VVV Foundation

Name

VVV Foundation

Legal name

Stichting VVV-Venlo Foundation

Website

https://vvv-venlo.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and philanthropy: As an ANBI (Algemeen Nut Beogende Instelling - Public Benefit Organization) certified by the Dutch Tax Authority since March 2010, the foundation receives tax-exempt donations and bequests. Donors can deduct gifts from income or corporate tax within applicable rules.
2. Partner packages and sponsorships: Companies, organizations, and individuals can support the foundation at project level with customized arrangements, or through the standard '1903' Partner Package priced at €1,903 per season (excluding VAT), which includes advertising, business cards, tribunes tickets, event invitations, logo mentions, and the right to use the VVV Foundation partner title.
3. Subsidies and government funding: Municipal and provincial subsidies support foundation activities, including funding from Gemeente Venlo, Provincie Limburg, and Venlo.fit (responsible for sport), as well as grants from ZonMw within the 'Versterking aanpak eenzaamheid' program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VVV Foundation delivers a portfolio of community-based social programs that use the appeal of VVV-Venlo professional football club to create social impact in the Venlo and North Limburg region. Programs target seniors (walking football, memory sessions), youth (futsal, street league, school tours), people with disabilities (Special Eredivisie G-football), and individuals distant from the labor market (employment-readiness workshops). All activities are delivered in-person at the stadium, schools, community centers, and partner facilities, free or subsidized for beneficiaries.

Product overview

VVV Foundation operates as a social foundation affiliated with professional football club VVV-Venlo. It offers a portfolio of community programs organized under three pillars: healthy lifestyle (physical and mental health), participation in society, and talent development through positive behavioral change. The foundation's programs include youth initiatives (VVV Voetjegym, Scholentour, Level Up!, Schoolbreak, Futsal, StreetLeague), programs for seniors (VVV Memories, OldStars, Same Nao Vruuger), adapted sports (Bijzondere Eredivisie), employment support (VVV Transferkracht), family programs (Family Goals), and health programs (VVV in SHAPE). The foundation also manages a kids club membership program (KoelKids/Teammates). All programs leverage the power and reach of VVV-Venlo to create social impact in the Venlo region.

Differentiator

Problem solved

Functional benefit

Brands

• VVV-Venlo OldStars: Walking football project for seniors aged 55+
• VVV Memories
• Bijzondere Eredivisie
• VVV-Venlo StreetLeague
• VVV Scholentour
• VVV-Venlo Futsal

Products and services

• VVV Memories

Quantifiable outcome

• Over 500 activities per year across all foundation projects
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered supporting and core.

• Vinci FoundationsupportingGTM or Marketing Partner · 1 January 2024Vinci Foundation is a sponsor of ONSIDE, the combined project of Streetleague and Futsal of VVV Foundation. They contributed to the shirts worn by Streetleague teams and participated as a workshop provider during the opening session. They attend match rounds to encourage participants.
• Gemeente Venlo / Venlo.fitcoreStrategic or Co-development Partner · 1 January 2010Gemeente Venlo is co-initiator of the foundation and has held an important role from the beginning since 2010. Venlo.fit (responsible for sport) works closely with VVV Foundation at various levels. The city considers VVV Foundation an important partner in achieving its social and sports objectives.
• Woningcorporatie AntarescoreStrategic or Co-development Partner · 1 January 2010Antares, a housing corporation with 6,000 homes in Venlo, supports the foundation's work from its inception in 2010. An important goal of Antares is that tenants feel comfortable where they live. VVV Foundation projects contribute significantly to neighborhood livability. Antares manager Gé Faessen also serves as a foundation ambassador.
• Incluzio Sociale BasiscoreStrategic or Co-development PartnerIncluzio Sociale Basis is responsible for all social work across the different districts of the city of Venlo. They are an important social partner for VVV Foundation in implementing community-based projects including VVV Memories on Tour and neighborhood walking football activities.
• Seacon LogisticssupportingGTM or Marketing PartnerSeacon Logistics is the main sponsor of VVV-Venlo football club (main shirt sponsor and stadium naming rights holder for Seacon Stadion). They support the Adapted Sport Xperience event along with Stichting Iedereen Kan Sporten Noord-Limburg and Fonds Gehandicapte Sport.
• Stichting Iedereen Kan Sporten Noord-LimburgsupportingStrategic or Co-development PartnerFoundation that ensures everyone can participate in sports in North Limburg. Co-organizer of the Adapted Sport Xperience event at De Koel stadium alongside Seacon Logistics and Fonds Gehandicapte Sport.
• Tempo Team / ActiveerKracht & ParticipatiesupportingStrategic or Co-development PartnerTempo Team (part of Adecco Group) collaborates with VVV Foundation on the VVV TransferKracht project, which guides people with a distance to the labor market toward the first step of employment. COO Paul den Uijl visited the project to observe its impact.
• Gemeente Venlo (for TransferKracht)supportingStrategic or Co-development PartnerThe municipality of Venlo collaborates with VVV Foundation on the VVV TransferKracht project, supporting people distanced from the labor market through workshops on vitality, sports, ActiveerAcademie, and jobclubs.
• Hortus GroepsupportingGTM or Marketing PartnerHortus Groep is a contributor to the VVV-Venlo Hortus Groep OldStars walking football project. They are acknowledged as a valued sponsor making the project possible alongside Pearle Opticiens Venlo.
• Pearle Opticiens VenlosupportingGTM or Marketing PartnerPearle Opticiens Venlo contributes to the VVV-Venlo Hortus Groep OldStars walking football project, supporting the initiative alongside Hortus Groep.
• RabobanksupportingGTM or Marketing PartnerRabobank provided the money management workshop and sponsored healthy snacks for participants during VVV Scholentour stadium days.
• LidlsupportingGTM or Marketing PartnerLidl sponsored healthy snacks for Scholentour participants during stadium day activities.
• Stichting VVV-Venlo Foundation (continuity foundation)coreStrategic or Co-development PartnerStichting Continuïteit is a separate foundation that oversees the continuity of the VVV-Venlo football club, within which the VVV Foundation operates as its social arm.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stichting Meer dan Voetbal: Umbrella organization coordinating the social foundations of all Dutch professional football clubs (Eredivisie and Keuken Kampioen Divisie). VVV Foundation is a member; this entity provides industry coordination, knowledge sharing, and collective advocacy directly relevant to VVV Foundation's operating context.
• Ajax Foundation (Stichting Ajax): Social foundation of Amsterdam's Eredivisie club AFC Ajax, running youth, education, and integration programs in Amsterdam using the Ajax brand. Highly comparable to VVV Foundation in model (professional-club-anchored community programs) though operating at national scale rather than regional.
• Manchester City Foundation: Social foundation of Manchester City FC, running health, education, and inclusion programs across Greater Manchester. Global benchmark for football-club-anchored social foundations at scale, including sophisticated corporate-partner tiering that VVV Foundation has not yet replicated.
• Borussia Dortmund Foundation (leuchte auf): Social foundation of BVB Dortmund running programs on integration, education, and inclusion across the Ruhr/NRW region. Closely comparable in mission (using football brand for social cohesion) and serves as a benchmark for how a German club foundation monetizes partnerships.
• Feyenoord Foundation: Social foundation of Rotterdam-based Feyenoord, focused on youth, education, and neighborhood programs in Rotterdam-South. Operates the same professional-club-anchored community model and competes in the same Dutch social-foundation funding pool.
• FC Bayern Munich Foundation (FC Bayern Hilfe eV): Cross-border comparable operating the same club-anchored social foundation model in the German market adjacent to VVV Foundation's German-border operations. Useful benchmark for cross-border expansion and corporate partnership pricing.
• PSV Foundation: Social foundation of PSV Eindhoven operating in the same North Brabant/Limburg border region as VVV Foundation, with health, youth, and education programs. Direct competitor for regional corporate CSR funding and municipal partnership deals.

Broad incumbents

• KNVB Foundation (Stichting KNVB): National Dutch football association's social arm, distributing funds and coordinating social-impact programs across amateur and professional clubs. VVV Foundation partners with KNVB-aligned initiatives; serves as a funding intermediary and policy influencer in the same ecosystem.

Emerging players

• Stichting Jeugdsportfonds Limburg: Dutch regional youth sports fund that finances sports participation for low-income children. Complementary rather than competitive with VVV Foundation's youth programming but addresses overlapping beneficiary segments in the same Limburg region.
• Fonds Gehandicapte Sport: Dutch national fund specifically financing disability sport, already a co-sponsor of VVV Foundation's Adapted Sport Xperience. Specialized funder that both supports and partially overlaps with the foundation's Bijzondere Eredivisie program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vvv_venlo
• YouTubeyoutube.com/user/TheOfficialVVVVenlo
• Facebookfacebook.com/VVVFoundation
• LinkedInlinkedin.com/company/vvv-venlo
• Instagraminstagram.com/vvv_venlo_1903

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VVV Foundation