Vijay Karnataka
Vijay Karnataka is a Bengaluru-based Kannada daily newspaper, launched in 1999 and operated by Times Internet Limited under The Times Group, serving Karnataka readers through 11 regional print editions, 36 hyperlocal booklets, and a digital e-paper subscription platform.
- Company typePrivate
- Founded1999
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
Vijay Karnataka firmographics
Firmographics- Name
- Vijay Karnataka
- Legal name
- Times Internet Limited
- Website
- https://vijaykarnatakaepaper.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vijay Karnataka is a Bengaluru-based Kannada daily newspaper, launched in 1999 and operated by Times Internet Limited under The Times Group, serving Karnataka readers through 11 regional print editions, 36 hyperlocal booklets, and a digital e-paper subscription platform.
- Ownership category
- akta.pro rank
Vijay Karnataka industry classification
Industry- Product category
- Regional Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
Keywords
Where Vijay Karnataka is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices11 records
Markets served
Vijay Karnataka business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Print Newspaper Sales: Revenue generated from the sale of the printed daily newspaper across Karnataka through multiple editions and local booklets.
- Digital E-Paper Subscriptions: Monthly, quarterly, and annual digital subscription plans giving access to the e-paper version of Vijay Karnataka, including a 3-month back-issue archive.
- Print and Digital Advertising: Advertising revenue from both the printed newspaper and digital platforms, with a dedicated advertisement contact line (080-40877666/613/646/641).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | E-paper subscription with monthly, quarterly, and annual plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Vijay Karnataka product offering
Product offeringCore offering
Vijay Karnataka is a Kannada daily newspaper published 361 days a year across 10 printing centres in Karnataka, producing 11 regional editions and 36 hyperlocal Namma booklets for district-level coverage. It is supported by the LavalaVK daily supplement covering Sandalwood, lifestyle, and entertainment. The print product is paired with the Vijay Karnataka e-Paper, a digital web subscription service offering JPG page viewing, crop and save tools, social sharing, and a 3-month back-issue archive, published at 7:00 AM IST daily.
Product overview
Vijay Karnataka is a Kannada daily newspaper from The Times Group, positioned as the No.1 read newspaper in Karnataka with over 81 lakh readership. The company offers a unified portfolio comprising the print newspaper with 11 regional editions across Karnataka and its digital counterpart, the Vijay Karnataka e-Paper accessible at vijaykarnatakaepaper.com. Supporting the main publication are 36 hyper-local 'Namma' edition booklets for district-specific coverage and the 'Lavana VK' daily supplement focused on Sandalwood and entertainment content. The e-Paper provides digital access to all printed content with save and social sharing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Namma: Local news booklet carrying local news in separate booklet format with 36 hyper-local editions circulated along with the main booklet
- LavalaVK
Products and services
- Vijay Karnataka Main Edition The flagship Kannada daily newspaper with 11 regional editions covering Bengaluru, Hubballi, Belagavi, Mangaluru, Mysuru, Shivamogga, Davanagere, Vijayapura, Ballari, and Kalaburagi, printed on 361 days per year for general Kannada-speaking readers across Karnataka.
- Vijay Karnataka e-Paper Digital version of the printed Vijay Karnataka newspaper, accessible via web platform. Readers can view all pages, articles, and images in JPG format, with options to crop, save, and share content on social media; available through monthly, quarterly, and annual subscription plans with a 3-month back-issue archive.
- Namma (Hyper-local Booklets) 36 hyper-local edition booklets circulated with the main newspaper, providing district-wise and locality-specific news coverage across Karnataka as a sub-brand of Vijay Karnataka.
- LavalaVK Entertainment Supplement Daily supplement covering Sandalwood (Kannada film industry), lifestyle, and entertainment industry news and updates, distributed as part of the Vijay Karnataka main newspaper.
Quantifiable outcome
- 81 lakh+ readership — highest among any publication, English and Kannada combined, in Karnataka
Companies that use Vijay Karnataka
Customer profileSegments2 records
Ideal customer profiles2 records
Vijay Karnataka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Vijay Karnataka partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Presidency UniversityminorPresidency University collaborated with Vijay Karnataka and The Times of India to host a webinar for Karnataka CET 2026 exam aspirants. Karnataka Examination Authority officials and academic experts participated to guide students on exam preparation strategies.
- The Times of IndiacoreVijay Karnataka, as part of The Times Group, collaborates with The Times of India on co-branded educational webinars and events targeting Karnataka students. The Times Group parentage provides cross-promotional distribution advantages.
- Presidency UniversityminorPresidency University partnered with Vijay Karnataka and The Times of India to organize an online mock test (CET Prepmaster) and Facebook live webinar session titled 'KCET Prepmaster 2026: An expert-led webinar on strategic exam preparation', featuring Karnataka Examinations Authority officials and educational institution representatives.
- Mandya District AdministrationminorMandya district officials and politicians collaborated with Vijay Karnataka to distribute study materials worth Rs 13 lakh to SSLC students and discuss exam preparation strategies and motivation.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Vijay Karnataka competitors and assessment
Company assessmentBroad incumbents
- Times of India (Bengaluru edition): Sister publication within The Times Group, dominant English daily in Bengaluru. Operates as a cross-promotional partner rather than pure competitor, but competes for the same English-reading Bengaluru advertising pool.
- Dainik Jagran: India's largest-read Hindi daily with multi-state print and e-paper operations. Comparable as a regional-language newspaper business model with subscription, advertising, and hyperlocal editions — useful benchmark for valuation and unit economics.
- Eenadu: Dominant Telugu-language daily from a diversified media group. Comparable in being a regional-language newspaper leader with multiple editions and an e-paper subscription platform.
- Dainik Bhaskar: One of India's largest circulated Hindi dailies operating across multiple states with strong e-paper and digital subscription products. Comparable in scale, multi-edition print distribution, and digital subscription strategy.
- Lokmat: Largest-read Marathi daily with print, e-paper, and digital editions. Comparable as a regional-language newspaper group with multiple editions and a strong e-paper subscription layer.
- The Hindu (Karnataka edition): National English daily with strong Bengaluru and Karnataka presence. Competes for the English-reading segment and premium advertising in Karnataka, overlapping with Vijay Karnataka on classified and brand advertising in the same geography.
- Malayala Manorama: Leading Malayalam-language daily with one of India's highest circulations. Comparable regional-language newspaper model with strong e-paper and digital subscription monetization.
Direct peers
- Prajavani: One of the largest Kannada-language dailies and a direct competitor in Karnataka. Operates print editions, digital website, and e-paper subscription across Karnataka, competing head-to-head with Vijay Karnataka for readers, subscriptions, and advertising.
- Kannada Prabha: One of the oldest Kannada dailies, published from Bengaluru. Competes for the same Kannada reader base and advertising pool as Vijay Karnataka, with both print and digital editions.
- Udayavani: Major Kannada daily published by Manipal Media, with strong coastal Karnataka and Mangaluru presence. Competes directly with Vijay Karnataka on print circulation, e-paper subscriptions, and regional advertising.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vijay Karnataka social profiles
Digital presenceVijay Karnataka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vijay Karnataka leadership team
Management profileNumber of profiles
Vijay Karnataka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vijay Karnataka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vijay Karnataka
What does Vijay Karnataka do?
Vijay Karnataka is a Kannada daily newspaper published 361 days a year across 10 printing centres in Karnataka, producing 11 regional editions and 36 hyperlocal Namma booklets for district-level coverage. It is supported by the LavalaVK daily supplement covering Sandalwood, lifestyle, and entertainment. The print product is paired with the Vijay Karnataka e-Paper, a digital web subscription service offering JPG page viewing, crop and save tools, social sharing, and a 3-month back-issue archive, published at 7:00 AM IST daily.
Is Vijay Karnataka a public or private company?
Vijay Karnataka is a private company. It is classified as corporate owned and is currently operating.
When was Vijay Karnataka founded?
Vijay Karnataka was founded in 1999. It employs 11 to 50 people.
Where is Vijay Karnataka based?
Vijay Karnataka is headquartered in Bengaluru, India, in the Asia region.
How does Vijay Karnataka make money?
Three revenue lines are on record. Print Newspaper Sales are the primary driver. The others are digital E-Paper Subscriptions and print and Digital Advertising.
Who are Vijay Karnataka's main competitors?
Broad incumbents on record are Times of India (Bengaluru edition), Dainik Jagran, Eenadu, Dainik Bhaskar, Lokmat, The Hindu (Karnataka edition) and Malayala Manorama. Direct peers are Prajavani, Kannada Prabha and Udayavani.
Does Vijay Karnataka have an API?
No public API is recorded for Vijay Karnataka.
What industry is Vijay Karnataka in?
Vijay Karnataka's product category is Regional Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 513110 and its SIC code is 2711.