C.P. Sports

What C.P. Sports does

C.P. Sports is a German online retailer and manufacturer of strength training accessories operating as a brand under the legal entity Vitafy Sports GmbH, a privately held GmbH registered in Munich (HRB 260222). The company sells a focused assortment of fitness equipment — foldable weight benches (up to 200kg capacity), Olympic and standard weight plates (rubber-coated and cast iron), leather and professional lifting belts, cable attachments (triangle, V-shaped, lat horn grips), lifting straps, spring barbell collars in 28/30/50mm sizes, carabiner hooks, neck pads, and triceps ropes — alongside supplements and sportswear. The core technology is a standard JTL-Shop e-commerce storefront with no proprietary AI/ML components or API surface disclosed; marketplace presence on Amazon.de and Vitafy.de extends distribution alongside a dedicated B2B dealer portal offering wholesale pricing and custom-branded SKUs.

The business model is transactional e-commerce: direct-to-consumer unit sales to individual fitness enthusiasts at publicly listed retail prices (domestic shipping €4.99, international DHL zones €11.99–€18.99), supplemented by quote-based B2B wholesale sales to registered dealers, retailers, and fitness studios with business license verification. The company serves both consumers building home gyms and commercial buyers reselling or equipping fitness facilities, with 30+ years of stated operating history and shipping coverage across at least 16 European countries.

Name

C.P. Sports

Legal name

Vitafy Sports GmbH

Website

https://cp-sports.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

C.P. Sports is a German online retailer and manufacturer of strength training accessories — weight benches, plates, belts, cable attachments, and gym hardware — selling directly to individual fitness enthusiasts across Europe and to wholesale buyers via a dedicated dealer portal with custom-branding options.

Ownership category

akta.pro rank

Product category

Strength Training Equipment & Fitness Accessories

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

akta.pro secondary industry

Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD)

Keywords

• Strength training accessories
• Fitness equipment
• Weightlifting belts
• Olympic weight plates
• Home gym supplies

Headquarters

HQ city

Harsum

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of fitness accessories and strength training equipment through their own e-commerce platform and marketplace channels (Amazon.de, Vitafy.de). Products include weight lifting belts, dumbbells, weight plates, benches, cables, carabiners, and other gym accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

C.P. Sports manufactures and supplies strength training ("Kraftsport") accessories including foldable weight benches, weightlifting belts, Olympic and standard weight plates, grip attachments, spring barbell collars, carabiners, lifting straps, triceps ropes, neck pads, and head/neck trainers. Products are sold direct-to-consumer through the company's own online shop (cp-sports.de) and via Amazon.de and Vitafy.de, and to wholesalers, retailers, and fitness studios through a separate dealer portal offering wholesale pricing and custom-branding options.

Product overview

C.P. Sports is a German fitness equipment manufacturer and online retailer specializing in strength training accessories and equipment. The product portfolio centers on two main bench models (foldable benches with up to 200kg capacity featuring adjustable backrests and optional barbell racks/dip stations), complemented by a comprehensive range of olympic and standard weight plates (rubber-coated and cast iron), leather and professional lifting belts, various grip attachments (triangle grip, V-shaped triceps handle, lat horn handle), lifting straps, spring barbell collars in multiple sizes (28mm, 30mm, 50mm), carabiner hooks (60mm-140mm), neck pads, head/neck trainers, and triceps ropes. The company operates a B2B dealer portal alongside its consumer e-commerce platform, with products available for wholesale purchase with custom branding options.

Differentiator

Problem solved

Functional benefit

Products and services

• Foldable weight bench (Hantelbank klappbar bis 200 kg) Foldable multifunction weight bench with 7-position adjustable backrest, powder-coated steel frame, multi-layer padding with PU leather cover, and a load capacity of up to 200 kg. Designed for flat/incline bench press, curls, sit-ups, and bodyweight training, and aimed at home and commercial lifters.
• Leather weightlifting belt (Gewichthebergürtel Leder) Leather weightlifting belt available in sizes S (65–86 cm), M (78–104 cm), and L (95–123 cm) for waist-circumference support during heavy compound lifts. Designed for strength-training and bodybuilding users.
• Professional powerlifting belt (Profi-Powerlifting-Gürtel) Professional powerlifting belt in size M (69–92 cm) designed for competition-level and heavy training support.
• Olympic rubber-coated weight plates (Olympia Hantelscheiben gummiert Ø 50/51 mm) Rubber-coated Olympic weight plates with 50/51 mm diameter, sold in pairs from 1.25 kg to 25 kg per pair. Suitable for Olympic barbells and strength training.
• Standard dumbbell weight plates (PAARE Hantelscheiben Standard Ø 30/31 mm) Standard dumbbell weight plates with 30/31 mm diameter, sold in pairs from 0.5 kg to 15 kg per pair for use with standard dumbbells.
• Cast-iron Olympic weight plates (PAARE Olympiascheiben Guss 50 mm) Cast-iron Olympic weight plates with 50 mm diameter, sold in pairs from 0.5 kg to 20 kg for classic Olympic-style strength training setups.
• Triangle pull handle (Triangel-Griff) Solid-steel triangle pull handle with chrome finish and knurled grip surface, suitable for bilateral cable/pulley exercises and rowing movements.
• V-shaped triceps/biceps handle (Trizeps-Griff V-Form) V-shaped solid-steel triceps/biceps handle with knurled grip surface, designed for use with cable machines and pulley systems.
• Lat pull-down horn handle (Horn-Griff) Chrome-finished lat pull handle with a rotating joint, fully knurled grip surfaces, and an 8 mm carabiner. Designed for secure grip during lat pulldown and cable exercises.
• Standard lifting straps (Zughilfen Standard) Standard lifting straps designed to provide a secure grip during heavy pulling exercises such as deadlifts and rows.
• Barbell neck pad (C.P. Sports Nackenpolster 10 cm) 10 cm barbell neck pad providing cushioning and protection for the neck and upper back during back squats and other neck-loading barbell exercises.
• Head and neck trainer (Kopf- und Nackentrainer) Head and neck trainer accessory for developing neck musculature, suitable for strength training, martial arts, and wrestling athletes.
• Spring barbell collars (Feder-Feststeller 28 / 30 / 50 mm) Solid-steel spring barbell collars with triple-coil spring and rubber end caps, available in 28 mm, 30 mm, and 50 mm (Olympic) sizes to securely lock weight plates onto barbells and dumbbells.
• Chrome carabiner hooks (Karabinerhaken 60 / 80 / 140 mm) Chrome carabiner hooks in three sizes (60×6 mm up to 118 kg load, 80×8 mm up to 250 kg, 140×12 mm up to 230 kg) for attaching lifting straps and handles to cable machines and pulley systems.
• Extra-long triceps rope (Trizeps-Seil extra lang 100 cm) 100 cm extra-long triceps rope attachment for cable/pulley exercises targeting triceps and lats.
• C.P. Sports dealer portal (Händlerportal) Dedicated B2B portal for wholesalers, retailers, and fitness studios offering wholesale pricing on the full C.P. Sports catalog, custom-branding options (own logo in variable quantities), preferential shipping, and dedicated customer service. Registration and business-certificate verification are required to access dealer pricing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Amazon.deminorChannel Partner/ Reseller/ DistributorC.P. Sports products are sold through Amazon.de marketplace for Kraftsport & Fitness categories, providing additional sales channel and access to Amazon's customer base.
• Vitafy.deminorChannel Partner/ Reseller/ DistributorC.P. Sports products are listed on Vitafy.de for Fitness, Health & Lifestyle categories, expanding market reach to health-conscious consumers on the Vitafy platform.
• Blanks GmbH & Co. KGminorOthersBlanks GmbH & Co. KG handles returns processing for C.P. Sports at their warehouse location in Bunde, Germany. They manage the logistics of product returns on behalf of C.P. Sports.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Body-Solid: Body-Solid is an established US manufacturer of commercial and home strength training equipment with broad assortments of benches, racks, plates, and accessories. It is a broad incumbent competing across the same product categories as C.P. Sports through dealer and specialty retail channels.
• Decathlon: Decathlon is a global sporting goods retailer with extensive DACH presence and a dedicated strength training / weightlifting assortment (Domyos/Inshape) sold across stores and online. It is a broad incumbent that competes on price and assortment breadth rather than C.P. Sports' specialist accessory focus.
• Kettler (Triton/AXOS lines): Kettler is a long-established German sporting goods and fitness equipment manufacturer with broad home fitness, table tennis, and outdoor categories. Its strength training and home-gym product lines compete with C.P. Sports but operate at significantly larger scale and through broader retail distribution.

Direct peers

• Gorilla Sports: Gorilla Sports is a German online retailer and manufacturer of strength training equipment and accessories (benches, weights, bars, racks), competing head-to-head with C.P. Sports on Amazon.de and across European DACH markets with a comparable product range and price positioning.
• Sportstech Brands: Sportstech is a Berlin-based direct-to-consumer fitness equipment brand selling home strength equipment (benches, weights, multi-gyms) online and via Amazon across Europe, overlapping closely with C.P. Sports' core product categories and D2C-plus-marketplace GTM motion.
• Sport-Tiedje: Sport-Tiedje is Europe's largest specialty home fitness equipment retailer, headquartered in Germany, selling strength equipment, benches, weights, and accessories online and via showrooms. It overlaps with C.P. Sports' strength training assortment but at higher price points with broader home cardio inclusion.
• Mirafit: Mirafit is a UK-based online retailer specializing in home gym and strength training equipment (racks, benches, weights, cables), selling direct to consumers and gyms in the UK and Europe. It is directly comparable to C.P. Sports in product mix, customer profile, and online-only distribution.
• CAP Barbell: CAP Barbell is a US-based manufacturer and retailer of strength training equipment, weight plates, benches, and accessories. It is a category specialist that competes across the same product families as C.P. Sports (Olympic plates, spring collars, benches) primarily in the US market but with growing international reach.

Emerging players

• REP Fitness: REP Fitness is a US-based direct-to-consumer strength equipment brand specializing in power racks, benches, barbells, and plates sold via its own website and international shipping. It is an emerging specialist with significant product and customer overlap, though primarily serving the US market.

Regional players

• ScSPORTS: ScSPORTS is a German strength training equipment retailer with a catalog of benches, racks, plates, and accessories sold primarily within Germany via its own shop and marketplaces. It is a regional DACH peer with a highly comparable product set and customer profile to C.P. Sports.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CPSportsCP
• Instagraminstagram.com/cp_sports.de
• LinkedInlinkedin.com/company/cp-sports

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C.P. Sports