Naboen

What Naboen does

Naboen is a privately held Norwegian equipment rental company founded in 1996 and headquartered in Klepp Stasjon, with approximately 101-250 employees operating across 9 branch locations in Stavanger (Forus and Kverneland), Oslo (Vøyenenga and Berger), Bergen, Haugesund, Ålesund, Trondheim, Egersund, and Kristiansand. The company rents construction and building-site equipment to contractors, building firms, and private/DIY customers through usage-based pricing (per calendar day or per working day), spanning aerial lifts, excavators, wheel loaders, dumpers, compactors, telehandlers, scaffolding and fall protection, modular containers, construction elevators, construction heating (electric, hydronic, heat-pump, gas, biodiesel), air-treatment equipment, electrical equipment, trailers, and a dedicated "Grønne maskiner" (Green Machines) line of electric and battery-powered equipment.

The technology stack is operational rather than software-native: a rental fleet with GPS tracking on selected machines for asset protection and usage monitoring, ISO 9001/ISO 14001/MSYS 004 certified quality and environmental management, and an AI chatbot (Kjell-I) embedded in the corporate website as a customer-facing inquiry tool. Product breadth, not proprietary software, is the core capability.

Naboen's business model combines usage-based equipment rental as its primary revenue stream with two ancillary services: a project-coordination "resource group" for large multi-region building and construction projects, and training courses delivered through Naboskolen. Go-to-market is sales-led through physical branch coverage across Norway, supported by content marketing (extensive safety and usage guides), organic social media (Instagram, Facebook, LinkedIn), and an online product catalog. The company is the only operator to have won the European Rental Company of the Year in both the small/medium (2012) and large (2018) categories, and reports a customer satisfaction score of 85/100 with a 95% recommendation rate. Revenue is not disclosed.

Name

Naboen

Legal name

Naboen

Website

https://naboen.no

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Naboen is a privately held Norwegian equipment rental company founded in 1996 that rents construction machinery, lifts, scaffolding, heating, and modular units to building contractors and private customers through 9 branches across Norway, with usage-based per-day pricing and a dedicated green-machines product line.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

Keywords

• Construction equipment rental
• Machinery rental services
• Aerial work platforms
• Building site equipment
• Construction machinery hire

Headquarters

HQ city

Klepp Stasjon

HQ country

Norway

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Core business: rental of construction machines and equipment to customers in the building and construction industry. Equipment is rented out per calendar day (pr. Kalenderdag) or per working day (pr. Virkedag).
2. Project Services: Resource group consisting of key personnel with long experience in executing large building and construction projects, providing comprehensive solutions for major projects
3. Training and Courses: Naboen offers training courses through Naboskolen (Naboen School) for equipment operation and safety

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Naboen rents construction machinery, aerial work platforms, small building equipment, site heating, air treatment, electrical equipment, modules and containers, scaffolding and safety equipment, and trailers to the Norwegian construction industry via nine branch locations. Equipment is offered per calendar day or per working day, with a notable focus on electric and battery-powered 'green' machines. The company also provides dedicated project coordination through a resource group of experienced personnel for large building projects, and training courses through Naboskolen.

Product overview

Naboen is a Norwegian equipment rental company offering a comprehensive portfolio of rental equipment organized into major product categories: Lifter (aerial work platforms including boom lifts, scissor lifts, trailer lifts, and crawler lifts), Anleggsmaskiner (construction machinery including excavators, wheel loaders, dumpers, compactors, and telehandlers), Bygg- & Småutstyr (building and small equipment including concrete tools, garden equipment, cleaning equipment, compressors, welding equipment, and various power tools), Byggheis (construction elevators), Byggvarme (construction heating equipment including electric, hydraulic, heat pump, and biodiesel options), Luftbehandling (air treatment including dehumidifiers, air coolers, fans, purifiers, and humidifiers), Elektro (electrical equipment including lighting, extension cables, generators, power distribution, and transformers), Moduler & Container (modular units and containers for site facilities), Stillas & Sikring (scaffolding and fall protection), Tilhengere (trailers), and Grønne maskiner (eco-friendly electric equipment). The company also offers a digital AI chatbot assistant named Kjell-I for customer support. Naboen operates multiple locations across Norway including Oslo, Stavanger, Bergen, Haugesund, Ålesund, Trondheim, Egersund, and Kristiansand.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifter (Aerial Work Platforms) Rental range of aerial work platforms including truck-mounted lifts (billift), boom lifts (bomlift) in electric and diesel variants, scissor lifts (sakselift), mast lifts, trailer-mounted lifts, and crawler/terrain lifts, available to construction and building industry customers.
• Anleggsmaskiner (Construction Machinery) Rental of construction machinery including dumpers, excavators (8-40T), wheel loaders, plate compactors, roller compactors, mini excavators (1-8T), and telehandlers, for building and construction projects.
• Bygg- & Småutstyr (Building and Small Equipment) Rental of building and small equipment including concrete sawing and grinding tools, concrete pouring and reinforcement tools, drilling and chiseling tools, garden equipment, cleaning equipment, compressors, dewatering pumps, lifting/transport equipment, measuring/leveling equipment, sawing/cutting/milling tools, scrubbing and polishing machines, grinding and sanding tools, screw and nail guns, ladders and stairs, dust and water extractors, welding equipment, and miscellaneous equipment.
• Byggheis (Construction Elevators) Rental of construction elevators and personnel hoists used for vertical transport of workers and materials on building sites.
• Byggvarme (Construction Heating) Rental of construction heating equipment in hydronic (vannbåren), electric, heat pump, gas, and biodiesel variants to provide temporary site heating for building projects.
• Luftbehandling (Air Treatment) Rental of air treatment equipment including dehumidifiers, air coolers, air fans, air purifiers, and humidifiers for climate control on construction sites.
• Elektro (Electrical Equipment) Rental of electrical equipment including site lighting, extension cables, generators, power distribution units (strømsentraler), and transformers to power construction sites.
• Moduler & Container (Modules and Containers) Rental of modular units, containers, site huts, and portable toilets to provide site facilities and welfare accommodation on construction projects.
• Stillas & Sikring (Scaffolding and Safety) Rental of scaffolding, fall protection equipment, and barriers/site safety equipment for working-at-height and site-segregation needs on construction projects.
• Tilhengere (Trailers) Rental of trailers for transporting equipment and materials to and from job sites.
• Grønne maskiner (Green / Electric Machines) Curated rental offering of environmentally friendly equipment including electric lifts, electric construction machinery, green construction heating, and green building and small equipment, targeted at customers prioritizing energy-efficient and low-emission solutions.
• Project Coordination (Resource Group) Project coordination service provided by a resource group of key personnel with long experience executing large building and construction projects, helping customers optimize equipment selection, timing, and logistics across multiple regions and Naboen branches.
• Naboskolen (Naboen School) Training Courses Training courses for equipment operation and safety delivered under the Naboskolen program, supporting construction industry customers in the safe and proper use of rented equipment.

Quantifiable outcome

• 85 out of 100 average score in customer satisfaction survey
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• KiwacoreTechnology or IntegrationQuality certification partner. Kiwa certified Naboen for ISO 9001 (Quality Management), ISO 14001 (Environmental Management), and Norwegian Accreditation MSYS 004.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Boels Rental: Netherlands-based pan-European equipment rental major that acquired Ramirent (including Ramirent Norge) in 2019. Competes head-to-head with Naboen across Norwegian branches and on large construction tenders; benchmark on fleet purchasing power.
• Cramo: Historically one of Naboen's closest direct competitors in Norway and the Nordics; now consolidated into Loxam but its brand and operating footprint remain a relevant yardstick for service range and pricing in the Norwegian market.
• Speedy Hire: UK-listed equipment rental and services company serving construction and infrastructure. Closely comparable UK-listed independent peer on business model, branch density, services mix, and ESG-driven fleet renewal programmes.
• Loxam: France-based pan-European equipment rental leader, acquired Cramo in 2023 including its Norwegian operation. Directly competes with Naboen in Norway on lifts, earthmoving and modular categories and on cross-border tenders.
• Kiloutou: France-based equipment rental operator, multiple winner of European Rental Company of the Year (including 2012 small/medium category alongside Naboen). Closest independent European peer on scale, breadth of categories, and value proposition.
• Ramirent: Former Finnish-led Nordic equipment rental company, fully integrated into Boels from 2019. Directly comparable business model (heavy construction equipment, modular, lifts) and operated one of the largest Norwegian branch networks competing with Naboen.

Broad incumbents

• Sunbelt Rentals: US-based equipment rental leader (part of Ashtead Group) and one of the largest equipment rental operators globally. Benchmark for category breadth, branch economics, and operational tooling relevant to Naboen's evolution.
• Herc Rentals: US-headquartered full-line equipment rental provider with growing European presence. Relevant comparable for fleet breadth, fleet management processes, and digital/GPS utilisation practices.
• Caterpillar (CAT Rental): OEM operating its own dealer-led rental network across earthmoving and compact equipment. Comparable for OEM-rental integration, fleet lifecycle economics, and electric machinery roadmap relevant to Naboen's Grønne maskiner line.
• United Rentals: Largest equipment rental company in the world. Useful comparable for fleet capital allocation, environmental/electric fleet strategy, and category mix relevant to Naboen's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/naboenas
• LinkedInlinkedin.com/company/naboen
• Instagraminstagram.com/naboenutleie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naboen