's Division titles in 2023, 2024, and 2025.
• Ulinzi Sports ComplexminorGTM or Marketing Partner · 23 May 2025Ngao Credit donated new playing kits to the Snipers Basketball Team at the Ulinzi Sports Complex. The partnership strengthens community ties and demonstrates commitment to sports development and youth empowerment.
• Lucent Insurance BrokerscoreStrategic or Co-development PartnerNgao Credit requires comprehensive insurance on financed vehicles, arranged through Lucent Insurance Brokers (appointed insurance broker). The broker handles insurance premium financing and can auto-renew coverage for outstanding loans.
• Tracking Hub LimitedcoreTechnology or IntegrationNgao Credit requires vehicle valuation by Tracking Hub Limited (specified valuation partner) for loan assessment. Additionally, car tracking devices must be installed by Ngao Credit's specified panel of tracking companies for security monitoring.
• Safaricom (M-PESA)coreTechnology or IntegrationM-PESA Service by Safaricom enables loan disbursements to mobile money accounts and loan repayments via paybill number 932900. M-PESA is the primary payment infrastructure for Ngao Credit's digital lending services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Equity Bank Kenya:

Broad incumbents

• KCB Bank Kenya: Major Kenyan commercial bank offering vehicle asset finance, logbook loans, and SME credit through its branch network. A broad incumbent competing across Ngao's product set.

Emerging players

• M-Shwari: Safaricom's digital microfinance product offering short-term loans and savings to M-PESA customers in Kenya. Targets the same thin-file consumers with a fully digital, deposit-funded balance sheet.
• Branch International: Mobile-first digital lender operating in Kenya with instant personal loans to thin-file borrowers. Adjacent competition for Ngao's short-term cash needs use cases.
• Tala: Digital lender using mobile data for underwriting Kenyan and East African thin-file borrowers. Competes for the same underserved Kenyan customer with much lower customer-acquisition friction.
• Zenka Digital: Kenyan digital lender offering instant mobile loans to underbanked Kenyans. Adjacent competitor for Ngao's short-term consumer and SME cash-flow lending.

Direct peers

• Lipa Later: Kenyan asset-backed consumer lender offering logbook loans and asset financing to similar underbanked Kenyan consumers and SMEs. Directly competes with Ngao's core logbook and car-finance products.
• Watu Credit (Watu Simu): Kenyan asset-financing microfinance providing logbook loans and boda-boda financing across Kenya. Overlaps with Ngao's logbook and short-term SME credit offerings.
• Mwananchi Credit Limited: Kenyan microfinance institution offering logbook loans and emergency credit to individuals and SMEs. Competes head-to-head with Ngao's flagship logbook product.
• Jijenge Credit: Kenyan microfinance focused on logbook loans and SME credit with physical branches. Comparable in product mix, target customer, and Kenyan-only distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ngaocreditltd
• YouTubeyoutube.com/channel/UCSTU4EHSchBmfTmTCyxbjWg
• Facebookfacebook.com/ngaocreditltd
• LinkedInke.linkedin.com/company/ngao-credit-ltd
• Instagraminstagram.com/ngaocreditltd
• TikToktiktok.com/@ngaocreditltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ngao Credit