Club Concierge

What Club Concierge does

Club Concierge is a Bengaluru-headquartered, privately held B2B2C concierge and loyalty platform that designs, deploys, and manages white-label luxury lifestyle programs for enterprise clients across India, CEMEA, and the Far East. The company operates three core branded product lines — the Concierge service (24/7 personal assistant access for U/HNI members), Club Social (invitation-only membership providing access to 3,000+ premium clubs across 150 global destinations), and Royale Butler (rewards concierge for channel partners) — built on a technology stack comprising a mobile/web application (SSL-encrypted, AWS-hosted), Zoho CRM, telephony infrastructure, and the proprietary 'Soul of Customer' deep profiling methodology. Its enterprise offerings include signature programs such as Opulent Escapes (BFSI HNI retention), The World Is Yours (JLR Range Rover Sport), the Xiaomi Platinum Partner Privilege Program, the Realme Royal Club, DLF Independent Floors Concierge, Reward Butler (telecom channel rewards), and a Personal Assistant Services deployment serving 1.5M telecom subscribers in Egypt.

The company generates revenue through quote-based annual enterprise subscriptions, per-member/per-user access fees, transaction/facilitation fees on third-party bookings, and limited professional services for CRM customization. Enterprise clients span luxury automotive (Jaguar Land Rover, TVS), consumer technology (Xiaomi, Realme), real estate developers (DLF, Godrej, Kanakia), financial services, telecommunications, senior care, and cruise lines, with each program supported by dedicated Lifestyle Managers assigned per client. Operating as a primarily bootstrapped, privately held firm with no disclosed funding rounds, Club Concierge reports a 51-100 employee headcount and a 25-year operating legacy anchored by its exclusive Indian trademark registration of the term 'concierge'.

Documented outcomes — including a 22% increase in HNI portfolio retention and 35% NPS uplift for a BFSI program, a 26% conversion rate growth for a global payment company, and delivery of 50,000+ channel partner rewards in a single year — suggest a thin but defensible position in enterprise loyalty, though the absence of disclosed financials, AI/ML capabilities, and recent funding constrains visibility into underlying unit economics and growth rate.

Name

Club Concierge

Legal name

Club Concierge

Website

https://clubconcierge.in

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Concierge is a Bengaluru-based B2B2C concierge and loyalty platform that designs and operates white-label luxury lifestyle programs for enterprise clients across automotive, real estate, BFSI, telecom, and channel partners, serving U/HNI members in 80+ cities and 150 destinations.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Enterprise/B2B Concierge Program Fees: Club Concierge charges enterprise clients (brands, developers, banks, automotive companies) annual program fees to design, deploy, and manage white-label concierge and loyalty programs for their customers or channel partners. Pricing is structured per client with tiered access levels and is quote-based. The SLA commitment of 95% of qualified requests fulfilled within 24 business hours governs service delivery standards.
2. Per-Member/Per-User Concierge Access Fees: Fees charged on a per-member or per-user basis for individual U/HNI members accessing concierge services through client programs (banking, automotive, residential). Clients fund CRM licenses (e.g., Zoho), telephony charges, and third-party service costs against submitted invoices or actuals.
3. Transaction and Third-Party Service Facilitation: Club Concierge acts as an intermediary facilitating access to third-party services (travel, dining, events, clubs, wellness). Revenue is generated through facilitation fees built into the overall program cost, with third-party charges borne by the client or member directly.
4. Club Social Membership: Ultra-exclusive membership card (Club Social) offering access to 3000+ super-premium clubs in 150 global destinations. Invitation-only, positioned as a coveted possession for the most elite individuals, generating membership fees.
5. CRM and Custom Development Services: Custom CRM development and third-party integrations handled via Zoho, billed separately to clients. Telephony infrastructure annual service charges and international call reimbursements are additional revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Club Concierge designs, deploys, and manages white-label concierge and loyalty programs for enterprise clients (luxury brands, real estate developers, banks, automotive companies, telecom operators, and channel partner networks). The company provides 24/7 personal assistant services, exclusive access to a global network of 3,000+ premium clubs, bespoke travel and lifestyle experiences, and proprietary deep-profiling capabilities to drive customer retention and engagement for its B2B clients. It also operates a direct-to-consumer concierge membership (VIP Concierge) and the invitation-only Club Social card for U/HNI individuals across 80+ cities.

Product overview

Club Concierge is a 25-year-old luxury lifestyle management and concierge services company operating as a B2B solutions provider and direct-to-consumer service. The company offers a portfolio of integrated products comprising: the Concierge App (digital platform for premium service access), Concierge service (24/7 personal assistant), Club Social (exclusive membership network with 3,000+ clubs across 150 destinations), and Royale Butler (rewards concierge). Supporting these core offerings are specialized programs including Customer Engagement Solutions, Residential Experience Enhancements (serving 140+ builders), and Channel Partner Empowerment solutions. The company also operates proprietary tools like Soul of Customer for deep profiling. Their B2B client programs span automotive (Jaguar Land Rover, TVS), telecom (Xiaomi, Realme), banking (BFSI), real estate (DLF, Godrej), cruise lines, and senior care sectors, while the consumer-facing Concierge and Club Social products serve U/HNI members directly.

Differentiator

Problem solved

Functional benefit

Brands

• Club Social®: Ultra-exclusive membership card offering access to over 3000 super-premium members-only clubs across 150 global destinations.
• Royale Butler®
• Concierge®
• Go Champions Go
• IndiaMums®
• Tinkering Studio®
• RedBeryl™
• Soul of Customer
• Xiaomi Platinum Partner Privilege Program
• The World Is Yours
• Opulent Escapes

Products and services

• VIP Concierge (Concierge Service) Round-the-clock virtual personal assistant service providing access to exclusive experiences, travel arrangements, dining reservations, event planning, and lifestyle management for U/HNI members across 80+ cities globally, with a 95% SLA for qualified requests fulfilled within 24 business hours.
• Club Concierge App Digital concierge platform connecting users to premium services including club access, fine dining, hotel bookings, luxury travel, events, and personal assistance via a 24/7 virtual personal assistant available through app, WhatsApp, and phone.
• Club Social Membership Ultra-exclusive invitation-only membership card providing access to over 3,000 super-premium members-only clubs across 150 global destinations for elite individuals seeking networking and bespoke experiences.
• Royale Butler Rewards concierge service transforming reward fulfillment through customized programs that inspire loyalty and engagement, featuring seamless management and exclusive incentives for channel partners and customers.
• Reward Butler Platform Rewards concierge platform revolutionizing reward fulfillment for channel partners, streamlining selection, tracking, and delivery of 50,000+ rewards annually across 1,000+ channel partners with personalized experiences.
• Customer Engagement Solutions B2B white-label concierge solutions helping enterprise companies acquire and retain loyal customers through benefits enhancement, amenities programs, and genuine differentiation across luxury, automotive, financial services, and telecom sectors.
• Residential Experience Solutions White-label residential lifestyle services for developers and residents including concierge staff, fitness concierge, eco-friendly programs, senior care concierge, and bespoke experiences for ultra-luxury properties across 140+ builder partnerships.
• Channel Partner Empowerment Programs Channel loyalty solutions providing customized programs, bespoke affinity offerings, rewards and incentives including luxury merchandise, travel experiences, and branded products for enterprise clients in automotive, telecom, IT, finance, and insurance sectors.

Quantifiable outcome

• 22% increase in portfolio retention among HNI clients and 35% rise in NPS within top client segments for BFSI partnership (Opulent Escapes)
• +5 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• VisaflagshipStrategic or Co-development Partner · 1 January 2006In 2006, Club Concierge won the prestigious Visa Far East and CEMEA partnership, enabling Club Concierge to offer Visa cardholders exclusive privileges and extraordinary travel experiences. This partnership leveraged Visa's global network of affluent customers and provided Club Concierge access to airport facilitation, fast-track immigration, and VIP lounge services across the Far East and CEMEA regions. The partnership catapulted Club Concierge into the international luxury travel landscape.
• Xiaomi IndiaflagshipGTM or Marketing PartnerClub Concierge designed and deployed the Xiaomi Platinum Partner Privilege Program — a first-of-its-kind lifestyle and recognition initiative for Xiaomi's top dealers in India. The program offers tiered lifestyle benefits (Platinum, Gold, Elite Anniversary), milestone celebrations, educational rewards, travel experiences (Abu Dhabi Grand Prix, Kuala Lumpur dealer getaway), and 24/7 concierge access via WhatsApp and phone for dealers and their families.
• Jaguar Land Rover (Range Rover Sport)flagshipStrategic or Co-development PartnerClub Concierge partnered with Jaguar Land Rover to launch 'The World Is Yours' — a global lifestyle access program for Range Rover Sport owners across 51 international cities. The program provides borderless access to private clubs, lounges, dining, culture, work and wellness spaces, airport privileges (1,200+ cities), and VIP meet-and-greet services. Every owner receives a dedicated Concierge Lifestyle Manager for real-time access, itinerary planning, and celebration services.
• TVS Motor CompanycoreStrategic or Co-development PartnerClub Concierge partnered with TVS Motor Company to create an exclusive customer experience program for TVS X electric bike owners. The program includes curated adventure journeys, VIP event access, behind-the-scenes factory tours, elite club memberships, personalized concierge services, and premium airport privileges including lounge access worldwide.
• RealmecoreGTM or Marketing PartnerClub Concierge launched the Realme Royal Club program, providing exclusive benefits and exceptional experiences to Realme's 2,000+ channel partners. Services include 24/7 concierge service, exclusive club access and dinners, memorable holidays, and family engagements. The program achieved a high Net Promoter Score among channel partners.
• DLFcoreStrategic or Co-development PartnerClub Concierge partnered with DLF to enhance the lifestyle of residents at DLF Independent Floors. Services include dedicated Lifestyle Managers (24/7), bespoke art and fashion experiences, VIP entertainment access, premium spa and wellness services, and gourmet dining experiences with internationally acclaimed chefs. Targeted at HNIs and UHNIs in DLF's premium residential developments.
• GodrejminorStrategic or Co-development PartnerClub Concierge collaborated with Godrej to provide a specialized Fitness Concierge service within their residential buildings. The service offers in-home personal training, massage services, fitness routine assistance, gym kit refresh after sessions, and travel fitness support. Club Concierge operates directly with the developer, alleviating property management responsibilities.
• Kanakia BuildersminorStrategic or Co-development PartnerClub Concierge partnered with Kanakia Builders to deliver French-inspired concierge services for residents of the Paris residential complex in Mumbai. Services include VIP access to bars and nightclubs, French cooking classes, wine and cheese tastings, private shopping tours, art appreciation, and exclusive VIP holidays — all curated to bring Parisian joie de vivre to Mumbai residents.
• Leading Indian BFSI InstitutionflagshipStrategic or Co-development PartnerClub Concierge collaborated with a leading Indian BFSI institution to launch 'Opulent Escapes' — a luxury travel and lifestyle curation program exclusively for HNI and UHNI banking clients. Program includes private island retreats, cultural immersions, adrenaline experiences, tiered access (Platinum, Black, Signature tiers), dedicated relationship concierge, and airport privileges. Led to 22% increase in HNI client retention and 35% NPS rise.
• Financial Services Company (MVIP Program)coreStrategic or Co-development PartnerClub Concierge designed and delivered extraordinary travel experiences for MVIP (Most Valuable and Influential People) clients of a financial services company. Experiences included private yacht charters, luxury desert camping, African safari expeditions, private island takeovers, and hotel buyouts for milestone celebrations.
• Global Airport Lounge NetworkscoreChannel Partner/ Reseller/ DistributorClub Concierge has partnerships providing airport lounge access in 1,200+ cities worldwide. This network supports VIP airport facilitation services across JLR, TVS, BFSI, and other partner programs, offering fast-track immigration, meet-and-greet, and lounge access.
• Telecom Mobile Provider (Egypt)coreStrategic or Co-development PartnerClub Concierge designed and deployed a Concierge Personal Assistant Services program for a large telecom mobile provider in Egypt, serving over 1,500,000 subscribers. Services included dedicated personal assistants, bill payment assistance, device troubleshooting, account management, and exclusive offers. The program significantly enhanced subscriber engagement and retention.
• Global Telecom Company (Reward Butler Client)flagshipStrategic or Co-development PartnerClub Concierge developed and implemented Reward Butler — a revolutionary rewards concierge platform for a global telecom company's channel partners. The platform facilitated delivery of over 50,000 rewards in one year across 1,000 channel partners, streamlining selection, tracking, and fulfillment through a user-friendly interface.
• Global Payment CompanycoreStrategic or Co-development PartnerClub Concierge partnered with a global payment company to enhance customer engagement and conversion for premium frequent traveler customers through deep profiling. The engagement process included welcome calls, detailed questionnaires, travel trigger analysis, segmentation, and curation of personalized holiday experiences. Achieved 26% conversion rate growth within first year.
• World-Famous Cruise LinecoreStrategic or Co-development PartnerClub Concierge partnered with a renowned cruise line to develop the White Card program — an elevated premium cruise experience with personalized concierge services, exclusive benefits (priority boarding, VIP lounges, curated shore excursions), and expanded product offerings. The program generated new revenue streams through premium add-on services.
• RedBerylcoreStrategic or Co-development PartnerClub Concierge was signed on as the official concierge partner for RedBeryl — described as the world's premier membership platform. Club Concierge crafts exclusive experiences and services for RedBeryl's elite members, combining Club Concierge's service expertise with RedBeryl's opulent membership platform.
• Harmony Senior Living CommunityminorStrategic or Co-development PartnerClub Concierge partnered with Harmony Senior Living Community to offer specialized Elder Concierge services including personal assistance (grocery shopping, prescription pickups, transportation), social activities, home services, technology support, wellness programs, and entertainment for senior residents.
• Indian Community Association in EgyptminorStrategic or Co-development PartnerClub Concierge partnered with the Indian Community Association in Egypt to develop a comprehensive loyalty and engagement program including a community app (for communication, interest groups, resource sharing) and 24/7 concierge services to strengthen community bonds among the Indian diaspora in Egypt.
• Leading Engineering CompanyminorStrategic or Co-development PartnerClub Concierge designed and organized global education tours for partners of a leading engineering company, including factory visits and industry expert interactions in Switzerland, Singapore, and other destinations. The tours provided hands-on industry experience and broadened partners' global market perspectives.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ICBellagio (formerly Italian Concierge): Luxury concierge and lifestyle services firm serving HNI/UHNI clients and corporate partners across Europe and globally. Comparable in delivering bespoke travel, events, and lifestyle experiences to premium members and white-label enterprise clients.
• Ten Lifestyle Group: Publicly listed global concierge and lifestyle management company serving banks, premium brands, and HNI segments. Closest direct peer to Club Concierge in business model (white-label B2B concierge, tiered membership, technology-enabled human delivery), but operating at significantly larger international scale.
• Aspire Lifestyles: Global customer engagement and concierge provider serving financial services, luxury, and travel clients with white-label loyalty programs. Highly comparable enterprise-channel model, with larger international footprint and broader vertical coverage.
• Quintessentially: Global luxury concierge and lifestyle membership company serving U/HNI members and corporate clients. Direct competitor to Club Concierge's VIP Concierge and Club Social offerings, with overlapping supply networks (clubs, restaurants, experiences) and similar customer profile.

Others

• Priority Pass (Collinson): Global airport lounge access program integrated into Club Concierge's offerings for VIP airport facilitation. Not a direct competitor but a key supply-side partner and benchmark for what scaled, technology-enabled travel benefits access looks like in adjacent categories.

Broad incumbents

• Soho House (The Membership Collective Group): Publicly listed members-only club operator providing physical and digital lifestyle experiences to a global creative-professional membership. Adjacent to Club Concierge in the premium membership/experiences layer, but anchored on owned physical venues rather than concierge service delivery.
• John Paul (Accor): Premium concierge and loyalty services provider owned by Accor, serving enterprise clients globally with digital and human concierge. Closely comparable B2B2C model but operating as part of a much larger hospitality group's broader portfolio.

Emerging players

• LoyaltyNow: Channel loyalty and incentive program provider for technology and telecom brands, with comparable focus on dealer/distributor engagement programs in emerging markets. Relevant peer for Club Concierge's Reward Butler and Xiaomi/Realme-style channel programs.
• Knightsbridge Circle: Invitation-only luxury membership club providing U/HNIs access to exclusive events, travel, and lifestyle services. Direct competitor to Club Social in the elite-membership layer, with comparable invitation-only positioning.
• Velocity Black: Tech-forward luxury concierge app combining on-demand human concierges with AI-assisted request handling. Comparable to Club Concierge on HNI membership concierge model, but differentiated by digital-first product design and younger member profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/club-concierge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Concierge